{"id":12963,"date":"2015-10-12T06:21:47","date_gmt":"2015-10-12T06:21:47","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12963"},"modified":"2015-10-12T06:21:47","modified_gmt":"2015-10-12T06:21:47","slug":"big-data-onemli-ama-kusku-uyandiriyor","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/10\/12\/big-data-onemli-ama-kusku-uyandiriyor\/","title":{"rendered":"\u201cBig Data\u201d \u00f6nemli ama ku\u015fku uyand\u0131r\u0131yor"},"content":{"rendered":"<p><strong>Xerox\u2019un B\u00fcy\u00fck Veri (Big Data) ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, \u015firketlerin y\u00fczde 56\u2019s\u0131 i\u015f stratejilerinde B\u00fcy\u00fck Veri (Big Data) analizlerinden faydalan\u0131yor. Ancak B\u00fcy\u00fck Veri analizlerinin ge\u00e7erlili\u011finin \u00f6l\u00e7\u00fclememesinden dolay\u0131 \u015firketlerin y\u00fczde 55\u2019i B\u00fcy\u00fck Veri\u2019ye ku\u015fku ile yakla\u015f\u0131yor.<\/strong> <strong>Ara\u015ft\u0131rma ki\u015fisel verilere y\u00f6nelik g\u00fcvenlik kayg\u0131lar\u0131n\u0131n B\u00fcy\u00fck Veri\u2019nin geli\u015fimini engelleyebilece\u011fini ortaya koyuyor.<\/strong><br \/>\n&nbsp;<br \/>\nD\u00fcnyan\u0131n en b\u00fcy\u00fck teknoloji ve i\u015f s\u00fcre\u00e7 y\u00f6netimi \u015firketlerinden Xerox, \u00fcnl\u00fc Forrester Consulting ara\u015ft\u0131rma \u015firketine yapt\u0131rd\u0131\u011f\u0131 firmalar\u0131n B\u00fcy\u00fck Veriye bak\u0131\u015f\u0131n\u0131 ve ne d\u00fczeyde faydaland\u0131\u011f\u0131n\u0131 sorgulayan ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. <strong>\u0130ngiltere, Fransa, Almanya, Hollanda ve Bel\u00e7ika\u2019da perakende, bili\u015fim, \u00fcretim ve finans sekt\u00f6rlerinde \u00e7al\u0131\u015fan 330 \u00fcst d\u00fczey y\u00f6netici ve birim direkt\u00f6r\u00fc<\/strong> ile yap\u0131lan ara\u015ft\u0131rma \u00f6nemli sonu\u00e7lar ortaya \u00e7\u0131kard\u0131.<br \/>\n&nbsp;<br \/>\n<strong>B\u00fcy\u00fck Veri i\u00e7in b\u00fcy\u00fck planlar<\/strong><br \/>\nB\u00fcy\u00fck Veri analizlerine dayanan ba\u015far\u0131l\u0131 m\u00fc\u015fteri hizmetleri uygulamalar\u0131 g\u00fcn\u00fcm\u00fczde her sekt\u00f6rden i\u015fletmenin ilgisini \u00e7ekiyor. B\u00fcy\u00fck Veri; g\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri deneyimi optimizasyonu, dok\u00fcman analizi, \u00fcr\u00fcn geli\u015ftirme ve risk y\u00f6netimini de i\u00e7eren 15\u2019ten fazla alanda kullan\u0131l\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lan ve bu alanlarda \u00e7al\u0131\u015fan y\u00f6neticilerin \u00e7o\u011fu B\u00fcy\u00fck Veri metodlar\u0131n\u0131 i\u015f yerlerinde uyguluyor veya <strong>12 ay i\u00e7inde<\/strong> uygulamay\u0131 d\u00fc\u015f\u00fcn\u00fcyor. \u015eirketler B\u00fcy\u00fck Veri metodlar\u0131n\u0131 kullanarak i\u015f verimlili\u011fini ve m\u00fc\u015fteri memnuniyetini art\u0131rmay\u0131 ama\u00e7l\u0131yor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, \u015firketlerin y\u00fczde 76\u2019s\u0131 B\u00fcy\u00fck Veri stratejilerinin rakip firmalarla olan rekabetlerinde faydal\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Ara\u015ft\u0131rma kat\u0131l\u0131mc\u0131lar\u0131n\u0131n <strong>y\u00fczde 39\u2019u B\u00fcy\u00fck Veri yat\u0131r\u0131mlar\u0131 ile farkl\u0131 ve \u00f6zg\u00fcn bir hizmet vermeyi ba\u015faracaklar\u0131ndan, y\u00fczde 24\u2019\u00fc ise yeni bir i\u015f modeli ile i\u015f hedeflerine daha kolay ula\u015facaklar\u0131ndan emin<\/strong>.<br \/>\n&nbsp;<br \/>\nB\u00fcy\u00fck Veri stratejileri i\u015f d\u00fcnyas\u0131nda b\u00fcy\u00fck heyecan ve beklenti yaratsa da ara\u015ft\u0131rmaya kat\u0131lan y\u00f6neticilerin hepsi B\u00fcy\u00fck Veri analizlerinden ba\u015far\u0131l\u0131 bir \u015fekilde faydalanman\u0131n zorlu\u011fu konusunda hemfikir. B\u00fcy\u00fck Veri\u2019den uzun s\u00fcredir faydalanan kat\u0131l\u0131mc\u0131lar bile bu alanda gidilmesi gereken daha \u00e7ok yol oldu\u011funu s\u00f6yl\u00fcyor.<br \/>\n&nbsp;<br \/>\n<strong>B\u00fcy\u00fck Verinin kalitesi ve do\u011frulu\u011fu \u00f6l\u00e7\u00fclemiyor<\/strong><br \/>\n<strong>Y\u00f6neticilerin y\u00fczde 55\u2019i B\u00fcy\u00fck Veri analizlerinden elde edilen verilerin niteli\u011fini \u00f6l\u00e7ecek bir y\u00f6ntemin olmay\u0131\u015f\u0131ndan yak\u0131n\u0131yor.<\/strong> B\u00fcy\u00fck Veri\u2019ye en \u00e7ok g\u00fcvenen y\u00f6neticilerin bile <strong>y\u00fczde 45\u2019i<\/strong> ayn\u0131 sorunda hem fikir. Elde edilen verilerin niteli\u011finin d\u00fc\u015f\u00fck olu\u015fu, idari kararlar verilece\u011fi zaman B\u00fcy\u00fck Veri\u2019ye olan g\u00fcvenin azalmas\u0131na yol a\u00e7\u0131yor. \u0130\u015fletmeler \u015fu an B\u00fcy\u00fck Veri analizlerine g\u00fcvendikleri kadar, ge\u00e7mi\u015f deneyimlerine ve i\u00e7g\u00fcd\u00fclerine de g\u00fcvenmeye devam ediyor.<br \/>\nY\u00f6neticilerin yar\u0131s\u0131ndan fazlas\u0131 verilerin niteli\u011finden emin olma konusunda hen\u00fcz zamana ihitya\u00e7 oldu\u011funu s\u00f6ylese de \u00f6n\u00fcm\u00fczdeki bir y\u0131l i\u00e7inde al\u0131nan i\u015f kararlar\u0131n\u0131n ba\u015far\u0131 oran\u0131n\u0131 y\u00fckseltmek i\u00e7in B\u00fcy\u00fck Veri ile ortaya \u00e7\u0131kan say\u0131sal bilgi ve analizlerden daha \u00e7ok faydalan\u0131lmas\u0131 bekleniyor.<br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>\u0130\u015fletmeler dan\u0131\u015fmanl\u0131k hizmeti almaya haz\u0131r<\/strong><br \/>\nB\u00fcy\u00fck Veri\u2019nin \u00f6nemi artt\u0131k\u00e7a, bilgi ve veri analizini yapman\u0131n zorluklar\u0131 daha iyi anla\u015f\u0131ld\u0131k\u00e7a, i\u015f d\u00fcnyas\u0131 i\u00e7in d\u0131\u015far\u0131dan dan\u0131\u015fmanl\u0131k hizmeti almak ka\u00e7\u0131n\u0131lmaz hale geliyor. Kat\u0131l\u0131mc\u0131lar\u0131n d\u00f6rtte biri halihaz\u0131rda B\u00fcy\u00fck Veri projeleri i\u00e7in dan\u0131\u015fmanlar ile \u00e7al\u0131\u015f\u0131yor ve <strong>y\u00fczde 30\u2019luk<\/strong> bir b\u00f6l\u00fcm\u00fc de bir y\u0131l i\u00e7inde dan\u0131\u015fmanl\u0131k hizmeti almay\u0131 planl\u0131yor. <strong>Y\u00fczde 12\u2019lik<\/strong> k\u0131sm\u0131 ise d\u0131\u015far\u0131dan al\u0131nacak bir dan\u0131\u015fmanl\u0131k hizmetine \u015fu an i\u00e7in s\u0131cak bakm\u0131yor. \u015eirketler dan\u0131\u015fmanl\u0131k hizmeti ald\u0131\u011f\u0131 firmalar\u0131n, \u00f6l\u00e7\u00fclebilir B\u00fcy\u00fck Veri analiz sonu\u00e7lar\u0131 sunmalar\u0131na, sekt\u00f6rel deneyimlerine ve teknik uzmanl\u0131k yeterliliklerine dikkat ediyor.<br \/>\n&nbsp;<br \/>\n<strong>M\u00fc\u015fteriler ki\u015fisel bilgiler konusunda endi\u015feli<\/strong><br \/>\nKat\u0131l\u0131mc\u0131lara g\u00f6re B\u00fcy\u00fck Veri stratejilerini i\u015f yerinde uygulama konusundaki en b\u00fcy\u00fck zorluklar veri g\u00fcvenli\u011fi sa\u011flamak ve nitelikli veri elde etmek. Son d\u00f6nemdeki Avrupa Birli\u011fi d\u00fczenlemeleri ve veri g\u00fcvenli\u011fine dair b\u00fcy\u00fcyen m\u00fc\u015fteri endi\u015fesi g\u00f6steriyor ki; i\u015fletmelerin m\u00fc\u015fterileri ile aralar\u0131nda g\u00fcven ili\u015fkisi kurmak i\u00e7in bir an \u00f6nce veri g\u00fcvenli\u011fini sa\u011flayacak \u00e7\u00f6z\u00fcm yollar\u0131 geli\u015ftirmeleri gerekiyor. Telefon, tablet, bilgisayar gibi ki\u015fisel cihazlar m\u00fc\u015fterilere ait her t\u00fcrl\u00fc veri i\u00e7in \u00f6nemli bir kaynak olu\u015ftursa da, m\u00fc\u015fterilerin \u00f6zel bilgilerine y\u00f6nelik g\u00fcvenlik kayg\u0131lar\u0131 bu cihazlardan gelen veri ak\u0131\u015f\u0131n\u0131 aksat\u0131yor. Dolay\u0131s\u0131yla <strong>m\u00fc\u015fterilerin B\u00fcy\u00fck Veri\u2019yi olu\u015fturan bilgi ve i\u00e7erik taleplerini bir g\u00fcvenlik tehditi olarak g\u00f6rmesi, gerekli \u00f6nlemler al\u0131nmad\u0131\u011f\u0131 takdirde B\u00fcy\u00fck Veri\u2019nin geli\u015fmesini ve yayg\u0131nla\u015fmas\u0131n\u0131 engelleyebilir.<\/strong><br \/>\n&nbsp;<br \/>\n<strong>\u0130\u015fletmeler zorluklar\u0131n \u00fcstesinden geleceklerinden emin<\/strong><br \/>\nY\u00f6neticilerin <strong>y\u00fczde<\/strong> <strong>74\u2019\u00fc<\/strong> B\u00fcy\u00fck Veri stratejilerinin uygulanmas\u0131n\u0131n yarataca\u011f\u0131 zorluklar\u0131n \u00fcstesinden gelinebilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Ayr\u0131ca y\u00f6neticilerin \u00f6nemli bir k\u0131sm\u0131 <strong>B\u00fcy\u00fck Veri analizlerini, \u015firket i\u00e7inde ya\u015fanan rekabette \u00f6ne \u00e7\u0131kmak i\u00e7in kullan\u0131yor<\/strong>. Y\u00f6neticiler \u015firketlerinde kendi departmanlar\u0131n\u0131n di\u011fer departmanlardan daha \u00fcst\u00fcn ve \u015firkete daha yararl\u0131 olmas\u0131 i\u00e7in bir yar\u0131\u015f i\u00e7inde. Y\u00f6neticilerin \u00f6nemli bir b\u00f6l\u00fcm\u00fc de, B\u00fcy\u00fck Veri analizlerini rekabette \u00f6ne \u00e7\u0131kmak ve daha ba\u015far\u0131l\u0131 kararlar almak i\u00e7in kullan\u0131yor.<br \/>\n&nbsp;<br \/>\nAra\u015ft\u0131rmaya kat\u0131lan y\u00f6neticiler, ba\u015far\u0131l\u0131 bir y\u00f6netim sergilemek i\u00e7in \u015firketlerin hizmet kalitesini art\u0131rmalar\u0131 ve yeni i\u015f modelleri geli\u015ftirmeleri gerekti\u011fini s\u00f6yl\u00fcyor. Bunun i\u00e7in B\u00fcy\u00fck Veri analizlerinden do\u011fru bir \u015fekilde faydalanmak ve B\u00fcy\u00fck Veri analizlerine dayal\u0131 yeni i\u015f stratejileri geli\u015ftirmek, y\u00f6neticiler i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Aksi takdirde g\u00fcn\u00fcm\u00fcz rekabet ortam\u0131nda rakip \u015firketlerin geli\u015ftirdi\u011fi inovatif hizmetleri geriden takip etmek i\u015ften bile de\u011fil.<br \/>\n&nbsp;<br \/>\n<a href=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/1444285132_big_data_infografik.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12964\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/1444285132_big_data_infografik.jpg?w=425\" alt=\"1444285132_big_data_infografik\" width=\"425\" height=\"1024\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xerox\u2019un B\u00fcy\u00fck Veri (Big Data) ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, \u015firketlerin y\u00fczde 56\u2019s\u0131 i\u015f stratejilerinde B\u00fcy\u00fck Veri (Big Data) analizlerinden faydalan\u0131yor. Ancak B\u00fcy\u00fck Veri analizlerinin ge\u00e7erlili\u011finin \u00f6l\u00e7\u00fclememesinden dolay\u0131 \u015firketlerin y\u00fczde 55\u2019i B\u00fcy\u00fck Veri\u2019ye ku\u015fku ile yakla\u015f\u0131yor. Ara\u015ft\u0131rma&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12963","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cBig Data\u201d \u00f6nemli ama ku\u015fku uyand\u0131r\u0131yor - At\u0131f &Uuml;nald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/10\/12\/big-data-onemli-ama-kusku-uyandiriyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cBig Data\u201d \u00f6nemli ama ku\u015fku uyand\u0131r\u0131yor - At\u0131f &Uuml;nald\u0131\" \/>\n<meta property=\"og:description\" content=\"Xerox\u2019un B\u00fcy\u00fck Veri (Big Data) ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, \u015firketlerin y\u00fczde 56\u2019s\u0131 i\u015f stratejilerinde B\u00fcy\u00fck Veri (Big Data) analizlerinden faydalan\u0131yor. 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