{"id":15044,"date":"2018-01-10T14:22:24","date_gmt":"2018-01-10T14:22:24","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=15044"},"modified":"2018-01-10T14:22:24","modified_gmt":"2018-01-10T14:22:24","slug":"mobil-uygulamalar-thy-cosa-tivibu-go","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2018\/01\/10\/mobil-uygulamalar-thy-cosa-tivibu-go\/","title":{"rendered":"Mobil Uygulamalar (THY, Cosa, Tivibu Go &#8230;)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium alignleft wp-image-15043\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2018\/01\/img_2139.jpg\" width=\"750\" height=\"997\" \/><em>Kullan\u0131c\u0131 dostu mobil uygulamalar her zaman bir ad\u0131m \u00f6nde<\/em><br \/>\nSosyal medyan\u0131n Netizen (internet vatanda\u015f\u0131) kullan\u0131c\u0131lar\u0131 taraf\u0131ndan yayg\u0131n \u015fekilde kullan\u0131lmaya ba\u015flamas\u0131 al\u0131\u015ft\u0131\u011f\u0131m\u0131z web\u2019e olan ilgiyi azaltt\u0131. Bu da web sitelerinin SEO taraf\u0131nda g\u00fcc\u00fcn\u00fc toplu yap\u0131lara b\u0131rakmas\u0131na sebep oldu. O y\u00fczden markalar yerle\u015fik internette \u00e7o\u011funlukla sosyal medya, pazaryerleri gibi toplu alanlar\u0131 kullanmay\u0131 tercih ediyor. Bu, mobil interneti de ciddi anlamda etkiledi. Taray\u0131c\u0131 kullan\u0131m\u0131ndan uzakla\u015fan mobil kullan\u0131c\u0131 da uygulamalara y\u00f6neldi. Asl\u0131nda bunun bir ba\u015fka sebebi de cep telefonlar\u0131n\u0131n \u00fczerindeki sens\u00f6rlerin ve bir\u00e7ok yerde ihtiya\u00e7 olan kullan\u0131c\u0131 izinlerinin ancak uygulamalar \u00fczerinden al\u0131nmas\u0131.<br \/>\nYap\u0131lan ara\u015ft\u0131rmalar ortalama bir kullan\u0131c\u0131n\u0131n cep telefonunda 70 civar\u0131nda uygulama oldu\u011funu g\u00f6steriyor. Bu uygulamalardan baz\u0131lar\u0131 o kadar ni\u015f konular\u0131 i\u00e7eriyor ki\u2026 Ayda y\u0131lda bir kullan\u0131lmas\u0131na ra\u011fmen yine de y\u00fckl\u00fc kalmas\u0131 gerekiyor. Bunlar, genelde markalar\u0131n kendi geli\u015ftirdikleri uygulamalar&#8230;<br \/>\n<strong>Men\u00fcler ve Navigasyon<\/strong><br \/>\nB\u00fcy\u00fck markalar\u0131n yapt\u0131\u011f\u0131 uygulamalar dijitalle\u015fme trendlerinin etkisiyle art\u0131k hamburger men\u00fcleri gibi klasik veri taban\u0131 kullanm\u0131yor. Kullan\u0131c\u0131 dostu ara y\u00fczler tercih ediliyor.<br \/>\nSon d\u00f6nemde bu konuda iki \u00f6rnek g\u00f6rd\u00fcm. Birisi T\u00fcrk Hava Yollar\u0131\u2019n\u0131n mobil uygulamas\u0131. A\u00e7\u0131l\u0131\u015fta bizi bilet ve check-in gibi uygulama kullan\u0131c\u0131s\u0131 i\u00e7in hayati iki konu kar\u015f\u0131l\u0131yor. Ancak bu alanlarda yapaca\u011f\u0131n\u0131z faaliyetleri, Miles and Smiles kullan\u0131c\u0131s\u0131 olarak ba\u011flansan\u0131z bile sistem sizi belli bir s\u00fcre sonra att\u0131\u011f\u0131 i\u00e7in kullanmak neredeyse imkans\u0131z. Hatta bu uygulamada ke\u015ffetti\u011fim en ilgin\u00e7 hatalardan biri, Miles and Smiles \u00fcyeli\u011fini a\u00e7san\u0131z bile yapt\u0131\u011f\u0131n\u0131z i\u015flemlerin kayd\u0131n\u0131n al\u0131nmamas\u0131.<br \/>\nBu men\u00fc sistemlerinden dikkatimi \u00e7eken en iyi T\u00fcrk uygulama Cosa. Kombilerin dijitalle\u015fmesini sa\u011flayan projenin uygulamas\u0131 ciddi bir kullan\u0131c\u0131 deneyimi i\u00e7eriyor. Her an evdeki kombiye ba\u011fl\u0131 olan baz istasyonundan bilgi almas\u0131 gereken uygulama bunu sorunsuz ger\u00e7ekle\u015ftiriyor. \u00dcstelik her baz istasyonu ba\u015fka bir lokasyonda ve farkl\u0131 internet ba\u011flant\u0131lar\u0131na sahip olmas\u0131na ra\u011fmen&#8230; Bu arada, uygulaman\u0131n kullan\u0131c\u0131 deneyimi \u00e7ok g\u00fczel \u00e7al\u0131\u015f\u0131yor. Kullan\u0131rken bundan sonra nereye basmam gerekiyor acaba hissini ya\u015fatmadan ihtiyac\u0131n\u0131z olan tu\u015flar kar\u015f\u0131n\u0131za \u00e7\u0131k\u0131yor.<br \/>\nBu noktada yap\u0131lacak i\u015flemlerin veri a\u011f\u0131rl\u0131kl\u0131 olmas\u0131ndan dolay\u0131, klasik men\u00fcler kullanan \u0130\u015f Bankas\u0131 uygulamas\u0131 da \u00f6zelle\u015ftirilebilir men\u00fcler sayesinde bir farkl\u0131 \u00e7\u00f6z\u00fcm bulmu\u015f.<br \/>\nElbette, mobil uygulamalar i\u00e7in ekran b\u00fcy\u00fckl\u00fckleri de ciddi sorunlar aras\u0131nda. Bunu \u00e7\u00f6zmek i\u00e7in yapay zeka kullanan iki farkl\u0131 yakla\u015f\u0131m dikkatimi \u00e7ekiyor. Biri Garanti Bankas\u0131, di\u011feri de Apple Watch \u00fczerindeki dashboard (dashboard\u2019un da bir uygulama oldu\u011funu unutmamak gerek). Ancak yapay zekan\u0131n \u00f6zellikle iki dil kullanan bir power user\u2019\u0131n ihtiya\u00e7lar\u0131n\u0131 anlamaktan \u00e7ok uzak oldu\u011funu s\u00f6yleyebilirim. Bu nedenle kullan\u0131c\u0131yla etkile\u015fim haline giren y\u00f6nlendiren uygulamalar gibi yapay zekay\u0131 genelde kullanmamay\u0131 tercih ediyorum.<br \/>\nNavigasyon konusunda hala en iyi y\u00f6ntemin iyi bir kullan\u0131c\u0131 deneyimi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Bunu da bahsetti\u011fim uygulamalar aras\u0131nda en iyi yapan \u2018Cosa\u2019. En k\u00f6t\u00fc yapan konusunda ise karars\u0131zl\u0131klar\u0131m var. Malum tavan\u0131n belli taban\u0131n belli olmad\u0131\u011f\u0131 bir i\u015f bu. Ancak elindeki seksi i\u00e7eri\u011fi en k\u00f6t\u00fc sunan uygulama konusunda en \u00e7ok dikkatimi \u00e7eken Tivibu Go. Bir\u00e7ok kanal\u0131n video i\u00e7eriklerini elinde bulunduran uygulaman\u0131n, \u00e7ok iyi bir kullan\u0131c\u0131 deneyimi vermesi gerekirdi. Ancak mevcut uygulama ekran b\u00fcy\u00fckl\u00fc\u011f\u00fc engeline tak\u0131lm\u0131\u015f kalm\u0131\u015f. Uygulamay\u0131 y\u00f6netmek, kanallar aras\u0131nda ge\u00e7i\u015f yapmak, ge\u00e7mi\u015fe gitmek ciddi anlamda azap. Bu g\u00fczel i\u00e7eri\u011fin bu kadar yanl\u0131\u015f kullan\u0131m\u0131 insan\u0131 \u00e7ok \u00fcz\u00fcyor. Halbuki uygulama, cep telefonu \u00fczerinde bu tip bir i\u00e7eri\u011fi sosyal TV imkanlar\u0131 ile de birle\u015ftirip harika bir televizyon deneyimi yaratma imkan\u0131 sunuyor.<br \/>\nGe\u00e7enlerde \u00fc\u00e7 ya\u015f\u0131na basan k\u0131z\u0131m Zeynep Su ile birlikte ge\u00e7irebilece\u011fimiz vakitte Apple TV \u00fczerinden \u00e7ok sevece\u011fi bir filmi a\u00e7t\u0131m. G\u00f6rd\u00fc\u011f\u00fcm kadar\u0131 ile ne filmin s\u00fcresi bu kullan\u0131c\u0131 kitlesinin al\u0131\u015fkanl\u0131klar\u0131na uygun yap\u0131lm\u0131\u015f, ne de mecras\u0131. Art\u0131k \u00e7ocuklar televizyon seyretmektense \u00fc\u00e7-be\u015f dakikal\u0131k videolar\u0131 mobilden seyretmeyi tercih ediyor.<br \/>\nGe\u00e7enlerde okudu\u011fum Xsight ara\u015ft\u0131rmas\u0131 da bunu destekler nitelikte; 15 ya\u015f alt\u0131 gen\u00e7ler cep telefonu ile her \u015feyi hallediyor, televizyon sahibi olmak istemiyor ve hatta kullanm\u0131yor.<br \/>\nBu, Tivibu Go gibi uygulamalar i\u00e7in harika bir imk\u00e2n. Ancak ne yaz\u0131k ki bu f\u0131rsat\u0131 de\u011ferlendiremiyorlar.<br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kullan\u0131c\u0131 dostu mobil uygulamalar her zaman bir ad\u0131m \u00f6nde Sosyal medyan\u0131n Netizen (internet vatanda\u015f\u0131) kullan\u0131c\u0131lar\u0131 taraf\u0131ndan yayg\u0131n \u015fekilde kullan\u0131lmaya ba\u015flamas\u0131 al\u0131\u015ft\u0131\u011f\u0131m\u0131z web\u2019e olan ilgiyi azaltt\u0131. Bu da web sitelerinin SEO taraf\u0131nda g\u00fcc\u00fcn\u00fc toplu yap\u0131lara b\u0131rakmas\u0131na&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessweek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobil Uygulamalar (THY, Cosa, Tivibu Go ...) - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/10\/mobil-uygulamalar-thy-cosa-tivibu-go\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil Uygulamalar (THY, Cosa, Tivibu Go ...) - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Kullan\u0131c\u0131 dostu mobil uygulamalar her zaman bir ad\u0131m \u00f6nde Sosyal medyan\u0131n Netizen (internet vatanda\u015f\u0131) kullan\u0131c\u0131lar\u0131 taraf\u0131ndan yayg\u0131n \u015fekilde kullan\u0131lmaya ba\u015flamas\u0131 al\u0131\u015ft\u0131\u011f\u0131m\u0131z web\u2019e olan ilgiyi azaltt\u0131. 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