{"id":12966,"date":"2015-10-13T06:25:29","date_gmt":"2015-10-13T06:25:29","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12966"},"modified":"2015-10-13T06:25:29","modified_gmt":"2015-10-13T06:25:29","slug":"turkiyede-medya-yatirimlari-2015-yilinin-ilk-6-ayinda-781-buyuyerek-4-282-milyon-tlye-ulasti","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/10\/13\/turkiyede-medya-yatirimlari-2015-yilinin-ilk-6-ayinda-781-buyuyerek-4-282-milyon-tlye-ulasti\/","title":{"rendered":"T\u00fcrkiye\u2019de Medya Yat\u0131r\u0131mlar\u0131,  2015 Y\u0131l\u0131n\u0131n \u0130lk 6 Ay\u0131nda %7,81 B\u00fcy\u00fcyerek 4.282 Milyon TL\u2019ye Ula\u015ft\u0131"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/cdn.sosyalmedyakulubu.com.tr\/wp-content\/uploads\/2014\/04\/1-3.jpg\" alt=\"\" width=\"660\" height=\"330\" \/>Reklamc\u0131lar Derne\u011fi \u00fcyesi medya ajanslar\u0131n\u0131n verileriyle haz\u0131rlanan 2015&#8217;in ilk yar\u0131s\u0131ndaki reklam yat\u0131r\u0131mlar\u0131 belli oldu. T\u00fcrkiye&#8217;de ilk 6 ayda toplam reklam yat\u0131r\u0131m\u0131 4.282 milyon TL&#8217;yi buldu. Televizyon, a\u00e7\u0131khava ve sinemada art\u0131\u015f var. Dijital mecralar ise %22&#8217;lik y\u00fckseli\u015fle reklam yat\u0131r\u0131mlar\u0131n\u0131n y\u00fckselen y\u0131ld\u0131z\u0131.<\/strong><br \/>\n&nbsp;<br \/>\nReklamc\u0131lar Derne\u011fi\u2019nin her 6 ayl\u0131k d\u00f6nem sonunda haz\u0131rlad\u0131\u011f\u0131 T\u00fcrkiye\u2019deki reklam yat\u0131r\u0131mlar\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131n 2015 y\u0131l\u0131 ilk 6 ay sonu\u00e7lar\u0131 olarak a\u00e7\u0131klad\u0131. Sonu\u00e7lara g\u00f6re 2014\u2019\u00fcn ilk 6 ay\u0131na g\u00f6re %7,81 b\u00fcy\u00fcyen reklam yat\u0131r\u0131mlar\u0131 toplam\u0131 4.282 milyon TL\u2019yi buldu.<br \/>\n&nbsp;<br \/>\nYat\u0131r\u0131mlar\u0131n %52\u2019sini televizyon, %17.38\u2019ini bas\u0131n, %20.62\u2019sini dijital, % 6.7\u2019sini a\u00e7\u0131khava, % 1.95\u2019ini radyo ve % 1.28\u2019ini ise sinema reklamlar\u0131 olu\u015fturdu.<br \/>\n&nbsp;<br \/>\n<strong>Gazete, Dergi ve Radyo Reklam Yat\u0131r\u0131mlar\u0131 D\u00fc\u015ft\u00fc<\/strong><br \/>\n2015\u2019in ilk 6 ay\u0131nda gazetelerin reklam yat\u0131r\u0131m\u0131ndan ald\u0131\u011f\u0131 pay d\u00fc\u015ferken, net reklam gelirinde de %3\u2019l\u00fck d\u00fc\u015f\u00fc\u015f ger\u00e7ekle\u015fti. Gazetelerdeki d\u00fc\u015f\u00fc\u015f\u00fc dergiler de izledi. Toplam dergi reklam\u0131 yat\u0131r\u0131m\u0131 bir \u00f6nceki y\u0131la g\u00f6re %7 oran\u0131nda azald\u0131. Ge\u00e7ti\u011fimiz y\u0131l dergideki reklam yat\u0131r\u0131m\u0131 54 milyon TL iken bu rakam bu y\u0131l 50 milyon TL&#8217;de kald\u0131.<br \/>\n&nbsp;<br \/>\nReklam yat\u0131r\u0131mlar\u0131nda d\u00fc\u015f\u00fc\u015f ger\u00e7ekle\u015fen bir di\u011fer mecra ise radyolar oldu. Toplam radyo reklam\u0131 yat\u0131r\u0131m\u0131 bir \u00f6nceki y\u0131la g\u00f6re %5 oran\u0131nda azald\u0131. Bu rakama yerel reklam yat\u0131r\u0131mlar\u0131 dahil de\u011fil. Ge\u00e7en y\u0131l ayn\u0131 d\u00f6nemde 66 milyon TL olan radyo reklam yat\u0131r\u0131m\u0131 bu y\u0131l 63 milyon TL\u2019ye geriledi.<br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>A\u00e7\u0131khava ve Sinema Reklam Yat\u0131r\u0131mlar\u0131 Y\u00fckseliyor<\/strong><br \/>\nA\u00e7\u0131khava reklamlar\u0131na yap\u0131lan yat\u0131r\u0131m ise y\u00fckseli\u015fte. Ge\u00e7ti\u011fimiz y\u0131l 199 milyon TL olan toplam a\u00e7\u0131khava reklam yat\u0131r\u0131m\u0131 bu y\u0131l 214 milyon TL\u2019ye ula\u015farak %8\u2019lik bir art\u0131\u015f sa\u011flad\u0131.<br \/>\nBir di\u011fer y\u00fckseli\u015f ise sinema reklamlar\u0131nda ya\u015fand\u0131. Sinema reklam yat\u0131r\u0131mlar\u0131 bir \u00f6nceki y\u0131la g\u00f6re %22 oran\u0131nda artt\u0131. Ge\u00e7en y\u0131l 34 milyon TL olarak \u00f6l\u00e7\u00fcmlenen yat\u0131r\u0131m bu y\u0131l 41 milyon TL\u2019ye y\u00fckseldi.<br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>Dijital Reklam Yat\u0131r\u0131mlar\u0131 %22 Artt\u0131<\/strong><br \/>\nDijital b\u00fcy\u00fcmeyi istikrarl\u0131 bir \u015fekilde s\u00fcrd\u00fcr\u00fcyor. Y\u0131l\u0131n ilk yar\u0131s\u0131nda dijital reklam yat\u0131r\u0131m\u0131 %22 oran\u0131nda artt\u0131. Ge\u00e7en y\u0131l\u0131n ilk yar\u0131s\u0131nda 541 milyon TL olarak ger\u00e7ekle\u015fen dijital reklam yat\u0131r\u0131m\u0131 bu y\u0131l\u0131n ilk 6 ay\u0131nda 662 milyon TL\u2019ye ula\u015ft\u0131. Bu rakamlara arama motorlar\u0131 da dahil.<br \/>\n&nbsp;<br \/>\n<strong>2015 Y\u0131l\u0131 Sonunda D\u00fcnya Reklam Yat\u0131r\u0131mlar\u0131nda %5.3 B\u00fcy\u00fcme Bekleniyor<\/strong><br \/>\n2015 y\u0131l\u0131 sonunda t\u00fcm d\u00fcnyada reklam yat\u0131r\u0131mlar\u0131n\u0131n %5,3 b\u00fcy\u00fcyerek, 574 milyar USD olmas\u0131 bekleniyor. Yat\u0131r\u0131mlarda ba\u015f\u0131 \u00e7eken ilk be\u015f \u00fclke; ABD, Norve\u00e7, Avustralya, Kanada ve \u0130sve\u00e7.<br \/>\n&nbsp;<br \/>\nReklam Yat\u0131r\u0131m\u0131n\u0131n GayriSafi Yurti\u00e7i Has\u0131la\u2019ya (GSHY) oran\u0131 a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda ise d\u00fcnya ortalamas\u0131 binde 75 civar\u0131ndayken bu oran T\u00fcrkiye\u2019de binde 30-35 olarak ger\u00e7ekle\u015fiyor. Ekonomik kriz ya\u015fanan \u00fclkelerin Reklam Yat\u0131r\u0131m\u0131\/GSYH oran\u0131n\u0131n T\u00fcrkiye\u2019nin \u00fcst\u00fcnde oldu\u011fu g\u00f6r\u00fcl\u00fcyor. 2015 beklentisi ise bu oran\u0131n T\u00fcrkiye i\u00e7in binde 30 olmas\u0131 y\u00f6n\u00fcnde.<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamc\u0131lar Derne\u011fi \u00fcyesi medya ajanslar\u0131n\u0131n verileriyle haz\u0131rlanan 2015&#8217;in ilk yar\u0131s\u0131ndaki reklam yat\u0131r\u0131mlar\u0131 belli oldu. T\u00fcrkiye&#8217;de ilk 6 ayda toplam reklam yat\u0131r\u0131m\u0131 4.282 milyon TL&#8217;yi buldu. Televizyon, a\u00e7\u0131khava ve sinemada art\u0131\u015f var. Dijital mecralar ise %22&#8217;lik&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12966","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fcrkiye\u2019de Medya Yat\u0131r\u0131mlar\u0131, 2015 Y\u0131l\u0131n\u0131n \u0130lk 6 Ay\u0131nda %7,81 B\u00fcy\u00fcyerek 4.282 Milyon TL\u2019ye Ula\u015ft\u0131 - At\u0131f &Uuml;nald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/10\/13\/turkiyede-medya-yatirimlari-2015-yilinin-ilk-6-ayinda-781-buyuyerek-4-282-milyon-tlye-ulasti\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019de Medya Yat\u0131r\u0131mlar\u0131, 2015 Y\u0131l\u0131n\u0131n \u0130lk 6 Ay\u0131nda %7,81 B\u00fcy\u00fcyerek 4.282 Milyon TL\u2019ye Ula\u015ft\u0131 - At\u0131f &Uuml;nald\u0131\" \/>\n<meta property=\"og:description\" content=\"Reklamc\u0131lar Derne\u011fi \u00fcyesi medya ajanslar\u0131n\u0131n verileriyle haz\u0131rlanan 2015&#8217;in ilk yar\u0131s\u0131ndaki reklam yat\u0131r\u0131mlar\u0131 belli oldu. T\u00fcrkiye&#8217;de ilk 6 ayda toplam reklam yat\u0131r\u0131m\u0131 4.282 milyon TL&#8217;yi buldu. Televizyon, a\u00e7\u0131khava ve sinemada art\u0131\u015f var. 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