{"id":12968,"date":"2015-10-18T06:32:35","date_gmt":"2015-10-18T06:32:35","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12968"},"modified":"2015-10-18T06:32:35","modified_gmt":"2015-10-18T06:32:35","slug":"turkiyede-video-reklam-pazari-kokten-degisiyor","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/10\/18\/turkiyede-video-reklam-pazari-kokten-degisiyor\/","title":{"rendered":"T\u00fcrkiye\u2019de video reklam pazar\u0131 k\u00f6kten de\u011fi\u015fiyor"},"content":{"rendered":"<p><strong>2015 y\u0131l\u0131n\u0131n May\u0131s ay\u0131nda Amerikal\u0131 video reklam a\u011f\u0131 Virool Inc. ile Exclusive Partnership anla\u015fmas\u0131 yapan Bullseye Worldwide, reklamc\u0131l\u0131ktaki global know-how\u2019\u0131n\u0131 Virool\u2019un teknolojik altyap\u0131s\u0131 ve premium kanallar odakl\u0131 hedeflemeleri ile birle\u015ftirdi. 60 binden fazla kampanyan\u0131n verileri ile nokta at\u0131\u015f\u0131 hedefleme yapabilen Virool reklam a\u011f\u0131 art\u0131k T\u00fcrkiye\u2019nin dijital reklam piyasas\u0131n\u0131n d\u00fcnyaya a\u00e7\u0131lan kap\u0131s\u0131 oldu.<\/strong><br \/>\nUzmanlar dijital video reklamlar\u0131n\u0131n medya sat\u0131n al\u0131mlar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131n sebeplerinin en ba\u015f\u0131nda, reklam teknolojilerinin her g\u00fcn katlanarak ilerlemesini g\u00f6r\u00fcyorlar. Bullseye Worldwide, bu geli\u015fmeleri yak\u0131ndan takip ediyor ve reklam verenlere do\u011fru kitlelere do\u011fru yerde ula\u015fmalar\u0131 i\u00e7in arac\u0131l\u0131k ediyor.<br \/>\n2015 y\u0131l\u0131n\u0131n May\u0131s ay\u0131nda Amerikal\u0131 video reklam a\u011f\u0131 Virool Inc. ile Exclusive Partnership anla\u015fmas\u0131 yapan Bullseye Worldwide, reklamc\u0131l\u0131ktaki global know-how\u2019\u0131n\u0131 Virool\u2019un teknolojik altyap\u0131s\u0131 ve premium kanallar odakl\u0131 hedeflemeleri ile birle\u015ftirdi.<br \/>\n<strong>Virool ile 60 bin kampanyan\u0131n verisi hizmetinizde<\/strong><br \/>\nPremium bir video reklam a\u011f\u0131 olan Virool Inc., kurulduktan sonra Y Combinator, DFJ, Menlo ve Andressen Horrowitz taraf\u0131ndan yat\u0131r\u0131m alm\u0131\u015ft\u0131r. D\u00fcnya \u00e7ap\u0131ndaki premium envanteri, detayl\u0131 hedefleme opsiyonlar\u0131 ve y\u00fcksek teknolojik altyap\u0131s\u0131yla Virool, y\u00fcr\u00fctt\u00fc\u011f\u00fc 60.000\u2019den fazla video reklam kampanyas\u0131yla Coca-Cola ve Red Bull gibi b\u00fcy\u00fck markalar taraf\u0131ndan da tercih ediliyor. 3. parti veri \u015firketleri ile kampanya verilerini birle\u015ftiren Virool, ihtiyaca \u00f6zel hedeflemeler yapmay\u0131 olduk\u00e7a kolay bir i\u015f haline getiriyor.<br \/>\nVirool ile video kampanyalar\u0131, mecra \u00f6zelinde ki\u015fiselle\u015ftirilmeye a\u00e7\u0131k. Her mecraya \u00f6zel Call To Action butonlar\u0131 d\u00fczenlenebiliyor ya da kullan\u0131c\u0131lar istenilen sosyal medya platformunda etkile\u015fime y\u00f6nlendirilebiliyor. Reklam verenler kadar yay\u0131nc\u0131lar i\u00e7in de ekstra reklam alan\u0131 ve envanter sa\u011flamak gibi bir \u00e7ok ayr\u0131cal\u0131k sunan InLine reklam modeli ile y\u00fcksek video g\u00f6r\u00fcnt\u00fclenme oranlar\u0131 ve %2 daha fazla t\u0131klanma oranlar\u0131 sa\u011flan\u0131yor.<br \/>\nVirool ile ki\u015fiselle\u015ftirilen kampanyalar\u0131n performans\u0131, \u0131s\u0131 haritalar\u0131, izleyici tutunma verileri ve videonun kullan\u0131c\u0131larda yaratt\u0131\u011f\u0131 duygusal ifadeler ger\u00e7ek zamanl\u0131 \u00f6l\u00e7\u00fcmlenerek, kampanya optimizasyonu i\u00e7in her t\u00fcrl\u00fc datay\u0131 sunuluyor.<br \/>\n<strong>Video reklamlar\u0131n \u00f6nlenemez y\u00fckseli\u015fi<\/strong><br \/>\nVideo reklamc\u0131l\u0131\u011f\u0131 h\u0131zla artan pay\u0131 ile dijital medya planlar\u0131nda yerini bulmaya ba\u015flad\u0131. IAB\u2019nin 2015 y\u0131l\u0131nda yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re; medya sat\u0131n alma taraf\u0131nda bulunan 305 profesyonel, dijital videonun geri kalan TV ve medya tipine g\u00f6re daha h\u0131zl\u0131 ve daha g\u00fc\u00e7l\u00fc ilerleyece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ortaya \u00e7\u0131kart\u0131yor. Yine ayn\u0131 ara\u015ft\u0131rma dijital videolar\u0131n TV ve kablolu yay\u0131nlara ayr\u0131lan b\u00fct\u00e7eye g\u00f6z dikti\u011fini ve en \u00e7ok kaynak aktar\u0131m\u0131n\u0131n bu kalemlerden olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Ayr\u0131ca \u00f6n\u00fcm\u00fczdeki 5 y\u0131l i\u00e7erisinde dijital video y\u00f6netim ve programlamas\u0131n\u0131n TV kadar \u00f6nemli olaca\u011f\u0131 konusunda uzmanlar hemfikir.<a href=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/1444049342_bullseyeww_virool.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12969\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/1444049342_bullseyeww_virool.png?w=662\" alt=\"1444049342_BullseyeWW_Virool\" width=\"662\" height=\"344\" \/><\/a> <a href=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/1444049344_bullseyeww_virool_stock.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12970\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/1444049344_bullseyeww_virool_stock.jpg?w=662\" alt=\"1444049344_BullseyeWW_Virool_Stock\" width=\"662\" height=\"441\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2015 y\u0131l\u0131n\u0131n May\u0131s ay\u0131nda Amerikal\u0131 video reklam a\u011f\u0131 Virool Inc. ile Exclusive Partnership anla\u015fmas\u0131 yapan Bullseye Worldwide, reklamc\u0131l\u0131ktaki global know-how\u2019\u0131n\u0131 Virool\u2019un teknolojik altyap\u0131s\u0131 ve premium kanallar odakl\u0131 hedeflemeleri ile birle\u015ftirdi. 60 binden fazla kampanyan\u0131n verileri&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12968","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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