{"id":12960,"date":"2015-10-11T06:17:51","date_gmt":"2015-10-11T06:17:51","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12960"},"modified":"2015-10-11T06:17:51","modified_gmt":"2015-10-11T06:17:51","slug":"turkiyedeki-kullanicilar-hangi-bannerlara-tikliyor","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/10\/11\/turkiyedeki-kullanicilar-hangi-bannerlara-tikliyor\/","title":{"rendered":"T\u00fcrkiye\u2019deki Kullan\u0131c\u0131lar Hangi Banner\u2019lara T\u0131kl\u0131yor?"},"content":{"rendered":"<p>RTB House aralar\u0131nda T\u00fcrkiye\u2019nin de bulundu\u011fu 33 \u00fclkeden se\u00e7ilen y\u00fczlerce reklam kampanyas\u0131n\u0131 analiz ederek kampanya performanslar\u0131na etki eden en \u00f6nemli de\u011fi\u015fkenleri belirledi. Yap\u0131lan detayl\u0131 incelemelerde fiyat, logo ve \u00fcr\u00fcn say\u0131s\u0131n\u0131n pop\u00fcler banner format\u0131 olan 300\u2019e 250\u2019de olduk\u00e7a belirleyici oldu\u011funu ortaya \u00e7\u0131kard\u0131.<br \/>\n<strong>Fiyat daha fazla t\u0131klanma getiriyor<\/strong><br \/>\nRTB House\u2019un analizlerine g\u00f6re banner \u00fczerinde bir fiyat g\u00f6r\u00fcn\u00fcp g\u00f6r\u00fcnmemesi \u00f6nem ta\u015f\u0131yor. T\u00fcrkiye \u00f6zelinde bak\u0131ld\u0131\u011f\u0131nda banner \u00fczerinde \u00fcr\u00fcn\u00fcn fiyat\u0131yla ilgili bilgi oldu\u011funda t\u0131klamaya daha fazla e\u011filimli oluyoruz. B\u00f6ylece ortalama CTR (reklam g\u00f6r\u00fcnt\u00fclemesi ve t\u0131klama aras\u0131ndaki ili\u015fki) fiyat g\u00f6r\u00fcnmeyen reklamlara g\u00f6re y\u00fczde 4 daha iyi sonu\u00e7 vererek y\u00fczde 0,53\u2019e y\u00fckseliyor.<br \/>\n<strong>Fazla say\u0131da \u00fcr\u00fcn avantaj sa\u011fl\u0131yor<\/strong><br \/>\nAra\u015ft\u0131rma sonu\u00e7lar\u0131na bak\u0131ld\u0131\u011f\u0131nda verimlili\u011fe giden yolda sadece fiyat\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6nem ta\u015f\u0131m\u0131yor. Bununla birlikte bir banner i\u00e7erisinde g\u00f6sterilen \u00fcr\u00fcn say\u0131s\u0131 da dikkat edilmesi gereken kriterlerden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<br \/>\n1, 3, 4 ya da 12 \u00fcr\u00fcn bulunan ve RTB House reklam kampanyalar\u0131nda kullan\u0131lan binlerce yarat\u0131c\u0131 \u00e7al\u0131\u015fma i\u00e7erisinde yap\u0131lan analiz g\u00f6steriyor ki daha fazla \u00fcr\u00fcn oldu\u011funda daha \u00e7ok t\u0131klama e\u011filimi g\u00f6steriyoruz. Bir banner\u2019da g\u00f6sterilen 12 \u00fcr\u00fcn oldu\u011funda ortalama y\u00fczde 0,47 CTR elde edilirken, 2, 3 ya da 4 \u00fcr\u00fcn g\u00f6sterilmesine g\u00f6re s\u0131ras\u0131yla y\u00fczde 2, y\u00fczde 11 ve y\u00fczde 3 daha iyi sonu\u00e7 veriyor.<br \/>\n<strong>Logonun \u00fcstte ya da altta olmas\u0131 sonucu etkilemiyor<\/strong><br \/>\nReklam kampanyalar\u0131n\u0131n bir ba\u015fka belirleyicisi de banner\u2019da yer alan logonun konumu oluyor. RTB House\u2019un ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar banner\u2019daki logonun altta ya da \u00fcstte olmas\u0131ndan etkilenmiyorlar. Her iki durumda da ortalama CTR y\u00fczde 0,51 olarak ger\u00e7ekle\u015fiyor.<br \/>\nB\u00fcy\u00fck \u00f6l\u00e7ekli reklam kampanyalar\u0131ndaki en k\u00fc\u00e7\u00fck de\u011fi\u015fikliklerin bile CTR\u2019de \u00f6nemli bir etki yaratarak yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fcn\u00fc (ROI) b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebildi\u011fini ifade eden RTB House T\u00fcrkiye \u00dclke M\u00fcd\u00fcr\u00fc Okay Tu\u011f, \u201cYapt\u0131\u011f\u0131m\u0131z g\u00f6zlemlere g\u00f6re bir banner\u2019da daha az \u00f6\u011fe bulunmas\u0131 daha iyi sonu\u00e7 veriyor. Reklam mesaj\u0131n\u0131n sade \u015fekilde sunulmas\u0131 verimlili\u011fi art\u0131r\u0131yor\u201d dedi. Banner\u2019larda geleneksel olarak logolar\u0131n \u00fcstte yer ald\u0131\u011f\u0131n\u0131 belirten Tu\u011f, sonu\u00e7lara bak\u0131ld\u0131\u011f\u0131nda her zaman geleneksel y\u00f6ntemlerin ba\u015far\u0131l\u0131 olmad\u0131\u011f\u0131n\u0131 belirtti.<br \/>\n<a href=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/1444303804_tr_infografik.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12961\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/1444303804_tr_infografik.jpg?w=294\" alt=\"1444303804_TR_infografik\" width=\"294\" height=\"1024\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RTB House aralar\u0131nda T\u00fcrkiye\u2019nin de bulundu\u011fu 33 \u00fclkeden se\u00e7ilen y\u00fczlerce reklam kampanyas\u0131n\u0131 analiz ederek kampanya performanslar\u0131na etki eden en \u00f6nemli de\u011fi\u015fkenleri belirledi. Yap\u0131lan detayl\u0131 incelemelerde fiyat, logo ve \u00fcr\u00fcn say\u0131s\u0131n\u0131n pop\u00fcler banner format\u0131 olan 300\u2019e&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12960","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fcrkiye\u2019deki Kullan\u0131c\u0131lar Hangi Banner\u2019lara T\u0131kl\u0131yor? - At\u0131f &Uuml;nald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/10\/11\/turkiyedeki-kullanicilar-hangi-bannerlara-tikliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019deki Kullan\u0131c\u0131lar Hangi Banner\u2019lara T\u0131kl\u0131yor? - At\u0131f &Uuml;nald\u0131\" \/>\n<meta property=\"og:description\" content=\"RTB House aralar\u0131nda T\u00fcrkiye\u2019nin de bulundu\u011fu 33 \u00fclkeden se\u00e7ilen y\u00fczlerce reklam kampanyas\u0131n\u0131 analiz ederek kampanya performanslar\u0131na etki eden en \u00f6nemli de\u011fi\u015fkenleri belirledi. 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