{"id":14446,"date":"2017-06-17T07:25:23","date_gmt":"2017-06-17T07:25:23","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=14446"},"modified":"2017-06-17T07:25:23","modified_gmt":"2017-06-17T07:25:23","slug":"luks-markalar-influencer-marketingi-nasil-kullaniyor","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/","title":{"rendered":"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor?"},"content":{"rendered":"

Sosyal medyan\u0131n en b\u00fcy\u00fck \u00f6zelli\u011fi; \u00e7ok k\u0131sa s\u00fcrede, \u00e7ok geni\u015f kitlelere ula\u015fma imkan\u0131 sa\u011flamas\u0131d\u0131r. Influencer Marketing’in en \u00f6nemli \u00f6zelli\u011fi ise sosyal medyada ni\u015f kitlelere ula\u015farak do\u011fru etkile\u015fim yaratmas\u0131d\u0131r. Hello Society ara\u015ft\u0131rmas\u0131na g\u00f6re; l\u00fcks markalar\u0131n Influencer Marketing kampanyalar\u0131, di\u011fer Instagram kampanyalar\u0131na g\u00f6re %30 daha fazla etkile\u015fim alm\u0131\u015ft\u0131r. Bu ba\u015far\u0131n\u0131n ba\u015fl\u0131ca nedenleri; 
\n1. Sosyal medya, l\u00fcks markalar\u0131 eri\u015filebilir hale getirir.
\nSosyal medyan\u0131n l\u00fcks\u00fc daha eri\u015filebilir ve g\u00fcndelik t\u00fcketiciler i\u00e7in \u00e7ekici k\u0131ld\u0131\u011f\u0131na \u015f\u00fcphe yok. G\u00fcn\u00fcm\u00fczde t\u00fcketiciler, sosyal medya arac\u0131l\u0131\u011f\u0131yla \u00fcst d\u00fczey marka deneyimlerine ortak olabiliyor. Ge\u00e7mi\u015fte sosyal medyada bulunmak, l\u00fcks markalar i\u00e7in daha az \u00f6zel g\u00f6r\u00fcnmek demekti, fakat bu trend art\u0131k eskilerde kald\u0131. Bu nedenle, Influencer Marketing konusunda aktif olan l\u00fcks markalar toplam\u0131n yakla\u015f\u0131k \u00fc\u00e7te ikisini olu\u015fturuyor. Y\u00fcr\u00fct\u00fclen kampanyalar\u0131n sadece %46’s\u0131 bir y\u0131ldan daha eski. Markalar\u0131n %28’si ise, yaln\u0131zca iki y\u0131ld\u0131r Influencer Marketing y\u00f6ntemini kullan\u0131yor. Bunun yan\u0131nda l\u00fcks markalar taraf\u0131ndan Influencer Marketing’e ilgi art\u0131yor. Pek \u00e7ok l\u00fcks marka, do\u011fru influencerlar ile Instagram ve YouTube’da t\u00fcketicinin ya\u015fam tarz\u0131n\u0131 ve ilgi alanlar\u0131n\u0131 yans\u0131tan i\u00e7erikler olu\u015fturmak istiyor.
\n2. Micro-influencerlar orijinallik sunar.
\n\u00dcnl\u00fc ki\u015filerin sosyal medyada aktif rol oynamas\u0131, en b\u00fcy\u00fck sosyal etkinin takip\u00e7i say\u0131s\u0131 ile do\u011fru orant\u0131l\u0131 oldu\u011fu alg\u0131s\u0131 yarat\u0131yor. Ara\u015ft\u0131rmalara g\u00f6re ise, bir influencer\u0131n takip\u00e7i say\u0131s\u0131 artt\u0131k\u00e7a, takip\u00e7ileriyle etkile\u015fim oran\u0131 d\u00fc\u015f\u00fcyor. Sonu\u00e7 olarak, l\u00fcks markalar micro-influencerlar ile \u00e7al\u0131\u015fmay\u0131 tercih ediyor. L\u00fcks markalar\u0131n %40’\u0131 micro-influencerlar\u0131n etkile\u015fimlerinin \u00e7ok fazla oldu\u011funu belirtiyor. Bunun nedeni, micro-influencerlar\u0131n marka ve \u00fcr\u00fcnler hakk\u0131ndaki kararlar\u0131na g\u00fcvenen aktif ve kat\u0131l\u0131mc\u0131 takip\u00e7ilere sahip olmas\u0131. Takip\u00e7ilerini tan\u0131yan ve onlar\u0131 kontrol edebilen micro-influencerlar daha \u00f6zg\u00fcn ve ni\u015f i\u00e7erikler \u00fcretebiliyor. 
\n3. \u0130\u00e7erik odakl\u0131 kampanyalar yarat\u0131l\u0131r.
\nPeki l\u00fcks markalar, influencerlar ile nas\u0131l i\u015fbirli\u011fi yap\u0131yor? L\u00fcks markalar\u0131n %74’\u00fc, influencerlar\u0131n \u00fcr\u00fcn lansmanlar\u0131nda “kritik” veya “\u00e7ok \u00f6nemli” bir rol oynad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bunun yan\u0131nda %71’i i\u00e7erik olu\u015fturma ve tan\u0131t\u0131m i\u00e7in de ayn\u0131 \u00f6nemi vurguluyor. Bu durum, Influencer Marketing’in sadece b\u00fcy\u00fck kampanyalar\u0131 kapsamad\u0131\u011f\u0131n\u0131, \u00f6zg\u00fcn i\u00e7eriklerin de \u00f6nemli oldu\u011funu g\u00f6steriyor. Ba\u015far\u0131l\u0131 kampanyalar i\u00e7in \u00f6zg\u00fcnl\u00fck en b\u00fcy\u00fck kriter olarak g\u00f6r\u00fcl\u00fcyor. 
\n4. Yat\u0131r\u0131m getirisine odaklanma sa\u011flar. 
\nArtan yat\u0131r\u0131mlar nedeniyle, l\u00fcks markalar da geri d\u00f6n\u00fc\u015fleri \u00f6l\u00e7mek istiyor. Fazla sosyal ve \u00e7evrimi\u00e7i veri, \u00fcr\u00fcn ya da kampanyan\u0131n incelenmesini zorla\u015ft\u0131r\u0131yor. L\u00fcks markalar\u0131n% 62’si gelir \u00fcretmenin \u00f6nemli oldu\u011funu belirtiyor. L\u00fcks markalar\u0131n %79’u, \u00fcretilen web trafi\u011fi arac\u0131l\u0131\u011f\u0131yla influencer i\u015fbirliklerinin ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in yorumlar\u0131 ve payla\u015f\u0131mlar\u0131 inceleyerek ilerliyor.
\nSonu\u00e7 olarak; l\u00fcks markalar\u0131n %66’s\u0131 \u00f6n\u00fcm\u00fczdeki 12 ay i\u00e7inde b\u00fct\u00e7elerinin Influencer Marketing kullan\u0131m oranlar\u0131n\u0131 “orta” ya da “\u00f6nemli \u00f6l\u00e7\u00fcde” artt\u0131rmay\u0131 planl\u0131yor. Bu da gelecekte l\u00fcks markalar\u0131n Influencer Marketing kampanyalar\u0131n\u0131 daha \u00e7ok g\u00f6rece\u011fimiz anlam\u0131na geliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sosyal medyan\u0131n en b\u00fcy\u00fck \u00f6zelli\u011fi; \u00e7ok k\u0131sa s\u00fcrede, \u00e7ok geni\u015f kitlelere ula\u015fma imkan\u0131 sa\u011flamas\u0131d\u0131r. Influencer Marketing’in en \u00f6nemli \u00f6zelli\u011fi ise sosyal medyada ni\u015f kitlelere ula\u015farak do\u011fru etkile\u015fim yaratmas\u0131d\u0131r. Hello Society ara\u015ft\u0131rmas\u0131na g\u00f6re; l\u00fcks markalar\u0131n Influencer…<\/p>\n","protected":false},"author":2,"featured_media":14445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"\nL\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor? - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor? - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Sosyal medyan\u0131n en b\u00fcy\u00fck \u00f6zelli\u011fi; \u00e7ok k\u0131sa s\u00fcrede, \u00e7ok geni\u015f kitlelere ula\u015fma imkan\u0131 sa\u011flamas\u0131d\u0131r. Influencer Marketing’in en \u00f6nemli \u00f6zelli\u011fi ise sosyal medyada ni\u015f kitlelere ula\u015farak do\u011fru etkile\u015fim yaratmas\u0131d\u0131r. Hello Society ara\u015ft\u0131rmas\u0131na g\u00f6re; l\u00fcks markalar\u0131n Influencer...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-17T07:25:23+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor?\",\"datePublished\":\"2017-06-17T07:25:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/\"},\"wordCount\":608,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/\",\"name\":\"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor? - At\u0131f \u00dcnald\u0131\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-06-17T07:25:23+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"http:\/\/atif.unaldi.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/\",\"name\":\"At\u0131f \u00dcnald\u0131\",\"description\":\"Yazar\",\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"alternateName\":\"At\u0131f \u00dcnald\u0131 Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\",\"name\":\"Atif Unaldi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"contentUrl\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"width\":512,\"height\":512,\"caption\":\"Atif Unaldi\"},\"logo\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\"},\"description\":\"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \\u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.\",\"sameAs\":[\"http:\/\/atif.unaldi.org\/blog\",\"https:\/\/www.facebook.com\/atifunaldi\",\"https:\/\/www.instagram.com\/atifunaldi\/\",\"https:\/\/www.linkedin.com\/in\/atifunaldi\",\"https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi\",\"https:\/\/www.youtube.com\/c\/atifunaldi\",\"https:\/\/soundcloud.com\/atif-unaldi\",\"https:\/\/atifunaldi.tumblr.com\"],\"url\":\"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor? - At\u0131f \u00dcnald\u0131","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/","og_locale":"tr_TR","og_type":"article","og_title":"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor? - At\u0131f \u00dcnald\u0131","og_description":"Sosyal medyan\u0131n en b\u00fcy\u00fck \u00f6zelli\u011fi; \u00e7ok k\u0131sa s\u00fcrede, \u00e7ok geni\u015f kitlelere ula\u015fma imkan\u0131 sa\u011flamas\u0131d\u0131r. Influencer Marketing’in en \u00f6nemli \u00f6zelli\u011fi ise sosyal medyada ni\u015f kitlelere ula\u015farak do\u011fru etkile\u015fim yaratmas\u0131d\u0131r. Hello Society ara\u015ft\u0131rmas\u0131na g\u00f6re; l\u00fcks markalar\u0131n Influencer...","og_url":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/","og_site_name":"At\u0131f \u00dcnald\u0131","article_publisher":"https:\/\/www.facebook.com\/atifunaldi","article_author":"https:\/\/www.facebook.com\/atifunaldi","article_published_time":"2017-06-17T07:25:23+00:00","author":"Atif Unaldi","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/atifunaldi","twitter_site":"@atifunaldi","twitter_misc":{"Yazan:":"Atif Unaldi","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#article","isPartOf":{"@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/"},"author":{"name":"Atif Unaldi","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"headline":"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor?","datePublished":"2017-06-17T07:25:23+00:00","mainEntityOfPage":{"@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/"},"wordCount":608,"publisher":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"image":{"@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#primaryimage"},"thumbnailUrl":"","articleSection":["Blogum"],"inLanguage":"tr"},{"@type":"WebPage","@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/","url":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/","name":"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor? - At\u0131f \u00dcnald\u0131","isPartOf":{"@id":"http:\/\/atif.unaldi.org\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#primaryimage"},"image":{"@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-06-17T07:25:23+00:00","breadcrumb":{"@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"http:\/\/atif.unaldi.org\/blog\/2017\/06\/17\/luks-markalar-influencer-marketingi-nasil-kullaniyor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"http:\/\/atif.unaldi.org\/blog\/"},{"@type":"ListItem","position":2,"name":"L\u00fcks Markalar Influencer Marketing'i Nas\u0131l Kullan\u0131yor?"}]},{"@type":"WebSite","@id":"http:\/\/atif.unaldi.org\/blog\/#website","url":"http:\/\/atif.unaldi.org\/blog\/","name":"At\u0131f \u00dcnald\u0131","description":"Yazar","publisher":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"alternateName":"At\u0131f \u00dcnald\u0131 Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":["Person","Organization"],"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b","name":"Atif Unaldi","image":{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/","url":"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","contentUrl":"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","width":512,"height":512,"caption":"Atif Unaldi"},"logo":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/"},"description":"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/14446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=14446"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/14446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=14446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=14446"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=14446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}