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D\u00fcnyan\u0131n b\u00fcy\u00fck teknoloji \u015firketleri o kadar h\u0131zl\u0131 ve \u00e7ok \u00e7al\u0131\u015f\u0131yorlar ki; kimse yapt\u0131klar\u0131n\u0131n \u015firket y\u00f6netimini ne kadar etkiledi\u011fini g\u00f6rm\u00fcyor, g\u00f6remiyor. Hepimizin \u00e7ok ba\u015far\u0131l\u0131 buldu\u011fu, Google, Apple ve Microsoft\u2019un genel bir SWOT analizini alsak, zay\u0131f y\u00f6nleri ve kar\u015f\u0131la\u015ft\u0131klar\u0131 tehditleri nas\u0131l de\u011ferlendirmek gerekir?\nGoogle
\nGoogle\u2019\u0131n en g\u00fc\u00e7l\u00fc y\u00f6n\u00fc tabii ki d\u00fcnyan\u0131n an pop\u00fcler bilgi kayna\u011f\u0131 olan web\u2019i elinde tutmas\u0131 ve bunu yapmak i\u00e7in kulland\u0131\u011f\u0131 arama motoru, indeksleme sistemi ve botlar\u0131d\u0131r. Ancak Google projelerinin birbirine entegre olmay\u0131\u015f\u0131, olamay\u0131\u015f\u0131 ger\u00e7ekten d\u00fc\u015f\u00fcnd\u00fcr\u00fcc\u00fc. Mesela Gmail\u2019inize gelen bir e-postan\u0131n eklenti dosyalar\u0131n\u0131, otomatik olarak Google\u2019\u0131n zaten sahip oldu\u011fu s\u00fcr\u00fcc\u00fc (Google Drive\u2019a) atamamas\u0131 bunun en basit \u00f6rneklerinden biridir. Projeler aras\u0131ndaki entegrasyon problemi o kadar ciddi bir hal ald\u0131 ki; Google\u2019a \u201cGoogle Drive\u201d yazd\u0131\u011f\u0131n\u0131zda Wikipedia\u2019n\u0131n ilgili ba\u015fl\u0131\u011f\u0131 geliyor. Google i\u015fte bu sorunu \u00e7\u00f6zmek i\u00e7in Alphabet\u2019i kurdu. Ancak ge\u00e7en zaman holdingle\u015fmenin sorunu \u00e7\u00f6zmek yerine iyice grup \u015firketleri aras\u0131ndaki \u00e7eki\u015fmelere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor.
\nGoogle\u2019\u0131n en b\u00fcy\u00fck tehditi bu zay\u0131fl\u0131\u011f\u0131n\u0131n da i\u00e7inde bulundu\u011fu kontrols\u00fcz b\u00fcy\u00fcme. Bu girdikleri bir\u00e7ok yeni \u00fclkede ba\u015flar\u0131na mevzuat problemleri a\u00e7\u0131yor. \u0130\u015fin k\u00f6t\u00fc taraf\u0131 bu mevzuat problemleri ve \u00f6zellikle de vergiden ka\u00e7\u0131nma faaliyetleri, aradan bir iki y\u0131l ge\u00e7tikten sonra y\u00fckl\u00fc cezalar olarak kendilerine d\u00f6n\u00fcyor.
\nF\u0131rsat noktas\u0131nda ise Google\u2019\u0131n elinde y\u0131llard\u0131r olu\u015fan indekslenmi\u015f web verisinin yapay zeka i\u00e7in inan\u0131lmaz b\u00fcy\u00fck bir veri kayna\u011f\u0131 olmas\u0131 var. \u015eu an bili\u015fsel \u00f6\u011frenim ile \u00e7al\u0131\u015fan bir yapay zeka i\u00e7in sahip olunabilecek en verimli veri kayna\u011f\u0131n\u0131n sahibi Google. Ancak tabii projeleri aras\u0131ndaki entegrasyonu daha net sa\u011flayamazsa, arama motoru indeksleri ile yapay zeka iki farkl\u0131 y\u00f6ne d\u00fc\u015ferse buradan b\u00fcy\u00fck bir f\u0131rsat\u0131 kay\u0131p etmi\u015f olurlar.
\nApple
\nApple\u2019\u0131n en g\u00fc\u00e7l\u00fc y\u00f6n\u00fc i\u00e7in herkesin akl\u0131na gelen ilk ba\u015fl\u0131k eminim Steve Jobs. Bana sorarsan\u0131z g\u00fc\u00e7l\u00fc taraftan ziyade en b\u00fcy\u00fck tehdit. Benim Apple i\u00e7in tan\u0131mlayabilece\u011fim en g\u00fc\u00e7l\u00fc yan yaz\u0131l\u0131m kalitesi, odaklanan yap\u0131s\u0131 ve Steve Jobs d\u00f6neminde kurdu\u011fu servisleri. iTunes ve bulut servisleri olarak g\u00f6r\u00fcyorum. Apple\u2019\u0131n \u00fcr\u00fcnlerini birbirine ba\u011flayan senkronize veri a\u011f\u0131, kullan\u0131c\u0131lar\u0131n da en ciddi sadakat yap\u0131s\u0131n\u0131 olu\u015fturuyor. Bu nedenle genellikle iyi Apple m\u00fc\u015fterileri, verimli bir bili\u015fim altyap\u0131s\u0131 i\u00e7in, b\u00fct\u00fcn \u00fcr\u00fcnleri markan\u0131n \u00e7\u00f6z\u00fcmlerinden se\u00e7mek zorunda oldu\u011funu bilir.
\nApple i\u00e7in g\u00fc\u00e7s\u00fcz y\u00f6nden \u00f6nce tehdidi yazmak do\u011fru olur. Y\u0131llard\u0131r yat\u0131r\u0131mc\u0131, CEO \u00e7at\u0131\u015fmas\u0131nda Steve Jobs\u2019\u0131n hakl\u0131l\u0131\u011f\u0131na inanan yat\u0131r\u0131mc\u0131 Tim Cook\u2019a haketti\u011finden daha \u00e7ok de\u011fer veriyor gibi g\u00f6r\u00fcn\u00fcyor. Bu ayn\u0131 zamanda Apple\u2019\u0131n en g\u00fc\u00e7s\u00fcz y\u00f6n\u00fc.
\nMicrosoft
\nY\u0131llar\u0131n b\u00fcy\u00fck teknoloji \u015firketinin m\u00fc\u015fteri yap\u0131land\u0131rmas\u0131 \u00e7ok ilgin\u00e7. Yar\u0131s\u0131 kurumsal, yar\u0131s\u0131 da ki\u015fisel m\u00fc\u015fteriler. \u00dcr\u00fcn yelpazesi o kadar geni\u015f ki; kazand\u0131\u011f\u0131 m\u00fc\u015fterisinin kendisinden ayr\u0131lmas\u0131 \u00e7ok zor. Herkesin yaz\u0131l\u0131m \u015firketi olarak tan\u0131mlad\u0131\u011f\u0131 Microsoft\u2019u a\u00e7\u0131kcas\u0131 ben iyi bir pazarlama \u015firketi olarak tan\u0131mlar\u0131m. Zira Microsoft\u2019un sekt\u00f6r\u00fcnde lider olan \u00e7\u00f6z\u00fcmlerinin (sat\u0131\u015f anlam\u0131nda de\u011fil, pop\u00fclerlik ve ba\u015far\u0131 anlam\u0131nda) \u00e7o\u011funu kendisi yazmam\u0131\u015f sat\u0131n alm\u0131\u015ft\u0131r. DNA\u2019lar\u0131nda ki\u015fisel bilgisayar ve ki\u015fiselle\u015ftirme olan Microsoft hi\u00e7bir zaman iyi bir network ve internet \u015firketi olamam\u0131\u015ft\u0131r. Bunu Windows\u2019un a\u011f altyap\u0131s\u0131n\u0131n Unix tabanl\u0131 bilgisayarlara g\u00f6re ne kadar sonradan ekleme oldu\u011funu inceledi\u011fimizde farkediyoruz. Ayn\u0131 \u015fekilde, yak\u0131n zamana kadar Microsoft\u2019un browser \u00e7\u00f6z\u00fcm\u00fc olan ve Netscape\u2019in yerle yeksan olmas\u0131na sebep olan \u201cInternet Explorer\u201dda asl\u0131nda Microsoft\u2019un kendi yazd\u0131\u011f\u0131 bir yaz\u0131l\u0131m de\u011fildir. Bir sat\u0131n almad\u0131r. T\u0131pk\u0131 Hotmail, Skype gibi.
\nMicrosoft\u2019un en g\u00fc\u00e7s\u00fcz taraf\u0131, kendini bu bilgilere ra\u011fmen bir yaz\u0131l\u0131m \u015firketi olarak konumland\u0131rmas\u0131d\u0131r. Bu nedenle asl\u0131nda y\u0131llarca \u00e7ok ba\u015far\u0131l\u0131 olduklar\u0131 donan\u0131m taraf\u0131n\u0131 g\u00f6rmezden geldi. Bu nedenle bir\u00e7ok ki\u015finin kendisine \u00e7ok \u00fcmit ba\u011flad\u0131\u011f\u0131 yeni CEO Satya Nadella\u2019n\u0131n da ayn\u0131 hataya d\u00fc\u015fmesi konusunda endi\u015felerim var. Ancak Microsoft\u2019un son bir iki y\u0131lda ciddi anlamda yol ald\u0131\u011f\u0131n\u0131 da \u00e7ok net g\u00f6rebiliyorum. Tabii ki son d\u00f6nemde trendler Microsoft\u2019un g\u00fc\u00e7l\u00fc oldu\u011fu tarafa gitmezken bile bence en b\u00fcy\u00fck f\u0131rsat\u0131 yine de CEO Satya Nadella.<\/p>\n","protected":false},"excerpt":{"rendered":"