{"id":12796,"date":"2015-08-02T09:57:54","date_gmt":"2015-08-02T09:57:54","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12796"},"modified":"2015-08-02T09:57:54","modified_gmt":"2015-08-02T09:57:54","slug":"turkiyede-internet-kullanicilarinin-%73u-tv-karsisinda-online-oluyor","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/02\/turkiyede-internet-kullanicilarinin-%73u-tv-karsisinda-online-oluyor\/","title":{"rendered":"T\u00dcRK\u0130YE\u2019DE \u0130NTERNET KULLANICILARININ %73\u2019\u00dc TV KAR\u015eISINDA ONL\u0130NE OLUYOR"},"content":{"rendered":"<p><strong><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/modern-family-blank-lo-res.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12797\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/modern-family-blank-lo-res.jpg?w=662\" alt=\"Modern-Family-blank-lo-res\" width=\"662\" height=\"440\" \/><\/a>42 \u00fclkede faaliyet g\u00f6steren Interactive AdvertisingBureau\u2019nun T\u00fcrkiye merkezi IAB T\u00fcrkiye, Orta ve Do\u011fu Avrupa\u2019dan di\u011fer 7 IAB \u00fclkesinin ortak kat\u0131l\u0131m\u0131yla haz\u0131rlanan ve internet kullan\u0131m\u0131 konusunda i\u00e7 g\u00f6r\u00fc sa\u011flamak amac\u0131yla yap\u0131lan DigitalSCOPE 2014 Raporu\u2019nu yay\u0131nlad\u0131. Rapora g\u00f6re, T\u00fcrkiye\u2019de online t\u00fcketiciler internette en \u00e7ok arama motoru vee-posta hizmetlerini kullan\u0131yor, bunlar\u0131n y\u00fczde 73\u2019\u00fc TV izlerken ayn\u0131 anda internete ba\u011flan\u0131yor.<\/strong><br \/>\nT\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131n\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131 analiz eden\u00a0<strong>DigitalSCOPE 2014 Raporu\u2019nun sonu\u00e7lar\u0131na g\u00f6re,<\/strong> T\u00fcrkiye\u2019de internet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 73\u2019\u00fc TV izlerken ayn\u0131 anda internete ba\u011flan\u0131yor. Ayn\u0131 anda iki ekran\u0131 kullananlar\u0131n <strong>y\u00fczde 47\u2019si TV<\/strong> kar\u015f\u0131s\u0131nda sosyal medyada geziniyor, y\u00fczde 21\u2019i TV\u2019de g\u00f6rd\u00fc\u011f\u00fc insanlar\u0131 ve y\u00fczde %19\u2019u da TV\u2019de g\u00f6rd\u00fc\u011f\u00fc markalar\u0131 internette ara\u015ft\u0131r\u0131yor.<br \/>\nOnline olarak yap\u0131lan aktiviteler aras\u0131nda arama motoru kullan\u0131m\u0131 t\u00fcm platformlarda \u00f6n plana \u00e7\u0131karken, bilgisayardan internete ba\u011flananlar\u0131n yakla\u015f\u0131k y\u00fczde 70\u2019i e-postalar\u0131n\u0131kontrol etmek ve markalar hakk\u0131nda bilgi toplamak i\u00e7inbilgisayarlar\u0131n\u0131 kullan\u0131yor. Cep telefonlar\u0131nda en fazla harita gibi lokasyonbazl\u0131 hizmetlerle (%64) sosyal medya (%64) kullan\u0131l\u0131rken, tabletlerde ise daha s\u0131kl\u0131kla makale takibi (%39)ve video izleme (%38) \u00f6n plana \u00e7\u0131k\u0131yor.<br \/>\n<strong>Y\u00dcZDE 60, \u0130NTERNET BA\u015eINDA 2 SAATTEN FAZLA KALIYOR<\/strong><br \/>\nRapora g\u00f6re, internet kullan\u0131c\u0131lar\u0131n\u0131n %63\u2019\u00fc her g\u00fcn online oluyor, y\u00fczde 60\u2019a yak\u0131n\u0131 ortalama bir g\u00fcnde 2 saatten daha fazla s\u00fcresini internette ge\u00e7irirken<strong> %21\u2019i i\u00e7in ise bu s\u00fcre 5 saatten<\/strong> daha fazla. \u0130nternette g\u00fcnde 30 dakikadan az vakit ge\u00e7irenlerin oran\u0131 ise y\u00fczde 8\u2019de kal\u0131yor.<br \/>\n\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n TV izleme al\u0131\u015fkanl\u0131klar\u0131 incelendi\u011finde 2 saatten fazla TV izleyenlerin oran\u0131 y\u00fczde 39\u2019da kal\u0131rken sadece %7\u2019si 5 saatten fazla televizyon izledi\u011fini belirtiyor. G\u00fcnde 2 saatten fazla radyo dinleyenlerin oran\u0131 %14 olurken bu oran bas\u0131l\u0131 gazete i\u00e7in %10.<br \/>\n<strong><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/webndtv.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12798\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/webndtv.jpg?w=662\" alt=\"webndtv\" width=\"662\" height=\"662\" \/><\/a>AKILLI TELEFON KULLANICILARININ %82\u2019S\u0130 HER G\u00dcN ONL\u0130NE<\/strong><br \/>\nAra\u015ft\u0131rmada internet kullan\u0131c\u0131lar\u0131n\u0131n cihaz tercihlerine dair de ilgin\u00e7 bulgular var. T\u00fcrkiye\u2019de ya\u015fayan ak\u0131ll\u0131 telefon sahiplerinin %82\u2019si her g\u00fcn ak\u0131ll\u0131 telefon arac\u0131l\u0131\u011f\u0131yla online olurken,\u00a0<strong>Do\u011fu ve Orta Avrupa (DOA)<\/strong> \u00fclkelerindeki ak\u0131ll\u0131 telefon sahipleri i\u00e7in bu oran %75\u2019de kal\u0131yor. DOA \u00fclkeleri ortalamas\u0131na paralel olarak T\u00fcrkiye\u2019de bilgisayar sahiplerininyakla\u015f\u0131k y\u00fczde 70\u2019ibilgisayarlar\u0131ndan her g\u00fcn internete ba\u011flan\u0131yor.<br \/>\nT\u00fcrkiye\u2019deki tablet sahiplerinin ise %57\u2019si her g\u00fcn internete ba\u011flan\u0131rken, DOA \u00fclke ortalamas\u0131 %54\u2019de kal\u0131yor.<br \/>\n<strong>\u00dcR\u00dcN ARA\u015eTIRMASINDA EN \u00c7OK \u0130NTERNETE BA\u015eVURULUYOR<\/strong><br \/>\n\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n da incelendi\u011fi ara\u015ft\u0131rma bir \u00fcr\u00fcn\/hizmet almadan \u00f6nce en \u00e7ok internetten ara\u015ft\u0131rma yap\u0131ld\u0131\u011f\u0131n\u0131 (%68) ortaya koyuyor. \u0130kinci olarak ba\u015fvurulan kaynak ise %47\u2019yle tan\u0131d\u0131klar\u0131n tavsiyesi. \u00d6te yandan en g\u00fcvenilir olarak g\u00f6r\u00fclen kaynaklar uzman g\u00f6r\u00fc\u015fleri ve tan\u0131d\u0131klar\u0131n verdi\u011fi tavsiyeler.<br \/>\nKat\u0131l\u0131mc\u0131lar\u0131n %56\u2019s\u0131 ara\u015ft\u0131rd\u0131klar\u0131 \u00fcr\u00fcn\/hizmetlerden ilk defa internet arac\u0131l\u0131\u011f\u0131yla haberdar olduklar\u0131n\u0131 belirtiyor. Online t\u00fcketicilerin %76\u2019s\u0131 yeni \u00fcr\u00fcnler bulmak, %75\u2019i en iyi fiyat\u0131 bulmak, %65\u2019i ise al\u0131\u015fveri\u015f yapmak i\u00e7in internetin faydal\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>42 \u00fclkede faaliyet g\u00f6steren Interactive AdvertisingBureau\u2019nun T\u00fcrkiye merkezi IAB T\u00fcrkiye, Orta ve Do\u011fu Avrupa\u2019dan di\u011fer 7 IAB \u00fclkesinin ortak kat\u0131l\u0131m\u0131yla haz\u0131rlanan ve internet kullan\u0131m\u0131 konusunda i\u00e7 g\u00f6r\u00fc sa\u011flamak amac\u0131yla yap\u0131lan DigitalSCOPE 2014 Raporu\u2019nu yay\u0131nlad\u0131. Rapora&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12796","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00dcRK\u0130YE\u2019DE \u0130NTERNET KULLANICILARININ %73\u2019\u00dc TV KAR\u015eISINDA ONL\u0130NE OLUYOR - At\u0131f &Uuml;nald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/02\/turkiyede-internet-kullanicilarinin-su-tv-karsisinda-online-oluyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00dcRK\u0130YE\u2019DE \u0130NTERNET KULLANICILARININ %73\u2019\u00dc TV KAR\u015eISINDA ONL\u0130NE OLUYOR - At\u0131f &Uuml;nald\u0131\" \/>\n<meta property=\"og:description\" content=\"42 \u00fclkede faaliyet g\u00f6steren Interactive AdvertisingBureau\u2019nun T\u00fcrkiye merkezi IAB T\u00fcrkiye, Orta ve Do\u011fu Avrupa\u2019dan di\u011fer 7 IAB \u00fclkesinin ortak kat\u0131l\u0131m\u0131yla haz\u0131rlanan ve internet kullan\u0131m\u0131 konusunda i\u00e7 g\u00f6r\u00fc sa\u011flamak amac\u0131yla yap\u0131lan DigitalSCOPE 2014 Raporu\u2019nu yay\u0131nlad\u0131. 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