{"id":12748,"date":"2015-06-01T16:47:37","date_gmt":"2015-06-01T16:47:37","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12748"},"modified":"2015-06-01T16:47:37","modified_gmt":"2015-06-01T16:47:37","slug":"sosyal-medyanin-arkasinda-kim-var","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/06\/01\/sosyal-medyanin-arkasinda-kim-var\/","title":{"rendered":"Sosyal medyan\u0131n arkas\u0131nda kim var?"},"content":{"rendered":"

Daha \u00f6nce bir organizasyon vas\u0131tas\u0131 ile tan\u0131\u015fm\u0131\u015ft\u0131k Zeynep T\u00fcfek\u00e7i ile. Dijital d\u00fcnyada bak\u0131\u015f a\u00e7\u0131m\u0131z taban tabana z\u0131t olsa da birbirimizin bak\u0131\u015f\u0131na sayg\u0131 g\u00f6steririz. Ge\u00e7en hafta Zeynep Huffinghton Post\u2019ta bir k\u00f6\u015fe yaz\u0131s\u0131 yazd\u0131. Yaz\u0131 facebook\u2019daki haber ak\u0131\u015f\u0131n\u0131n ister istemez manip\u00fcle edilip edilmedi\u011fini sorguluyordu. Asl\u0131nda yaz\u0131n\u0131n \u00e7\u0131k\u0131\u015f noktas\u0131 ise Science dergisinde facebook \u00e7al\u0131\u015fanlar\u0131n\u0131n yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmayd\u0131.\u00a0 Zeynep bu ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na kar\u015f\u0131 c\u0131k\u0131yor ve newsfeed \u00fczerinde kendi deyimi ile \u201ca few exception\u201d (\u00e7ok az istisnai durum) d\u0131\u015f\u0131nda genel haber gidi\u015fi ile ilgili bir manip\u00fclasyon hissetmedi\u011fini s\u00f6yl\u00fcyordu.
\nTabii burada manip\u00fclasyondan kas\u0131t, Science dergisindeki s\u00f6ylemi ile ki\u015fiselle\u015ftirme ve \u201cangajman\u201d algoritmalar\u0131n\u0131n olu\u015fturdu\u011fu bir \u00e7e\u015fit parazit.
\nSon d\u00f6nemde bu konuyu ben de hem e\u011fitimlerimde hem de blog yaz\u0131lar\u0131mda \u00e7okca dile getiriyorum. Benim bak\u0131\u015f a\u00e7\u0131m genellikle bu konuda bu ki\u015fiselle\u015ftirme algoritmalar\u0131na do\u011fru bilgiyi verme noktas\u0131nda bizim nas\u0131l davranaca\u011f\u0131m\u0131z \u00fczerineydi. Facebook \u00e7al\u0131\u015fanlar\u0131n\u0131n bu konuda bir \u00e7al\u0131\u015fma yapmalar\u0131 bende bu konunun ger\u00e7ekten ciddi bir \u00e7\u0131kmaza gitti\u011fi y\u00f6n\u00fcnde bir izlenim b\u0131rakt\u0131. Ben konuyu anlat\u0131rken iki \u00f6rnek veriyorum. Evimdeki Nest \u0131s\u0131t\u0131c\u0131 bir s\u00fcredir havan\u0131n \u0131s\u0131nd\u0131\u011f\u0131n\u0131 dikkate almadan, dereceyi y\u00fckseltiyor. K\u0131\u015f\u0131n hem yak\u0131t tasarrufu hem de komfor a\u00e7\u0131s\u0131ndan rahat ettiren bu ak\u0131ll\u0131 \u00f6\u011frenme sistemi bir s\u00fcredir benim evdeki kabusum haline geldi. \u0130kinci konu ise bir s\u00fcre sonra beni yanl\u0131\u015f ki\u015fi zannedip musallat olan google reklamlar\u0131. Resmen e\u011fitimlerde kendi bilgisayar\u0131mdan web sitesi a\u00e7amaz oldum.
\nBir ba\u015fka \u00f6rne\u011fi ise bug\u00fcn ya\u015fad\u0131m. Twitter bir reklam g\u00f6sterdi. Hi\u00e7 okumad\u0131\u011f\u0131m bir gazetenin mobil uygulamas\u0131yd\u0131. Ben ise bu tweet benimle ili\u015fkili de\u011file t\u0131klad\u0131m. \u015eimdi \u00e7ok merak ediyorum, twitter beni gazete okumaz olarak m\u0131 tan\u0131mlad\u0131 yoksa bu tip gazeteler okumaz olarak m\u0131? Halbuki ben belki onun bana g\u00f6sterece\u011fi ba\u015fka bir gazetenin mobil uygulamas\u0131na ilgi g\u00f6sterecektim. \u0130\u015fte bu tercihlerimiz sonucunda ki\u015fiselle\u015ftirme algoritmalar\u0131n\u0131 e\u011fitmek isterken olmad\u0131\u011f\u0131m\u0131z bir ki\u015finin tan\u0131m\u0131n\u0131 yap\u0131yoruz.
\nBir k\u00f6\u015fe yazar\u0131 ve e\u011fretim g\u00f6revlisi olarak bir\u00e7ok ki\u015finin ilgi alanlar\u0131 benim ara\u015ft\u0131rma konum olabiliyor. Bir\u00e7o\u011fu eticaret sitelerine al\u0131\u015fveri\u015f yapmak i\u00e7in girerken ben Alt\u0131n \u00d6r\u00fcmcek yar\u0131\u015fmas\u0131 jurisi olarak de\u011ferlendirmek ad\u0131na girmi\u015f olabiliyorum. Bir \u00fcr\u00fcn sayfas\u0131nda herkes \u00fcr\u00fcn\u00fc incelerken ben sayfan\u0131n tasar\u0131m ve kodlamas\u0131na bak\u0131yorum. Halbuki google bizi ayn\u0131 zannediyor.
\nWebawards jurisi olarak de\u011ferlendirme yapmak i\u00e7in bir kad\u0131n ayakkab\u0131 sitesinde saatlerce gezmem gerekebilir. \u0130\u015fte yeni ak\u0131l\u0131 algoritmalar\u0131n bunlar\u0131 do\u011fru alg\u0131lamas\u0131 laz\u0131m. Science dergisindeki ara\u015ft\u0131rmaya bu noktada kesinlikle kat\u0131l\u0131yorum. Programlama a\u00e7\u0131s\u0131ndan \u00e7ok k\u00f6t\u00fc bir k\u0131r\u0131l\u0131m noktas\u0131nday\u0131z. Ya algoritmalar ciddi \u015fekilde yapay zekan\u0131n yeni d\u00f6nemine entegre olacaklar yada biz onlar\u0131 manip\u00fcle etmenin yollar\u0131n\u0131 bulaca\u011f\u0131z. Yoksa bu \u015fekli ile her iki taraf da sadece ac\u0131 \u00e7eker.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daha \u00f6nce bir organizasyon vas\u0131tas\u0131 ile tan\u0131\u015fm\u0131\u015ft\u0131k Zeynep T\u00fcfek\u00e7i ile. Dijital d\u00fcnyada bak\u0131\u015f a\u00e7\u0131m\u0131z taban tabana z\u0131t olsa da birbirimizin bak\u0131\u015f\u0131na sayg\u0131 g\u00f6steririz. Ge\u00e7en hafta Zeynep Huffinghton Post\u2019ta bir k\u00f6\u015fe yaz\u0131s\u0131 yazd\u0131. Yaz\u0131 facebook\u2019daki haber…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12748","post","type-post","status-publish","format-standard","hentry","category-yurt-gazetesi"],"yoast_head":"\nSosyal medyan\u0131n arkas\u0131nda kim var? - At\u0131f Ünald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/06\/01\/sosyal-medyanin-arkasinda-kim-var\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal medyan\u0131n arkas\u0131nda kim var? - At\u0131f Ünald\u0131\" \/>\n<meta property=\"og:description\" content=\"Daha \u00f6nce bir organizasyon vas\u0131tas\u0131 ile tan\u0131\u015fm\u0131\u015ft\u0131k Zeynep T\u00fcfek\u00e7i ile. Dijital d\u00fcnyada bak\u0131\u015f a\u00e7\u0131m\u0131z taban tabana z\u0131t olsa da birbirimizin bak\u0131\u015f\u0131na sayg\u0131 g\u00f6steririz. Ge\u00e7en hafta Zeynep Huffinghton Post\u2019ta bir k\u00f6\u015fe yaz\u0131s\u0131 yazd\u0131. 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Dijital d\u00fcnyada bak\u0131\u015f a\u00e7\u0131m\u0131z taban tabana z\u0131t olsa da birbirimizin bak\u0131\u015f\u0131na sayg\u0131 g\u00f6steririz. Ge\u00e7en hafta Zeynep Huffinghton Post\u2019ta bir k\u00f6\u015fe yaz\u0131s\u0131 yazd\u0131. 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