{"id":16501,"date":"2022-10-07T16:46:52","date_gmt":"2022-10-07T13:46:52","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=16501"},"modified":"2022-10-07T16:46:52","modified_gmt":"2022-10-07T13:46:52","slug":"sosyal-medyada-marka-arastirmasi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/sosyal-medyada-marka-arastirmasi\/","title":{"rendered":"Sosyal Medyada Marka Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"

Bir ara\u015ft\u0131rma \u015firketi olan Somera\u2019y\u0131 y\u0131llad\u0131r hem takip ederim hem de raporlar\u0131n\u0131 keyile okurum. Onlar\u0131n 5-12 A\u011fustos trend analizi raporu hem \u00fclke g\u00fcndemini me\u015fgul eden geli\u015fmeleri, markalar ve influencer d\u00fcnyas\u0131n\u0131n sosyal medyadaki yans\u0131malar\u0131n\u0131 i\u00e7eriyordu.<\/p>\n

Tabii ki ana problemler ve siyasetin yan\u0131 s\u0131ra, EYT yani emeklilikte ya\u015fa tak\u0131lanlar b\u00fcy\u00fck bir problem olarak yan\u0131ba\u015f\u0131m\u0131zda. Yak\u0131nda se\u00e7imlerde bu konuda \u00e7al\u0131\u015fma yapmayan hi\u00e7bir siyasi partinin ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 hissetmiyorum. \u00dcstelik 1 ya\u015f\u0131ndaki \u00e7ocu\u011funu mankenlik ajans\u0131na kaydetti diye, ger\u00e7ekten y\u0131llarca \u00e7al\u0131\u015fan insanlar\u0131n haklar\u0131n\u0131n yenmesi kabul edilebilir bir durum de\u011fil.<\/p>\n

Neyse yemin ettim bu hafta siyasi konulara girmeyece\u011fim.<\/p>\n

Ancak markalar\u0131 ve d\u00fc\u015f\u00fcnd\u00fcklerimi eklemek istiyorum.<\/p>\n

Finans: <\/strong>Vak\u0131fBank, Ziraat Bankas\u0131, Akbank\u2026 Burada son d\u00f6nemde Akbank\u2019\u0131n \u00e7ok ciddi bir yer ald\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Baz\u0131 yabanc\u0131 bankalar memleket sevdas\u0131 reklamlar\u0131 yapsa da insan\u0131n akl\u0131na hangi memleket sorusu geliyor. Ancak \u0130\u015fbankas\u0131 Genel M\u00fcd\u00fcr\u00fc Hakan Aran\u2019\u0131n bu rapordan sonra yapt\u0131\u011f\u0131 yorumlar\u0131n da \u00e7ok dikkat \u00e7ekici oldu\u011funu s\u00f6ylemek do\u011fru olur. Son d\u00f6nemde g\u00f6rmeyi \u00f6zledi\u011fimiz bir y\u00f6netici profili\u2026<\/p>\n

G\u0131da:<\/strong> D\u0130MES, Fanta, \u00dclker\u2026 \u00dclker\u2019in buradaki yeri G\u0131da Dedektifi hesab\u0131n\u0131n yorumlar\u0131ndan kaynaklan\u0131yor olmal\u0131 demeden ge\u00e7emiyorum. G\u0131da s\u00f6z konusu olunca bu farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n dikkat \u00e7ekici oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Mesela yumurta konusunda Yavuz Dizdar\u2019\u0131n yorumlar\u0131n\u0131n sekt\u00f6r\u00fc de biraz olsun yoluna soktu\u011funu s\u00f6ylemek yerinde olur.<\/p>\n

Perakende:<\/strong> B\u0130M, A101, English Home\u2026 A101\u2019in tekne sat\u0131\u015f\u0131 san\u0131yorum \u00e7ok etkili oldu. Ancak burada Migros gibi perkende devleri varken B\u0130M ve A101\u2019in bu ger\u00e7ek \u00fcst\u00fc(!) performanslar\u0131 dikkat \u00e7ekici.<\/p>\n

Ev Temizlik:<\/strong> Selpak, Koroplast, Domestos<\/p>\n

Ki\u015fisel Bak\u0131m:<\/strong> Bebedor, Avon, Pantene<\/p>\n

E-ticaret:<\/strong> Trendyol, Yemeksepeti, Sahibinden.com\u2026 Bu alanda Getir\u2019i g\u00f6rememizin sebebi eleman \u00e7\u0131kar\u0131yor olmalar\u0131 m\u0131, \u015fikayet gelmiyor olmas\u0131 m\u0131 bilemedim. Getir\u2019in pazarlama ekibinin bunu takip etmesi gerekiyor san\u0131yorum.<\/p>\n

Yard\u0131m Dernekleri:<\/strong> T\u00fcrk K\u0131z\u0131lay Derne\u011fi, HaySev, \u0130nsani Yard\u0131m Vakf\u0131 (\u0130HH)<\/p>\n

Bas\u0131n Yay\u0131n:<\/strong> S\u00f6zc\u00fc, Yeni \u015eafak, OdaTV<\/p>\n

Dijital Platformlar:<\/strong> Spotify, Netflix, Disney+ \u2026 Art\u0131k Exxen, BluTV, Puhu TV ve benzeriT\u00fcrk platformlardan vazge\u00e7tik ama g\u00f6zler bir Amazon Prime\u2019\u0131 ar\u0131yor. Disney+ sonradan gelip ciddi fark atm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor. Amazon\u2019un T\u00fcrkiye\u2019deki i\u00e7erik \u00fcreticileri ile konuya konsantre olmas\u0131 laz\u0131m hissindeyim. Bu arada Creatspace\u2019den Amazon KDP\u2019ye ge\u00e7erken T\u00fcrk\u00e7e deste\u011finin kalkmas\u0131 Amazon kullanan yay\u0131nc\u0131lar\u0131 \u00e7ok ma\u011fdur etti. Amazon gibi b\u00fcy\u00fck bir yap\u0131n\u0131n bu sorunu da \u00e7\u00f6zmesi laz\u0131m.<\/p>\n

Otomotiv:<\/strong> TOGG, Mercedes-Benz, Fiat\u2026 Mercedes\u2019in sahneye diklemesine giren otomobilini g\u00f6rmeyen var m\u0131? Benim resmen retinama kaz\u0131nd\u0131. Herkes bu resmi, g\u00f6rseli, videoyu payla\u015ft\u0131, hakk\u0131nda konu\u015ftu. Bence ikinci s\u0131rada Audi\u2019nin Formula 1\u2019e girme karar\u0131 olmal\u0131yd\u0131. Tabii sosyal medyada Volvo\u2019nun trafik kazalar\u0131nda nas\u0131l zarars\u0131z atlatt\u0131\u011f\u0131n\u0131 g\u00f6steren y\u00fczlerce g\u00f6rsel de bence \u00e7ok etkili. Volkswagen\u2019in SUV sekt\u00f6r\u00fcndeki g\u00fcc\u00fc de son d\u00f6nemde \u00e7ok\u00e7a konu\u015fuldu.<\/p>\n

Kargo Hizmetleri:<\/strong> PTT Kargo, Aras Kargo, MNG Kargo\u2026 San\u0131r\u0131m konu\u015fulmak k\u00f6t\u00fc y\u00f6nden oluyor. \u00d6zellikle lojistik sekt\u00f6r\u00fcnde. Valla k\u00f6t\u00fc konu\u015fmaysa \u201cKolay Getir\u201d iyi taraf\u0131ndan konu\u015fulacaksa \u201cYurti\u00e7i Kargo\u201d listede mutlaka olmal\u0131yd\u0131. Hakikaten \u015fa\u015fk\u0131n\u0131m.<\/p>\n

\u0130leti\u015fim:<\/strong> Vodafone, Turkcell, T\u00fcrk Telekom\u2026 San\u0131yorum bu listede de iyi oldu\u011fu i\u00e7in konu\u015fulan Vodafone. Turkcell\u2019in 1000 Mbps\u2019l\u0131k internet ba\u011flant\u0131s\u0131 reklam\u0131n\u0131n ard\u0131ndan bunu \u00e7ok az ki\u015fiye ula\u015ft\u0131racak olmas\u0131 muhtemelen herkesin bu konuyu konu\u015fmas\u0131na sebep oldu. \u015eimdi Kablonet de 1000Mbps teklifinde bulunuyor. Herkes reklam yap\u0131yor ama ben 1000 Mbps verene rastlamad\u0131m.<\/p>\n

Haz\u0131r Giyim:<\/strong> Tudors, Nike, LC Waikiki<\/p>\n

Saat & Optik:<\/strong> Saat&Saat, Atasun Optik, Swatch<\/p>\n

Tak\u0131 & M\u00fccevherat:<\/strong> Atasay, Alt\u0131nba\u015f, Zen P\u0131rlanta<\/p>\n

Sigorta:<\/strong> HDI Sigorta, T\u00fcrkiye Sigorta, T\u00fcrkiye Hayat Emeklilik<\/p>\n","protected":false},"excerpt":{"rendered":"

Bir ara\u015ft\u0131rma \u015firketi olan Somera\u2019y\u0131 y\u0131llad\u0131r hem takip ederim hem de raporlar\u0131n\u0131 keyile okurum. Onlar\u0131n 5-12 A\u011fustos trend analizi raporu hem \u00fclke g\u00fcndemini me\u015fgul eden geli\u015fmeleri, markalar ve influencer d\u00fcnyas\u0131n\u0131n sosyal medyadaki yans\u0131malar\u0131n\u0131 i\u00e7eriyordu. Tabii…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1641,5],"tags":[],"class_list":["post-16501","post","type-post","status-publish","format-standard","hentry","category-gazete-pencere","category-medya"],"yoast_head":"\nSosyal Medyada Marka Ara\u015ft\u0131rmas\u0131 - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/sosyal-medyada-marka-arastirmasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal Medyada Marka Ara\u015ft\u0131rmas\u0131 - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Bir ara\u015ft\u0131rma \u015firketi olan Somera\u2019y\u0131 y\u0131llad\u0131r hem takip ederim hem de raporlar\u0131n\u0131 keyile okurum. Onlar\u0131n 5-12 A\u011fustos trend analizi raporu hem \u00fclke g\u00fcndemini me\u015fgul eden geli\u015fmeleri, markalar ve influencer d\u00fcnyas\u0131n\u0131n sosyal medyadaki yans\u0131malar\u0131n\u0131 i\u00e7eriyordu. 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