{"id":11779,"date":"2014-06-03T10:05:27","date_gmt":"2014-06-03T10:05:27","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2014\/06\/03\/enine-boyuna-twitter-2\/"},"modified":"2014-06-03T10:05:27","modified_gmt":"2014-06-03T10:05:27","slug":"enine-boyuna-twitter-2","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2014\/06\/03\/enine-boyuna-twitter-2\/","title":{"rendered":"Enine boyuna twitter"},"content":{"rendered":"<p>Kapand\u0131 olay oldu, a\u00e7\u0131ld\u0131 olay oldu&#8230; &#8220;\u0130kinci adam\u0131&#8221; T\u00fcrkiye&#8217;ye geldi. Herkesle teker teker g\u00f6r\u00fc\u015ft\u00fc. Bir tek gazeteye deme\u00e7 verip ka\u00e7\u0131p gittiler. Malum T\u00fcrkiye&#8217;nin ilgin\u00e7 \u015fekilde g\u00fcndemi twitter. Ba\u015fbakan \u00f6nce T\u00fcrkiye&#8217;deki hukuk kararlar\u0131n\u0131 dikkate alm\u0131yorlar dedi. Sonra vergi ka\u00e7akc\u0131s\u0131 dedi. Mehmet \u015eim\u015fek e\u011fer T\u00fcrkiye&#8217;de ofis a\u00e7maz, geliler ve kurumlar vergisi vermezlerse katma de\u011fer vergisini iki kat\u0131na \u00e7\u0131kar\u0131r\u0131m dedi.<br \/>\nTBMM bu konuyu konu\u015fmal\u0131 m\u0131? Ya AYM?<br \/>\nHukuk kararlar\u0131 konusunda twitter yetkilileri gider ayak bir a\u00e7\u0131klama yapt\u0131lar. T\u00fcrkiye&#8217;de al\u0131nan kararlar\u0131 email yerine sitemizdeki form arac\u0131l\u0131\u011f\u0131 ile iletseydiniz biz de gere\u011fini yapard\u0131k dediler. Sanki y\u0131llard\u0131r benim devlet yetkilileri ile yapt\u011f\u0131m konu\u015fmalar\u0131 duymu\u015flard\u0131. Y\u0131llard\u0131r bunun bu \u015fekilde yap\u0131lmas\u0131 gerekti\u011fini, ileti\u015fim kurmak i\u00e7in kar\u015f\u0131 taraf\u0131n frekans\u0131na ge\u00e7mek gerekti\u011fini anlatmaya \u00e7al\u0131\u015ft\u0131m. Ancak Ula\u015ft\u0131rma eski bakan\u0131 Binali Y\u0131ld\u0131r\u0131m daha ilk mesaj\u0131nda biz bir \u00fclkeyiz, onlar da bir \u015firket bizim kurallar\u0131m\u0131za uyacaklar diyerek ileti\u015fimin protokol\u00fcn\u00fc son derece yanl\u0131\u015f bir noktadan belirledi. Ben diplomat de\u011filim ama bu tip bir yakla\u015f\u0131m\u0131n bizi diplomatik olarak ciddi bir sorunun i\u00e7ine sokaca\u011f\u0131n\u0131 g\u00f6r\u00fcyordum.<br \/>\nTwitter a\u00e7\u0131s\u0131ndan T\u00fcrkiye \u00f6nemli mi?<br \/>\nGeldi\u011fimiz noktada her ne kadar twitter yetkilileri T\u00fcrkiye&#8217;ye gelmi\u015f olsa da, bu siyasi a\u00e7\u0131dan bir ba\u015far\u0131 say\u0131lsa da, diplomatik a\u00e7\u0131dan bizi olduk\u00e7a k\u00f6t\u00fc bir noktaya hapsetmi\u015ftir.<br \/>\nBu i\u015fin siyasi ve hukuki k\u0131sm\u0131 gelin \u015fu twitter olay\u0131na ayr\u0131ca ba\u015ftan sona rakamlarla bakal\u0131m. D\u00fcnyadaki twitter kullan\u0131c\u0131 say\u0131s\u0131 emarketer taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamalara g\u00f6re 645.750.000. T\u00fcrkiye&#8217;deki hesap say\u0131s\u0131 ise 11.337.505. Yani y\u00fczde 1&#8217;den biraz fazla&#8230; Yine emarketer&#8217;a g\u00f6re ge\u00e7en y\u0131l twitter&#8217;\u0131n reklam geliri 405 milyon dolar. T\u00fcrkiye&#8217;deki geliri konusunda birden \u00e7ok rakam var. Twitter yetkilileri 4,5 milyon dolar diyor. T\u00fcrkiye&#8217;de bir de 30 milyon dolar gibi bir rakam dola\u015f\u0131yor ama bana sorarsan\u0131z pek de inand\u0131r\u0131c\u0131 de\u011fil.<br \/>\nBu durumda ortalama bir twitter hesab\u0131n\u0131n, getirdi\u011fi ciro, genel cironun toplam kullan\u0131c\u0131 say\u0131s\u0131na b\u00f6l\u00fcnmesinden bulunur ki; bu 0,62 dolard\u0131r. Ayn\u0131 hesapla ortalama bir T\u00fcrk twitter hesab\u0131n\u0131n y\u0131ll\u0131k getirisi, 0,40 dolard\u0131r. Yani T\u00fcrk kullan\u0131c\u0131s\u0131 pek de karl\u0131 de\u011fil.<br \/>\nZaten Twitter i\u00e7in borsaya kote olmadan \u00f6nce kullan\u0131c\u0131 say\u0131s\u0131 ciddi anlam ifade ediyordu. \u015eimdi ise sadece trafik yo\u011funlu ve itibara zarar veren bir konu. Ger\u00e7i bir d\u00f6nem T\u00fcrkiye&#8217;nin twitterdaki say\u0131s\u0131 y\u00fcksekti. \u0130lk onda yer buluyorduk ve bununla interaktif ajanslar \u00f6v\u00fcn\u00fcyordu. Son zamanlarda da T\u00fcrkiye twitterda birinci&#8230; Bu aralar interaktif ajanslar\u0131n \u00f6v\u00fcnd\u00fc\u011f\u00fc konu ise twitter kullan\u0131c\u0131 say\u0131s\u0131n\u0131n toplam internet kullan\u0131c\u0131s\u0131na oran\u0131. Ortalamam\u0131z y\u00fczde 33. \u00c7ok y\u00fcksek gibi g\u00f6r\u00fcn\u00fcyor.<br \/>\nAktif kullan\u0131c\u0131 say\u0131s\u0131<br \/>\nY\u00fcksek olabilirdi de; \u015fu fake (sahte) hesap meselesi olmasayd\u0131. Twopcharts&#8217;\u0131n hesab\u0131na g\u00f6re Twitter \u00fczerindeki kullan\u0131c\u0131 hesaplar\u0131n\u0131n y\u00fczde 44&#8217;\u00fc daha bir tweet bile atmam\u0131\u015f. Yani aktif de\u011filler. Bu arada aktif ve fake hesaplar da bunun d\u0131\u015f\u0131nda ayr\u0131 bir \u00e7\u0131kar\u0131lmas\u0131 gereken hesap. Peerreach&#8217;in hesab\u0131na g\u00f6re ise aktif kullan\u0131c\u0131lar\u0131n y\u00fczde 50&#8217;si sadece be\u015f \u00fclkeden. Bu y\u00fczde elli ba\u015fta telaffuz etti\u011fimiz kullan\u0131c\u0131 say\u0131s\u0131n\u0131n y\u00fczde 25&#8217;ine denk geliyor.<br \/>\nT\u00fcrkiye a\u00e7\u0131s\u0131ndan twitter \u00f6nemli mi?<br \/>\nE\u011fer T\u00fcrkiye bu istatistiklerde d\u00fcnya ortalamas\u0131ndaysa 11 milyon kullan\u0131c\u0131n\u0131n sadece 2.5 milyonu aktif kanl\u0131 canl\u0131 kullan\u0131c\u0131. Bu say\u0131 da bizi o be\u015f \u00fclkeden biri yapm\u0131yor.<br \/>\nBu konuya twitter g\u00f6z\u00fcnden bakt\u0131\u011f\u0131m\u0131zda \u00e7\u0131kan sonu\u00e7. \u0130sterseniz bir de T\u00fcrkiye a\u00e7\u0131s\u0131ndan bakal\u0131m. 4.5 milyon dolar gelirin KDV&#8217;si 1 milyon dolar bile de\u011fil. Yanl\u0131\u015f bilmiyorsam, kurumlar vergisi, gelir vergisi ve KDV toplad\u0131\u011f\u0131n\u0131zda toplam cirodan T\u00fcrkiye&#8217;ye d\u00fc\u015fen pay 1,5 milyon dolar\u0131 ge\u00e7mez. Bu da 3 milyon TL&#8217;dir. Ge\u00e7en y\u0131l T\u00fcrkiye&#8217;nin toplad\u0131\u011f\u0131 toplam vergi ise 64 milyar TL. Onbinde 4 gibi bir gelir pay\u0131ndan bahsediyoruz. Bu veriler \u0131\u015f\u0131\u011f\u0131nda bu konu ger\u00e7ekten ne T\u00fcrkiye&#8217;nin ne de twitter\u0131n g\u00fcndeminde olacak kadar \u00f6nemli g\u00f6r\u00fcnm\u00fcyor.<br \/>\nKald\u0131 ki; twitter d\u00fcnyadaki tek sosyal a\u011f de\u011fil. Facebook, twitter ve youtube diye ba\u015flayan evren o kadar geni\u015fki. Bunu g\u00f6rmek isterseniz taray\u0131c\u0131n\u0131za <a href=\"http:\/\/tinyurl.com\/twittertekdegil\">http:\/\/tinyurl.com\/twittertekdegil<\/a> yazman\u0131z yeterli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kapand\u0131 olay oldu, a\u00e7\u0131ld\u0131 olay oldu&#8230; &#8220;\u0130kinci adam\u0131&#8221; T\u00fcrkiye&#8217;ye geldi. Herkesle teker teker g\u00f6r\u00fc\u015ft\u00fc. Bir tek gazeteye deme\u00e7 verip ka\u00e7\u0131p gittiler. Malum T\u00fcrkiye&#8217;nin ilgin\u00e7 \u015fekilde g\u00fcndemi twitter. Ba\u015fbakan \u00f6nce T\u00fcrkiye&#8217;deki hukuk kararlar\u0131n\u0131 dikkate alm\u0131yorlar dedi&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11779","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enine boyuna twitter - At\u0131f &Uuml;nald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/06\/03\/enine-boyuna-twitter-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enine boyuna twitter - At\u0131f &Uuml;nald\u0131\" \/>\n<meta property=\"og:description\" content=\"Kapand\u0131 olay oldu, a\u00e7\u0131ld\u0131 olay oldu&#8230; &#8220;\u0130kinci adam\u0131&#8221; T\u00fcrkiye&#8217;ye geldi. 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