\u00c7o\u011fu i\u015fletme, ba\u015far\u0131l\u0131 bir dijital i\u015fletme olarak \u00e7al\u0131\u015fman\u0131n \u00f6n\u00fcndeki yayg\u0131n engellerin \u00fcstesinden gelmek i\u00e7in yeterince h\u0131zl\u0131 hareket etmedi\u011fi gibi yeterince kapsaml\u0131 da \u00e7al\u0131\u015fm\u0131yor. Buna ra\u011fmen i\u015fletmelerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklara ra\u011fmen be\u015f y\u0131l i\u00e7inde d\u00f6n\u00fc\u015f\u00fcm konusunda ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.
\nMuazzam bir de\u011fi\u015fim \u00e7a\u011f\u0131na ad\u0131m att\u0131\u011f\u0131m\u0131z\u0131 dile getiren Dell Technologies Pazarlama Kurulu Ba\u015fkan\u0131 Jeremy Burton, \u201cHer ne kadar i\u015f liderleri gelece\u011fe dair birbirleriyle \u00e7at\u0131\u015fan g\u00f6r\u00fc\u015fler savunsa da hepsi d\u00f6n\u00fc\u015f\u00fcm\u00fcn ger\u00e7ekle\u015fmesi gerekti\u011fi konusunda hemfikir. Yapt\u0131\u011f\u0131m pek \u00e7ok g\u00f6r\u00fc\u015fmeyi d\u00fc\u015f\u00fcn\u00fcnce \u00f6nemli bir ana geldi\u011fimize inan\u0131yorum. \u0130\u015fletmeler ya zorluklara g\u00f6\u011f\u00fcs gerip BT i\u015f g\u00fc\u00e7leri ile g\u00fcvenliklerini d\u00f6n\u00fc\u015ft\u00fcrerek gelecekte belirleyici bir rol oynayacak ya da geride kalacaklar\u201d dedi.
\n\u0130\u015fletmelerin b\u00fcy\u00fck k\u0131sm\u0131 de\u011fi\u015fime ayak uyduram\u0131yor
\n\u00c7o\u011fu i\u015fletme, ba\u015far\u0131l\u0131 bir dijital i\u015fletme olarak \u00e7al\u0131\u015fman\u0131n \u00f6n\u00fcndeki yayg\u0131n engellerin \u00fcstesinden gelmek i\u00e7in yeterince h\u0131zl\u0131 hareket etmedi\u011fi gibi yeterince kapsaml\u0131 da \u00e7al\u0131\u015fm\u0131yor. \u0130\u015fletmelerin yaln\u0131zca y\u00fczde 27’si di\u011ferlerine \u00f6nc\u00fcl\u00fck etti\u011fine ve yapt\u0131\u011f\u0131 her i\u015fte dijital teknolojiden faydaland\u0131\u011f\u0131na inan\u0131yor. Y\u00fczde k\u0131rk ikisi gelecek on y\u0131l i\u00e7inde rekabet edip edemeyece\u011fini bilmiyor ve i\u015fletmelerin b\u00fcy\u00fck bir k\u0131sm\u0131 (y\u00fczde 57) de\u011fi\u015fimin h\u0131z\u0131na ayak uydurmakta zorlan\u0131yor.
\n2030 y\u0131l\u0131nda ve sonras\u0131nda ba\u015far\u0131l\u0131 bir dijital i\u015fletme olman\u0131n \u00f6n\u00fcndeki ba\u015fl\u0131ca engeller \u015fu \u015fekilde s\u0131ralan\u0131yor:
\n\u2022\tDijital vizyon ve strateji eksikli\u011fi: Y\u00fczde 61
\n\u2022\t\u0130\u015f g\u00fcc\u00fc haz\u0131rl\u0131\u011f\u0131 eksikli\u011fi: Y\u00fczde 61
\n\u2022\tTeknolojik k\u0131s\u0131tlamalar: Y\u00fczde 51
\n\u2022\tZaman ve para ile ilgili k\u0131s\u0131tlamalar: Y\u00fczde 37
\n\u2022\tYasa ve d\u00fczenlemeler: Y\u00fczde 20
\nD\u00f6n\u00fc\u015f\u00fcm ihtiyac\u0131 do\u011frultusunda bir arada
\nLiderler, gelece\u011fe dair fikirlerinde ve de\u011fi\u015fim \u00f6n\u00fcndeki engellerle nas\u0131l y\u00fczle\u015ftikleri konusunda birbirlerinden ayr\u0131labilir ancak d\u00f6n\u00fc\u015f\u00fcm ihtiyac\u0131 do\u011frultusunda birle\u015firler. Asl\u0131nda i\u015fletmelerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklara ra\u011fmen be\u015f y\u0131l i\u00e7inde d\u00f6n\u00fc\u015f\u00fcm konusunda ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.
\nBe\u015f y\u0131l i\u00e7inde b\u00fcy\u00fck olas\u0131l\u0131kla elde edilecek ba\u015far\u0131lar aras\u0131nda ise \u015funlar bulunuyor:
\n\u2022\tEtkili siber g\u00fcvenlik savunmalar\u0131n\u0131 kullanma: Y\u00fczde 94
\n\u2022\tHizmet olarak \u00fcr\u00fcn teklifi sunma: Y\u00fczde 90
\n\u2022\tYaz\u0131l\u0131m tan\u0131ml\u0131 bir i\u015fletmeye yap\u0131lacak ge\u00e7i\u015fi tamamlama: Y\u00fczde 89
\n\u2022\tAR-GE \u00e7al\u0131\u015fmalar\u0131n\u0131n kurulu\u015fu ileri g\u00f6t\u00fcrmesi: Y\u00fczde 85
\n\u2022\tSanal ger\u00e7eklikle (VR) hiper ba\u011fl\u0131 m\u00fc\u015fteri deneyimleri sunma: Y\u00fczde 80
\n\u2022\tM\u00fc\u015fteri taleplerini \u00f6nceden kar\u015f\u0131lamak i\u00e7in yapay zekadan faydalanma: Y\u00fczde 81<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7o\u011fu i\u015fletme, ba\u015far\u0131l\u0131 bir dijital i\u015fletme olarak \u00e7al\u0131\u015fman\u0131n \u00f6n\u00fcndeki yayg\u0131n engellerin \u00fcstesinden gelmek i\u00e7in yeterince h\u0131zl\u0131 hareket etmedi\u011fi gibi yeterince kapsaml\u0131 da \u00e7al\u0131\u015fm\u0131yor. Buna ra\u011fmen i\u015fletmelerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklara ra\u011fmen be\u015f y\u0131l i\u00e7inde d\u00f6n\u00fc\u015f\u00fcm…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-15134","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n