{"id":16069,"date":"2019-09-08T09:08:12","date_gmt":"2019-09-08T09:08:12","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2019\/09\/08\/turkiyede-buyumek-doruk-vakasi\/"},"modified":"2019-09-08T09:08:12","modified_gmt":"2019-09-08T09:08:12","slug":"turkiyede-buyumek-doruk-vakasi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2019\/09\/08\/turkiyede-buyumek-doruk-vakasi\/","title":{"rendered":"T\u00fcrkiye’de b\u00fcy\u00fcmek : Doruk vakas\u0131"},"content":{"rendered":"

Ge\u00e7en hafta sanayide dijitalle\u015fme alan\u0131ndaki ilk Ar-Ge \u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirmi\u015f olan teknoloji \u015firketi Doruk\u2019un uluslararas\u0131 geni\u015flemeden sorumlu y\u00f6netim kurulu \u00fcyesi Aylin T\u00fclay \u00d6zden ile \u00e7ok keyifli bir sohbet ger\u00e7ekle\u015ftirdik. End\u00fcstri 4.0 hakk\u0131ndaki g\u00f6r\u00fc\u015flerimi \u00e7o\u011fu okurum bilir. Ancak Aylin han\u0131m buna da yeni bir bilgi katt\u0131. Bug\u00fcne kadar yap\u0131lan b\u00fct\u00fcn devrimlerin m\u00fchendislik oldu\u011funu s\u00f6yl\u00fcyor. Kat\u0131lmamak elde de\u011fil. Bu nedenle end\u00fcstri 4.0\u2019\u0131 bir end\u00fcstriyel devrim olarak alg\u0131lamak pek m\u00fcmk\u00fcn de\u011fil. Ancak tabii ki end\u00fcstri 4.0 taraf\u0131ndan alaca\u011f\u0131m\u0131z \u00e7ok \u015fey var. \u0130\u015fte Aylin han\u0131m sekt\u00f6rde end\u00fcstri 4.0 kavram\u0131n\u0131 yapt\u0131\u011f\u0131 i\u015fe harika \u015fekilde oturtmu\u015f bir i\u015fkad\u0131n\u0131.
\n\u00a01998 y\u0131l\u0131ndan bu yana end\u00fcstriyel i\u015fletmelerin \u00fcretim operasyonlar\u0131n\u0131n dijital olarak y\u00f6netilmesi i\u00e7in ak\u0131ll\u0131 ve dijital \u00fcretim y\u00f6netimi sistemleri geli\u015ftirip kuruyor. Fabrikalar\u0131n ger\u00e7ek durumundan otomatik geri bildirimler alarak yeni kararlar verebilen bu sistemler, i\u015fletmeleri end\u00fcstri 4.0 evresinde ak\u0131ll\u0131 fabrika ve dijital fabrika olarak da adland\u0131r\u0131lan yap\u0131ya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.
\nAylin han\u0131mlar\u0131 \u00f6zel yapan en \u00f6nemli konu, \u00fcretim yapan fabrikalar\u0131n dijital d\u00f6n\u00fc\u015f\u00fcmlerini, cihazlar\u0131 de\u011fi\u015ftirmeden eklentiler yaparak ger\u00e7ekle\u015ftirmesi. Bu maliyetleri d\u00fc\u015f\u00fcr\u00fcrken, dijital d\u00f6n\u00fc\u015f\u00fcmde sonu\u00e7 alma s\u00fcrecini (ROI) \u00a0de ciddi anlamda h\u0131zland\u0131r\u0131yor.
\nAylin han\u0131m i\u015f yap\u0131\u015f \u015fekillerini iki ana ba\u015fl\u0131\u011fa indirgemeyi ba\u015farm\u0131\u015f. Birincisi her fabrika i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm ikincisi ise operasyona ekstra maliyet getirmeden dijital d\u00f6n\u00fc\u015f\u00fcm. Bunu yapmak i\u00e7in \u00fcretim yapan makinelerin T\u00fcrkiye\u2019de y\u00fczde 40 olan ortalama \u00e7al\u0131\u015fma s\u00fcresini fabrika i\u00e7inden do\u011fru veri al\u0131p, yapay zeka ile predictive analizler yaparak d\u00fcnya \u00f6nerilen standartlar\u0131 olan y\u00fczde 85\u2019e \u00e7\u0131karmaya \u00e7al\u0131\u015f\u0131yorlar. Tabii maliyetler az olunca, yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fc de \u00e7ok h\u0131zl\u0131 oluyor. Aylin han\u0131mlar bu konuda \u00e7ok iddial\u0131; yat\u0131r\u0131m d\u00f6n\u00fc\u015f s\u00fcresinin iki ay oldu\u011funu, ilk y\u0131l sonunda cirolardaki art\u0131\u015f\u0131n eksponansiyel olarak artaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu bir iddiadan \u00e7ok, \u00e7al\u0131\u015ft\u0131klar\u0131 \u015firketlerden ald\u0131klar\u0131 geri bildirimlerden olu\u015fturduklar\u0131 hesaplar.
\nTabii bunlar\u0131 durunca ilk akl\u0131ma gelen, yurt d\u0131\u015f\u0131na a\u00e7\u0131lmay\u0131 d\u00fc\u015f\u00fcn\u00fcp d\u00fc\u015f\u00fcnmedikleri oldu. Doruk, ilk \u015firketini Amerika\u2019da kurmu\u015f. Markas\u0131n\u0131 Amerika\u2019da yayg\u0131nla\u015ft\u0131rmak ve ProManage uygulamas\u0131n\u0131 sanayicilere ula\u015ft\u0131rmak hedefiyle ABD\u2019de \u015firket kuran Doruk, ayn\u0131 zamanda Boeing, Tesla, Microsoft gibi pek \u00e7ok farkl\u0131 sekt\u00f6rden dev firman\u0131n yer ald\u0131\u011f\u0131 Chicago\u2019daki DMDII Teknopark b\u00fcnyesinde yer alarak bu firmalarla \u00f6zellikle \u00fcretim y\u00f6netim sistemleri alan\u0131nda ortak projeler ger\u00e7ekle\u015ftirmeyi ama\u00e7l\u0131yor. Bu ama\u00e7la Tesla ile \u015fimdiden bilgi payla\u015f\u0131m\u0131 yapmaya ba\u015flam\u0131\u015flar. Hepimizin de takip etti\u011fi gibi Tesla \u00f6zellikle \u00fcretim s\u00fcrecinde optimizasyon konusunda problemler ya\u015fayan ve bu s\u00fcre\u00e7leri devaml\u0131 iyile\u015ftirmeye \u00e7al\u0131\u015fan bir \u015firket.
\n2018 y\u0131l\u0131nda y\u00fczde 50\u2019lik b\u00fcy\u00fcme ger\u00e7ekle\u015ftiren Doruk, cirosunun y\u00fczde 55\u2019ini ar-ge \u00a0\u00e7al\u0131\u015fmalar\u0131na ay\u0131rm\u0131\u015f bir yaz\u0131l\u0131m \u015firketi. Aylin han\u0131m bu y\u0131l\u0131 y\u00fczde 250 b\u00fcy\u00fcme ile kapatmay\u0131 planl\u0131yor. G\u00f6rd\u00fc\u011f\u00fcm kadar\u0131 ile \u015firketin bu y\u0131l i\u00e7in en b\u00fcy\u00fck beklentisi de bu de\u011fil. Bug\u00fcne kadar Almanya, Fransa, \u00c7in, Kanada ve ABD\u2019de \u00fcretim teknolojileri alan\u0131ndaki pek \u00e7ok fuara kat\u0131larak rotas\u0131n\u0131 i\u00e7 piyasan\u0131n yan\u0131 s\u0131ra ayn\u0131 zamanda yurtd\u0131\u015f\u0131na \u00e7eviren Doruk, 2019 y\u0131l\u0131nda yeni gelecek hedefini \u201cd\u00fcnya markas\u0131 olmak\u201d olarak belirlemi\u015f. 2020 sonuna kadar Almanya ve Japonya\u2019da ofis a\u00e7may\u0131 planlayan Doruk, orta ve uzun vadede t\u00fcm Avrupa \u00fclkelerine ula\u015fmay\u0131 ve Asya pazar\u0131na giri\u015f yapmay\u0131 hedefliyor. Sanayide dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6ncelikli oldu\u011fu merkez \u00fclkeleri hedef alarak global geni\u015flemesini ilerletmek isteyen \u015firket, sahip oldu\u011fu rekabet\u00e7i teknolojileriyle \u015fu an bu \u00fclkelerde \u00f6nemli f\u0131rsatlar olu\u015fturmu\u015f durumda.
\nAylin han\u0131mlar ve Doruk T\u00fcrkiye\u2019de b\u00fcy\u00fcmeye \u00e7al\u0131\u015fan \u015firketler i\u00e7in iyi bir rol model. Faaliyet alan\u0131n\u0131 d\u00fcnyada geli\u015fen sekt\u00f6rlerden birinden se\u00e7en \u015firket, bu alanda i\u00e7inde bulundu\u011fu \u00fclkenin dinamiklerini anlayan \u00fcr\u00fcnler \u00fcretmi\u015f. Bu s\u00fcre\u00e7te d\u00fcnyay\u0131 takipten vazge\u00e7memi\u015f. Kazand\u0131\u011f\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 ar-ge\u2019ye, geri kalan\u0131n\u0131 ise uluslararas\u0131 b\u00fcy\u00fcmeye yat\u0131rm\u0131\u015f.
\nBen yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019nin g\u00fc\u00e7l\u00fc alanlar\u0131ndan biri oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Bu alanda Doruk gibi pek \u00e7ok teknoloji \u015firketinin T\u00fcrkiye\u2019nin isminin duyulmas\u0131nda etkili olaca\u011f\u0131 izlenimindeyim.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7en hafta sanayide dijitalle\u015fme alan\u0131ndaki ilk Ar-Ge \u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirmi\u015f olan teknoloji \u015firketi Doruk\u2019un uluslararas\u0131 geni\u015flemeden sorumlu y\u00f6netim kurulu \u00fcyesi Aylin T\u00fclay \u00d6zden ile \u00e7ok keyifli bir sohbet ger\u00e7ekle\u015ftirdik. End\u00fcstri 4.0 hakk\u0131ndaki g\u00f6r\u00fc\u015flerimi \u00e7o\u011fu okurum bilir….<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16069","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nT\u00fcrkiye'de b\u00fcy\u00fcmek : Doruk vakas\u0131 - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2019\/09\/08\/turkiyede-buyumek-doruk-vakasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye'de b\u00fcy\u00fcmek : Doruk vakas\u0131 - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7en hafta sanayide dijitalle\u015fme alan\u0131ndaki ilk Ar-Ge \u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirmi\u015f olan teknoloji \u015firketi Doruk\u2019un uluslararas\u0131 geni\u015flemeden sorumlu y\u00f6netim kurulu \u00fcyesi Aylin T\u00fclay \u00d6zden ile \u00e7ok keyifli bir sohbet ger\u00e7ekle\u015ftirdik. 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