{"id":16407,"date":"2020-05-13T12:08:51","date_gmt":"2020-05-13T09:08:51","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=16407"},"modified":"2022-10-07T09:43:18","modified_gmt":"2022-10-07T06:43:18","slug":"dijitale-pivot-edenler","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2020\/05\/13\/dijitale-pivot-edenler\/","title":{"rendered":"Dijitale pivot edenler"},"content":{"rendered":"<p>Korona vir\u00fcs\u00fc ile birlikte; hayalperest f\u00fct\u00fcristler, yeni normaller ve ofissiz i\u015f yerlerinden bahsetmeye ba\u015flad\u0131. Her ne kadar bu konu\u015fmalar\u0131 herkes onayl\u0131yormu\u015f gibi g\u00f6r\u00fcnse de, stat\u00fckocular i\u00e7ten i\u00e7e eski normallere d\u00f6necekleri g\u00fcn i\u00e7in \u015fafak say\u0131yorlar.<br \/>\nBu d\u00f6nemde i\u015fi zaten dijitalde olup, zarar g\u00f6rmeyen ama geli\u015fmek i\u00e7in \u00e7aba da harcamayanlar\u0131n nas\u0131l bir dijital yan\u0131lg\u0131 i\u00e7inde olduklar\u0131n\u0131 ge\u00e7en haftalarda yazm\u0131\u015ft\u0131m. Bunlar\u0131n aras\u0131nda e-ticaret paketleri satanlar ve bankac\u0131lar tabii ki en ba\u015fta olanlar. Bir de tabii ciro kaybettikleri i\u00e7in zoraki dijital d\u00f6n\u00fc\u015f\u00fcm yapmaya \u00e7al\u0131\u015f\u0131p ortaya bir\u015fey \u00e7\u0131karamayanlar var. Mesela hastanelerin mesafeli muayene uygulamlar\u0131. Ge\u00e7en hafta yapt\u0131\u011f\u0131m sekt\u00f6rel tarama g\u00f6sterdi ki bu uygulamalar\u0131n b\u00fcy\u00fck k\u0131sm\u0131 \u00e7al\u0131\u015fm\u0131yor. \u00c7al\u0131\u015fan uygulamalar ise hastanenin ERP, muhasebe gibi sistemlerine entegre edilebilir durumda de\u011fil. Bu kategoride bir de \u00f6zel e\u011fitim kurumlar\u0131 var. Ya\u015fanan \u015foktan haa \u00e7\u0131kamad\u0131lar ve e\u011fitimi zoom uygulamas\u0131 \u00fczerinden video konferans yapmaktan ileri ge\u00e7iremediler.<br \/>\nBir de ger\u00e7ekten bu s\u00fcre\u00e7te i\u015fini h\u0131zl\u0131ca dijitale pivot edenler var.<br \/>\nBirka\u00e7 \u00f6rnek verece\u011fim\u2026<br \/>\n<strong>Nef Online<\/strong>.<br \/>\nVir\u00fcs\u00fcn en k\u00f6t\u00fc etkiledi\u011fi sekt\u00f6rler aras\u0131nda turizm ve in\u015faat en \u00f6n saflarda. Her ne kadar bunun sebebi T\u00fcrkiye\u2019nin \u00f6ncelikli iki sekt\u00f6r\u00fc aras\u0131nda olmalar\u0131 da olsa, T\u00fcrkiye\u2019de oteller bu s\u0131nav\u0131 pek de iyi atlatamad\u0131lar. Yurt d\u0131\u015f\u0131ndaki baz\u0131 otellerin korona s\u00fcresince l\u00fcks izolasyon hizmetleri vermeye ba\u015flad\u0131klar\u0131n\u0131 duyuyor, b\u00fcltenlerini al\u0131yor, payla\u015f\u0131yor da olsak, T\u00fcrkiye\u2019de hi\u00e7bir otel b\u00f6yle bir fikri ortaya koyacak kadar dijital d\u00fc\u015f\u00fcnemedi. Ancak in\u015faat \u00f6zellikle de gayrimenkul sekt\u00f6r\u00fc daha ilk izolasyon d\u00f6neminde drone\u2019la ev gezdirmek gibi pazarlamaya y\u00f6nelik ileti\u015fim kurmaya devam ettiler.<br \/>\nBu sekt\u00f6rde ger\u00e7ek bir dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc bana ula\u015fan benim sekt\u00f6rden gelen bilgilerden anlad\u0131\u011f\u0131m kadar\u0131yla ilk Nef yapt\u0131. Sat\u0131\u015f ofislerini tamamen dijitale d\u00f6n\u00fc\u015ft\u00fcrd\u00fcler. Bu konuda Erden Timur\u2019a ne yaz\u0131k ki daha ula\u015famad\u0131\u011f\u0131m i\u00e7in yeteri kadar bilgi alamad\u0131m ama \u00fcr\u00fcn\u00fcn\u00fc yeteri kadar dijitalle\u015ftiren bir markan\u0131n en do\u011fru faaliyeti pazarlama ve sat\u0131\u015f\u0131n\u0131 dijitalle\u015ftirmek olacakt\u0131r. Nef dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ikinci basama\u011f\u0131na bu hamlesi ile \u00e7\u0131km\u0131\u015f g\u00f6r\u00fcn\u00fcyor.<br \/>\n\u00dcr\u00fcn\u00fcn\u00fc hi\u00e7 dijitalle\u015ftime imkan\u0131 olmayan bir \u015firket tabii ki pazarlama ve sat\u0131\u015f\u0131n\u0131 dijitale d\u00f6n\u00fc\u015ft\u00fcrmelidir. \u0130yi \u00f6rneklerden biri ge\u00e7en hafta ula\u015ft\u0131. <a href=\"http:\/\/www.Vipgelinlik.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Vipgelinlik.com<\/strong><\/a> evde gelinlik provas\u0131 imkan\u0131 veriyor. Siteye ula\u015ft\u0131\u011f\u0131n\u0131zda be\u011fenilen 5 \u00fcr\u00fcn\u00fc deneme sepetine at\u0131p, evde denemek m\u00fcmk\u00fcn oluyor. Stil dan\u0131\u015fmanlar\u0131 ile \u00e7al\u0131\u015ft\u0131ktan ve provalardan sonra istedi\u011finizi alabiliyorsunuz. Bu bir de kiralama olsa \u201c<strong>Gelinlik as a service<\/strong>&#8221; olma ihtimali da var.<br \/>\n<strong>Vipgelinlik.com<\/strong> kurucusu Ba\u015fak \u00dcnsal, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u201cKi\u015fiye \u00f6zel olan bu \u00fcr\u00fcn\u00fc, gelin adaylar\u0131m\u0131z \u00fczerinde denemek incelemek istiyor. Toplumumuz i\u00e7in bir k\u00fclt olan gelinlik al\u0131\u015fveri\u015fini, sadece e-ticaret kanal\u0131yla satmaya kalk\u0131\u015fmak toplumun dinamiklerini iyi okuyamamak olurdu. Biz de bu pazar\u0131 f\u0131rsat olarak g\u00f6rd\u00fck. Deneme talebinin e-ticaret kanal\u0131yla verildi\u011fi, evinde deneyip karar verilebilen, sat\u0131n alma zorunlulu\u011fu olmayan bir hikaye olu\u015fturduk. Portal ile ki\u015filere evden \u00e7\u0131kmadan yak\u0131nlar\u0131n\u0131n yan\u0131nda gelinlik deneme imkan\u0131 sa\u011fl\u0131yoruz\u2026<\/p>\n<p>Salg\u0131n\u0131n ba\u015flamas\u0131 ile biz de oda\u011f\u0131m\u0131za \u00f6nce sa\u011fl\u0131\u011f\u0131 koyarak ara verdik. Ne \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 ne de gelin adaylar\u0131m\u0131z\u0131 riske atmak istemedik. Korona g\u00fcnlerinde i\u015fleyi\u015fimizde k\u00fc\u00e7\u00fck bir de\u011fi\u015fiklik yapt\u0131k. Maske, dezenfektan gibi materyallerin kullan\u0131m\u0131n\u0131 zorunlu tuttuk. Servisimiz yak\u0131n temas olmaks\u0131z\u0131n yap\u0131l\u0131yor. Gelinliklerin giyiminde gelin aday\u0131 ve ailesi daha aktif rol al\u0131yor. Servis sonras\u0131nda deneme ama\u00e7l\u0131 kullan\u0131lan gelinlikleri zarar vermeyen bir kimyasal ile dezenfekte ediyoruz. Esnafa destek olmak i\u00e7in evde dene hizmeti d\u0131\u015f\u0131nda kalan gelinlik ve di\u011fer \u00fcr\u00fcnlerin online \u00fczerinden sat\u0131\u015f\u0131 i\u00e7in sistemimizi perakende sat\u0131\u015f yapan ma\u011fazalara a\u00e7aca\u011f\u0131z. Komisyon veya bir bedel talep etmeksizin t\u00fcm altyap\u0131m\u0131z\u0131 kullanmalar\u0131na m\u00fcsade etmeyi planl\u0131yoruz.\u201d diyor.<br \/>\nPazarlama ve sat\u0131\u015f kanallar\u0131n\u0131 zaten dijitalle\u015ftiren ancak bu s\u00fcre\u00e7te daha h\u0131zl\u0131 bir m\u00fc\u015fteri deneyimi i\u00e7in kanallar\u0131n\u0131 yenileyen markalar da var. Bunlar aras\u0131nda ilk dikkat \u00e7eken <strong>Dominos<\/strong>\u2026 Sipari\u015fleri <strong>WhatsApp<\/strong> \u00fczerinden almaya ba\u015flamas\u0131 zekice bir yerelle\u015fme plan\u0131. Ayn\u0131 zamanda sat\u0131\u015f a\u015famas\u0131ndaki arac\u0131lardan da kurtulmu\u015f oluyor.<br \/>\n\u00d6rneklerin b\u00fcy\u00fck k\u0131sm\u0131n\u0131n pazarlama ve sat\u0131\u015f\u0131n dijitalle\u015fmesi \u00fczerine olmas\u0131 asl\u0131nda biraz da bu alanlarda k\u0131sa zamanda sonu\u00e7 alman\u0131n m\u00fcmk\u00fcn olmas\u0131. Ancak Board Partners \u00f6ncelikle ofissiz ortama ge\u00e7en kurumlardan. T\u00fcrkiye baca\u011f\u0131n\u0131n y\u00f6neticisi olan <strong>\u00d6zg\u00fcr Tuncer<\/strong> ile yapt\u0131\u011f\u0131m sohbette, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00f6ncelikle Tuncer &amp; Partners sonra da Board Partners\u2019da ofissiz ortama d\u00f6n\u00fc\u015ft\u00fcrmeyi nas\u0131l ba\u015fard\u0131klar\u0131n\u0131 anlatt\u0131.<br \/>\nG\u00f6r\u00fcnen o ki; T\u00fcrkiye\u2019de i\u015f insanlar\u0131 ikiye ayr\u0131l\u0131yor. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc konu\u015fanlar ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc yapanlar. \u0130\u015fte ben ikinci grubun ba\u015far\u0131s\u0131n\u0131 yazmaya \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde de devam edece\u011fim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korona vir\u00fcs\u00fc ile birlikte; hayalperest f\u00fct\u00fcristler, yeni normaller ve ofissiz i\u015f yerlerinden bahsetmeye ba\u015flad\u0131. Her ne kadar bu konu\u015fmalar\u0131 herkes onayl\u0131yormu\u015f gibi g\u00f6r\u00fcnse de, stat\u00fckocular i\u00e7ten i\u00e7e eski normallere d\u00f6necekleri g\u00fcn i\u00e7in \u015fafak say\u0131yorlar. Bu&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,5],"tags":[],"class_list":["post-16407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessweek","category-medya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dijitale pivot edenler - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2020\/05\/13\/dijitale-pivot-edenler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijitale pivot edenler - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Korona vir\u00fcs\u00fc ile birlikte; hayalperest f\u00fct\u00fcristler, yeni normaller ve ofissiz i\u015f yerlerinden bahsetmeye ba\u015flad\u0131. Her ne kadar bu konu\u015fmalar\u0131 herkes onayl\u0131yormu\u015f gibi g\u00f6r\u00fcnse de, stat\u00fckocular i\u00e7ten i\u00e7e eski normallere d\u00f6necekleri g\u00fcn i\u00e7in \u015fafak say\u0131yorlar. 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