{"id":15720,"date":"2019-01-13T12:59:39","date_gmt":"2019-01-13T12:59:39","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=15720"},"modified":"2019-01-13T12:59:39","modified_gmt":"2019-01-13T12:59:39","slug":"c-level-icin-bandersnatch","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2019\/01\/13\/c-level-icin-bandersnatch\/","title":{"rendered":"C-Level i\u00e7in Bandersnatch"},"content":{"rendered":"

Bandersnatch, Netflix\u2019in yap\u0131m ve yay\u0131n\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fi bilim kurgu serisi Black Mirror\u2019\u0131n 5. sezonundaki interaktif (etkile\u015fimli) b\u00f6l\u00fcm\u00fcn\u00fcn ad\u0131d\u0131r. Netflix ise internet \u00fczerinden yay\u0131n yapan bir dijital platformdur. OTT (Over The Top) TV ismi verilen bu platformlar\u0131n en b\u00fcy\u00fck avantaj\u0131 yay\u0131n sistemi olarak interneti kullan\u0131yor olmalar\u0131d\u0131r. Her ne kadar anten ve hava ikilisinde oldu\u011fu gibi bir paketin milyonlarca al\u0131c\u0131ya ula\u015fmas\u0131na izin vermeyen paket bazl\u0131 yay\u0131ndan dolay\u0131 do\u011fal bir platform olmasa da, al\u0131c\u0131 ile etkile\u015fim imkan\u0131 vermesi dolay\u0131s\u0131yla uzun vadede ciddi imkanlara sahiptir.
\n\u0130\u015fte Netflix Bandersnatch\u2019de bu avantajlar\u0131 teknik yararlar\u0131ndan \u00e7ok pazarlamaya etkilerini kullanm\u0131\u015ft\u0131r. Bandersnatch etkile\u015fimli bir dizidir. Belli sahnelerden sonra seyirciye ne oyuncunun ne yapmas\u0131n\u0131 istedi\u011fi sorulur. Her soruda yollar ikiye ayr\u0131l\u0131r.
\nAncak Bandersnatch\u2019de bu ikiye ayr\u0131l\u0131mlar bizi sonsuz sonuca g\u00f6t\u00fcrm\u00fcyor. Dizinin 2 sonu var. Ya \u00f6l\u00fcyor ya da hapse giriyor. Dolay\u0131s\u0131yla pazarlama olarak etkile\u015fimli dizi hissi verse de ak\u0131\u015f diyagram\u0131nda sizi bir sonuca y\u00f6nlendiren bir yap\u0131s\u0131 var. Tabii buralara girmeden isterseniz sonu\u00e7lar\u0131 g\u00f6zden ge\u00e7irelim.
\n\u00d6nce kli\u015feler<\/strong>
\nBandersnatch etkile\u015fimli bir dizidir. Blackmirror\u2019\u0131n bir b\u00f6l\u00fcmd\u00fcr. Balckmirror ise Netflix\u2019n en \u00f6nemsedi\u011fi k\u00fclt bilim kurgu dizisidir. Genel yap\u0131s\u0131 siber punk dedi\u011fimiz kara gelecekle ilgilidir. Her b\u00f6l\u00fcm\u00fc birbirinden ayr\u0131d\u0131r. Yani herhangi bir b\u00f6l\u00fcm\u00fc a\u00e7\u0131p seyredebilirsiniz. A\u00e7\u0131kcas\u0131 Netflix Blackmirror\u2019\u0131 \u00f6nemser ve bu nedenle bas\u0131nda ismini \u00e7ok duyars\u0131n\u0131z ama izleyicinin Netflix\u2019de bilim kurgu konusundaki tercihi pek de Black Mirror de\u011fildir. Altered Carbon daha \u00e7ok izlenip ciddiye al\u0131nmaktad\u0131r mesela. T\u0131pk\u0131 son d\u00f6nemde izlenme rekorlar\u0131 k\u0131rd\u0131\u011f\u0131 i\u00e7in sinemada g\u00f6sterilirse has\u0131lat rekoru k\u0131rard\u0131 diye anlat\u0131lan Birdbox gibi. Netflix izleyicisi dizinin Netflix ana sayfas\u0131nda \u00e7ok tan\u0131t\u0131ld\u0131\u011f\u0131 i\u00e7in seyredildi\u011fini ancak bu seyretmeye ba\u015flayanlar\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131n sonunu getirmedi\u011fini konu\u015fuyor.
\nBandersnatch konusundaki \u00fc\u00e7\u00fcnc\u00fc kli\u015fe ise, izleyiciye karar verdirmek ve \u00e7oktan se\u00e7meli olman\u0131n acaba senaryoyu s\u0131n\u0131rs\u0131z \u015fekilde renklendirdi\u011fidir. Netflix\u2019in bu dizi sayesinde kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 ald\u0131\u011f\u0131 ve veri madencili\u011fi yapt\u0131\u011f\u0131, izleyicisinin psikolojisini anlay\u0131p persona\u2019lar \u00e7\u0131kard\u0131\u011f\u0131 yolunda da s\u00f6ylentiler \u00e7ok fazla.
\nAncak tabii bu iki kli\u015fe de son derece anlams\u0131z. Zira senaryo insan\u0131 devaml\u0131 anar\u015fik yakla\u015f\u0131mlara y\u00f6neltip, \u00f6zellikle pencereyi a\u00e7 dedi\u011finizde dark city\u2019deki duvara \u00e7arpma, Truman show\u2019da denizin sonuna ula\u015fmaya benzeyen bir senaryo ile kar\u015f\u0131la\u015f\u0131yorsunuz.
\nPersona \u00e7\u0131kar\u0131ld\u0131\u011f\u0131 yolundaki s\u00f6ylenti ise hepten yanl\u0131\u015f zira bir s\u00fcre sonra istedi\u011finiz y\u00f6ne de\u011fil Netflix\u2019in istedi\u011fi y\u00f6ne gidiyorsunuz.
\nGTA vs Bandersnatch<\/strong>
\nGTA (Grand Theft Auto), bilgisayar oyunlar\u0131 i\u00e7inde en ahlak fakiri oyundur. Ama\u00e7 bir\u015feyler \u00e7almak birilerini \u00f6ld\u00fcrmek olup, bunu sonsuz a\u00e7\u0131labilen senaryo yap\u0131s\u0131 ile bir anda \u015fahin arabalarla d\u00fc\u011f\u00fcn halay\u0131na bile \u00e7evirebilirsiniz. Bu yap\u0131s\u0131 gere\u011fi insan\u0131n akl\u0131na e\u011fer izleyicinin se\u00e7enek imkan\u0131 olacaksa GTA bunu Bandersnatch\u2019den daha iyi yap\u0131yor yani bunun i\u00e7in televizyon yerine oyunlar m\u0131 kullan\u0131lmal\u0131 fikri geliyor. Tabii bilgisayar oyunlar\u0131 ile televizyon ve sineman\u0131n bu ilk yak\u0131nla\u015fmalar\u0131 de\u011fil. Ancak ilk defa teknik olarak yak\u0131nla\u015ft\u0131rlar. Bu teknik yak\u0131nla\u015fma da televizyon taraf\u0131ndan geldi. Bu demek oluyor ki; televizyon izleyicisi bilgisayar oyunlar\u0131na uygun hale geldi. Yak\u0131n zamanda sonsuz senaryolu televizyon dizileri ile kar\u015f\u0131la\u015fabilir, tv, bilgisayar oyunu alan\u0131nda yeni i\u015fbirlikleri ve \u00fcr\u00fcnlerle kar\u015f\u0131la\u015fabiliriz.
\nBu analizleri ba\u015fka yerde okuyamazs\u0131n\u0131z<\/strong>
\nDizinin en can al\u0131c\u0131 k\u0131s\u0131mlar\u0131ndan biri, ana karakterin babas\u0131na \u201cgelecekten biri beni kontrol ediyor!\u201d s\u00f6ylemiydi. Bu c\u00fcmleyi duyan baba, biz nas\u0131l davran\u0131rsak \u00f6yle davran\u0131yor, \u00e7ocu\u011fun psikolo\u011fa g\u00f6t\u00fcr\u00fcyor. Psikolog ise bu s\u00f6yleme, sence birisi senin gibi s\u0131radan bir insan\u0131 neden kontrol etmek ister diyor. Ancak altta \u00e7\u0131kan se\u00e7enek bizi kendimize getiriyor. Acaba onu kontrol eden ne? \u201cPax\u201d yani \u015feytan m\u0131? Yoksa Netflix izleyicisi olan bizler mi? Tabii ki bizleriz. Bu bize garip gelmeyen ho\u015f deneyim oyuncu i\u00e7in gelecekteki birinin kendisini kontrol\u00fc anlam\u0131na gelen son derece korkutucu durumu yarat\u0131yor. Bu demek oluyor ki; liderler aras\u0131nda Matrix ile ba\u015flayan sanal bir d\u00fcnyada ya\u015fad\u0131\u011f\u0131m\u0131z hissi ciddi boyutlara varm\u0131\u015f.
\nSona do\u011fru sal\u0131nda \u015funu farkediyoruz. Bu sonlar sonucu \u00e7e\u015fitlendirmiyor sadece yolu devaml\u0131 de\u011fi\u015ftiriyor. E\u011fer b\u00fct\u00fcn ak\u0131\u015f diyagram\u0131n\u0131 g\u00f6rmek isterseniz, Netflix Bandersnatch ak\u0131\u015f diyagram\u0131<\/a>\u00a0adresinden bulabilisiniz. Bu arada Netflix\u2019in senaryosunun asl\u0131nda s\u0131n\u0131rs\u0131z son planlamad\u0131\u011f\u0131n\u0131 da bu arada net g\u00f6rebiliyorsunuz. Ama\u00e7 farkl\u0131 derinliklerde ve \u00e7e\u015fitlilikte bir deneyimi ya\u015fatmak.
\nSon bir konu da bu tip senaryolar\u0131n zor oldu\u011fu yolunda. Bu tip senaryolar\u0131 yazmak, lineer senaryo yazmaktan daha kolay. \u00dcstelik bu \u015fekilde kurumsal sat\u0131\u015f videolar\u0131 haz\u0131rlayan siteler de var. \u00d6rnekse; www.wirewax.com<\/a>\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Bandersnatch, Netflix\u2019in yap\u0131m ve yay\u0131n\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fi bilim kurgu serisi Black Mirror\u2019\u0131n 5. sezonundaki interaktif (etkile\u015fimli) b\u00f6l\u00fcm\u00fcn\u00fcn ad\u0131d\u0131r. Netflix ise internet \u00fczerinden yay\u0131n yapan bir dijital platformdur. OTT (Over The Top) TV ismi verilen bu platformlar\u0131n…<\/p>\n","protected":false},"author":2,"featured_media":15721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[206,292],"class_list":["post-15720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessweek","tag-bandersnatch","tag-c-level"],"yoast_head":"\nC-Level i\u00e7in Bandersnatch - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2019\/01\/13\/c-level-icin-bandersnatch\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C-Level i\u00e7in Bandersnatch - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Bandersnatch, Netflix\u2019in yap\u0131m ve yay\u0131n\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fi bilim kurgu serisi Black Mirror\u2019\u0131n 5. sezonundaki interaktif (etkile\u015fimli) b\u00f6l\u00fcm\u00fcn\u00fcn ad\u0131d\u0131r. 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