{"id":16514,"date":"2022-10-07T17:11:06","date_gmt":"2022-10-07T14:11:06","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=16514"},"modified":"2022-10-07T17:11:06","modified_gmt":"2022-10-07T14:11:06","slug":"markalarin-durumu-2","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/","title":{"rendered":"Markalar\u0131n Durumu 2"},"content":{"rendered":"

Instagram\u2019\u0131n k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin son d\u00f6nemdeki pazarlama ba\u015far\u0131s\u0131, b\u00fcy\u00fck \u015firketlerinde dikkatini \u00e7ekmeye ba\u015flad\u0131. Bu sayfalarda yazd\u0131\u011f\u0131m bir\u00e7ok yeni marka ortaya \u00e7\u0131kt\u0131. Sosyal medya ve teknoloji \u015firketleri bu sayede ba\u015far\u0131l\u0131 yan projelerle yepyeni markalar \u00e7\u0131kard\u0131lar. Mesela her seferinde b\u00fcy\u00fck bir ba\u015far\u0131 olarak bahsetti\u011fim \u201cSakal Baba\u201d \u00f6zellikle son d\u00f6nemde trend olan hipster modas\u0131na uyan erkeklerin sakal meraklar\u0131n\u0131 hem \u00e7ok iyi kavrad\u0131 hem de gerek lead toplama ( yani potansiyel m\u00fc\u015fteri verisi) gerekse \u00fcr\u00fcn ve sat\u0131\u015fta hep ba\u015far\u0131l\u0131 oldular. Bu tip dikeyler aras\u0131nda kad\u0131nlar\u0131n da \u00e7ok be\u011fendi\u011fi markalar oldu\u011funu biliyorum. Hatta bu dikeyler kapsam\u0131nda tiny house\u2019lara ilgi o kadar y\u00fcksekdi ki; bunu k\u00f6t\u00fcye kullananlar bile oldu.<\/p>\n

Bu ba\u015far\u0131lar\u0131 g\u00f6ren b\u00fcy\u00fck \u015firketler de; gerek lead toplamak gerekse sat\u0131\u015f\u0131 haraketlendirmek i\u00e7in instagram\u0131 kullanma karar\u0131 ald\u0131. Ancak bu tip alternatif mecralar\u0131n do\u011fru kullan\u0131m\u0131 yarar getirirken, yanl\u0131\u015f kullan\u0131m\u0131n\u0131n nas\u0131l b\u00fcy\u00fck problemlere yol a\u00e7t\u0131\u011f\u0131n\u0131 da dile getirmek gerekiyor.<\/p>\n

Y\u0131llar \u00f6nce Nokia\u2019n\u0131n bas\u0131n lansman\u0131 yapt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fcn\u00fcn asl\u0131nda T\u00fcrkiye\u2019de sat\u0131lmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenince \u201cBana lansman yapma\u201d ba\u015fl\u0131kl\u0131 bir yaz\u0131 yazm\u0131\u015ft\u0131m. Nokia buna itiraz etmi\u015fti ama sonra o d\u00f6nemin y\u00f6neticileri asl\u0131nda ne kadar hakl\u0131 oldu\u011fumu bana direkt s\u00f6ylediler.<\/p>\n

\u015eimdi ayn\u0131 uyar\u0131y\u0131 ba\u015fka bir marka i\u00e7in yapmak istiyorum. Zira instagramdan ba\u015flayan hatalar silsilesi inan\u0131n onlar\u0131 da \u00e7ok ilgin\u00e7 bir noktaya do\u011fru g\u00f6t\u00fcr\u00fcyor.<\/p>\n

Bayram tatilinde Fethiye\u2019den d\u00f6nerken, instagramda e\u015fimle g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir Mini otomobil i\u00e7in form doldurdu\u011fumuz i\u00e7in, Mersin Borusan\u2019dan arand\u0131k.<\/p>\n

Mini\u2019nin yeni elektrikli modeli ile ilgili bir ilanla kar\u015f\u0131la\u015fm\u0131\u015f, ilanda nerede olursak test edece\u011fimiz bilgisini alm\u0131\u015f bu nedenle de test i\u00e7in formu doldurmu\u015ftuk. Ancak bizi arayan ki\u015fi asl\u0131nda \u00fcr\u00fcn filan olmad\u0131\u011f\u0131n\u0131, test etmemizin m\u00fcmk\u00fcn olmad\u0131\u011f\u0131n\u0131, \u015fans eseri test edebilsek bile 2023\u2019ten \u00f6nce \u00fcr\u00fcn\u00fcn gelmeyece\u011fini s\u00f6yledi.<\/p>\n

Ben de bu bilgi \u00fczerine linkedin\u2019den Borusan\u2019daki yetkilileri uyarmak \u00fczere kimleri tan\u0131d\u0131\u011f\u0131ma bakt\u0131m. CEO ile ba\u011flant\u0131l\u0131 oldu\u011fumu g\u00f6r\u00fcnce konuyu ona yazd\u0131m. Ama ne yaz\u0131k ki; CEO\u2019lar\u0131 san\u0131yorum linkedin kullanm\u0131yor \u00e7\u00fcnk\u00fc aradan haftalar ge\u00e7mesine ra\u011fmen bir geri d\u00f6n\u00fc\u015f alamad\u0131m.<\/p>\n

Asl\u0131nda konuyu neredeyse unutmu\u015ftum, ancak PR \u015firketi bir bas\u0131n b\u00fclteni yollad\u0131. Ben de ajans\u0131na bu konularda s\u0131k\u0131nt\u0131lar olabilece\u011fini yazd\u0131m. Muhtemelen konuyu ileti\u015fimden anlayan bir senior ajans yetkilisi okusayd\u0131 bana telefonla d\u00f6n\u00fcp konu\u015fmas\u0131 gerekti\u011fini bilirdi. \u0130leti\u015fim \u00f6\u011fretisi bunu gerektirir. Ancak junior arkada\u015f hi\u00e7bir y\u00f6neticisine sormadan b\u00fcltenin konuyla alakas\u0131 olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyen bir mesaj att\u0131.<\/p>\n

Neresinden tutsan elinde kal\u0131yor. Borusan\u2019\u0131n otomotiv taraf\u0131, d\u00fcnyan\u0131n en \u00f6nemli birka\u00e7 otomotiv markas\u0131n\u0131n distr\u00fcb\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc yap\u0131yor. Ancak ne ileti\u015fimde, ne y\u00f6netimde ne de pazarlamada buna uygun bir tav\u0131r g\u00f6remiyoruz. Bu konularda tecr\u00fcbem gere\u011fi uyar\u0131larda bulunurum. Ancak bu olay art\u0131k, uyar\u0131y\u0131 ge\u00e7mi\u015f durumda. Sonlar\u0131n\u0131n Nokia gibi olmas\u0131ndan korkuyorum.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram\u2019\u0131n k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin son d\u00f6nemdeki pazarlama ba\u015far\u0131s\u0131, b\u00fcy\u00fck \u015firketlerinde dikkatini \u00e7ekmeye ba\u015flad\u0131. Bu sayfalarda yazd\u0131\u011f\u0131m bir\u00e7ok yeni marka ortaya \u00e7\u0131kt\u0131. Sosyal medya ve teknoloji \u015firketleri bu sayede ba\u015far\u0131l\u0131 yan projelerle yepyeni markalar…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1641,5],"tags":[],"class_list":["post-16514","post","type-post","status-publish","format-standard","hentry","category-gazete-pencere","category-medya"],"yoast_head":"\nMarkalar\u0131n Durumu 2 - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markalar\u0131n Durumu 2 - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Instagram\u2019\u0131n k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin son d\u00f6nemdeki pazarlama ba\u015far\u0131s\u0131, b\u00fcy\u00fck \u015firketlerinde dikkatini \u00e7ekmeye ba\u015flad\u0131. 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Sosyal medya ve teknoloji \u015firketleri bu sayede ba\u015far\u0131l\u0131 yan projelerle yepyeni markalar...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-07T14:11:06+00:00\" \/>\n<meta name=\"author\" content=\"Eda Aygen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eda Aygen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/\"},\"author\":{\"name\":\"Eda Aygen\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/ec4e63c309de8d3aeebd0a2680f2d991\"},\"headline\":\"Markalar\u0131n Durumu 2\",\"datePublished\":\"2022-10-07T14:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/\"},\"wordCount\":577,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"- Gazete Pencere\",\"Medya\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/\",\"name\":\"Markalar\u0131n Durumu 2 - At\u0131f \u00dcnald\u0131\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\"},\"datePublished\":\"2022-10-07T14:11:06+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/07\/markalarin-durumu-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"http:\/\/atif.unaldi.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Markalar\u0131n Durumu 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/\",\"name\":\"At\u0131f \u00dcnald\u0131\",\"description\":\"Yazar\",\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"alternateName\":\"At\u0131f \u00dcnald\u0131 Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\",\"name\":\"Atif Unaldi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"contentUrl\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"width\":512,\"height\":512,\"caption\":\"Atif Unaldi\"},\"logo\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\"},\"description\":\"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. 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Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"]},{"@type":"Person","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/ec4e63c309de8d3aeebd0a2680f2d991","name":"Eda Aygen","image":{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/82eec096d71f6c2161b84f552a917b39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82eec096d71f6c2161b84f552a917b39?s=96&d=mm&r=g","caption":"Eda Aygen"},"url":"http:\/\/atif.unaldi.org\/blog\/author\/eda-aygen\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/16514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=16514"}],"version-history":[{"count":1,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/16514\/revisions"}],"predecessor-version":[{"id":16515,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/16514\/revisions\/16515"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=16514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=16514"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=16514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}