{"id":15061,"date":"2018-01-21T09:36:37","date_gmt":"2018-01-21T09:36:37","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/"},"modified":"2018-01-21T09:36:37","modified_gmt":"2018-01-21T09:36:37","slug":"inovasyonun-yeni-yonu-tasarruf","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/","title":{"rendered":"\u0130novasyonun yeni y\u00f6n\u00fc tasarruf"},"content":{"rendered":"

Y\u0131llad\u0131r ciddi bir dijital u\u00e7urumun tam \u00f6n\u00fcnde bulundu\u011fumuzun uyar\u0131s\u0131n\u0131 yap\u0131yorum. Hatta son yaz\u0131lar\u0131mda u\u00e7urumun b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc anlatmak amac\u0131 ile bu yar\u0131\u011f\u0131 fay hatt\u0131 olarak tan\u0131mlam\u0131\u015f\u0131m. ( https:\/\/tinyurl.com\/dijitalucurum ) Bu sadece bizim i\u00e7in de\u011fil, d\u00fcnyada \u201cmuas\u0131r medeniyetler seviye\u201dsine ula\u015famam\u0131\u015f b\u00fct\u00fcn \u00fclkeler i\u00e7in ciddi bir sorun. Bu seviyeyi tan\u0131mlamak i\u00e7in Malatya eski valisi Ulvi Saran\u2019a kulak vermek gerekiyor. Say\u0131n valim;
\n\u201cEkonomik kalk\u0131nma ve teknolojik geli\u015fmi\u015flik d\u00fczeyinin en \u00f6nemli g\u00f6stergelerinden biri,r\u00f6gar kapa\u011f\u0131 ile asfalt seviyesi aras\u0131ndaki ili\u015fkidir. R\u00f6gar kapa\u011f\u0131 ile asfalt\u0131 ayn\u0131 seviyede tutturamayan \u00fclkeler orta gelir tuza\u011f\u0131n\u0131 a\u015fam\u0131yor,marka geli\u015ftiremiyor; motor,chip vs \u00fcretemiyorlar.\u201d diyor.
\nBenim bu s\u00f6ylemden \u00e7\u0131kard\u0131\u011f\u0131m sonu\u00e7, e\u011fer devlet r\u00f6gar kapa\u011f\u0131 ile asfalt seviyesini e\u015fitlemenin vatanda\u015f\u0131n\u0131n hayat\u0131ndaki \u00f6nemini d\u00fc\u015f\u00fcnm\u00fcyorsa, geli\u015femiyor. Zira ayn\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131, vatanda\u015f\u0131n ya\u015fad\u0131\u011f\u0131 yerle\u015fim yerlerine yak\u0131n n\u00fckleer santraller yapmas\u0131na, d\u00fcnya ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 yepyeni bir bak\u0131\u015f a\u00e7\u0131s\u0131na yakla\u015f\u0131rken orman\u0131 ikiye b\u00f6len asfaltlar yapmas\u0131na sebep oluyor. Ayn\u0131 yakla\u015f\u0131m, blockchain, yapay zeka, drone gibi geli\u015fi a\u015fikar teknolojilere ilgisiz kal\u0131nmas\u0131na, devlet desteklerinin d\u00fcnya trendleri olan bu alanlarda inovasyon yerine, kuaf\u00f6r, b\u00fcfe gibi yat\u0131r\u0131mlara gitmesine sebep oluyor.
\nO zaman da G\u00fcven Bor\u00e7a\u2019n\u0131n y\u0131llar \u00f6nce sordu\u011fu soruyu bir daha sormak gerekiyor\u2026.
\nBu topraklardan marka \u00e7\u0131kar m\u0131?
\n\u015eu ana kadar okuduklar\u0131n\u0131z\u0131n hepsini de\u011fi\u015ftirebilirsek bu topraklardan koca koca \u015firketler de \u00e7\u0131kar. Hatta form\u00fcl\u00fc de son derece basit. Elinizde i\u015fe yarar \u015fekilde \u00e7al\u0131\u015fan bir \u00fcr\u00fcn olmal\u0131. Tabii \u00fcr\u00fcn\u00fcn ana alan\u0131 da nesnelerin interneti, yapay zeka, b\u00fcy\u00fck veri olmal\u0131.
\n\u00dcr\u00fcn evrensel standartlara uygun \u015fekilde kullan\u0131labilir olmal\u0131. Son d\u00f6nemde ortaya \u00e7\u0131kan markalara bakarsan\u0131z hepsinin Amerikan pazar\u0131nda ye\u015ferdi\u011fini g\u00f6receksiniz. Yeni bir \u015firketin g\u00fcc\u00fc sat\u0131\u015f\u0131n\u0131 artt\u0131rmas\u0131ndad\u0131r. Bunun da T\u00fcrkiye gibi k\u00fc\u00e7\u00fck pazarlarda g\u00fc\u00e7lenmesi m\u00fcmk\u00fcn de\u011fildir. O y\u00fczden son d\u00f6nem Avrupal\u0131 bir \u00e7ok marka gibi b\u00fcy\u00fcmek i\u00e7in Amerika\u2019y\u0131 kullanmak gerekiyor.
\nE\u011fer pazar\u0131n dinamikleri bir T\u00fcrk markas\u0131 i\u00e7in sorun olacaksa y\u0131llar \u00f6nce olu\u015fturdu\u011fumuz BBS\u2019in Kanada pazar\u0131nda b\u00fcy\u00fcy\u00fcp sonra d\u00fcnyaya yay\u0131lmas\u0131 gibi bir strateji do\u011fru olabilir. Her ne olursa olsun
\nVe inovasyon
\n\u0130\u015fte as\u0131l \u00f6nemli k\u0131sma geldi. Bu tip pazarlar yenilik\u00e7i olmayan \u00fcr\u00fcnlerin \u00e7\u0131kmas\u0131na \u00e7ok da izin vermezler. Bu nedenle \u00fcr\u00fcn\u00fcn inovatif olmas\u0131 \u015fart. \u0130novasyon, disruptive olmak zorunda. Bu nedenle insanlar\u0131n evrensel bir sorununa \u00e7\u00f6z\u00fcm \u00fcretmek durumunda. Ancak son d\u00f6nem teknolojilerinin \u00e7o\u011fu evrensel yakla\u015f\u0131mlara \u00e7ok da izin vermiyor. Bili\u015fsel zeka lie makine \u00f6\u011frenmesi yapan bir yapay zeka, k\u00fclt\u00fcrel ve dilden kaynaklanan sorunlar\u0131 a\u015fmak zorunda. Bu da evrensel tercihleri engelliyor. B\u00fcy\u00fck veri\u2019nin de sonu\u00e7lar\u0131 yerelle\u015fmeye tak\u0131l\u0131yor.
\n\u0130nsanl\u0131\u011f\u0131n geli\u015fimini engelleyen alanlar\u0131n ba\u015f\u0131nda t\u00fcketim toplumu ve kapitalizmin defolar\u0131 geliyor. \u00c7o\u011funluk ise kaynaklar\u0131n kullan\u0131m\u0131nda tasarrufu \u00f6n plana \u00e7\u0131karmadan \u00e7\u00f6z\u00fclebilecek gibi g\u00f6r\u00fcnm\u00fcyor. Bu yakla\u015f\u0131mla \u00f6zellikle evrensel tasarruf i\u015flevini yerine getiren \u00fcr\u00fcnlerin daha ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 g\u00f6rebiliyoruz.
\nT\u00fcrkiye\u2019de son d\u00f6nemde geli\u015ftirilen, benim de be\u011fendi\u011fim \u00fcr\u00fcnler aras\u0131nda, bir ara\u015ft\u0131rma yapt\u0131\u011f\u0131mda, birka\u00e7 hafta \u00f6nce de mobil uygulamas\u0131ndan bahsetti\u011fim Cosa (ak\u0131ll\u0131 oda termostat\u0131) bu parametrelere \u00e7ok uyuyor. \u00dcr\u00fcn \u00e7al\u0131\u015f\u0131r durumda ve gerek mobil uygulamas\u0131, gerekse m\u00fc\u015fteri deneyimi a\u00e7\u0131s\u0131ndan evrensel standartlar\u0131n \u00fczerinde. D\u00fcnyadaki rakiplerinden biri olan Nest\u2019in kullan\u0131m\u0131ndan daha kolay. (Nest\u2019i Google\u2019\u0131n ald\u0131\u011f\u0131ndan bahsetmek gerekiyor).
\nAncak Cosa \u015fu an sadece T\u00fcrkiye pazar\u0131nda, bunu en k\u0131sa zamanda de\u011fi\u015ftirmeli. \u00dcr\u00fcn\u00fcn bir ekran\u0131n\u0131n olmamas\u0131 benim gibi power kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan problem de\u011fil. Ancak yapt\u0131\u011f\u0131m ara\u015ft\u0131rmalar bunun \u00f6zellikle ev kullan\u0131c\u0131s\u0131 a\u00e7\u0131s\u0131ndan \u00f6ncelikli oldu\u011funu g\u00f6steriyor. Tabii \u00f6rnek olarak Cosa\u2019y\u0131 g\u00f6stermemin en \u00f6nemli sebebi bu projenin inovatif taraf\u0131n\u0131n fosil yak\u0131t t\u00fcketimini azaltmak ve verimli enerji kullan\u0131m\u0131n\u0131 artt\u0131rmak oldu\u011funu s\u00f6ylemek gerek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Y\u0131llad\u0131r ciddi bir dijital u\u00e7urumun tam \u00f6n\u00fcnde bulundu\u011fumuzun uyar\u0131s\u0131n\u0131 yap\u0131yorum. Hatta son yaz\u0131lar\u0131mda u\u00e7urumun b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc anlatmak amac\u0131 ile bu yar\u0131\u011f\u0131 fay hatt\u0131 olarak tan\u0131mlam\u0131\u015f\u0131m. ( https:\/\/tinyurl.com\/dijitalucurum ) Bu sadece bizim i\u00e7in de\u011fil, d\u00fcnyada \u201cmuas\u0131r medeniyetler…<\/p>\n","protected":false},"author":2,"featured_media":15060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessweek"],"yoast_head":"\n\u0130novasyonun yeni y\u00f6n\u00fc tasarruf - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130novasyonun yeni y\u00f6n\u00fc tasarruf - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Y\u0131llad\u0131r ciddi bir dijital u\u00e7urumun tam \u00f6n\u00fcnde bulundu\u011fumuzun uyar\u0131s\u0131n\u0131 yap\u0131yorum. Hatta son yaz\u0131lar\u0131mda u\u00e7urumun b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc anlatmak amac\u0131 ile bu yar\u0131\u011f\u0131 fay hatt\u0131 olarak tan\u0131mlam\u0131\u015f\u0131m. ( https:\/\/tinyurl.com\/dijitalucurum ) Bu sadece bizim i\u00e7in de\u011fil, d\u00fcnyada \u201cmuas\u0131r medeniyetler...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-21T09:36:37+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"\u0130novasyonun yeni y\u00f6n\u00fc tasarruf\",\"datePublished\":\"2018-01-21T09:36:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/\"},\"wordCount\":766,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"- Businessweek\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2018\/01\/21\/inovasyonun-yeni-yonu-tasarruf\/\",\"name\":\"\u0130novasyonun yeni y\u00f6n\u00fc tasarruf - 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Hatta son yaz\u0131lar\u0131mda u\u00e7urumun b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc anlatmak amac\u0131 ile bu yar\u0131\u011f\u0131 fay hatt\u0131 olarak tan\u0131mlam\u0131\u015f\u0131m. 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