{"id":14198,"date":"2017-02-24T18:00:32","date_gmt":"2017-02-24T18:00:32","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=14198"},"modified":"2017-02-24T18:00:32","modified_gmt":"2017-02-24T18:00:32","slug":"dijital-donusumun-ilk-yildizi-perakende-sektoru","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2017\/02\/24\/dijital-donusumun-ilk-yildizi-perakende-sektoru\/","title":{"rendered":"Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn \u0130lk Y\u0131ld\u0131z\u0131 : Perakende Sekt\u00f6r\u00fc"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Ediz Hun, art\u0131k star kalmad\u0131 demi\u015f. Asl\u0131nda hi\u00e7bir \u015fey eskisi gibi de\u011fil, tarz\u0131ndaki bu yakar\u0131\u015f, \u00e7ok \u00f6nemli bir analiz. \u00d6zellikle media sekt\u00f6r\u00fc ile ilgili konu\u015fmalar\u0131m\u0131n en \u00f6nemli maddesidir &#8216;fragmentation&#8217;. Eskiden iki haber degisinin etkisi ile kavrulan dergicilik \u015fimdi erkek teknoloji dergisi, kad\u0131n sa\u011fl\u0131k dergisi gibi ciddi k\u0131r\u0131l\u0131mlara gitti. Bu k\u0131r\u0131l\u0131mlar tabii tirajlar\u0131 etkiledi. Asl\u0131nda Ediz Hun&#8217;un i\u015faret etti\u011fi ayn\u0131 k\u0131r\u0131l\u0131m\u0131n g\u00f6steri d\u00fcnyas\u0131ndaki yans\u0131mas\u0131yd\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Son 15-20 y\u0131l teknolojilerine bakt\u0131\u011f\u0131n\u0131zda benzer bir durumu \u00e7ok net g\u00f6r\u00fcyoruz. 95 y\u0131l\u0131nda IBM&#8217;in web sitesi de\u011fi\u015fti\u011finde arkada\u015flar\u0131m\u0131n haber vermek i\u00e7in ya\u015fad\u0131klar\u0131 heyecan\u0131 \u015fimdi hi\u00e7bir yeni teknolojide g\u00f6remiyorum. Kald\u0131 ki art\u0131k her teknoloji herkesi de ilgilendiirmiyor. Bitcoin bir para birimi olarak ortaya \u00e7\u0131km\u0131\u015fken, art\u0131k sadece g\u00fcvenlik ve bir kripto y\u00f6ntemi olarak nas\u0131l kullan\u0131laca\u011f\u0131 konu\u015fuluyor. Hatta belki birg\u00fcn sadece dijital hediye \u00e7ekleri ile pazarlama i\u00e7in kullan\u0131lacak. Kimbilir&#8230;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Herkesi kas\u0131p kavuran dijital d\u00f6n\u00fc\u015f\u00fcm&#8217;de bence aynen b\u00f6yle. \u00c7ok fazla \u015firket bu konuda \u00e7al\u0131\u015fmalar yap\u0131yor. Ancak ba\u015far\u0131s\u0131zl\u0131klar\u0131n b\u00fcy\u00fck \u00e7ounlu\u011fu stratejiden \u00e7ok dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn yayg\u0131n olmad\u0131\u011f\u0131 sekt\u00f6rlerde yap\u0131lmas\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u015eu an dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn g\u00f6rd\u00fc\u011f\u00fcm en yayg\u0131n sekt\u00f6r\u00fc, perakende. Uzun zamand\u0131r eticaretin bask\u0131s\u0131 alt\u0131nda kalan perakende sekt\u00f6r\u00fc b\u00fct\u00fcn ekosistemi ile dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ilk dalgas\u0131n\u0131n y\u0131ld\u0131zlar\u0131ndan olaca\u011fa benziyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Peki buraya nereden geldik?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Eticaret ile birlikte perakende sekt\u00f6r\u00fc bask\u0131lamaya ba\u015flad\u0131. Ancak fark\u0131nda olmad\u0131klar\u0131 kendi problemlerinden bir fazlas\u0131 eticaret sekt\u00f6r\u00fcnde vard\u0131. Eticaret ilk olarak konvansiyonel perakanede sekt\u00f6r\u00fcne dijital vitrin ve kasa mant\u0131\u011f\u0131 ile ba\u015flad\u0131. Bu d\u00f6nemde sitelerin b\u00fcy\u00fck \u00e7o\u011funlu\u011funun depolar\u0131 vard\u0131. Ancak bu depo operasyonu ciddi bir sorundu. Bundan kurtulman\u0131n yolu Frans\u0131zlardan geldi. Private shopping ile \u00f6nce talepleri al\u0131p sonra mal\u0131 alarak depo operasyonundan kurtulmaya \u00e7al\u0131\u015ft\u0131rlar. Ancak bu ikinci b\u00fcy\u00fck problemi daha da ciddi hale getirdi. Ta\u015f\u0131mac\u0131l\u0131k&#8230;.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00dcr\u00fcnlerin tedarik\u00e7iden gelip t\u00fcketiciye ula\u015ft\u0131r\u0131lmas\u0131 ciddi zaman almaya ba\u015flam\u0131\u015ft\u0131. \u015eu an eticaret siteleri click and brick mant\u0131\u011f\u0131 ile ma\u011fazalar kuruyorlar. Bu ma\u011fazalar asl\u0131nda \u00fczerine bir vitrin bir de kasa konulmu\u015f k\u00fc\u00e7\u00fck depolar. Ancak ta\u015f\u0131ma problemi hala devam ediyor. \u0130nternetten al ma\u011fazadan teslim al modeli ise eticaretin do\u011fas\u0131na ayk\u0131r\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bu nedenle eticaret ve perakende birlikte depo sorununu dijitalle\u015fme ile \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131yor. Ancak deponun dijital hale getirilmesi i\u00e7in b\u00fcy\u00fcmesi gerekiyor. B\u00fcy\u00fcyen yap\u0131lar ise hantalla\u015f\u0131yor&#8230;.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Her ne olursa olsun, eticaret sekt\u00f6r\u00fcn\u00fcn &#8216;dijitalle\u015ftirdi\u011fi&#8217; ta\u015f\u0131mac\u0131l\u0131k ve depo yap\u0131lar\u0131, perakendecilerin i\u015fine yarad\u0131. \u015eu an bir\u00e7ok zincir yap\u0131 depolar\u0131n\u0131 ma\u011fazalarda tutarak ciddi avantajlar elde etti. Bu avantajlar\u0131n ba\u015f\u0131nda ak\u0131\u015fkan stok y\u00f6netimi geliyor. \u00c7ok zor olsa da \u00f6zellikle tekstil sekt\u00f6r\u00fcnde bunu ger\u00e7ekle\u015ftiren markalar T\u00fcrkiye&#8217;de bile var. Bu sayede de stok ve \u00fcr\u00fcnlerini eticaret \u00fczerinden \u00f6nce T\u00fcrkiye&#8217;deki flashsale ve pazaryeri yap\u0131lar\u0131na \u015fimdi de d\u00fcnyan\u0131n her yerindeki farkl\u0131 eticaret sitelerine yollayabilir hale geldiler. Tabii her \u00fclke de sat\u0131\u015f\u0131n farkl\u0131 dinamikleri ve farkl\u0131 ihtiya\u00e7lar\u0131 var. \u00dcstelik farkl\u0131 para birimleri, farkl\u0131 diller, farkl\u0131 mevzuatlar, farkl\u0131 ta\u015f\u0131mac\u0131l\u0131k yap\u0131lar\u0131, farkl\u0131 g\u00fcmr\u00fckler, farkl\u0131 entegrasyonlar ve \u00fcstelik bunlar\u0131n tek bir yerden y\u00f6netilmesi ger\u00e7ekten ciddi konular. Bunlar\u0131n \u00fczerinde her pazaryerinin kendine \u00f6zg\u00fc kurallar\u0131 ve \u00fclkelerin k\u00fclt\u00fcrleri de binince ba\u015fl\u0131 ba\u015f\u0131na bir i\u015f ve sekt\u00f6r halini al\u0131yor. Ciddi bir sistem olu\u015fturmak \u00f6nemli hale geliyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ne yaz\u0131k ki perakende sekt\u00f6r\u00fc b\u00fcy\u00fcmek i\u00e7in bu da\u011f\u0131 a\u015fmak zorunda. Hep k\u00f6t\u00fc yanlar\u0131ndan bahsettik ama asl\u0131nda g\u00fcmr\u00fck<span class=\"Apple-converted-space\">\u00a0 <\/span>kap\u0131lar\u0131nda gittik\u00e7e esnekle\u015fen yap\u0131lar, mikro ihracat te\u015fvikleri bu i\u015f kolunu kolayla\u015ft\u0131r\u0131yor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Perakende sekt\u00f6r\u00fcndeki dijitalle\u015fmenin tek noktas\u0131 tabii ki sat\u0131\u015f ve da\u011f\u0131t\u0131m kanallar\u0131 de\u011fil. Depolama ve ta\u015f\u0131mac\u0131l\u0131k alan\u0131nda da ciddi geli\u015fmeler oluyor. Bu geli\u015fmelerin en \u00f6nemlisi etiket sisteminin yerini alan RFID teknolojiisi. Bu hem \u00fcr\u00fcn\u00fcn takibini hem de depolanmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yor. Bu tarafta da T\u00fcrkiye&#8217;de d\u00fcnya \u00e7ap\u0131nda \u00e7al\u0131\u015fmalar oldu\u011funu biliyoruz. Ancak san\u0131r\u0131m \u00fcreticilerin bu alanda geldi\u011fi dijitalle\u015fme bak\u0131\u015f a\u00e7\u0131s\u0131na, hedef sekt\u00f6rler (\u00f6r: tekstil) ne yaz\u0131k ki daha gelemedi. <span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ediz Hun, art\u0131k star kalmad\u0131 demi\u015f. Asl\u0131nda hi\u00e7bir \u015fey eskisi gibi de\u011fil, tarz\u0131ndaki bu yakar\u0131\u015f, \u00e7ok \u00f6nemli bir analiz. \u00d6zellikle media sekt\u00f6r\u00fc ile ilgili konu\u015fmalar\u0131m\u0131n en \u00f6nemli maddesidir &#8216;fragmentation&#8217;. Eskiden iki haber degisinin etkisi ile&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn \u0130lk Y\u0131ld\u0131z\u0131 : Perakende Sekt\u00f6r\u00fc - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2017\/02\/24\/dijital-donusumun-ilk-yildizi-perakende-sektoru\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn \u0130lk Y\u0131ld\u0131z\u0131 : Perakende Sekt\u00f6r\u00fc - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ediz Hun, art\u0131k star kalmad\u0131 demi\u015f. Asl\u0131nda hi\u00e7bir \u015fey eskisi gibi de\u011fil, tarz\u0131ndaki bu yakar\u0131\u015f, \u00e7ok \u00f6nemli bir analiz. \u00d6zellikle media sekt\u00f6r\u00fc ile ilgili konu\u015fmalar\u0131m\u0131n en \u00f6nemli maddesidir &#8216;fragmentation&#8217;. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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