{"id":12651,"date":"2015-04-20T05:13:19","date_gmt":"2015-04-20T05:13:19","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12651"},"modified":"2015-04-20T05:13:19","modified_gmt":"2015-04-20T05:13:19","slug":"en-degerli-video-icerige-nasil-ulasilir","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/04\/20\/en-degerli-video-icerige-nasil-ulasilir\/","title":{"rendered":"En de\u011ferli video i\u00e7eri\u011fe nas\u0131l ula\u015f\u0131l\u0131r?"},"content":{"rendered":"

Ger\u00e7ek anlamda d\u00fcnyada en geni\u015f tan\u0131m\u0131 ile \u00fc\u00e7 t\u00fcr i\u00e7erik var. Bunlardan ilki premium i\u00e7erik diye ge\u00e7en, y\u00fcksek kalitede ve ciddi maliyetlerle \u00fcretilmi\u015f i\u00e7erik.
\nVideo d\u00fcnyas\u0131nda filmler, TV dizileri tam da bu i\u00e7eri\u011fin par\u00e7as\u0131. Bu t\u00fcrden i\u00e7eri\u011fin telif haklar\u0131n\u0131 \u00f6zellikle da\u011f\u0131t\u0131m \u015firketleri ellerinde tutuyorlar. Ula\u015fmas\u0131 zor ve maliyetli bir i\u00e7erik. \u0130kinci t\u00fcr, user generated content dedi\u011fimiz, kullanc\u0131lar\u0131n \u00fcretti\u011fi maliyeti d\u00fc\u015f\u00fck i\u00e7erik. Bu t\u00fcr\u00fcn takipcisi \u00f6yle \u00e7ok de\u011fil, bu nedenle g\u00fc\u00e7l\u00fc bir trafik yaratmak i\u00e7in ciddi derecede altyap\u0131 \u00e7al\u0131\u015fmas\u0131 yapmak gerekir. \u0130yi \u00f6rneklerinden biri Youtube.
\nBenim \u00fc\u00e7\u00fcnc\u00fc bir t\u00fcr olarak tan\u0131mlad\u0131\u011f\u0131m ni\u015f i\u00e7erikler var. Bunlar\u0131 bulmak i\u00e7in zeki ve maliyeti \u00f6nemseyen bir yap\u0131n\u0131z olmas\u0131 gerekiyor. Bu i\u00e7eriklerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu premium ama maliyetsiz. Hatta b\u00fcy\u00fck k\u0131sm\u0131 s\u0131f\u0131r dolar. Asl\u0131nda y\u0131llard\u0131r g\u00f6z\u00fcm\u00fcz\u00fcn \u00f6n\u00fcnde buna uygun bir\u00e7ok i\u00e7erik var…
\nBunlardan birini y\u0131llard\u0131r T\u00fcrkiye’de IPTV, OTT TV hizmetleri veren \u015firketlere s\u00f6ylemi\u015f olmama ra\u011fmen hi\u00e7biri bu bilgiyi de\u011ferlendirmeyi ba\u015faramad\u0131. Ge\u00e7enlerde sanki benden duymu\u015f gibi bu i\u00e7eri\u011fi apple tv d\u00fcnya \u00e7ap\u0131nda sistemine y\u00fckledi. Kullanmaya ba\u015flad\u0131. TEDtalks ismi verilen bu i\u00e7erik hem maliyetsiz hem de premium i\u00e7erik. \u0130zleycisi AB grubu. Yani y\u00fcksek b\u00fct\u00e7eli reklamlar\u0131n kullana\u0131labilece\u011fi bir i\u00e7erik.
\nY\u0131llar \u00f6nce Do\u011fan TV Holding’de \u00f6zel projeler dan\u0131\u015fman\u0131 oldu\u011fum d\u00f6nemde yine buna benzer bir i\u00e7eri\u011fi \u00f6nermi\u015ftim. Dsmart kurulmak \u00fczere oldu\u011fundan bu i\u00e7eri\u011fi sisteme eklemeye zaman\u0131m olmadan ayr\u0131ld\u0131m. Bu i\u00e7erik telif haklar\u0131 d\u00fc\u015fm\u00fc\u015f ama klasik haline gelmi\u015f filmlerdi. Bir nevi long tail olan bu filmleri hala seyretmekten b\u00fcy\u00fck keyf alan bir kitlenin oldu\u011funu unutmamak gerek. Bu filmlerin y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc versiyonlar\u0131na ula\u015fmak son derece kolay. Mesela Cyrano De Bergerac’\u0131n me\u015fhur tirad\u0131n\u0131 seyretmek isteyen, ben hur’un ilk versiyonundaki \u00f6zel b\u00f6l\u00fcmleri izlemek isteyenlerin hala \u00e7ok oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Gazap \u00dcz\u00fcmleri gibi bir filmin ilk \u00e7ekimine ula\u015fmak sizce e\u011flenceli olmaz m\u0131? Bir ak\u015fam evde otururken Yul Brynner’\u0131n klasik filmlerini seyretmek nas\u0131l olurdu?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ger\u00e7ek anlamda d\u00fcnyada en geni\u015f tan\u0131m\u0131 ile \u00fc\u00e7 t\u00fcr i\u00e7erik var. Bunlardan ilki premium i\u00e7erik diye ge\u00e7en, y\u00fcksek kalitede ve ciddi maliyetlerle \u00fcretilmi\u015f i\u00e7erik. Video d\u00fcnyas\u0131nda filmler, TV dizileri tam da bu i\u00e7eri\u011fin par\u00e7as\u0131. Bu…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12651","post","type-post","status-publish","format-standard","hentry","category-turkcell-blog"],"yoast_head":"\nEn de\u011ferli video i\u00e7eri\u011fe nas\u0131l ula\u015f\u0131l\u0131r? - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/04\/20\/en-degerli-video-icerige-nasil-ulasilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En de\u011ferli video i\u00e7eri\u011fe nas\u0131l ula\u015f\u0131l\u0131r? - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ger\u00e7ek anlamda d\u00fcnyada en geni\u015f tan\u0131m\u0131 ile \u00fc\u00e7 t\u00fcr i\u00e7erik var. Bunlardan ilki premium i\u00e7erik diye ge\u00e7en, y\u00fcksek kalitede ve ciddi maliyetlerle \u00fcretilmi\u015f i\u00e7erik. Video d\u00fcnyas\u0131nda filmler, TV dizileri tam da bu i\u00e7eri\u011fin par\u00e7as\u0131. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/12651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=12651"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/12651\/revisions"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=12651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=12651"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=12651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}