{"id":13088,"date":"2015-11-13T08:17:29","date_gmt":"2015-11-13T08:17:29","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13088"},"modified":"2015-11-13T08:17:29","modified_gmt":"2015-11-13T08:17:29","slug":"tbd-kamu-bid-ardindan-tbd-dergisine-verdigim-mulakat","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2015\/11\/13\/tbd-kamu-bid-ardindan-tbd-dergisine-verdigim-mulakat\/","title":{"rendered":"TBD Kamu-B\u0130D ard\u0131ndan TBD dergisine verdi\u011fim m\u00fclakat"},"content":{"rendered":"

\"tbd1\"<\/a>\"tbd2\"<\/a><\/p>\n

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SORULAR<\/b><\/b><\/div>\n
\u00a0<\/b><\/div>\n
1-Bili\u015fim Dan\u0131\u015fman\u0131 ve akademisyen olarak \u00f6ncelikle <\/b>e-ticaretteki en son ve en yeni yenilik\u00e7i yakla\u015f\u0131mlar\u0131n neler oldu\u011funa ili\u015fkin de\u011ferlendirmenizi alabilir miyiz?<\/b><\/div>\n
e-ticaret internet gibi her an devinim halinde olan \u00e7ok \u00f6zel bir konu. \u0130nternetten farkl\u0131 olarak hem teknik hem de be\u015feri ba\u011flant\u0131lar\u0131 devinim halinde. S\u00f6zgelimi 90’l\u0131 y\u0131llar\u0131n sonunda eticareti anlat\u0131rken, herkes bana “hocam biz T\u00fcrk’ler domatesi koklayarak al\u0131r\u0131z, kimse internetten almaz derken” ilk ba\u015far\u0131l\u0131 eticaret projelerinden biri domates satarak ger\u00e7ekle\u015fen bir zincir markete aitti. O nedenle i\u015fin be\u015feri k\u0131sm\u0131n\u0131 da unutmadan \u00f6ng\u00f6r\u00fclerde bulunmak \u015fart. \u0130nsanlar eticarete ayak uydurduk\u00e7a, \u00f6ncelikle b\u00fct\u00fcn mecralar eticaretin par\u00e7as\u0131 haline gelecek, m\u00fc\u015fteri al\u0131\u015fveri\u015fini bitirdi\u011finde ald\u0131\u011f\u0131\u00fcr\u00fcn\u00fcn eline hemen ge\u00e7mesini isteyecek. Bu da eticaret sitelerini m\u00fc\u015fteri al\u0131\u015fveri\u015fi ger\u00e7ekle\u015ftirmeden tahmin etmesini gerektirecek geli\u015fmeleri ortaya koyacak. Biz buna predictive analytics yani “anticipatory” diyoruz.
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2-e-ticaret faaliyetlerinde bilinen klasik ticaretten farkl\u0131 hangi y\u00f6nler kullan\u0131l\u0131yor?<\/b><\/div>\n
eticaret klasik ticaretten neredeyse her \u015fekliyle farkl\u0131. Yat\u0131r\u0131m, yat\u0131r\u0131m\u0131n y\u00f6netimi, proje, proje y\u00f6netimi,finansal y\u00f6netimler neredeyse taban tabana z\u0131t. Bu nedenle ticarette ba\u015far\u0131l\u0131 olan her \u015firketin eticarette de ba\u015far\u0131l\u0131 olaca\u011f\u0131 yolunda bir yorum son derece yanl\u0131\u015ft\u0131r. Hatta geleneksel y\u00f6ntemlerle yap\u0131lan ticaretle neredeyse taban tabana z\u0131t oldu\u011fundan ba\u015far\u0131s\u0131zl\u0131k oran\u0131 daha da y\u00fcksektir.
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3-<\/b>15-18 Ekim 2015 tarihleri aras\u0131nda Kuzey K\u0131br\u0131s T\u00fcrk Cumhuriyeti (KKTC) Girne\u2019de ger\u00e7ekle\u015ftirilen 17. Kamu B\u0130B etkinli\u011findeki konu\u015fman\u0131zda, d<\/b>\u00fcnyadaki b\u00fcy\u00fck \u015firketlerin \u00e7o\u011funun gelecek 10 y\u0131l i\u00e7inde b\u00fcy\u00fck bir ihtimalle olmayaca\u011f\u0131n\u0131 belirtiniz.\u00a0 Ayr\u0131ca \u201c10 y\u0131l \u00f6nce e-ticaret dedi\u011fimiz art\u0131k sadece ticaret\u201d dediniz. \u015eirketlerin ekonomideki yeni yakla\u015f\u0131mlara ayak uydurup ayakta kalmas\u0131 i\u00e7in neleri dikkat etmesi ve yapmas\u0131 gerekiyor?\u00a0 \u015eirketleri \u201cyok\u201d olmaktan ne kurtar\u0131r, kurtulu\u015f yolu nedir?
\n<\/b><\/b><\/span>15-18 Ekim 2015 tarihleri aras\u0131nda Kuzey K\u0131br\u0131s T\u00fcrk Cumhuriyeti (KKTC) Girne\u2019de ger\u00e7ekle\u015ftirilen 17. Kamu B\u0130B etkinli\u011findeki konu\u015fmam\u0131 merak edenler ve dinleyiciler i\u00e7in http:\/\/atif.unaldi.org\/blog\/2015\/10\/26\/e-ticaret-ve-yenilikci-yaklasimlar-kamu-bib-konusmam\/<\/a> adresine y\u00fckledim. Bu konu\u015fman\u0131n en can al\u0131c\u0131 k\u0131s\u0131mlar\u0131 sizin bahsetti\u011finiz gibi gelecek 10 y\u0131lda \u00f6zellikle Fortune 500 \u015firketlerinin bir \u00e7o\u011funun yok olaca\u011f\u0131n\u0131 g\u00f6steren ara\u015ft\u0131rma. Bu y\u0131k\u0131c\u0131 ak\u0131mdan kurtulman\u0131n tek yolu dijital d\u00f6n\u00fc\u015f\u00fcm. \u015eirketler bunu en k\u0131sa zamanda ger\u00e7ekle\u015ftirmek durumundalar. \u00dcstelik san\u0131lan\u0131n aksine finans sekt\u00e7r\u00fcnden bili\u015fim sekt\u00f6r\u00fcne kadar bir\u00e7ok firma da bu d\u00f6n\u00fc\u015f\u00fcm\u00fc san\u0131lan\u0131n aksine ger\u00e7ekle\u015ftirebilmi\u015f de\u011fil. Yani bu sadece dijitalle ili\u015fkisi olmayan \u015firketler i\u00e7in ge\u00e7erli de\u011fil.
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4-Yine ayn\u0131 konu\u015fman\u0131zda, \u201cSosyal CRM\u201d kavram\u0131n\u0131 kulland\u0131n\u0131z. \u201cSosyal CRM\u201d\u0131 tan\u0131mlar m\u0131s\u0131n\u0131z?<\/b><\/div>\n
SosyalCRM dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn kavramlar\u0131 da nas\u0131l de\u011fi\u015ftirdi\u011fini g\u00f6steren ilgin\u00e7 bir \u00f6rnek. \u00dclkemizde de bir\u00e7ok marka geleneksel CRM’de ba\u015far\u0131l\u0131 olamazken sosyalCRM sayesinde m\u00fc\u015fterisine hem daha h\u0131zl\u0131 hem de daha ucuz ula\u015fma imkan\u0131n\u0131 buldu. Bu da CRM’de y\u00fcksek verimlilik getirdi. \u0130\u015fte dijital d\u00f6n\u00fc\u015f\u00fcm tam da b\u00f6yle bir\u015fey sizi h\u0131zland\u0131r\u0131p, verimlili\u011finizi artt\u0131r\u0131rken \u00e7o\u011funlukla maliyetlerinizi d\u00fc\u015f\u00fcr\u00fcyor. Ancak tabii iyi bir rehbere ciddi anlamda ihtiya\u00e7 var. Yoksa tam bir masraf kap\u0131s\u0131 olabilir.
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5-Bo\u011fazi\u00e7i \u00dcniversitesi Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131n\u0131z y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturdu\u011funuzu \u00f6\u011frendik.\u00a0 BBS sistemini k\u0131saca anlat\u0131r m\u0131s\u0131n\u0131z? Halen bu sistem kullan\u0131l\u0131yor mu? Nerelerde kullan\u0131l\u0131yor?<\/b><\/div>\n
\u00a0BBS Bulletin Board Systems’in k\u0131salt\u0131lmas\u0131. Biz o d\u00f6nemlerde ba\u011flan bilgi al servisi olarak T\u00fcrk\u00e7ele\u015ftirmi\u015ftik. Bu sistem iki bilgisayar\u0131n birbiri ile ba\u011flanmas\u0131 ve men\u00fcler yoluyla sunucuya bir tak\u0131m bilgileri b\u0131rakmas\u0131n\u0131 sa\u011flayan bir dial-up sistemdi. \u0130lk kulland\u0131\u011f\u0131m\u0131z yaz\u0131l\u0131m Remote Access v1.0 bu i\u015flemi olu\u015fturdu\u011fumuz menu ve a\u00e7\u0131l\u0131\u015f ekranlar\u0131 ile ger\u00e7ekle\u015ftiriyordu. T\u00fcrkiye’de ilk kurdu\u011fumuz BBS SoftCom’dan sonra, \u0130stanbul, Doruk gibi BBS’ler kuruldu. SoftCom art\u0131k Kanada’da bir hosting \u015firketi olarak hizmet veriyor. Benim ili\u015fkim Kanada’ya giderken kesildi. \u0130lgin\u00e7tir di\u011fer BBS’ler de \u00e7o\u011funlukla hosting hizmeti vererek devam ediyor.
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6-Bili\u015fim ve bilgi teknolojileri sekt\u00f6r\u00fcne y\u00f6nelik ger\u00e7ekle\u015ftirdi\u011finiz ilkleri, (Farenin Kuyru\u011fu ve RadyoNet programlar\u0131,\u00a0 ve Anadolu.Net vb)\u00a0 bizimle payla\u015f\u0131r m\u0131s\u0131n\u0131z? <\/b><\/div>\n
Anadolu.net, Softcom BBS’den sonra BES ile ortak kurdu\u011fumuz, ortaklar\u0131 aras\u0131nda M\u00fcjde Ar ve Atilla \u00d6zdemiro\u011flu’nun bulundu\u011fu T\u00fcrkiye’nin ilk ISS idi. Ben bu \u015firketin genel m\u00fcd\u00fcr\u00fcl\u00fc\u011f\u00fc g\u00f6revini \u00fcstlendim.\u00a0 Farenin Kuyru\u011fu o zamanki ismi ile Radyo Kul\u00fcp, \u015fimdiki ismi ile Radyo D’de yap\u0131lm\u0131\u015f T\u00fcrkiye’nin ilk bili\u015fim tabanl\u0131 radyo program\u0131yd\u0131. Konuklar\u0131m\u0131z telefonla ba\u011flan\u0131r teknoloji hakk\u0131nda sorular sorar, fikirlerini payla\u015f\u0131rlard\u0131. Radyo Kul\u00fcp’\u00fcn genel m\u00fcd\u00fcr\u00fc Haluk Ar o d\u00f6nemde gelece\u011fi g\u00f6rm\u00fc\u015f ve program\u0131m\u0131z\u0131 yay\u0131n ak\u0131\u015f\u0131na alm\u0131\u015ft\u0131. Haluk bey daha sonra bu vizyonu geli\u015ftirerek, RadyoNet isimli bir ku\u015fa\u011f\u0131 ba\u015flatt\u0131. RadyoNet, Radyo D ve Kanal D ortak yay\u0131n\u0131yd\u0131. Yay\u0131n\u0131n sesi radyodan, g\u00f6r\u00fcnt\u00fc ise bilgisayarlar arac\u0131l\u0131\u011f\u0131 o an render edilerek ula\u015ft\u0131r\u0131l\u0131yordu. Sistemin yay\u0131n koordinat\u00f6r\u00fc, g\u00f6sterilen yaz\u0131l\u0131mlar\u0131n programc\u0131s\u0131 ve operat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131m. Bu yay\u0131n\u0131 daha sonra Kanal 6’da da yapt\u0131k.
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7-Elektronik ticarete at\u0131lmak i\u00e7in do\u011fru zaman nedir? E-ticarete ad\u0131m atmak isteyenler ad\u0131m ad\u0131m neler yapmal\u0131? E-ticaret uygulamas\u0131n\u0131n ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanmamas\u0131 i\u00e7in nelere dikkat edilmeli? Bu i\u015fin riskleri nelerdir, k\u0131saca anlat\u0131r m\u0131s\u0131n\u0131z?<\/b><\/div>\n
\u00a0Eticarete at\u0131lmak i\u00e7in do\u011fru zaman d\u00fcnd\u00fc. Her \u015firket faaliyet alan\u0131\u00a0 ne olursa olsun bunu mutlaka \u00e7oktan d\u00fc\u015f\u00fcnm\u00fc\u015f olmal\u0131.\u00a0 Ancak tabii ki her yat\u0131r\u0131m gibi bu yat\u0131r\u0131m\u0131 da \u00f6l\u00e7\u00fcp bi\u00e7meden yapamazs\u0131n\u0131z. \u00d6ncelikle hangi alanda nas\u0131l bir \u00e7al\u0131\u015fma yap\u0131laca\u011f\u0131 konusunda bir bilene dan\u0131\u015fmak \u00f6nemlidir. Bir feasibilite raporu \u00e7\u0131karmak \u015fartt\u0131r. Dan\u0131\u015fmanl\u0131k eticaretin en \u00f6nemli par\u00e7alar\u0131ndan biridir. Bir projenin ba\u015far\u0131s\u0131n\u0131n arkas\u0131nda ya inatla yap\u0131lm\u0131\u015f denemler ve para kay\u0131plar\u0131 ya da ba\u015far\u0131l\u0131 bir dan\u0131\u015fman vard\u0131r.
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8-Elektronik Ticaret Siteleri ve \u0130\u015fletmecileri Derne\u011fi (ET\u0130CAD)\u00a0y\u00f6netimindesiniz. Derne\u011finiz ne zaman ve hangi ama\u00e7la kuruldu? \u00c7ok geni\u015f ve kapsaml\u0131 bir kavram olan e-ticaret ekosistemi hangi unsurlardan olu\u015fuyor? Dernek olarak ne gibi \u00e7al\u0131\u015fmalar yap\u0131yorsunuz? <\/b><\/div>\n
ET\u0130CAD, 2011 y\u0131l\u0131nda eticaret’in bilinirli\u011finin artt\u0131r\u0131lmas\u0131 ve ekosistemin tamam\u0131n\u0131n birlik i\u00e7inde olmas\u0131 amac\u0131 ile kurulmu\u015ftur. Bu ekosistem \u00f6deme sistemlerinden, programc\u0131lara, sunucudan lojistik sistemlerine kadar her par\u00e7ay\u0131 i\u00e7erir. Derne\u011fimiz bahsi ge\u00e7en her alanda faaliyet g\u00f6steren partilerle ili\u015fkide bulunur, onlar\u0131 birbirleri ile ili\u015fkilendirir.
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<\/div>\n

9-T\u00fcrkiye\u2019deki e-ticaret siteleri ve i\u015fletmecileri, mevcut teknik ve yasal s\u0131k\u0131nt\u0131lar\u0131 a\u015fabilmek i\u00e7in bir arada olman\u0131n \u00f6neminin fark\u0131ndalar m\u0131? E-ticaret siteleri ve i\u015fletmecilerinin halen ya\u015fad\u0131klar\u0131 en \u00f6nemli teknik ve yasal s\u0131k\u0131nt\u0131 nedir? E-ticaretin \u00f6n\u00fcndeki engelleri a\u015fmak i\u00e7in dernek olarak \u00e7\u00f6z\u00fcm \u00f6nerileriniz var m\u0131?
\n<\/b><\/span><\/div>\n

Tabii ki T\u00fcrkiye’deki eticaret siteleri i\u015fletmeleri ve hatta bu ekosistemin herhangi bir yerinde bulunan \u015firketler de, pazar\u0131 b\u00fcy\u00fctmek ad\u0131na ET\u0130CAD’\u0131n bir par\u00e7as\u0131 olman\u0131n \u00f6neminin fark\u0131ndalar. Daha \u00f6nce de bahsetti\u011fim gibi eticaret \u00e7ok dinamik bir pazar. Bu nedenle sorunlar devaml\u0131 de\u011fi\u015fiklik ve \u00e7e\u015fitlilik g\u00f6steriyor. Bu de\u011fi\u015fiklilik derginiz bas\u0131lana kadar biel ger\u00e7ekle\u015febilir ancak sorun tam olarak ne olursa olsun, ET\u0130CAD bu sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131 yapmaya ba\u015flam\u0131\u015ft\u0131r. <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

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