{"id":13009,"date":"2015-10-21T12:07:27","date_gmt":"2015-10-21T12:07:27","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13009"},"modified":"2015-10-21T12:07:27","modified_gmt":"2015-10-21T12:07:27","slug":"markalar-icin-twitter-rehberi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/10\/21\/markalar-icin-twitter-rehberi\/","title":{"rendered":"Markalar i\u00e7in twitter rehberi"},"content":{"rendered":"<p><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/image.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/10\/image.jpeg\" alt=\"image\" width=\"464\" height=\"437\" class=\"aligncenter size-full wp-image-13010\" \/><\/a>\u0130\u00e7inde bulundu\u011fumuz \u00e7a\u011f\u0131 \u201cmobil \u00e7a\u011f\u201d olarak adland\u0131rmak pek yanl\u0131\u015f olmaz. Mobil hayat\u0131n normalle\u015fti\u011fi, g\u00fcnl\u00fck i\u015flerimizin \u00e7o\u011funun mobil haldeyken de halledilebildi\u011fi \u015fu g\u00fcnlerde ku\u015fkusuz Twitter, insanlar\u0131n g\u00fcndelik hayatta bulu\u015ftu\u011fu yegane platformlardan biri halini ald\u0131.Bug\u00fcn Twitter\u2019\u0131n ayl\u0131k 316 milyon aktif kullan\u0131c\u0131 say\u0131s\u0131 ve her g\u00fcn g\u00f6nderilen 500 milyon Tweet, durumun en b\u00fcy\u00fck kan\u0131t\u0131 say\u0131labilir.<br \/>\nHal b\u00f6yle olunca dev markalardan k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelere kadar pek \u00e7ok firma, Twitter\u2019\u0131n g\u00fcndelik ya\u015famdaki rol\u00fcn\u00fc ve insanlar\u0131n kurduklar\u0131 ileti\u015fimi kullan\u0131yor. Bug\u00fcn t\u00fcm d\u00fcnyada 9 milyonu a\u015fk\u0131n KOB\u0130, Twitter\u2019da boy g\u00f6steriyor. Peki Twitter\u2019da sadece bir hesap sahibi olmak firmalara ne kazand\u0131r\u0131r? E\u011fer do\u011fru bir strateji ve aktif bir kat\u0131l\u0131m yoksa hi\u00e7 bir\u015fey! \u0130\u015fte size markalar i\u00e7in Twitter\u2019\u0131n kar\u015f\u0131 konulmaz anl\u0131k ileti\u015fim f\u0131rsatlar\u0131n\u0131 avantaja \u00e7evirecek y\u00f6ntemlerden bir ka\u00e7\u0131:<br \/>\nGer\u00e7ek olun, orada olun:<br \/>\nTwitter, insanlar\u0131n bulu\u015ftu\u011fu ve sohbet etti\u011fi bir platform. Bu bak\u0131mdan Twitter\u2019da yeralan bir marka i\u00e7in ger\u00e7ek olmak ve ula\u015f\u0131labilir olmak \u00e7ok \u00f6nemli. Twitter\u2019\u0131 sadece \u00f6nemli duyurular\u0131n\u0131z i\u00e7in kullanman\u0131z bir s\u00fcre sonra kullan\u0131c\u0131lar\u0131n sizi takip etmesi i\u00e7in yeterli gelmeyecektir. Markan\u0131zla ilgili her t\u00fcrl\u00fc soru, yan\u0131t ve g\u00f6r\u00fc\u015fe an\u0131nda cevap vermeniz, bu yan\u0131tlarda s\u0131cak ve samimi olman\u0131z, kullan\u0131c\u0131lar aras\u0131nda marka alg\u0131n\u0131z\u0131 da bir ad\u0131m \u00f6ne \u00e7\u0131kartacakt\u0131r. Bu konuda ba\u015far\u0131l\u0131 \u00f6rneklerden biri olarak \u00dclker Caramio\u2019yu verebiliriz. Ge\u00e7en y\u0131l ger\u00e7ekle\u015ftirdikleri kampanyalar\u0131 s\u00fcresince Twitter kullan\u0131c\u0131lar\u0131n\u0131n sadece sohbet etmek i\u00e7in bile Tweet atabildi\u011fi Caramio, 7\/ 24 verdi\u011fi s\u0131cak yan\u0131tlarla kendinden epeyce s\u00f6z ettirdi ve bu, markan\u0131n alg\u0131 stratejisi hanesine bir art\u0131 olarak eklendi.<br \/>\nCanl\u0131 ger\u00e7ekle\u015fen \u00f6nemli etkinlikleri ka\u00e7\u0131rmay\u0131n, \u00f6nceden haz\u0131rl\u0131\u011f\u0131n\u0131z\u0131 yap\u0131n:<br \/>\nTwitter\u2019da \u201co an\u201d\u0131n g\u00fcc\u00fcn\u00fc kullanmak kimi zaman bir marka i\u00e7in dakikalar i\u00e7inde binlerce kez retweet edilecek tweetlerin kap\u0131s\u0131n\u0131 aralar. Bunun i\u00e7in yapman\u0131z gereken markan\u0131z\u0131 adapte edebilece\u011finiz, herkesin etkinlik s\u00fcresince ve ard\u0131ndan Twitter\u2019da sohbet edece\u011fi \u00f6nemli olaylar\u0131 \u00f6nceden not edip harekete ge\u00e7in. Bu kimi zaman bir milli ma\u00e7, bir do\u011fa olay\u0131 ya da bir \u00f6d\u00fcl t\u00f6ren olabilir. Bazen bu etkinliklerde \u00f6yle anlar \u00f6ne \u00e7\u0131kar ki tam da sizin markan\u0131za, \u00fcr\u00fcn\u00fcn\u00fcze uygun bir Tweet ile on binlerce ki\u015finin ilgisini \u00e7ekebilirsiniz. \u00d6rne\u011fin 2015 y\u0131l\u0131n\u0131n en \u00f6nemli g\u00f6k olaylar\u0131 aras\u0131nda g\u00f6sterilen Perseid G\u00f6kta\u015f\u0131 Ya\u011fmuru heyecan\u0131 Twitter\u2019da e\u015fzamanl\u0131 olarak ya\u015fand\u0131. Pek \u00e7ok marka da bunu kendisi i\u00e7in bir f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcrd\u00fc ve esprili marka tweetleri \u00e7ok konu\u015fuldu.<br \/>\nSon dakika olaylar\u0131 da emrinizde:<br \/>\nTwitter da en \u00e7ok payla\u015f\u0131lan \u015feylerden biri de son dakika haberleri ve bu haberlere getirilen yorumlard\u0131r. \u00d6rne\u011fin yeni geli\u015ftirilen bir teknolojik \u00fcr\u00fcn haberi ya da yeni a\u00e7\u0131klanan bir ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 bir anda Twitter g\u00fcndeminde en \u00e7ok tart\u0131\u015f\u0131lan \u015feylerden biri olabilir. \u00d6rne\u011fin ge\u00e7ti\u011fimiz aylarda ya\u015fanan ve g\u00fcndemi olduk\u00e7a me\u015fgul eden \u201c elbisenin rengi\u201d tart\u0131\u015fmas\u0131 k\u0131sa zamanda Twitter fenomeni oldu. G\u00fcndemi takip eden ve Twitter\u2019\u0131 aktif olarak kullanan markalarsa bu tart\u0131\u015fmay\u0131 esprili tweetlerle kendi lehine \u00e7evirmeyi bildi. Bunu yaparken de konuyla ilgili en \u00e7ok kullan\u0131lan hashtag\u2019i takip etmeyi ihmal etmedi. Unutmay\u0131n, mizah kitleleri bir anda bulu\u015fturmay\u0131 ba\u015farak yegane g\u00fc\u00e7lerden biridir.<br \/>\nHer g\u00fcn ger\u00e7ekle\u015fen bir olay\u0131n i\u00e7inde de g\u00f6r\u00fcn\u00fcr olabilirsiniz:<br \/>\nBazen g\u00fcn\u00fcn belli saatlerinde Twitter\u2019da en \u00e7ok konu\u015fulan konular \u00f6nceden bilinebilir. Bunlar her g\u00fcn ger\u00e7ekle\u015febilecek ve insanlar\u0131n konu\u015fmaktan ho\u015fland\u0131\u011f\u0131 konulard\u0131r. Bu \u00f6rne\u011fin trafik yo\u011funlu\u011fu, kar veya ya\u011fmur ya\u011f\u0131\u015f\u0131 olabilir. Bu anlar\u0131 da uygun hashtagler ile takip edin ve kendi markan\u0131za uygulayabilece\u011finiz Tweetlerle g\u00f6r\u00fcn\u00fcr olun. Bunun i\u00e7in o an en \u00e7ok konu\u015fulan hashtagi belirleyip onunla ilerlemeniz yeterli.<br \/>\nKendi kampanyan\u0131z\u0131 ger\u00e7ekle\u015ftirin:<br \/>\nKu\u015fkusuz Twitter\u2019da markalar i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn en etkin yolu kendi kampanyas\u0131n\u0131 ger\u00e7ekle\u015ftirmektir.Do\u011fru strateji ile ger\u00e7ekle\u015ftirilecek ba\u015far\u0131l\u0131 bir kampanya sosyal medyadaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc artt\u0131rman\u0131n yan\u0131nda marka alg\u0131n\u0131za, bilinirli\u011finize ve hatta \u00fcr\u00fcn sat\u0131\u015f\u0131n\u0131za b\u00fcy\u00fck katk\u0131 sa\u011flayabilir. Promoted Tweet kullanmak kendi sohbet alan\u0131n\u0131z\u0131 kurup y\u00f6netmek konusunda sizi bir ad\u0131m \u00f6teye ta\u015f\u0131rken bunu, s\u00fcrd\u00fcr\u00fclebilir bir projeye katk\u0131 sa\u011flamak i\u00e7in de kurgulayabilirsiniz. Hatta tweetlerinizin hedef kitlenizin zaman ak\u0131\u015f\u0131nda g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7inde bulundu\u011fumuz \u00e7a\u011f\u0131 \u201cmobil \u00e7a\u011f\u201d olarak adland\u0131rmak pek yanl\u0131\u015f olmaz. Mobil hayat\u0131n normalle\u015fti\u011fi, g\u00fcnl\u00fck i\u015flerimizin \u00e7o\u011funun mobil haldeyken de halledilebildi\u011fi \u015fu g\u00fcnlerde ku\u015fkusuz Twitter, insanlar\u0131n g\u00fcndelik hayatta bulu\u015ftu\u011fu yegane platformlardan biri halini ald\u0131.Bug\u00fcn Twitter\u2019\u0131n ayl\u0131k&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13009","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markalar i\u00e7in twitter rehberi - At\u0131f &Uuml;nald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2015\/10\/21\/markalar-icin-twitter-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markalar i\u00e7in twitter rehberi - At\u0131f &Uuml;nald\u0131\" \/>\n<meta property=\"og:description\" content=\"\u0130\u00e7inde bulundu\u011fumuz \u00e7a\u011f\u0131 \u201cmobil \u00e7a\u011f\u201d olarak adland\u0131rmak pek yanl\u0131\u015f olmaz. 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