{"id":15077,"date":"2018-02-11T20:03:08","date_gmt":"2018-02-11T20:03:08","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/"},"modified":"2018-02-11T20:03:08","modified_gmt":"2018-02-11T20:03:08","slug":"basarili-bir-startupin-formulu-nedir","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/","title":{"rendered":"Ba\u015far\u0131l\u0131 bir startup\u2019\u0131n form\u00fcl\u00fc nedir?"},"content":{"rendered":"

Her hafta nereden baksan\u0131z 2-3 farkl\u0131 giri\u015fim fikri ile kar\u015f\u0131la\u015f\u0131yor, g\u00f6r\u00fc\u015f\u00fcyorum. Bir \u00e7o\u011fu bana ba\u015far\u0131l\u0131 olman\u0131n y\u00f6ntemlerini, fikirlerinin iyi olup olmad\u0131\u011f\u0131n\u0131 soruyor. \u0130\u015fte ge\u00e7en hafta bu konuda bence \u00e7ok \u00f6nemli ve de\u011ferli \u00f6zel bir sohbeti armut.com kurucusu Ba\u015fak Ta\u015fp\u0131nar De\u011fim ile ger\u00e7ekle\u015ftirdim.
\narmut.com neden ba\u015far\u0131l\u0131?
\nArmut, 2011 y\u0131l\u0131nda hizmet arayanlar\u0131n kaliteli hizmet verenlere kolayca ula\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in kurulmu\u015f. \u015eu an 150.000\u2019i ge\u00e7en hizmet veren ile hizmet alan\u0131nda %98 m\u00fc\u015fteri memnuniyeti ile \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren online bir pazar yeri. Bir giri\u015fim \u015firketi olarak ilk yat\u0131r\u0131m\u0131n\u0131 2014 y\u0131l\u0131nda Hummingbird Ventures\u2019tan yakla\u015f\u0131k 3.5 Milyon TL olarak alm\u0131\u015f. Addventure ve Hummingbird Ventures fonlar\u0131ndan ald\u0131\u011f\u0131 toplam 11,2 milyon liral\u0131k ikinci bir yat\u0131r\u0131m alm\u0131\u015f. Ayda 100 bini a\u015fk\u0131n hizmet talebi al\u0131yor. Armut, homerun markas\u0131yla ABD (aHomeRun.com), \u0130ngiltere ( HomeRun.co.uk ) , Suudi Arabistan ( sa.aHomeRun.com) ve M\u0131s\u0131r\u2019da ( eg.aHomeRun.com ) faaliyetlerine ba\u015flam\u0131\u015f.
\nArmut, son 4 y\u0131lda en h\u0131zl\u0131 b\u00fcy\u00fcyen 50 teknoloji \u015firketini belirleyen Deloitte Teknoloji Fast 50 T\u00fcrkiye Program\u0131\u2019nda %2800\u2019l\u00fck b\u00fcy\u00fcme oran\u0131yla ikinci olmu\u015f.
\nBu ba\u015far\u0131n\u0131n s\u0131rr\u0131 ne?
\nBa\u015fak han\u0131m\u2019la yapt\u0131\u011f\u0131m sohbetten ve y\u0131llard\u0131r biriktirdiklerimden \u00e7\u0131kard\u0131\u011f\u0131m sonu\u00e7lar\u0131 payla\u015fmak i\u00e7in not ald\u0131m. Benim g\u00f6rd\u00fc\u011f\u00fcm ilk etki,inan\u00e7. Anlatt\u0131klar\u0131ndan, Amerika\u2019daki rahat ya\u015fant\u0131lar\u0131n\u0131 \u00f6nce \u0130svi\u00e7re sonra\u2019da T\u00fcrkiye\u2019ye gelerek bozmu\u015flar. Hani \u015fu moda tabiriyle konfor alanlar\u0131ndan \u00e7\u0131km\u0131\u015flar. Burada da profesyonel ya\u015fant\u0131lar\u0131n\u0131 \u00f6nce Ba\u015fak han\u0131m sonra da e\u015fi b\u0131rakarak b\u00fct\u00fcn enrjilerini armut.com’a y\u00f6nlendirmi\u015fler.
\nZaman\u0131n ruhu
\nBa\u015fak han\u0131m T\u00fcrkiye\u2019ye yerle\u015fti\u011finde evini boyatmas\u0131 ihtiyac\u0131 has\u0131l olmu\u015f. Aradan ge\u00e7en y\u0131llara ra\u011fmen o g\u00fcn ya\u015fad\u0131klar\u0131n\u0131 \u00f6yle canl\u0131l\u0131kla anlat\u0131yor ki; \u00e7ekti\u011fi \u00e7ileyi size ula\u015ft\u0131r\u0131yor. Sadece bir boyac\u0131 bulabilmi\u015f, 1800TL gibi standartlar\u0131n \u00fczerinde bir teklif alm\u0131\u015f ve boyac\u0131 ancak \u00fc\u00e7 hafta sonra gelebilmi\u015f.
\n\u0130\u015fte bu Ba\u015fak han\u0131m\u0131n disruption\u2019\u0131 yakalamas\u0131na sebep olmu\u015f ve e\u015fiyle birlikte yaz\u0131l\u0131m\u0131 yapmaya ba\u015flam\u0131\u015flar. Benim burada iki analizim var. Herkesin dikkatini \u00e7eken disruption\u2019\u0131 yakalamak ama daha \u00f6nemlisi zaman\u0131n ruhuna uygun davranmak. O zaman bu tip bir projeyi \u201ckendi garaj\u0131nda \u00e7\u0131karmak\u201d kolay ve mant\u0131kl\u0131yd\u0131. Ancak yeni d\u00f6nemde dan\u0131\u015fmanlarla ve d\u0131\u015fkaynak kullan\u0131mlar\u0131 ile ba\u015flamayan bir proje yar\u0131m ve ger\u00e7ekle\u015fmesi zordur.
\n2. Hands-on
\nBence bir patronun ba\u015far\u0131s\u0131n\u0131n en \u00f6nemli s\u0131rr\u0131, projenin i\u00e7inde olmas\u0131d\u0131r. Ba\u015fak han\u0131m, gelen ilk hizmet iste\u011finin o an alanlar\u0131n\u0131 kapsamayan bir Bursa\u2019da di\u015f\u00e7i iste\u011fi oldu\u011fundan bahsetti. M\u00fc\u015fterisini bizzat kendisi arayarak, asl\u0131nda hizmet alanlar\u0131n\u0131 i\u00e7inde olmasa da Bursa\u2019da kendisinin de gitti\u011fi di\u015f\u00e7inin bilgisini vermi\u015f ve dilerse bir randevu ayarlayabilece\u011fini s\u00f6ylemi\u015f. \u0130\u015fte bence ba\u015far\u0131n\u0131n en \u00f6nemli s\u0131rr\u0131 buras\u0131. Y\u0131llar \u00f6nce ben de yemeksepeti.com’dan benzer bir istekte bulunmu\u015f, Dalyan\u2019a \u0130stanbul simidi istemi\u015ftim. Nevzat Ayd\u0131n ve PR ajanslar\u0131 ContactPlus+\u2019\u0131n kurucusu Orkide G\u00f6khan imkanlar\u0131 zorlayarak bu talebimi ger\u00e7ekle\u015ftirmi\u015flerdi. Hem Orkide hem de Nevzat o zaman i\u015fin i\u00e7inde, her\u015feyle ilgileniyorlard\u0131. \u0130kisinin de ba\u015far\u0131s\u0131n\u0131n sebebi bence bu.
\nBa\u015fak han\u0131mla konu\u015furken m\u00fc\u015fterisinin daha sonra ba\u015fka bir talepte bulundu\u011funu detaylar\u0131 ile anlatt\u0131. Her ne kadar ba\u015fak han\u0131m bununla m\u00fc\u015fteri memnuniyetini y\u00fczde 98 gibi inan\u0131lmaz bir rakama \u00e7\u0131karm\u0131\u015f olsa da, biz buna i\u015finin ba\u015f\u0131nda olmak diyoruz.
\n3. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc anlamak
\nBir dijital pazar yeri kurucusunun dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc olmaz ki diyebilirsiniz. Bir\u00e7ok proje teknolojiyi i\u015finin i\u00e7inde \u00e7ok\u00e7a kullan\u0131nca dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc tamamlad\u0131\u011f\u0131n\u0131 zannediyor. Ancak dan\u0131\u015fanlar\u0131ma, okuyucular\u0131ma ve dinleyicilerime hep anlatt\u0131\u011f\u0131m gibi dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn temelinde insan memnuniyeti var. Bunu ger\u00e7ekle\u015ftirmeyen kurumlar\u0131n ileride ba\u015far\u0131l\u0131 olmas\u0131 d\u00fc\u015f\u00fcn\u00fclmeyece\u011fi gibi, ya\u015famalar\u0131 da \u00e7ok zor olacak.
\narmut.com, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftirmek i\u00e7in \u201ctrust & quality\u201d departman\u0131 kurmu\u015f. Amac\u0131 sadece m\u00fc\u015fteri memnuniyetini maksimum seviyede tutmak olmu\u015f.
\n4. \u0130mkans\u0131z\u0131 ger\u00e7ekle\u015ftirmek
\nBa\u015fak han\u0131m m\u00fc\u015fteri memnuniyetini y\u00fckseltmek amac\u0131 ile \u00f6zellikle tamamlanmayan hizmetler i\u00e7in bir sigorta sistemi d\u00fc\u015f\u00fcnm\u00fc\u015f. Bunu da sigorta \u015firketleri ile ger\u00e7ekle\u015ftirmek istemi\u015f. Ancak ne yaz\u0131k ki sigorta \u015firketleri riski hesaplay\u0131p, bir \u00e7\u00f6z\u00fcm \u00fcretememi\u015fler. Daha \u00f6nce benim de buna benzer reas\u00fcrans merkezine kadar g\u00f6t\u00fcrd\u00fc\u011f\u00fcm, ger\u00e7ekle\u015fmeyen bir projem oldu\u011fu i\u00e7in ya\u015fad\u0131klar\u0131n\u0131 \u00e7ok iyi anlad\u0131\u011f\u0131m\u0131 s\u00f6yledim. Ancak Ba\u015fak han\u0131m, durmam\u0131\u015f, sigortay\u0131 kendi imkanlar\u0131 ile olu\u015fturmu\u015f.
\n\u0130\u015fte bir giri\u015fimcinin ba\u015far\u0131s\u0131n\u0131n en son noktas\u0131 da bu. Bazen \u00f6n\u00fcne \u00e7\u0131kan engelleri a\u015fmak yerine kendine yeni bir yol in\u015fa etmesi bile gerekebilir. Ba\u015far\u0131 onu yapmaktan imtina etmemekte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Her hafta nereden baksan\u0131z 2-3 farkl\u0131 giri\u015fim fikri ile kar\u015f\u0131la\u015f\u0131yor, g\u00f6r\u00fc\u015f\u00fcyorum. Bir \u00e7o\u011fu bana ba\u015far\u0131l\u0131 olman\u0131n y\u00f6ntemlerini, fikirlerinin iyi olup olmad\u0131\u011f\u0131n\u0131 soruyor. \u0130\u015fte ge\u00e7en hafta bu konuda bence \u00e7ok \u00f6nemli ve de\u011ferli \u00f6zel bir sohbeti…<\/p>\n","protected":false},"author":2,"featured_media":15075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessweek"],"yoast_head":"\nBa\u015far\u0131l\u0131 bir startup\u2019\u0131n form\u00fcl\u00fc nedir? - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131l\u0131 bir startup\u2019\u0131n form\u00fcl\u00fc nedir? - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Her hafta nereden baksan\u0131z 2-3 farkl\u0131 giri\u015fim fikri ile kar\u015f\u0131la\u015f\u0131yor, g\u00f6r\u00fc\u015f\u00fcyorum. Bir \u00e7o\u011fu bana ba\u015far\u0131l\u0131 olman\u0131n y\u00f6ntemlerini, fikirlerinin iyi olup olmad\u0131\u011f\u0131n\u0131 soruyor. \u0130\u015fte ge\u00e7en hafta bu konuda bence \u00e7ok \u00f6nemli ve de\u011ferli \u00f6zel bir sohbeti...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-11T20:03:08+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Ba\u015far\u0131l\u0131 bir startup\u2019\u0131n form\u00fcl\u00fc nedir?\",\"datePublished\":\"2018-02-11T20:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/\"},\"wordCount\":899,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"- Businessweek\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2018\/02\/11\/basarili-bir-startupin-formulu-nedir\/\",\"name\":\"Ba\u015far\u0131l\u0131 bir startup\u2019\u0131n form\u00fcl\u00fc nedir? 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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