{"id":12840,"date":"2015-08-26T14:46:32","date_gmt":"2015-08-26T14:46:32","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12840"},"modified":"2015-08-26T14:46:32","modified_gmt":"2015-08-26T14:46:32","slug":"dijital-transformasyonun-liderleri-belli-oldu","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/","title":{"rendered":"Dijital Transformasyonun Liderleri Belli Oldu"},"content":{"rendered":"

\"image\"<\/a>
\nBain & Company, Kuzey Amerika ve Avrupa\u2019da yerle\u015fik 250\u2019den fazla \u015firket \u00fczerinde \u201cDijital liderlerin di\u011ferlerinden fark\u0131 ne?\u201d ba\u015fl\u0131kl\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi. Performans odakl\u0131 \u2018Dijital Lider\u2019 ile rakiplerinden daha yava\u015f hareket eden \u2018Dijital Tembel\u2019 gibi yeni teknoloji akt\u00f6rlerin belirlendi\u011fi ara\u015ft\u0131rma, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u015firketlere BT harcamalar\u0131nda y\u00fczde 30 tasarruf sa\u011flad\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131kard\u0131.
\nBain & Company dijital liderlerin operasyon ve teknolojiyi entegre etmek, \u015firkete \u00e7eviklik kazand\u0131racak geli\u015fim ilkelerini benimsemek ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc kendi kaynaklar\u0131yla finanse edebilmek gibi \u00fc\u00e7 ay\u0131rt edici \u00f6zelli\u011fini belirlemek amac\u0131yla Kuzey Amerika ve Avrupa\u2019da yerle\u015fik 250\u2019den fazla \u015firket \u00fczerinde \u201cDijital liderlerin di\u011ferlerinden fark\u0131 ne?\u201d ba\u015fl\u0131kl\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi. Performans odakl\u0131 Dijital Liderler ile rakiplerinden daha yava\u015f hareket eden Dijital Tembeller\u2019in konu edildi\u011fi ara\u015ft\u0131rmada, bili\u015fim teknolojilerini (BT) i\u015flerine uyumlu bir bi\u00e7imde adapte edebilen \u015firketlerin dijital tembellere oranla dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in 5 kat daha fazla fon deste\u011fi sa\u011flayabildikleri belirtiliyor. Uzun vadeli getirilere bak\u0131ld\u0131\u011f\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u015firketlere BT harcamalar\u0131nda y\u00fczde 20-30 oran\u0131nda bir kazan\u00e7 sa\u011flad\u0131\u011f\u0131na dikkat \u00e7ekilen ara\u015ft\u0131rmada, \u015firketlerin hen\u00fcz dijital bir d\u00f6n\u00fc\u015f\u00fcm i\u00e7in gereken nitelikli i\u015fg\u00fcc\u00fcne sahip olmad\u0131klar\u0131 ifade ediliyor. Ara\u015ft\u0131rmada ayr\u0131ca, mevcut teknik personelin \u00fc\u00e7te birden fazlas\u0131n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcme haz\u0131r olabilmek i\u00e7in mutlaka yeniden e\u011fitilmesi gerekti\u011fi belirtiliyor.
\nDijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6zellikle b\u00fcy\u00fck \u015firketler i\u00e7in tart\u0131\u015fmas\u0131z bir gereklilik haline geldi\u011fini s\u00f6yleyen Bain & Company T\u00fcrkiye Y\u00f6netici Orta\u011f\u0131 Serhan Nadir, \u201cE\u011fer siz m\u00fc\u015fterilerinizin \u015feffafl\u0131k, kolayl\u0131k veya hizmetin ki\u015fiselle\u015ftirilmesi gibi beklentilerini kar\u015f\u0131layam\u0131yorsan\u0131z, emin olun ki ba\u015fka bir \u015firket bunu hemen yapacak ve sizin bir ad\u0131m \u00f6n\u00fcn\u00fcze ge\u00e7ecektir. Etkili bir vizyon olu\u015fturmak, i\u015f ortaklar\u0131 ile birlikte ortak bir yol haritas\u0131 \u00e7izmek ve \u015firketi belirlenen bu hedeflere ta\u015f\u0131yacak becerileri edinmek \u00fczere teknolojilerini operasyona adapte etmek yeni nesil dijital liderleri di\u011ferlerinden ayr\u0131\u015ft\u0131ran temel \u00f6zellikler\u201d dedi.
\nDijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in e\u011fitim \u015fart
\nAra\u015ft\u0131rmaya, en iyi \u015firketlerin bir k\u0131sm\u0131 dahil, incelenen \u015firketlerin yar\u0131s\u0131ndan fazlas\u0131n\u0131n ba\u015far\u0131l\u0131 bir dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in gereken nitelikli i\u015fg\u00fcc\u00fcne sahip olmad\u0131\u011f\u0131n\u0131 ortaya koyuyor. \u00c7o\u011fu \u015firketin belirtilen 3 ay\u0131rt edici \u00f6zelli\u011fe sanki birbirinden ba\u011f\u0131ms\u0131zm\u0131\u015f gibi yakla\u015farak hata ettiklerine dikkat \u00e7ekilen raporda, ba\u015far\u0131l\u0131 bir dijital d\u00f6n\u00fc\u015f\u00fcmde BT\u2019nin i\u015fe yaramas\u0131 i\u00e7in bu \u00fc\u00e7 \u00f6zelli\u011fin de dengede tutmas\u0131 gerekti\u011fi ifade ediliyor. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00f6netecek uzmanlar\u0131n mevcut i\u015fletmeleri modernize etmek \u00fczere yeni teknolojilere, yeni nesil mimariye ve y\u00f6ntemlere vak\u0131f olmalar\u0131 gerekiyor. Buna kar\u015f\u0131n rapor, sadece teknik becerinin kendi ba\u015f\u0131na yeterli olmad\u0131\u011f\u0131n\u0131 da ortaya koyuyor. D\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftiren organizasyon ile birlikte \u00e7\u00f6z\u00fcm geli\u015ftirecek BT uzman\u0131n\u0131n, daha iyi bir i\u015fbirli\u011fi i\u00e7in teknoloji kadar \u015firketin operasyonel i\u015fleyi\u015fini de tan\u0131yor olmas\u0131 gerekiyor. Bain & Company taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fma, teknik personelin \u00fc\u00e7te birden fazlas\u0131n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcme haz\u0131r olabilmek i\u00e7in mutlaka yeniden e\u011fitilmesi gerekti\u011fini ortaya koyuyor.
\nDijital Liderler d\u00f6n\u00fc\u015f\u00fcm i\u00e7in Dijital Tembellerden 5 kat fazla fon deste\u011fi alabiliyor
\nRapora g\u00f6re, performans odakl\u0131 Dijital Liderler kritik \u00f6neme sahip olmayan projeleri kolayca bertaraf ederken, rakiplerinden daha yava\u015f hareket eden Dijital Tembeller BT harcamalar\u0131ndaki art\u0131\u015f\u0131n nedenini ellerindeki \u00e7ok say\u0131da projeye ba\u011fl\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lan dijital liderlerin y\u00fczde 71\u2019i y\u0131llard\u0131r devam ettikleri inovasyon \u00e7al\u0131\u015fmalar\u0131n\u0131 i\u015f ortaklar\u0131 ile birlikte ve ortakla\u015fa finanse ettiklerini s\u00f6ylerken, dijital tembellerin sadece y\u00fczde 47\u2019si bunu yapt\u0131klar\u0131n\u0131 belirtiyor. Raporda, operasyon ve BT uyumunu yakalayabilen \u015firketlerin dijital tembellere oranla 5 kat daha fazla fon deste\u011fi sa\u011flayabildikleri belirtiliyor.
\nDijital d\u00f6n\u00fc\u015f\u00fcm % 30 tasarruf sa\u011fl\u0131yor
\nUzun y\u0131llara yay\u0131lan dijital d\u00f6n\u00fc\u015f\u00fcm projelerinin elde edilen tasarruf ve sa\u011flanan verimlilik yoluyla kendi kendini finanse etmeleri bu projelere yat\u0131r\u0131m\u0131 m\u00fcmk\u00fcn k\u0131larken, projeleri de cazip hale getiriyor. \u00d6te yandan ara\u015ft\u0131rma, \u015firketlerin sadece y\u00fczde 20\u2019sinin dijital d\u00f6n\u00fc\u015f\u00fcm projelerinde kendi finansmanlar\u0131n\u0131 sa\u011flad\u0131klar\u0131n\u0131 ortaya koyuyor. Dijital d\u00f6n\u00fc\u015f\u00fcm projelerinde k\u0131sa vadede, BT gereksiz i\u015fleri ortadan kald\u0131r\u0131rken, ger\u00e7ekten \u00f6nemli i\u015flere odaklan\u0131lmas\u0131 sa\u011flan\u0131yor. \u00d6te yandan bu projelerde esas kazan\u00e7, uzun vadede BT\u2019nin nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131na dair bir d\u00fczenleme yap\u0131lmas\u0131ndan ge\u00e7iyor. Uzun vadeli getirilere bak\u0131ld\u0131\u011f\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm \u015firketlere BT harcamalar\u0131ndan y\u00fczde 20-30 oran\u0131ndan bir kazan\u00e7 sa\u011fl\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bain & Company, Kuzey Amerika ve Avrupa\u2019da yerle\u015fik 250\u2019den fazla \u015firket \u00fczerinde \u201cDijital liderlerin di\u011ferlerinden fark\u0131 ne?\u201d ba\u015fl\u0131kl\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi. Performans odakl\u0131 \u2018Dijital Lider\u2019 ile rakiplerinden daha yava\u015f hareket eden \u2018Dijital Tembel\u2019 gibi yeni…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12840","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nDijital Transformasyonun Liderleri Belli Oldu - At\u0131f Ünald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Transformasyonun Liderleri Belli Oldu - At\u0131f Ünald\u0131\" \/>\n<meta property=\"og:description\" content=\"Bain & Company, Kuzey Amerika ve Avrupa\u2019da yerle\u015fik 250\u2019den fazla \u015firket \u00fczerinde \u201cDijital liderlerin di\u011ferlerinden fark\u0131 ne?\u201d ba\u015fl\u0131kl\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi. Performans odakl\u0131 \u2018Dijital Lider\u2019 ile rakiplerinden daha yava\u015f hareket eden \u2018Dijital Tembel\u2019 gibi yeni...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f Ünald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-26T14:46:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Dijital Transformasyonun Liderleri Belli Oldu\",\"datePublished\":\"2015-08-26T14:46:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/\"},\"wordCount\":842,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/\",\"name\":\"Dijital Transformasyonun Liderleri Belli Oldu - At\u0131f Ünald\u0131\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300\",\"datePublished\":\"2015-08-26T14:46:32+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#primaryimage\",\"url\":\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300\",\"contentUrl\":\"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"http:\/\/atif.unaldi.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dijital Transformasyonun Liderleri Belli Oldu\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/\",\"name\":\"At\u0131f \u00dcnald\u0131\",\"description\":\"Yazar\",\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"alternateName\":\"At\u0131f \u00dcnald\u0131 Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\",\"name\":\"Atif Unaldi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"contentUrl\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"width\":512,\"height\":512,\"caption\":\"Atif Unaldi\"},\"logo\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\"},\"description\":\"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \\u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.\",\"sameAs\":[\"http:\/\/atif.unaldi.org\/blog\",\"https:\/\/www.facebook.com\/atifunaldi\",\"https:\/\/www.instagram.com\/atifunaldi\/\",\"https:\/\/www.linkedin.com\/in\/atifunaldi\",\"https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi\",\"https:\/\/www.youtube.com\/c\/atifunaldi\",\"https:\/\/soundcloud.com\/atif-unaldi\",\"https:\/\/atifunaldi.tumblr.com\"],\"url\":\"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dijital Transformasyonun Liderleri Belli Oldu - At\u0131f Ünald\u0131","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/","og_locale":"tr_TR","og_type":"article","og_title":"Dijital Transformasyonun Liderleri Belli Oldu - At\u0131f Ünald\u0131","og_description":"Bain & Company, Kuzey Amerika ve Avrupa\u2019da yerle\u015fik 250\u2019den fazla \u015firket \u00fczerinde \u201cDijital liderlerin di\u011ferlerinden fark\u0131 ne?\u201d ba\u015fl\u0131kl\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi. Performans odakl\u0131 \u2018Dijital Lider\u2019 ile rakiplerinden daha yava\u015f hareket eden \u2018Dijital Tembel\u2019 gibi yeni...","og_url":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/","og_site_name":"At\u0131f Ünald\u0131","article_publisher":"https:\/\/www.facebook.com\/atifunaldi","article_author":"https:\/\/www.facebook.com\/atifunaldi","article_published_time":"2015-08-26T14:46:32+00:00","og_image":[{"url":"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300","type":"","width":"","height":""}],"author":"Atif Unaldi","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/atifunaldi","twitter_site":"@atifunaldi","twitter_misc":{"Yazan:":"Atif Unaldi","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#article","isPartOf":{"@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/"},"author":{"name":"Atif Unaldi","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"headline":"Dijital Transformasyonun Liderleri Belli Oldu","datePublished":"2015-08-26T14:46:32+00:00","mainEntityOfPage":{"@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/"},"wordCount":842,"publisher":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"image":{"@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#primaryimage"},"thumbnailUrl":"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300","articleSection":["Blogum"],"inLanguage":"tr"},{"@type":"WebPage","@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/","url":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/","name":"Dijital Transformasyonun Liderleri Belli Oldu - At\u0131f Ünald\u0131","isPartOf":{"@id":"http:\/\/atif.unaldi.org\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#primaryimage"},"image":{"@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#primaryimage"},"thumbnailUrl":"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300","datePublished":"2015-08-26T14:46:32+00:00","breadcrumb":{"@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#primaryimage","url":"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300","contentUrl":"https:\/\/atifunaldi.files.wordpress.com\/2015\/08\/image.jpg?w=300"},{"@type":"BreadcrumbList","@id":"http:\/\/atif.unaldi.org\/blog\/2015\/08\/26\/dijital-transformasyonun-liderleri-belli-oldu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"http:\/\/atif.unaldi.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Dijital Transformasyonun Liderleri Belli Oldu"}]},{"@type":"WebSite","@id":"http:\/\/atif.unaldi.org\/blog\/#website","url":"http:\/\/atif.unaldi.org\/blog\/","name":"At\u0131f \u00dcnald\u0131","description":"Yazar","publisher":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"alternateName":"At\u0131f \u00dcnald\u0131 Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":["Person","Organization"],"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b","name":"Atif Unaldi","image":{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/","url":"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","contentUrl":"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","width":512,"height":512,"caption":"Atif Unaldi"},"logo":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/"},"description":"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/12840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=12840"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/12840\/revisions"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=12840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=12840"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=12840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}