{"id":15897,"date":"2019-05-11T08:37:19","date_gmt":"2019-05-11T08:37:19","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2019\/05\/11\/iki-izlenim\/"},"modified":"2019-05-11T08:37:19","modified_gmt":"2019-05-11T08:37:19","slug":"iki-izlenim","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2019\/05\/11\/iki-izlenim\/","title":{"rendered":"\u0130ki izlenim"},"content":{"rendered":"

Birka\u00e7 ay \u00f6nce Hepsiburada\u2019n\u0131n Anadolu\u2019nun farkl\u0131 \u015fehirlerinde e-ticaret bilgisini artt\u0131rmak i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi bir faaliyete ba\u015flad\u0131\u011f\u0131n\u0131 farkettim. Bu konuda 1990\u2019larda Microsoft ile g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fmalara ba\u015flam\u0131\u015f, ba\u015far\u0131 hikayelerini anlatm\u0131\u015f biri olarak hemen kiminle ba\u011flant\u0131ya ge\u00e7ece\u011fime bakt\u0131m. Emre Ekmek\u00e7i\u2019yi y\u0131llard\u0131r tan\u0131d\u0131\u011f\u0131m i\u00e7in ilk olarak onunla ba\u011flant\u0131ya ge\u00e7tim. O da beni Ziya K\u0131z\u0131ltan ile ili\u015fkilendirdi. Ziya ile bir \u0130stanbul seyahatimde uzun uzun g\u00f6r\u00fc\u015ft\u00fck. Ger\u00e7ekten \u00e7ok g\u00fczel ve devam\u0131 gelecek bir organizasyona ba\u015flam\u0131\u015flar. Tam biz bunlar\u0131 arka planda konu\u015furken, Hepsiburada\u2019dan bir bas\u0131n daveti geldi. Trabzon\u2019daki organizasyona \u00e7a\u011fr\u0131lm\u0131\u015ft\u0131k. Organizasyonu yine uzun zamand\u0131r tan\u0131d\u0131\u011f\u0131m Koray \u00d6zt\u00fcrkler ger\u00e7ekle\u015ftiriyormu\u015f. Koray daha \u00f6nce \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u015firketlerde de \u00e7ok ba\u015far\u0131l\u0131 i\u015fler yapm\u0131\u015f bir isimdir.
\nB\u00fct\u00fcn bunlarla birlikte daha \u00f6nce D-Smart\u2019\u0131n kurulu\u015funda birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z, IPTV derne\u011finde ba\u015fkan yard\u0131mc\u0131l\u0131\u011f\u0131m\u0131 da yapm\u0131\u015f olan Yaman Alpata\u2019n\u0131n da Hepsiburada\u2019ya transferini hat\u0131rlad\u0131m. Bu nedenle konuya girmeden \u00f6nce sekt\u00f6r\u00fcn bu parlak isimlerini bir araya toplayan IK\u2019y\u0131 ve birlikte \u00e7al\u0131\u015fmalar\u0131n\u0131 sa\u011flayan y\u00f6netimi tebrik ediyorum. Genelde k\u00f6\u015fe yazarlar\u0131 sorun g\u00f6ren ve onlar\u0131 ele\u015ftiren insanlar olarak an\u0131l\u0131r. Ama bir yerlerde iyi \u015feylerin ye\u015ferdi\u011fini g\u00f6r\u00fcnce bunu da yazmak bence bizim g\u00f6revlerimizden.
\nHepsiburada\u2019n\u0131n verilerine g\u00f6re, 2018\u2019in ilk 6 ay\u0131nda en h\u0131zl\u0131 b\u00fcy\u00fcyen kategori %269 ile sinema bileti ve film kategorisi olurken onu %130 ile ofis ve k\u0131rtasiye takip etti. Ben bir s\u00fcredir, yeni a\u00e7\u0131lan sitelerle ofis ve k\u0131rtasiye sekt\u00f6r\u00fcndeki geli\u015fmeleri yak\u0131ndan takip ediyorum.
\n\u0130stanbul, \u0130zmir, Ankara d\u0131\u015f\u0131ndaki 78 ilin toplam e-ticaret al\u0131\u015fveri\u015findeki pay\u0131 %61\u2019e ula\u015f\u0131rken, e-ticaret hacmini en h\u0131zl\u0131 b\u00fcy\u00fcten ilk 3 il ise, s\u0131ras\u0131yla %121 ile Gaziantep, %96 ile Kocaeli, %91 ile Denizli oldu. Trabzon ise %85 ile b\u00fcy\u00fcmede \u00fcst s\u0131ralarda yer ald\u0131.
\nHepsiburada Pazar Yeri ekosistemi i\u00e7inde yer alan Kad\u0131n Giri\u015fimciler kategorisi, ge\u00e7ti\u011fimiz d\u00f6neme g\u00f6re son 6 ayda %75 b\u00fcy\u00fcme kaydetmi\u015f. Kendi \u00fcr\u00fcnlerini \u00fcreterek ya da farkl\u0131 \u00fcr\u00fcnlerin ticaretini yaparak Hepsiburada\u2019n\u0131n ayl\u0131k 80 milyonun \u00fczerindeki ziyaret\u00e7isinden yararlanan kad\u0131n giri\u015fimciler, kendilerine verilen \u00f6zel te\u015fviklerle e-ticaret pazar\u0131nda kendilerine yer bulmu\u015f. Yani art\u0131k kad\u0131nlar e-ticarette t\u00fcketiciden, \u00fcretici konumuna ge\u00e7mi\u015fler. Bu harika.
\nE-ticaret\u2019e girmek isteyenlere Hepsiburada\u2019dan bir de t\u00fcyo verelim. En \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan aylar
\nmay\u0131s, haziran g\u00fcn pazartesi saat 21:30\u2026
\nHepsiburada\u2019y\u0131 ve ekibini T\u00fcrkiye\u2019deki e-ticaret alan\u0131nda g\u00f6sterdikleri birle\u015ftirici yap\u0131 i\u00e7in bir kere daha tebrik ediyorum.
\nMersin\u2019de bir n\u00fckleer santral\u0131n kuruluyor olmas\u0131, bu g\u00fczel do\u011faya patlamaya haz\u0131r bir bomba konulmas\u0131 hissini veriyor. Bu nedenle bir s\u00fcredir, yenilenebilir enerjiler konusuyla yak\u0131ndan ilgiliyim. \u0130kinci izlenimim de tam bu a\u015famada Solimpeks\u2019in beni Konya\u2019ya davet etmesi ile ba\u015flad\u0131. Tam bir g\u00fcn boyunca, g\u00fcne\u015fin elektrik ve \u0131s\u0131nmada kullan\u0131lmas\u0131ndan, Konya\u2019n\u0131n hem i\u015fg\u00fcc\u00fc hem de sanayi anlam\u0131ndaki geli\u015fmeleri ve zorluklar\u0131ndan konu\u015ftuk.
\n\u0130sterseniz \u00f6nce genel bir bilgi vereyim. T\u00fcrkiye’nin G\u00fcne\u015f Enerjisi Potansiyeli Atlas\u0131na (GEPA) g\u00f6re, y\u0131ll\u0131k toplam g\u00fcne\u015flenme s\u00fcresi 2.741 saat (g\u00fcnl\u00fck ortalama 7,5 saat), y\u0131ll\u0131k toplam gelen g\u00fcne\u015f enerjisi 1.527 kWh\/m\u00b2.y\u0131l oldu\u011fu tespit edilmi\u015f. G\u00fcne\u015f enerjisi teknolojileri iki ana gruba ayr\u0131l\u0131yor. 
\nG\u00fcne\u015f enerjisinden \u0131s\u0131 elde edilen bu sistemlerde, \u0131s\u0131 do\u011frudan kullan\u0131labilece\u011fi gibi elektrik \u00fcretiminde de kullan\u0131labilir. Yani \u00e7at\u0131larda g\u00f6rmeye al\u0131\u015ft\u0131\u011f\u0131m\u0131z, halk\u0131n g\u00fcne\u015f enerjisi diye tabir etti\u011fi CSP. \u0130kincisi ise fotovoltaik (PV) g\u00fcne\u015f elektri\u011fi sistemleri de denilen g\u00fcne\u015f h\u00fccreleri, yar\u0131 iletken malzemelerden yap\u0131lm\u0131\u015f olup, g\u00fcne\u015f \u0131\u015f\u0131\u011f\u0131n\u0131 do\u011frudan elektrik enerjisine \u00e7eviren yap\u0131lar.
\nSolimpeks, Konya\u2019da her iki konuda da son derece etkili, \u00fcr\u00fcnlerini 80 \u00fclkeye ihra\u00e7 eden, Almanya ve bir\u00e7ok \u00fclkede kendini oradaki \u015firketi ile temsil eden, son derece etkili bir \u015firket.
\nSolimpeks Genel M\u00fcd\u00fcr\u00fc Mehmet Emin Ke\u00e7eciler ile yapt\u0131\u011f\u0131m\u0131z incelemelerde, \u0131s\u0131l enerjide verimin y\u00fczde 80\u2019lerde olmas\u0131ndan kaynakl\u0131 olarak, bu alandaki \u00e7al\u0131\u015fmalar\u0131 h\u0131zland\u0131rmak gerekti\u011fini \u00f6\u011frendim. Hepimizin \u00f6nemsedi\u011fi fotovoltaik g\u00fcne\u015f elektri\u011fi sistemlerinde ne yaz\u0131l ki en y\u00fcksek verim y\u00fczde 18 civarlar\u0131nda. Bu \u00fcretimde en b\u00fcy\u00fck ba\u011f\u0131ml\u0131l\u0131k g\u00fcne\u015f h\u00fccrelerine. Bu alanda yurtd\u0131\u015f\u0131na ba\u011f\u0131ml\u0131l\u0131k halen devam ediyor. Zaten \u00fcretim olsa bile bu sadece montaj \u015feklinde olacak gibi g\u00f6r\u00fcn\u00fcyor. Ar-ge ile bu alanda bir geli\u015fim sa\u011flamak \u015fu a\u015famada \u00e7ok m\u00fcmk\u00fcn g\u00f6r\u00fcnm\u00fcyor. Bu alanda Enerji ve Tabii Kaynaklar Bakanl\u0131\u011f\u0131\u2019n\u0131n Yenilenebilir Enerjiler Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019n\u00fcn T\u00fcrkiye Enerji Verimlili\u011fi Geli\u015fim Raporu\u2019nu da inceledim. Detaylara bak\u0131l\u0131nca g\u00fcne\u015f enerjisi alan\u0131nda uzun vadede ba\u015far\u0131ya ula\u015fabilecek bir stratejinin olu\u015fturuldu\u011funu g\u00f6rebiliyoruz. Ancak k\u0131sa vadede \u0131s\u0131l enerji \u00fcr\u00fcnlerini geli\u015ftirip hem \u0131s\u0131nma hem de \u0131s\u0131 pompalar\u0131yla so\u011fumada kullan\u0131lmas\u0131 daha verimli g\u00f6r\u00fcn\u00fcyor.
\nSolimpeks bu alanda rehberlik edebilecek bilgi birikimine ve son d\u00f6nemde Kobi\u2019lerin hedefleri aras\u0131nda giren ihracat konusunda know-how\u2019a sahip.<\/p>\n","protected":false},"excerpt":{"rendered":"

Birka\u00e7 ay \u00f6nce Hepsiburada\u2019n\u0131n Anadolu\u2019nun farkl\u0131 \u015fehirlerinde e-ticaret bilgisini artt\u0131rmak i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi bir faaliyete ba\u015flad\u0131\u011f\u0131n\u0131 farkettim. Bu konuda 1990\u2019larda Microsoft ile g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fmalara ba\u015flam\u0131\u015f, ba\u015far\u0131 hikayelerini anlatm\u0131\u015f biri olarak hemen kiminle ba\u011flant\u0131ya ge\u00e7ece\u011fime bakt\u0131m. Emre…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-15897","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n\u0130ki izlenim - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2019\/05\/11\/iki-izlenim\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130ki izlenim - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Birka\u00e7 ay \u00f6nce Hepsiburada\u2019n\u0131n Anadolu\u2019nun farkl\u0131 \u015fehirlerinde e-ticaret bilgisini artt\u0131rmak i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi bir faaliyete ba\u015flad\u0131\u011f\u0131n\u0131 farkettim. Bu konuda 1990\u2019larda Microsoft ile g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fmalara ba\u015flam\u0131\u015f, ba\u015far\u0131 hikayelerini anlatm\u0131\u015f biri olarak hemen kiminle ba\u011flant\u0131ya ge\u00e7ece\u011fime bakt\u0131m. 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Bu konuda 1990\u2019larda Microsoft ile g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fmalara ba\u015flam\u0131\u015f, ba\u015far\u0131 hikayelerini anlatm\u0131\u015f biri olarak hemen kiminle ba\u011flant\u0131ya ge\u00e7ece\u011fime bakt\u0131m. 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