{"id":12752,"date":"2015-06-01T16:51:53","date_gmt":"2015-06-01T16:51:53","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12752"},"modified":"2015-06-01T16:51:53","modified_gmt":"2015-06-01T16:51:53","slug":"luks-sektorunde-tuketiciye-dijital-dokunuslar","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/06\/01\/luks-sektorunde-tuketiciye-dijital-dokunuslar\/","title":{"rendered":"L\u00fcks Sekt\u00f6r\u00fcnde t\u00fcketiciye dijital dokunu\u015flar"},"content":{"rendered":"

\"\"Ge\u00e7en hafta i\u00e7inde \u00e7ok ilgin\u00e7 bir tan\u0131t\u0131ma gittim. Fransa\u2019n\u0131n creme de la creme turistik b\u00f6lgelerinden Saint Tropez ve Marseille\u2019n\u0131n da i\u00e7inde bulundu\u011fu Provence-Alpes-Cote d\u2019Azur b\u00f6lgesinin turizm m\u00fcd\u00fcrleri Bruno James, Claude Maniscalco ve Maxime Tissot uzun uzun y\u00f6relerini, turizm imkanlar\u0131n\u0131 anlatt\u0131 bana.
\nBeyler bu anlat\u0131m\u0131 yapmak i\u00e7in hi\u00e7 \u00fc\u015fenmemi\u015f T\u00fcrkiye\u2019ye gelmi\u015flerdi. Tan\u0131t\u0131m\u0131 yapmak i\u00e7in her t\u00fcrl\u00fc dijital ortam\u0131 da yanlar\u0131nda getirmi\u015flerdi. Tabii ki neredeyse her b\u00f6lgenin ayr\u0131 web siteleri, kartvizitlerin \u00fczerinde sadece y\u00f6re ile ilgili twitter, facebook hesaplar\u0131 vard\u0131. Ancak bu dijital ortamlar\u0131 do\u011fru ki\u015filere ula\u015ft\u0131rmak i\u00e7in T\u00fcrkiye\u2019ye gelmeyi tercih etmi\u015flerdi.
\nBahsetti\u011fimiz b\u00f6lgelerden sadece St. Tropez 2.000 odal\u0131k bir potansiyele sahip olmas\u0131na ra\u011fmen her y\u0131l 6 milyon ki\u015fi taraf\u0131ndan ziyaret ediliyor. \u0130nsan\u0131n kafas\u0131 kar\u0131\u015f\u0131yor de\u011fil mi? Bizim bildi\u011fimiz yatak yoksa turist gelmez fikrinin tam tersi! Bunun bir sebebi var her ziyaret eden geceyi orada ge\u00e7iremiyor. Toplant\u0131dan sonra sohbet etti\u011fim konuyla ilgisi olmayan dostum St. Tropez\u2019ye birka\u00e7 kere gitti\u011fini, bir restoranda bile 20.000 liraya yak\u0131n hesap verdi\u011fini s\u00f6yledi.
\nYani b\u00f6lgede kalanlar\u0131n \u00e7o\u011fu belli gelir d\u00fczeyinin olduk\u00e7a \u00fczerinde. Zaten bu sonuca b\u00f6lgenin de turizm destinasyonlar\u0131 aras\u0131nda creme de la creme bir b\u00f6lge olmas\u0131ndan \u00e7\u0131kar\u0131yoruz.
\nBu nedenle hedef kitlesi \u00f6zellikle zengin, okumu\u015f ve g\u00f6rg\u00fcl\u00fc bir kesim. Bu insanlara ula\u015fmak i\u00e7in de gerekirse yerlerinden kalk\u0131p teker teker o insanlara ula\u015fmak gerekiyor.
\nL\u00fcks sekt\u00f6r\u00fcne hizmet etmek i\u00e7in bir\u00e7ok konuya dikkat etmek gerekiyor. Teknoloji ve zaman bu sekt\u00f6r\u00fcn t\u00fcketicisinin rahat\u00e7a ula\u015fabilece\u011fi imkanlar aras\u0131nda. Bu nedenle bu sosyo ekonomik grup i\u00e7in teknoloji bir ama\u00e7 de\u011fil ara\u00e7. Yani kimse teknolojik diye bir hizmeti alm\u0131yor, i\u015fini kolayla\u015ft\u0131rd\u0131\u011f\u0131 i\u00e7in al\u0131yor. Apple telefon bu sosyo ekonomik grup i\u00e7in k\u0131r\u0131lmas\u0131n diye sar\u0131p sarmalanacak bir prestij arac\u0131 de\u011fil, k\u0131r\u0131l\u0131rsa yenisi al\u0131nan ve kolayca eski bilgilerine ula\u015fabildi\u011fi bir hizmet. O y\u00fczden bu sosyo ekonomik gruba hizmet \u00fcretirken dikkat etmek gerekiyor.
\nT\u00fcrkiye\u2019de l\u00fcks \u00fcr\u00fcn alablece\u011finiz marka say\u0131s\u0131 \u00e7ok olmas\u0131na ra\u011fmen , m\u00fc\u015fterisine bu sosyo ekonomik grubun inceliklerine uygun davranmay\u0131 bilen \u00e7ok fazla kurum yok. Biliyorsunuz 1 May\u0131s\u2019da izinli pazarlama ile ilgili mevzuat devreye girdi yada biz girdi sand\u0131k. Ama markalar \u00e7e\u015fitli yollarla izin almaya \u00e7al\u0131\u015ft\u0131. \u0130\u015fte bu izin s\u0131ras\u0131nda l\u00fcks sekt\u00f6r\u00fcnde olup da m\u00fc\u015fterisine nas\u0131l davranaca\u011f\u0131n\u0131 bilmeyen markalar tabiri yerindeyse kabak gibi ortaya \u00e7\u0131kt\u0131.
\nBen bir tek Vakko\u2019nun bu izni al\u0131rken tavr\u0131ndan \u00e7ok etkilendim. Bunu da farkl\u0131 mecralarda dile getirdim. Birka\u00e7 g\u00fcn \u00f6nce Vakko, BKM ile ger\u00e7ekle\u015ftirdi\u011fi yeni projesini tan\u0131tt\u0131. Ma\u011faza i\u00e7inde \u00f6deme sistemi. \u0130\u015fte teknolojinin ger\u00e7ek anlamda ama\u00e7 i\u00e7in kullan\u0131ld\u0131\u011f\u0131 ve l\u00fcks sekt\u00f6r\u00fc t\u00fcketicisinin kendini\u00a0\u00f6zel hissetmesini sa\u011flayacak k\u00fc\u00e7\u00fck ama etkili bir ad\u0131m.
\n\u0130\u015fte l\u00fcks sekt\u00f6r\u00fcne hizmet vermek b\u00f6yle olmal\u0131d\u0131r!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7en hafta i\u00e7inde \u00e7ok ilgin\u00e7 bir tan\u0131t\u0131ma gittim. Fransa\u2019n\u0131n creme de la creme turistik b\u00f6lgelerinden Saint Tropez ve Marseille\u2019n\u0131n da i\u00e7inde bulundu\u011fu Provence-Alpes-Cote d\u2019Azur b\u00f6lgesinin turizm m\u00fcd\u00fcrleri Bruno James, Claude Maniscalco ve Maxime Tissot uzun…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12752","post","type-post","status-publish","format-standard","hentry","category-yurt-gazetesi"],"yoast_head":"\nL\u00fcks Sekt\u00f6r\u00fcnde t\u00fcketiciye dijital dokunu\u015flar - At\u0131f Ünald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/06\/01\/luks-sektorunde-tuketiciye-dijital-dokunuslar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00fcks Sekt\u00f6r\u00fcnde t\u00fcketiciye dijital dokunu\u015flar - At\u0131f Ünald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7en hafta i\u00e7inde \u00e7ok ilgin\u00e7 bir tan\u0131t\u0131ma gittim. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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