{"id":15116,"date":"2018-03-19T10:42:31","date_gmt":"2018-03-19T10:42:31","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/"},"modified":"2018-03-19T10:42:31","modified_gmt":"2018-03-19T10:42:31","slug":"arda-ile-dijital-donusum-uzerine","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/","title":{"rendered":"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine"},"content":{"rendered":"

Ge\u00e7en g\u00fcn Bo\u011fazi\u00e7i \u00dcniversitesi yurdunda g\u00fczel g\u00fcnler ge\u00e7irdi\u011fim arkada\u015f\u0131m Arda Kara\u00e7elebi ile yemek yedik. Arda bir s\u00fcredir Ernst & Young’da Yard\u0131mc\u0131 Ortak. Konu d\u00f6nd\u00fc dola\u015ft\u0131, dijital d\u00f6n\u00fc\u015f\u00fcme geldi. Ben de Arda’ya d\u00fc\u015f\u00fcncelerini sordum. Dijital d\u00f6n\u00fc\u015f\u00fcm hakk\u0131nda g\u00f6r\u00fc\u015flerini ald\u0131m.
\nDijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn mevcut i\u015f ihtiya\u00e7lar\u0131ndan ayr\u0131 d\u00fc\u015f\u00fcn\u00fclemeyece\u011fini ama yap\u0131s\u0131 ve etkileri itibar\u0131 ile m\u00fc\u015fteri ile bulu\u015fma, do\u011fru hizmeti en az maliyetle ona sunabilme ve rekabet avantaj\u0131 yaratabilme konusunda al\u0131\u015f\u0131lagelmi\u015f kurallar\u0131n de\u011fi\u015fmesine sebep olan bir ara\u00e7 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. \u0130\u015f modelleri de\u011fi\u015fiyor diye sunuluyor ama \u00f6te yandan asl\u0131nda d\u00fcn de var olan ama bug\u00fcn kar\u015f\u0131lanabilen insan ve \u015firket ihtiya\u00e7lar\u0131n\u0131 sa\u011flayabilecek bir ara\u00e7 kutusu, dijital d\u00f6n\u00fc\u015f\u00fcm, diyor Arda.
\nPeki i\u015f modelleri zaten her zaman devinimde de\u011fil mi?
\n\u0130\u015f modeli asl\u0131nda d\u00fcn de de\u011fi\u015fmek istiyordu rekabet ile ba\u015fa \u00e7\u0131kmak i\u00e7in s\u00fcrekli olarak kendi s\u0131n\u0131rlar\u0131n\u0131 zorluyordu. Dijital ile bu de\u011fi\u015fime \u00f6nayak olabilecek baz\u0131 ara\u00e7lar\u0131 daha kazand\u0131 ve kendini o y\u00f6nde kurguluyor.
\nArda bu noktada benim de alt\u0131na imzam\u0131 ataca\u011f\u0131m bir konuya getirdi sohbeti. \u0130\u015f ihtiya\u00e7lar\u0131n\u0131n adreslenmedi\u011fi ve ayaklar\u0131 pratik a\u00e7\u0131dan yere basmayan projelerin b\u00fcy\u00fck problemleri oldu\u011funu savunuyor. Ben de buna aynen kat\u0131l\u0131yorum. Bu nedenle i\u015f ihtiya\u00e7lar\u0131n\u0131 do\u011fru tan\u0131mlayan ve onlara pratik uygulanabilir \u00e7\u00f6z\u00fcmler sunan yakla\u015f\u0131mlar\u0131 kurum olarak \u00f6neriyorlarm\u0131\u015f.
\nSonu\u00e7ta \u00f6z\u00fcnde hep ayn\u0131 sorulara cevap vermek gerekli. Ne yapabilirsem m\u00fc\u015fterilerime art\u0131 de\u011fer yaratabilirim ve bunu s\u00fcrd\u00fcrebilir yapabilirim? Ne yapmazsam rekabetin gerisinde kal\u0131r\u0131m ve kar marjlar\u0131m erimeye devam eder? Kendimi nas\u0131l farkl\u0131la\u015ft\u0131rabilirim ki tercih edileyim? Yetenekli \u00e7al\u0131\u015fanlara nas\u0131l cazip bir \u00e7al\u0131\u015fma ortam\u0131 yaratabilirim?
\nBu nedenle mevcut i\u015f ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcmler \u00fcretecek veya yeni i\u015f modellerini m\u00fc\u015fteri ile ortaya \u00e7\u0131karmada yard\u0131mc\u0131 olacak dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn kurumlarda kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayacak 5 ana fonksiyonda toplam\u0131\u015flar. EY dijital hizmetler kapsam\u0131nda; m\u00fc\u015fterilerinin gelecekteki rekabette ayakta kalmalar\u0131n\u0131 sa\u011flayacak dijital stratejileri ve yeni i\u015f modellerini geli\u015ftirmede, ortaya \u00e7\u0131kan yeni stratejilerin \u00fcr\u00fcn ve hizmetlere d\u00f6n\u00fc\u015fmesini sa\u011flayacak i\u00e7 ve d\u0131\u015f inovasyonun, \u00fcniversitelerle birlikte kulu\u00e7kaland\u0131rman\u0131n sa\u011flanmas\u0131nda, yeni \u00fcr\u00fcn ve hizmet i\u015f modellerinin do\u011fru m\u00fc\u015fteri ihtiya\u00e7 ve deneyimleri ile g\u00fc\u00e7lendirilmesinde,\u00a0 i\u015f s\u00fcre\u00e7lerinin, operasyonlar\u0131n yeni hizmet ihtiya\u00e7lar\u0131 ve m\u00fc\u015fteri deneyimlerine g\u00f6re yeniden yap\u0131land\u0131r\u0131lmas\u0131nda ve son olarak t\u00fcm bu yeni mimarinin g\u00fcvenli olarak \u00e7al\u0131\u015faca\u011f\u0131 teknolojik altyap\u0131lar\u0131n kurulmas\u0131nda m\u00fc\u015fterilerine yard\u0131mc\u0131 oluyorlar. M\u00fc\u015fteri deneyimlerini iyile\u015ftirmede, operasyonlar\u0131n\u0131 \u00f6zellikle tedarik zinciri ile ilgili alanlarda \u015firketlerde \u00e7ok kar\u015f\u0131la\u015ft\u0131klar\u0131, \u00e7\u00f6zmek isteyip, yak\u0131n ge\u00e7mi\u015fin teknolojileri ve entegrasyonlar\u0131 ile istedikleri performans\u0131 alamad\u0131klar\u0131 alanlarda makineler aras\u0131 bilgi ak\u0131\u015f\u0131n\u0131, b\u00fcy\u00fck veriyi ve yapay zekay\u0131 bir araya getiren pratik \u00fcretime ve tedarik zincirine do\u011frudan katk\u0131 sa\u011flayacak ara\u00e7lar geli\u015ftirmi\u015fler.
\nG\u00f6rd\u00fc\u011f\u00fcm kadar\u0131yla bunlar hen\u00fcz ERP\u2019lerin tam olarak kapsamad\u0131\u011f\u0131 s\u00fcre\u00e7leri de bir platformda bulu\u015fturmay\u0131 ama\u00e7layan \u00e7\u00f6z\u00fcmler.
\nArda, \u00f6zellikle yapay zekan\u0131n kullan\u0131ld\u0131\u011f\u0131, harcama faturalar\u0131n\u0131 ayr\u0131\u015ft\u0131ran yeni bir hizmetten bahsetti. AI Spend Cube isimli bu \u00fcr\u00fcn ger\u00e7ekten yapay zekan\u0131n ilgin\u00e7 kullan\u0131mlar\u0131ndan biri. G\u00f6rd\u00fc\u011f\u00fcm kadar\u0131 ile EY \u00fcr\u00fcnlerinin hepsine yapay zekay\u0131 eklemi\u015f. Smart Factory, EY SYNC, Catalyst, Smart Maps gibi \u00fcr\u00fcnlerinde sadece yapay zeka de\u011fil, IoT, blockchain, veri madencili\u011fi gibi alanlara da girmi\u015fler.
\nArda, \u015firket i\u00e7inde de ciddi bir dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn oldu\u011fundan bahsetti. Bir\u00e7ok rutini yapay zekaya b\u0131rakmaya ba\u015flam\u0131\u015flar. Zaten, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc kendi i\u00e7inde ya\u015famayan bir yap\u0131n\u0131n ba\u015fkalar\u0131na dijital d\u00f6n\u00fc\u015f\u00fcmden bahsetmesi neredeyse imkans\u0131z.
\nAradan \u00e7ok uzun y\u0131llar ve ba\u011flant\u0131da olmad\u0131\u011f\u0131m\u0131z d\u00f6nemler ge\u00e7mi\u015f olmas\u0131na ra\u011fmen k\u0131sa zamanda eski dostlu\u011fu buldu\u011fum i\u00e7in mutluyum. Yanl\u0131\u015f hat\u0131rlam\u0131yorsam Arda Bo\u011fazi\u00e7i End\u00fcstri’den mezun oldu. Okulda internet teknolojileri \u00fczerine \u00e7al\u0131\u015f\u0131rken yapt\u0131\u011f\u0131m\u0131z sohbetlerde end\u00fcstrici ve fizik\u00e7i fark\u0131 ortaya \u00e7\u0131kard\u0131. Ama \u015fimdi en \u00e7ok dikkatimi \u00e7eken, art\u0131k ikimizin de ayn\u0131 y\u00f6ne bakt\u0131\u011f\u0131 oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7en g\u00fcn Bo\u011fazi\u00e7i \u00dcniversitesi yurdunda g\u00fczel g\u00fcnler ge\u00e7irdi\u011fim arkada\u015f\u0131m Arda Kara\u00e7elebi ile yemek yedik. Arda bir s\u00fcredir Ernst & Young’da Yard\u0131mc\u0131 Ortak. Konu d\u00f6nd\u00fc dola\u015ft\u0131, dijital d\u00f6n\u00fc\u015f\u00fcme geldi. Ben de Arda’ya d\u00fc\u015f\u00fcncelerini sordum. Dijital d\u00f6n\u00fc\u015f\u00fcm…<\/p>\n","protected":false},"author":2,"featured_media":15115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessweek"],"yoast_head":"\nArda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7en g\u00fcn Bo\u011fazi\u00e7i \u00dcniversitesi yurdunda g\u00fczel g\u00fcnler ge\u00e7irdi\u011fim arkada\u015f\u0131m Arda Kara\u00e7elebi ile yemek yedik. Arda bir s\u00fcredir Ernst & Young’da Yard\u0131mc\u0131 Ortak. Konu d\u00f6nd\u00fc dola\u015ft\u0131, dijital d\u00f6n\u00fc\u015f\u00fcme geldi. Ben de Arda’ya d\u00fc\u015f\u00fcncelerini sordum. Dijital d\u00f6n\u00fc\u015f\u00fcm...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-19T10:42:31+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine\",\"datePublished\":\"2018-03-19T10:42:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/\"},\"wordCount\":777,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"- Businessweek\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/\",\"name\":\"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine - At\u0131f \u00dcnald\u0131\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-03-19T10:42:31+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"http:\/\/atif.unaldi.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/\",\"name\":\"At\u0131f \u00dcnald\u0131\",\"description\":\"Yazar\",\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"alternateName\":\"At\u0131f \u00dcnald\u0131 Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\",\"name\":\"Atif Unaldi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"contentUrl\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"width\":512,\"height\":512,\"caption\":\"Atif Unaldi\"},\"logo\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\"},\"description\":\"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \\u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.\",\"sameAs\":[\"http:\/\/atif.unaldi.org\/blog\",\"https:\/\/www.facebook.com\/atifunaldi\",\"https:\/\/www.instagram.com\/atifunaldi\/\",\"https:\/\/www.linkedin.com\/in\/atifunaldi\",\"https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi\",\"https:\/\/www.youtube.com\/c\/atifunaldi\",\"https:\/\/soundcloud.com\/atif-unaldi\",\"https:\/\/atifunaldi.tumblr.com\"],\"url\":\"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine - At\u0131f \u00dcnald\u0131","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/","og_locale":"tr_TR","og_type":"article","og_title":"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine - At\u0131f \u00dcnald\u0131","og_description":"Ge\u00e7en g\u00fcn Bo\u011fazi\u00e7i \u00dcniversitesi yurdunda g\u00fczel g\u00fcnler ge\u00e7irdi\u011fim arkada\u015f\u0131m Arda Kara\u00e7elebi ile yemek yedik. Arda bir s\u00fcredir Ernst & Young’da Yard\u0131mc\u0131 Ortak. Konu d\u00f6nd\u00fc dola\u015ft\u0131, dijital d\u00f6n\u00fc\u015f\u00fcme geldi. Ben de Arda’ya d\u00fc\u015f\u00fcncelerini sordum. Dijital d\u00f6n\u00fc\u015f\u00fcm...","og_url":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/","og_site_name":"At\u0131f \u00dcnald\u0131","article_publisher":"https:\/\/www.facebook.com\/atifunaldi","article_author":"https:\/\/www.facebook.com\/atifunaldi","article_published_time":"2018-03-19T10:42:31+00:00","author":"Atif Unaldi","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/atifunaldi","twitter_site":"@atifunaldi","twitter_misc":{"Yazan:":"Atif Unaldi","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#article","isPartOf":{"@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/"},"author":{"name":"Atif Unaldi","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"headline":"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine","datePublished":"2018-03-19T10:42:31+00:00","mainEntityOfPage":{"@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/"},"wordCount":777,"publisher":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"image":{"@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#primaryimage"},"thumbnailUrl":"","articleSection":["- Businessweek"],"inLanguage":"tr"},{"@type":"WebPage","@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/","url":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/","name":"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine - At\u0131f \u00dcnald\u0131","isPartOf":{"@id":"http:\/\/atif.unaldi.org\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#primaryimage"},"image":{"@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-03-19T10:42:31+00:00","breadcrumb":{"@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"http:\/\/atif.unaldi.org\/blog\/2018\/03\/19\/arda-ile-dijital-donusum-uzerine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"http:\/\/atif.unaldi.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Arda ile dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerine"}]},{"@type":"WebSite","@id":"http:\/\/atif.unaldi.org\/blog\/#website","url":"http:\/\/atif.unaldi.org\/blog\/","name":"At\u0131f \u00dcnald\u0131","description":"Yazar","publisher":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"alternateName":"At\u0131f \u00dcnald\u0131 Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":["Person","Organization"],"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b","name":"Atif Unaldi","image":{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/","url":"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","contentUrl":"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","width":512,"height":512,"caption":"Atif Unaldi"},"logo":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/"},"description":"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/15116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=15116"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/15116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=15116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=15116"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=15116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}