{"id":14508,"date":"2017-07-02T05:34:04","date_gmt":"2017-07-02T05:34:04","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/"},"modified":"2017-07-02T05:34:04","modified_gmt":"2017-07-02T05:34:04","slug":"e-ticaretin-sorunlari","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/","title":{"rendered":"e-Ticaretin Sorunlar\u0131"},"content":{"rendered":"

6 Haziran 2017 tarihli Resmi Gazete\u2019de \u201cElektronik Ticarette G\u00fcven Damgas\u0131
\nHakk\u0131nda Tebli\u011f\u201d yay\u0131mland\u0131. Tebli\u011f gere\u011fince T\u00fcrkiye\u2019de e-ticaret ile u\u011fra\u015fan web siteleri markalar\u0131n\u0131 g\u00fcvenli g\u00f6stermek i\u00e7in G\u00fcmr\u00fck ve Ticaret Bakanl\u0131\u011f\u0131ndan bir g\u00fcven damgas\u0131 alabiliyorlar.
\n2016 y\u0131l\u0131nda tasla\u011f\u0131 yay\u0131mlanm\u0131\u015f olan tebli\u011fe http:\/\/tinyurl.com\/atifunaldicomtrguvendamgasi<\/a> adresinden ula\u015fabilirsiniz.
\n\u0130lk B\u00fcy\u00fck Sorun : S\u0131zma Testi<\/b>
\nTebli\u011fi g\u00f6zden ge\u00e7irdi\u011fimde, ilk dikkatimi \u00e7eken s\u0131zma testi konusu oldu. Bu, ciddi bir g\u00fcvenlik testi olup \u00f6yle herkese yapt\u0131r\u0131labilecek bir \u015fey de\u011fil. \u00c7evremde g\u00fcvenlik konusuyla ilgili arkada\u015flara sordu\u011fumda bu testi yapma konusunda devletin g\u00fcvendi\u011fi taraflar\u0131 belirleyen bir y\u00f6netmelik ve\/veya yakla\u015f\u0131m\u0131n olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frendim. Bu surum, s\u00f6z konusu tebli\u011fin y\u00fcr\u00fctmesinde en b\u00fcy\u00fck problemi olu\u015fturacak gibi g\u00f6r\u00fcn\u00fcyor. Kime ve nas\u0131l bir s\u0131zma testi yapt\u0131racaks\u0131n\u0131z? Test nas\u0131l ger\u00e7ekle\u015fecek, standartlar\u0131 neler? Sonu\u00e7lar\u0131 kim, nas\u0131l alacak? Sonu\u00e7lar\u0131n do\u011frulu\u011funu kim kontrol edecek?
\nSorular\u0131m bununla da bitmiyor. Diyelim ki haz\u0131r bir e-ticaret paketi al\u0131nd\u0131, paketler teker teker mi kontrol edilecek yoksa paket \u00fcreticileri genel bir s\u0131zma testi sonucunu her m\u00fc\u015fterisi i\u00e7in mi kullanacak?_
\nYa \u0130\u00e7 \u00c7ama\u015f\u0131r\u0131 Siteleri?<\/b>
\n Tebli\u011fde ikinci dikkat \u00e7ekici konu ise
\n\u201cElektronik ticaret ortam\u0131nda \u00e7ocuklar\u0131n fiziksel, zihinsel, ahlaki, psikolojik ve toplumsal geli\u015fim \u00f6zelliklerini olumsuz y\u00f6nde etkileyebilecek i\u00e7eri\u011fe y\u00f6nelik tedbirleri al\u0131r\u201d<\/i> ifadesini i\u00e7eren madde\u2026.
\nBu madde \u00f6zellikle i\u00e7 \u00e7ama\u015f\u0131r\u0131 sat\u0131\u015f\u0131 yapan web sitelerinin g\u00fcvenlik m\u00fchr\u00fc almas\u0131na engel olacakt\u0131r. Bir\u00e7ok i\u00e7 \u00e7ama\u015f\u0131r\u0131 sitesi fantezi \u00fcr\u00fcnleri diye ayr\u0131 bir kategori i\u00e7erir. Bu kategorinin \u00e7ocuklar i\u00e7in sak\u0131ncal\u0131 g\u00f6rseller i\u00e7ermesi de ba\u015fl\u0131 ba\u015f\u0131na bir sorundur.
\nBu maddenin y\u00fcr\u00fcrl\u00fc\u011fe girmesi durumunda, fantezi \u00fcr\u00fcnleri satan i\u00e7 \u00e7ama\u015f\u0131r siteleri, bu \u00fcr\u00fcnleri sitelerinden ay\u0131rmak zorunda m\u0131 kalacaklar? Yoksa bunlar\u0131n bir seperat\u00f6rle ayr\u0131\u015ft\u0131r\u0131lmas\u0131 ve ba\u015f\u0131nda o b\u00f6l\u00fcme giri\u015f i\u00e7in 18 ya\u015f uyar\u0131s\u0131 konulmas\u0131 yeterli mi olacak? Uyar\u0131da 18 ya\u015f\u0131nday\u0131m demek yeterli olacak m\u0131 yoksa bunun i\u00e7in de bir delil gerekecek mi? \u0130\u015fte bunlar da ucu a\u00e7\u0131k b\u0131rak\u0131lm\u0131\u015f konular.
\n B\u00fct\u00fcn bunlar\u0131n d\u0131\u015f\u0131nda \u015fu noktal\u015fara da dikkat \u00e7ekmek isterim: G\u00fcven damgas\u0131 almaya hak kazan\u0131lmas\u0131 durumunda, bu damgay\u0131 kimden alacak? GDS yani G\u00fcven Damgas\u0131 Sa\u011flay\u0131c\u0131 kimdir? Kimlerdir? Sa\u011flay\u0131c\u0131 olmak i\u00e7in hangi yat\u0131r\u0131mlar\u0131  yapm\u0131\u015flard\u0131r? Bu kurumlar nas\u0131l setifikaland\u0131r\u0131lacaklar? Bunlar da ayr\u0131 tart\u0131\u015fma konusu. Ask\u0131 i\u015flemlerinden, iptale kadar her konuda son derece net olan i\u015flemlere ra\u011fmen bu gibi son tebli\u011fin en \u00f6nemli k\u0131s\u0131mlar\u0131n\u0131n bo\u015f b\u0131rak\u0131lmas\u0131 beni olduk\u00e7a fazla rahats\u0131z etti. Bu k\u0131s\u0131mlar\u0131n b\u00fct\u00fcn payda\u015flar\u0131n belli olmas\u0131 do\u011fru olur diye d\u00fc\u015f\u00fcn\u00fcyorum.
\nPayda\u015flardan bahsedince, e-ticaret sekt\u00f6r\u00fcnde \u00fcr\u00fcn \u00fcreten \u015firket patronlar\u0131 ve \u00f6deme sistemi y\u00f6neticileri ile de konu\u015ftum. Genel olarak kendilerinden bu konuda yorum al\u0131nmad\u0131\u011f\u0131n\u0131, tebli\u011fin bir b\u00f6l\u00fcm\u00fcnde kendilerini rahats\u0131z eden k\u0131s\u0131mlar\u0131n bulundu\u011funu, bunun bir ciddi g\u00fcvenlik yap\u0131s\u0131 olamayaca\u011f\u0131n\u0131 s\u00f6ylediler. Ancak genel olarak bir \u201cbekle g\u00f6r\u201d bak\u0131\u015f\u0131 hakim.  
\n G\u00fcmr\u00fck ve Ticaret Bakanl\u0131\u011f\u0131 bu konuya daha derinlemesine e\u011filmesi gerekiyor. Ne kadar g\u00fcvenlik herkesin istedi\u011fi bir konu olsa da uygulanamayacak bir tebli\u011f b\u00fct\u00fcn sekt\u00f6r i\u00e7in yeni zorluklar ve imkans\u0131zl\u0131klar demek.
\nDi\u011fer Sorunlar<\/b>
\ne-Ticaretin sorunlar\u0131 bunlarla s\u0131n\u0131rl\u0131 kalm\u0131yor. Ge\u00e7en haftalarda Maliye Bakan\u0131 Naci A\u011fbal, e-ticaret \u00fczerinden yurt d\u0131\u015f\u0131ndan al\u0131nan \u00fcr\u00fcnlerde, bankadan paran\u0131n transferi s\u0131ras\u0131nda, stopaj kesilmesi y\u00f6n\u00fcnde bir a\u00e7\u0131klama yapt\u0131. Mikro ihracat i\u00e7in olu\u015fturulan vergi tavan\u0131 haricinde bir de gelen \u00fcr\u00fcnlerden ayr\u0131ca stopaj kesilmesi konu\u015fuluyor.
\nMuhtemelen bu konuda \u00e7al\u0131\u015fma Avrupa Birli\u011fi \u00f6rnek al\u0131narak yap\u0131l\u0131yor. Bu da AB\u2019ye girmek i\u00e7in \u00e7al\u0131\u015fan bir T\u00fcrkiye i\u00e7in son derece do\u011fal. Ancak, bu tip konularda d\u00fcnya standartlar\u0131na da bakmakta yarar var. \u00d6rne\u011fin Dubai\u2019de bu tavan\u0131n 1.500 dolara denk geldi\u011fini varsayarsak, bu rakam \u00e7ok d\u00fc\u015f\u00fck g\u00f6r\u00fcn\u00fcyor.
\nTabii bu konuda yorum yaparken, belli bir ama\u00e7 g\u00fctm\u00fcyorum. Bak\u0131p, inceleyip, analiz edip strateji \u00fcretmek gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. D\u00fcnyada bu kadar de\u011fi\u015fken olan bir yap\u0131da nas\u0131l yol alaca\u011f\u0131m\u0131z\u0131 sadece Avrupa\u2019ya bakarak anlamak m\u00fcmk\u00fcn olmayacakt\u0131r.
\nY\u0131llar \u00f6nce Google vukuat\u0131 ilk olu\u015ftu\u011funda, bir ramazan g\u00fcn\u00fc iftardan sahura kadar, neden Google\u2019a ceza kesmenin anlams\u0131z oldu\u011funu anlatmaya \u00e7al\u0131\u015ft\u0131m. Dijital reklam\u0131n hem \u00f6demesi hem de g\u00f6sterimi yurt d\u0131\u015f\u0131nda ger\u00e7ekle\u015fiyordu. Ancak burada durum farkl\u0131. \u00dcr\u00fcn T\u00fcrkiye\u2019de m\u00fc\u015fteriye teslim ediliyor. Ancak bu tip yeni d\u00fcnya durumlar\u0131na \u00e7\u0131kar\u0131mda bulunabilmek i\u00e7in ciddi \u00e7al\u0131\u015fma gruplar\u0131na ihtiya\u00e7 var. Ben Naci A\u011fbal\u2019\u0131n da bu konuda bir devlet stratejisi olu\u015fturmak amac\u0131 ile bir \u00e7al\u0131\u015fma grubu kurup, tezleri netle\u015ftirmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.
\nD\u00fcnya ticaretinin her ge\u00e7en g\u00fcn daha b\u00fcy\u00fck k\u0131sm\u0131na hakim olan eticaret, T\u00fcrkiye\u2019de de perakende sekt\u00f6r\u00fcn\u00fcn ve ihracat\u0131n vazge\u00e7ilemez par\u00e7as\u0131 olma yolunda. Cari a\u00e7\u0131klar\u0131m\u0131zda etkisi olaca\u011f\u0131n\u0131 bildi\u011fimiz bu sekt\u00f6r\u00fcn geli\u015fip g\u00fc\u00e7lenmesi herkesin beklentisi. Bu konuda yetkin ve etkili olan herkesi geli\u015fmenin bir par\u00e7as\u0131 olmalar\u0131 y\u00f6n\u00fcnde uyarmak istiyorum.<\/p>\n","protected":false},"excerpt":{"rendered":"

6 Haziran 2017 tarihli Resmi Gazete\u2019de \u201cElektronik Ticarette G\u00fcven Damgas\u0131 Hakk\u0131nda Tebli\u011f\u201d yay\u0131mland\u0131. Tebli\u011f gere\u011fince T\u00fcrkiye\u2019de e-ticaret ile u\u011fra\u015fan web siteleri markalar\u0131n\u0131 g\u00fcvenli g\u00f6stermek i\u00e7in G\u00fcmr\u00fck ve Ticaret Bakanl\u0131\u011f\u0131ndan bir g\u00fcven damgas\u0131 alabiliyorlar. 2016 y\u0131l\u0131nda…<\/p>\n","protected":false},"author":2,"featured_media":14507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"\ne-Ticaretin Sorunlar\u0131 - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-Ticaretin Sorunlar\u0131 - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"6 Haziran 2017 tarihli Resmi Gazete\u2019de \u201cElektronik Ticarette G\u00fcven Damgas\u0131 Hakk\u0131nda Tebli\u011f\u201d yay\u0131mland\u0131. Tebli\u011f gere\u011fince T\u00fcrkiye\u2019de e-ticaret ile u\u011fra\u015fan web siteleri markalar\u0131n\u0131 g\u00fcvenli g\u00f6stermek i\u00e7in G\u00fcmr\u00fck ve Ticaret Bakanl\u0131\u011f\u0131ndan bir g\u00fcven damgas\u0131 alabiliyorlar. 2016 y\u0131l\u0131nda...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-02T05:34:04+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"e-Ticaretin Sorunlar\u0131\",\"datePublished\":\"2017-07-02T05:34:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/\"},\"wordCount\":993,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2017\/07\/02\/e-ticaretin-sorunlari\/\",\"name\":\"e-Ticaretin Sorunlar\u0131 - 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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