{"id":15660,"date":"2018-11-18T10:49:02","date_gmt":"2018-11-18T10:49:02","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2018\/11\/18\/dijital-donusumun-icine-bir-grup-ufurukcu-girdi\/"},"modified":"2018-11-18T10:49:02","modified_gmt":"2018-11-18T10:49:02","slug":"dijital-donusumun-icine-bir-grup-ufurukcu-girdi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2018\/11\/18\/dijital-donusumun-icine-bir-grup-ufurukcu-girdi\/","title":{"rendered":"Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u00e7ine bir grup \u00fcf\u00fcr\u00fck\u00e7\u00fc girdi"},"content":{"rendered":"

Bir s\u00fcredir T\u00fcrkiye\u2019nin g\u00fcndemine dijital d\u00f6n\u00fc\u015f\u00fcm girdi. Karar merciinin y\u00f6neticiler oldu\u011fu d\u00fcnyada dijital d\u00f6n\u00fc\u015f\u00fcm ciddi sorunlar ya\u015famaya gebe. Dan\u0131\u015fman \u015firketlerin kulislerinde gidi\u015fattan duyulan rahats\u0131zl\u0131k konu\u015fulmaya ba\u015fland\u0131\u2026 Ben de ters giden konular\u0131 derleyelim istedim.
\nEn b\u00fcy\u00fck tehdit teknoloji \u015firketleri, yine \u00fcr\u00fcn satmaya \u00e7al\u0131\u015f\u0131yorlar<\/strong>
\nTeknoloji \u015firketleri bir iki dan\u0131\u015fman g\u00f6r\u00fcnt\u00fcl\u00fc sat\u0131\u015f \u015firketi ile dan\u0131\u015fanlara yani m\u00fc\u015fterilere s\u0131z\u0131yorlar. \u00c7\u0131kan re\u00e7ete ise nedense hep ayn\u0131 \u015firketin \u00fcr\u00fcnlerini i\u00e7eriyor. Bir s\u00fcre sonra dan\u0131\u015fman\u0131 aradan \u00e7\u0131kar\u0131p sadece sat\u0131\u015fa y\u00f6nelmeye ba\u015fl\u0131yor. Bunun en son noktas\u0131 ise teknoloji \u015firketlerinin dan\u0131\u015fman\u0131 i\u00e7inde dijital d\u00f6n\u00fc\u015f\u00fcm paketleri olu\u015fturmas\u0131. Hatta bunu s\u00fcrd\u00fcr\u00fclemeyen dijital d\u00f6n\u00fc\u015f\u00fcm endeksleriyle ili\u015fkilendirenler bile var.
\nHatta dan\u0131\u015fmanl\u0131k \u015firketlerinin de dijital d\u00f6n\u00fc\u015f\u00fcm yaz\u0131l\u0131mlar\u0131 haz\u0131rlay\u0131p satt\u0131klar\u0131na denk geldim.
\n\u0130\u015fin i\u00e7ine bir grup \u00fcf\u00fcr\u00fck\u00e7\u00fc girdi<\/strong>
\n\u00d6nce sosyal medya, arkas\u0131ndan da konu\u015fmac\u0131 pazar\u0131, teknik olmayan bir\u00e7ok ki\u015finin teknoloji konusunda ahkam kesmeleri i\u00e7in cesaretlenmelerine sebep oldu. Ben bu gruba \u201cteknolojik \u00fcf\u00fcr\u00fck\u00e7\u00fcler\u201d diyorum. Bu grubun yapay zeka, kognitif \u00f6\u011frenmeye algoritma konular\u0131 pop\u00fclerle\u015fmeye ba\u015flay\u0131nca ortadan kaybolacaklar\u0131ndan eminim ama o zamana kadar dijital d\u00f6n\u00fc\u015f\u00fcm de bu \u00fcf\u00fcr\u00fck\u00e7\u00fclerin tehdidi alt\u0131nda. Dan\u0131\u015fanlar bunlar\u0131n bir iki s\u00f6z\u00fcnden etkilenip bazen kendi ayaklar\u0131 ile oltaya geliyorlar.
\nMalum bu \u00fclke \u00fcf\u00fcr\u00fck\u00e7\u00fclerden \u00e7ok \u00e7ekti. \u00c7ok dikkatli olmak, sorgulayan beyninizi iki dedikodu, iki ilgin\u00e7 isime kurban etmemek laz\u0131m. Bu \u00fcf\u00fcr\u00fck\u00e7\u00fcleri kendilerine verdikleri garip s\u0131fatlarla \u00e7ok rahat tan\u0131rs\u0131n\u0131z. Dijital Ya\u015fam Uzman\u0131, gelecek ya\u015fam uyum ko\u00e7u filan diyorsa ger\u00e7ek bir \u00fcnvan\u0131 hi\u00e7 olmam\u0131\u015ft\u0131r! K\u0131saca \u00fcf\u00fcr\u00fck\u00e7\u00fc diyebilirsiniz.
\nDijital d\u00f6n\u00fc\u015f\u00fcm sat\u0131n al\u0131nacak bir \u00fcr\u00fcn, paket bir upgrade de\u011fildir<\/strong>
\nBir\u00e7ok y\u00f6neticinin bir dan\u0131\u015fman ile anla\u015f\u0131p ya da y\u00f6netim kuruluna bir CDO (Chief Digital Officer) sokup sonra hadi yap dedi\u011fini g\u00f6r\u00fcyorum. Dijital d\u00f6n\u00fc\u015f\u00fcm prosesleri belli bir re\u00e7ete de\u011fildir. Her kurumun karakterine g\u00f6re de\u011fi\u015fiklik g\u00f6sterir. Bir ak\u015famdan b\u00fct\u00fcn sistemleri de\u011fi\u015ftirip kalk\u0131lacak bir konu de\u011fil hi\u00e7 bitmeyecek bir yoldur. Bir ki\u015fiye zimmetlenecek bir konu hi\u00e7 de\u011fildir. T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcmde en ba\u015far\u0131l\u0131 \u015firketlerinde y\u00f6neticilerle konu\u015ftu\u011fumda \u00e7o\u011funun dijital d\u00f6n\u00fc\u015f\u00fcmde \u00e7ok eksi\u011fimiz var dedi\u011fini duyuyorum. Bunun tek bir sebebi var. Dijital d\u00f6n\u00fc\u015f\u00fcm devaml\u0131 yap\u0131lmas\u0131 gereken bir i\u015ftir. T\u0131pk\u0131 idari i\u015fler gibi her g\u00fcn yeniden yap\u0131lmal\u0131d\u0131r. Tek farkla\u2026 Hep ayn\u0131 i\u015fi de\u011fil, her seferinde bir yenili\u011fi yapmak laz\u0131md\u0131r.
\n\u0130\u015fin \u00f6nemli k\u0131sm\u0131 insand\u0131r<\/strong>
\nDijital d\u00f6n\u00fc\u015f\u00fcm sadece teknik bir konu de\u011fildir. Kurum i\u00e7i ileti\u015fim ve e\u011fitim de i\u015fin \u00f6nemli par\u00e7alar\u0131ndan biridir. Bu nedenle projelerde \u00e7o\u011funlukla IK, idari birimleri ve kurumsal ileti\u015fimi de i\u015fin i\u00e7ine sokar\u0131z. De\u011fi\u015fiklik \u00f6zellikle mavi ve pembe yakal\u0131lar\u0131 korkutur. Onlar\u0131n korkmas\u0131 istenilen bir durum de\u011fildir. Bu nedenle mavi yakal\u0131lar\u0131n bir k\u0131sm\u0131n\u0131n da projenin icra komitelerinde yer almas\u0131n\u0131 isteriz.
\nAyr\u0131ca projenin ba\u015f\u0131nda stratejiyi belirlerken de onlar\u0131n \u00e7ekinceleri, istek ve d\u00fc\u015f\u00fcnceleri stratejinin belirlenmesinde, al\u0131mlarda \u00e7ok \u00f6nemlidir.
\nDijital d\u00f6n\u00fc\u015f\u00fcm insanla ilgiliyse, neden dijital d\u00f6n\u00fc\u015f\u00fcm diyoruz?<\/strong>
\nBu tam tavuk mu yumurtadan, yumurta m\u0131 tavuktan \u00e7\u0131kar sorusu. Dijital d\u00f6n\u00fc\u015f\u00fcm camias\u0131nda bir grup dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc teknik sat\u0131\u015f olarak alg\u0131larken, bir grup da insan\u0131 ortaya almak laz\u0131m demeye ba\u015flad\u0131. Tabii yeni bir grup daha ortaya \u00e7\u0131kt\u0131. \u0130nsan\u0131 ortaya alan ve teknoloji bilmeyen biri ne yapabilir? grubu. Yani iki kutuplu bir sistem \u00fc\u00e7 hizip grup \u00e7\u0131kard\u0131.
\nDijital D\u00f6n\u00fc\u015f\u00fcm yapacak y\u00f6neticilere \u00e7ok k\u0131sa h\u0131zl\u0131 yol haritas\u0131<\/strong>
\nBu bilgiler \u0131\u015f\u0131\u011f\u0131nda hatalar yapmadan ilerlemek i\u00e7in, \u00e7ok basit bir yol haritas\u0131 var. \u00d6ncelikle mutlaka bir dan\u0131\u015fmanla \u00e7al\u0131\u015fmak. Size bu dan\u0131\u015fman\u0131 veya dan\u0131\u015fmanl\u0131\u011f\u0131 bedava vermek isteyenler olacakt\u0131r. \u0130nternet \u00e7a\u011f\u0131nda biliyoruz ki bedava peynir sadece fare kapan\u0131nda olur! Sak\u0131n \u00f6zg\u00fcr iradenin ve en \u00f6nemli silah\u0131n\u0131z olan dan\u0131\u015fman\u0131 kar\u015f\u0131 taraf\u0131n eline vermeyin, elinden almay\u0131n. Dan\u0131\u015fman\u0131 size yak\u0131n, \u00f6zg\u00fcr birinden se\u00e7in ki \u00f6zg\u00fcr iradenizi ipotek alt\u0131na al\u0131nmas\u0131n. Bir son uyar\u0131, o dan\u0131\u015fman\u0131n da icraata girmesine izin vermeyin. \u0130craat y\u00f6neticinin, uyarmak, izlemek, tavsiyede bulunmak dan\u0131\u015fman\u0131n g\u00f6revidir. Herkes haddini bilmeli.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bir s\u00fcredir T\u00fcrkiye\u2019nin g\u00fcndemine dijital d\u00f6n\u00fc\u015f\u00fcm girdi. Karar merciinin y\u00f6neticiler oldu\u011fu d\u00fcnyada dijital d\u00f6n\u00fc\u015f\u00fcm ciddi sorunlar ya\u015famaya gebe. Dan\u0131\u015fman \u015firketlerin kulislerinde gidi\u015fattan duyulan rahats\u0131zl\u0131k konu\u015fulmaya ba\u015fland\u0131\u2026 Ben de ters giden konular\u0131 derleyelim istedim. En b\u00fcy\u00fck…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15660","post","type-post","status-publish","format-standard","hentry","category-businessweek"],"yoast_head":"\nDijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u00e7ine bir grup \u00fcf\u00fcr\u00fck\u00e7\u00fc girdi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2018\/11\/18\/dijital-donusumun-icine-bir-grup-ufurukcu-girdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u00e7ine bir grup \u00fcf\u00fcr\u00fck\u00e7\u00fc girdi - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Bir s\u00fcredir T\u00fcrkiye\u2019nin g\u00fcndemine dijital d\u00f6n\u00fc\u015f\u00fcm girdi. 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