{"id":15663,"date":"2018-11-26T06:15:31","date_gmt":"2018-11-26T06:15:31","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=15663"},"modified":"2018-11-26T06:15:31","modified_gmt":"2018-11-26T06:15:31","slug":"internet-alimleri-internetin-yozlasmasindan-rahatsiz","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2018\/11\/26\/internet-alimleri-internetin-yozlasmasindan-rahatsiz\/","title":{"rendered":"\u0130nternet alimleri internetin yozla\u015fmas\u0131ndan rahats\u0131z"},"content":{"rendered":"

Son d\u00f6nemde interneti hayata ge\u00e7iren isimlerin deme\u00e7lerine bak\u0131yorum da; genel olarak internetin gidi\u015fat\u0131ndan fena halde rahats\u0131zlar. Internet Society\u2019den, son d\u00f6nemde takip etti\u011fim \u00f6\u011fretim g\u00f6revlilerine kadar bir\u00e7ok isim internetteki yozla\u015fmadan rahats\u0131z. Hatta baz\u0131lar\u0131 aksiyon almaya ba\u015flad\u0131 bile. Tim Berners Lee, http \u00fczerinden bir g\u00fcven zinciri olu\u015fturma yolunda \u00e7al\u0131\u015fmalara ba\u015flad\u0131.
\nEn b\u00fcy\u00fck ayr\u0131mc\u0131l\u0131k lokasyon baz\u0131nda
\nBu dergide internette ayr\u0131mc\u0131l\u0131k konusunda yazd\u0131\u011f\u0131m yaz\u0131, Enterprise Management 360 ( em360tech.com ) sitesinin dikkatini \u00e7ekmi\u015f. Ba\u011flant\u0131ya ge\u00e7tiler. Ben m\u00fc\u015fteri y\u00f6netiminde ayr\u0131mc\u0131l\u0131ktan bahsetmi\u015ftim, onlar teknoloji \u015firketleri i\u00e7indeki y\u00f6netici se\u00e7imleri konusundaki ayr\u0131mc\u0131l\u0131\u011fa\u2026
\nAyr\u0131mc\u0131l\u0131k yapmamak laz\u0131m ama illa yap\u0131lacaksa interneti lokasyon baz\u0131nda de\u011fil, dijital olanlar ve olmayanlar diye ay\u0131rmak laz\u0131m. Yani netizenleri birbirinden ay\u0131rmamak laz\u0131m. Bu konuda Avrupa Komisyonunun da \u00e7al\u0131\u015fmalar\u0131 var. Yak\u0131n zamanda mevzuata d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f olsa da daha icraata d\u00f6k\u00fclemedi.
\nReklam internetin karanl\u0131k y\u00fcz\u00fc oldu
\nGe\u00e7en y\u0131l bu zamanlar Londra\u2019da ger\u00e7ekle\u015fen IPTV World konferans\u0131nda adblocker uygulamas\u0131, amazon ve google y\u00f6neticileri aras\u0131nda salonda so\u011fuk bir hava estirecek kadar uzun ve sert tart\u0131\u015f\u0131ld\u0131. Ne yaz\u0131k ki; \u015fu anki reklam i\u015f modeli, Google, Amazon ve Facebook\u2019un da i\u00e7inde bulundu\u011fu reklam tekel blo\u011funun kontrol\u00fcnde. Bunun sadece i\u015f modeli olarak de\u011fil, teknik anlamda da ciddi sorunlara yol a\u00e7t\u0131\u011f\u0131n\u0131 biliyoruz.
\n\u015eu an ortalama bir gazetenin internet yay\u0131n\u0131nda kodun neredeyse yar\u0131s\u0131 reklam ile ilgili y\u00f6nlendirmelerden kaynaklan\u0131yor. Bu da gereksiz trafi\u011fe sebep oluyor. Baz\u0131 sitelere ula\u015fmak i\u00e7in 4-5 adresi ge\u00e7mek zorunda kal\u0131yorsunuz. Bu da reklamlara kar\u015f\u0131 bir nefret olu\u015fmas\u0131na sebep oluyor. Bu nefret blo\u011fu \u00f6nce Adblock arkas\u0131ndan da Brave isimli reklam kodlar\u0131n\u0131 da silen browser\u2019\u0131n b\u00fcy\u00fcmesine sebep oldu. Hatta reklam kar\u015f\u0131t\u0131 blo\u011fun pastas\u0131 bile o kadar b\u00fcy\u00fck ki; ge\u00e7enlerde y\u00f6neticileri i\u015f modelleri \u00fczerinden twitter \u00fczerinde kar\u015f\u0131 kar\u015f\u0131ya geldiler.
\nSiteler Clickbait \u00e7\u00f6pl\u00fcklerine, feedbackler trol mezarl\u0131klar\u0131na d\u00f6nd\u00fc
\nReklam\u0131n bir b\u00fcy\u00fck zarar\u0131 da y\u00fcksek trafik \u00e7ekmeye \u00e7al\u0131\u015fan sitelere oldu. Clickbait dedi\u011fimiz olta haber ba\u015fl\u0131klar\u0131, i\u00e7i bo\u015f i\u00e7erikler i\u015fin b\u00fcy\u00fck sorunlar\u0131ndan biri. Ge\u00e7enlerde bir okuyucum yollam\u0131\u015f. B\u00fcy\u00fck haber sitelerinden birinde bir oyuncunun bekar olup olmad\u0131\u011f\u0131, sevgilisinin ismi haber haline getirilmi\u015f. Bu tip aramalar \u00e7ok yap\u0131ld\u0131\u011f\u0131 i\u00e7in, bu bilgileri payla\u015fan ikinci s\u0131n\u0131f siteler tabii ki olu\u015facakt\u0131, bu garip de\u011fil ama bir haber sitesinin bu basit ve \u00e7irkin i\u00e7erikte gelecek trafi\u011fe tamah etmesi insan\u0131 cidden \u015fa\u015f\u0131rt\u0131yor.
\nBu konudaki dejenerasyon sadece i\u00e7erikte de\u011fil. Marshall McLuhan\u2019\u0131n ileti\u015fim teorisinin ger\u00e7ekle\u015fmesinde internetin feedback kanal\u0131n\u0131 g\u00fc\u00e7lendirmesinin b\u00fcy\u00fck etkisi olmu\u015ftu ama \u015fu anda bu kanal, negatif ve pozitif trollerle doldu ta\u015ft\u0131. Bu da inand\u0131r\u0131c\u0131l\u0131\u011f\u0131 hepten yoketti.
\nFake Haber ve click \u00e7alma operasyonlar\u0131
\nFake haberin siyaset ve se\u00e7imlerde neler yapt\u0131\u011f\u0131 hala tart\u0131\u015fma konusu. Malum Cambridge Analytica, skandal\u0131 sadece Amerika de\u011fil Brexit de dahil bir\u00e7ok se\u00e7imi \u015f\u00fcmull\u00fc hale getirdi. \u00dcstelik bir\u00e7ok konunun \u00e7\u00f6z\u00fcm\u00fc i\u00e7in alternatifler konu\u015fuluyorken, bunun \u00e7\u00f6z\u00fcm\u00fc yok.
\nHaber siteleri reklam gelirleri konusunda o kadar agresif yakla\u015f\u0131yor ki; Fransa\u2019da siteler Google\u2019\u0131n i\u00e7eriklerini \u00e7ald\u0131klar\u0131 d\u00fc\u015f\u00fcncesiyle, linklerini vermeme tehdidinde bulunuyorlar. Google bu tehdidi engellemek i\u00e7in reklam gelirlerinden Fransa\u2019da haber sitelerinin olu\u015fturdu\u011fu olu\u015fuma para vermeye ba\u015flad\u0131lar. Fransa\u2019da para veren Google di\u011fer \u00fclkelerde haberin i\u00e7iri\u011fini ve payla\u015f\u0131mlar\u0131 bile kendi \u00fczerinden ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131. Ben bunu click \u00e7almak olarak alg\u0131l\u0131yorum.
\n\u00c7\u00f6z\u00fcm
\nMilyarderlerin kapitalizmden rahats\u0131zl\u0131klar\u0131n\u0131 a\u00e7\u0131k se\u00e7ik belirttikleri, sadece bir \u00fclkede de\u011fil b\u00fct\u00fcn d\u00fcnyada gelir da\u011f\u0131l\u0131m\u0131ndaki adaletsizli\u011fin ayyuka \u00e7\u0131kt\u0131\u011f\u0131 bir d\u00f6nemde san\u0131yorum internetin yozla\u015fmas\u0131ndan ziyade internetteki yozla\u015fmadan bahsetmek gerekiyor. K\u0131sa s\u00fcrede bu konuda bir \u00e7\u00f6z\u00fcm i\u00e7in yap\u0131lmas\u0131 gereken san\u0131yorum para ile ili\u015fkimiz gibi click ile olan ili\u015fkimizi de masaya yat\u0131rmak ve sorgulamak. Y\u0131llard\u0131r konu\u015fmalar\u0131mda s\u00f6yledi\u011fim \u201cinternet hayatt\u0131r\u201d slogan\u0131ndan yola \u00e7\u0131karsak san\u0131yorum sadece interneti de\u011fil b\u00fct\u00fcn sistemi d\u00fczeltmemiz gerekiyor. Tabii bunun i\u00e7in de herkesin \u00f6nce kendini d\u00fczeltmesi\u2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

Son d\u00f6nemde interneti hayata ge\u00e7iren isimlerin deme\u00e7lerine bak\u0131yorum da; genel olarak internetin gidi\u015fat\u0131ndan fena halde rahats\u0131zlar. Internet Society\u2019den, son d\u00f6nemde takip etti\u011fim \u00f6\u011fretim g\u00f6revlilerine kadar bir\u00e7ok isim internetteki yozla\u015fmadan rahats\u0131z. Hatta baz\u0131lar\u0131 aksiyon almaya ba\u015flad\u0131…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15663","post","type-post","status-publish","format-standard","hentry","category-businessweek"],"yoast_head":"\n\u0130nternet alimleri internetin yozla\u015fmas\u0131ndan rahats\u0131z - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2018\/11\/26\/internet-alimleri-internetin-yozlasmasindan-rahatsiz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130nternet alimleri internetin yozla\u015fmas\u0131ndan rahats\u0131z - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Son d\u00f6nemde interneti hayata ge\u00e7iren isimlerin deme\u00e7lerine bak\u0131yorum da; genel olarak internetin gidi\u015fat\u0131ndan fena halde rahats\u0131zlar. 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