{"id":12866,"date":"2015-09-04T13:13:56","date_gmt":"2015-09-04T13:13:56","guid":{"rendered":"https:\/\/atifunaldi.wordpress.com\/?p=12866"},"modified":"2015-09-04T13:13:56","modified_gmt":"2015-09-04T13:13:56","slug":"mobil-reklam-bir-kez-daha-rekor-kirdi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/09\/04\/mobil-reklam-bir-kez-daha-rekor-kirdi\/","title":{"rendered":"MOB\u0130L REKLAM B\u0130R KEZ DAHA REKOR KIRDI"},"content":{"rendered":"<p><strong>IAB Avrupa, IAB Amerika ve IHSTechnology\u2019nin yapt\u0131\u011f\u0131 ortak ara\u015ft\u0131rmaya g\u00f6re global mobil reklam yat\u0131r\u0131mlar\u0131%64,8 b\u00fcy\u00fcyerek 2014 y\u0131l\u0131nda 24.0 Milyar \u20ac\u2019ya (31.9 milyar $) ula\u015ft\u0131. Mobil g\u00f6sterim bazl\u0131 reklamlar 11,4 milyar \u20ac ile (15.1 milyar $) ilk defa mobil arama harcamalar\u0131n\u0131 geride b\u0131rakt\u0131. Kuzey Amerika y\u0131ll\u0131k % 77 ile en y\u00fcksek b\u00fcy\u00fcmeyi kaydetti. Avrupa\u2019n\u0131n global mobil reklam yat\u0131r\u0131mlar\u0131ndaki pay\u0131 4.0 milyar \u20ac (5.3 milyar $) ile %16,6 oldu.<\/strong><br \/>\n<strong>MOB\u0130L REKLAM YATIRIMLARINDA B\u0130R YILDA %64,8 ARTI\u015e<\/strong><br \/>\nIAB Avrupa, IAB Amerika ve IHS Technology\u2019nin verilerine g\u00f6re 2013 y\u0131l\u0131nda 14.6 milyar \u20ac (19.3 milyar $) olan mobil reklam yat\u0131r\u0131mlar\u0131 2014 y\u0131l\u0131nda %64,8\u2019lik art\u0131\u015fla 24 milyar \u20ac\u2019ya ula\u015ft\u0131 (31.9 milyar $).Bu y\u00fckseli\u015fin temel nedeni mobil cihazlar\u0131n yayg\u0131nla\u015fmas\u0131 ve mobille ilgili giri\u015fimlerinartmas\u0131 olarak g\u00f6r\u00fcl\u00fcyor. 2014\u2019te mobil g\u00f6sterim bazl\u0131 reklam gelirleri%88,1\u2019lik b\u00fcy\u00fcme g\u00f6sterirken, arama motoru bazl\u0131 gelirlerde%55,2,operat\u00f6rlere ba\u011fl\u0131 mesajla\u015fma sistemlerinden uygulama tabanl\u0131 mesajla\u015fma sitemlerine ge\u00e7i\u015fler sayesinde,SMS reklamlar\u0131nda ise %13\u2019l\u00fck art\u0131\u015f kaydedildi.<br \/>\n<strong>2013-2014 gelir oranlar\u0131 kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/strong><br \/>\n<strong>Mobil Gelirleri (Milyon \u20ac)<\/strong><br \/>\n<strong>2013<\/strong><br \/>\n<strong>2014<\/strong><br \/>\n<strong>De\u011fi\u015fim (%)<\/strong><br \/>\nG\u00f6sterim Bazl\u0131 (Display)<br \/>\n6.041<br \/>\n11.365<br \/>\n88,1<br \/>\nArama (Search)<br \/>\n7.123<br \/>\n11.051<br \/>\n55,2<br \/>\nMesajla\u015fma<br \/>\n1.399<br \/>\n1.581<br \/>\n13,0<br \/>\n<strong>Toplam<\/strong><br \/>\n<strong>14.563<\/strong><br \/>\n<strong>23.997<\/strong><br \/>\n<strong>64,8<\/strong><br \/>\n<strong>2014 y\u0131l\u0131 i\u00e7in b\u00f6lgelerin k\u00fcresel bazdaki paylar\u0131 \u015fu \u015fekilde oldu<\/strong><br \/>\nKuzey Amerika : %44,9 (10,8 milyar\u20ac \/14,3 milyar $)<br \/>\nAsya Pasifik : %36,5 (8,8 milyar \u20ac \/ 11,7 milyar $)<br \/>\nAvrupa : %16,6 (4 milyar \u20ac \/ 5,3 milyar $ )<br \/>\nOrtado\u011fu ve Afrika : %1,2 (0,3 milyar \u20ac \/ 0,4 milyar $)<br \/>\nLatin Amerika : %0,8 (0,2 milyar \u20ac \/ 0,2 milyar $)<br \/>\nKuzey Amerika 2013 y\u0131l\u0131na g\u00f6re %76,8\u2019lik b\u00fcy\u00fcme ile \u00f6ne \u00e7\u0131kan b\u00f6lge oldu. Ayr\u0131ca di\u011fer b\u00f6lgelerde de % 50\u2019nin \u00fczerinde b\u00fcy\u00fcme ger\u00e7ekle\u015fti.<br \/>\n<strong>Di\u011fer b\u00f6lgelerin b\u00fcy\u00fcme oranlar\u0131 ise \u015f\u00f6yle:<\/strong><br \/>\nKuzey Amerika : %76,8<br \/>\nOrtado\u011fu ve Afrika : %68,5<br \/>\nLatin Amerika : %66,1<br \/>\nAvrupa : %58,6<br \/>\nAsya-Pasifik : %54,5<br \/>\n<strong>D\u0130J\u0130TAL REKLAM \u00d6NEM\u0130N\u0130 B\u0130R KEZ DAHA KANITLADI<\/strong><br \/>\nIAB Avrupa CEO\u2019su TownsendFeehan, \u2018\u2019Global mobil reklam gelirleri Avrupa\u2019da ve d\u00fcnyada mobilinb\u00fcy\u00fckl\u00fc\u011f\u00fc ve getirdi\u011fi f\u0131rsatlarla \u00f6nemli bir pazarlama platformu oldu\u011funu bir kez daha kan\u0131tlad\u0131. Cihazlar aras\u0131 farklar\u0131n azalmas\u0131 ve dijital i\u00e7eriklerle etkile\u015fimim artmas\u0131 sayesinde t\u00fcketici davran\u0131\u015flar\u0131 ajanslar, yay\u0131nc\u0131lar ve reklamverenler taraf\u0131ndan daha iyi g\u00f6zlemlenir hale geldi. IAB Avrupa olarak dijital b\u00fcy\u00fcmeyi desteklemek i\u00e7in ara\u015ft\u0131rma ve e\u011fitim \u00e7al\u0131\u015fmalar\u0131yla sekt\u00f6rel standartlar\u0131n geli\u015ftirilmesine yat\u0131r\u0131m yapmaya devam ediyoruz.&#8221; dedi.<br \/>\nIAB ABD K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Mobil Pazarlama Merkezi Genel M\u00fcd\u00fcr\u00fc Anna Bager durumu, \u201cMobil cihazlar t\u00fcm d\u00fcnyada t\u00fcketicilerin hayatlar\u0131n\u0131n merkezine oturdu.Bu rakamlar markalar\u0131n, mobilin b\u00fcy\u00fck potansiyelinin fark\u0131na vard\u0131\u011f\u0131n\u0131n g\u00f6stergesidir. B\u00fcy\u00fcmenin devam edebilmesi i\u00e7in \u015fimdi s\u0131ra, t\u00fcm sekt\u00f6r\u00fcn mobil standartlar\u0131n\u0131nd\u00fcnya \u00e7ap\u0131nda oturtulmas\u0131 i\u00e7in bir araya gelmekte.\u201d olarak \u00f6zetledi.<br \/>\nIAB T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mahmut Kur\u015fun mobilin T\u00fcrkiye\u2019deki geli\u015fimini\u201cMobil T\u00fcrkiye\u2019de de h\u0131zla b\u00fcy\u00fcyor.IAB T\u00fcrkiye \u0130nternet \u00d6l\u00e7\u00fcmleme Ara\u015ft\u0131rmas\u0131 kapsam\u0131nda kodlu sitelerde yap\u0131lan platform analizine g\u00f6re mobilin (telefon + tablet) sayfa g\u00f6sterimlerdeki pay\u0131 Nisan 2014\u2019de %12,3\u2019den Haziran 2015\u2019de %28,4\u2019e \u00e7\u0131km\u0131\u015f durumda. 2014\u2019de T\u00fcrkiye mobil reklam yat\u0131r\u0131mlar\u0131nda g\u00f6zlenen %30\u2019luk art\u0131\u015f\u0131n 2015 y\u0131l\u0131nda da s\u00fcrmesini ve dijital reklam yat\u0131r\u0131mlar\u0131 i\u00e7indeki pay\u0131n\u0131 art\u0131rmas\u0131n\u0131 bekliyoruz.\u201d s\u00f6zleriyle de\u011ferlendirdi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB Avrupa, IAB Amerika ve IHSTechnology\u2019nin yapt\u0131\u011f\u0131 ortak ara\u015ft\u0131rmaya g\u00f6re global mobil reklam yat\u0131r\u0131mlar\u0131%64,8 b\u00fcy\u00fcyerek 2014 y\u0131l\u0131nda 24.0 Milyar \u20ac\u2019ya (31.9 milyar $) ula\u015ft\u0131. Mobil g\u00f6sterim bazl\u0131 reklamlar 11,4 milyar \u20ac ile (15.1 milyar $)&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12866","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOB\u0130L REKLAM B\u0130R KEZ DAHA REKOR KIRDI - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/09\/04\/mobil-reklam-bir-kez-daha-rekor-kirdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOB\u0130L REKLAM B\u0130R KEZ DAHA REKOR KIRDI - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"IAB Avrupa, IAB Amerika ve IHSTechnology\u2019nin yapt\u0131\u011f\u0131 ortak ara\u015ft\u0131rmaya g\u00f6re global mobil reklam yat\u0131r\u0131mlar\u0131%64,8 b\u00fcy\u00fcyerek 2014 y\u0131l\u0131nda 24.0 Milyar \u20ac\u2019ya (31.9 milyar $) ula\u015ft\u0131. 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