{"id":16519,"date":"2022-10-08T11:07:52","date_gmt":"2022-10-08T08:07:52","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=16519"},"modified":"2022-10-08T11:07:52","modified_gmt":"2022-10-08T08:07:52","slug":"markalarin-durumu","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2022\/10\/08\/markalarin-durumu\/","title":{"rendered":"Markalar\u0131n Durumu"},"content":{"rendered":"

Ge\u00e7en hafta yollar\u0131n durumunu yazm\u0131\u015ft\u0131m. Yazarken de Burdur civarlar\u0131nda ya\u015fad\u0131\u011f\u0131m deneyimden bahsetmi\u015ftim. Hafta i\u00e7inde Shell Kurumsal \u0130leti\u015fimi aray\u0131p, detayl\u0131 bilgi istedi. Kutluyorum Shell\u2019i markas\u0131n\u0131 do\u011fru ellere emanet etmi\u015f. Sorunlar\u0131 takip ediyor ve \u00e7\u00f6z\u00fcm \u00fcretiyorlar. Marka ileti\u015fimi ger\u00e7ekten \u00e7ok \u00f6nemli bir konu. \u015eirketlerin kurumsalla\u015fmas\u0131nda da, marka de\u011ferinin y\u00fckselmesinde de \u00e7ok \u00f6nemli. \u00dcstelik sonu\u00e7lar\u0131 sadece ileti\u015fim sekt\u00f6r\u00fc i\u00e7in de\u011fil, markan\u0131n pazar pay\u0131n\u0131, hatta \u015firket de\u011ferini bile direkt etkiliyor.<\/p>\n

E\u011fitimlerimde de en \u00e7ok anlatt\u0131\u011f\u0131m konu. Bir markan\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in, iyi bir \u00fcr\u00fcne, hizmete ihtiyac\u0131 var. Ancak tabii ki hi\u00e7 bir \u00fcr\u00fcn yada hizmet m\u00fckemmel de\u011fil. Mutlaka hatalar oluyor. \u0130\u015fte tam da bu noktada m\u00fc\u015fteri ili\u015fkileri devreye giriyor. K\u00f6t\u00fc bir m\u00fc\u015fteri ili\u015fkisi kriz \u00e7\u0131kar\u0131yor, normali sorunu \u00e7\u00f6z\u00fcyor ama iyi bir m\u00fc\u015fteri ili\u015fkileri sorunu \u00e7\u00f6zmekle kalmay\u0131p, m\u00fc\u015fteriyi de markayla bar\u0131\u015ft\u0131r\u0131yor. Yurt i\u00e7i Kargo\u2019nun bir problemi nedeniyle tan\u0131\u015ft\u0131\u011f\u0131m\u0131z, m\u00fc\u015fteri ili\u015fkileri m\u00fcd\u00fcr\u00fc Nurcan Nerkis ve ekibi, takip etti\u011fim kadar\u0131yla ald\u0131klar\u0131 \u00f6d\u00fclleri hakeden tam da b\u00f6yle bir \u00f6rnek. Art\u0131k her paketimi onlara teslim ediyor ve g\u00fcven duyuyorsam, bunda m\u00fc\u015fteri ili\u015fkileri departman\u0131n\u0131 \u00e7ok etkisi vard\u0131r.<\/p>\n

Biz m\u00fc\u015fteri ili\u015fkileri ile \u00f6rnekleri verirken, nedense hep yerel markalar\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Ald\u0131\u011f\u0131n\u0131z yaz\u0131l\u0131m\u0131 iade edip hi\u00e7 sorun \u00e7\u0131karmayan Apple\u2019\u0131 genelde unutuyoruz. Onlar da yurtd\u0131\u015f\u0131ndaki m\u00fc\u015fteri ili\u015fkileri departman\u0131 ile her sorunu ger\u00e7ekten \u00e7ok h\u0131zl\u0131 \u00e7\u00f6z\u00fcyor, bunun i\u00e7in sistemler kuruyorlar.<\/p>\n

Bu y\u0131l m\u00fc\u015fteri ili\u015fkileri konusunda ger\u00e7i en de\u011ferli hikayem Yurt i\u00e7i kargo d\u0131\u015f\u0131nda, asl\u0131nda tam olarak bir nezaket hikayesi. Apple ve \u00fcr\u00fcnlerini kullanmay\u0131 tercih etti\u011fim i\u00e7in Google Maps linkleri bende sorun \u00e7\u0131kar\u0131yor. Bu nedenle de taray\u0131c\u0131m Safari\u2019ye bir eklenti y\u00fckledim. Bunu y\u00fckleme i\u00e7in ya para vermedim ya da bir – iki dolar gibi bir \u00f6deme yapt\u0131m, akl\u0131mda kalmam\u0131\u015f. Ge\u00e7enlerde uygulama bir hata mesaj\u0131 verdi. Ben de geli\u015ftirmeye yard\u0131mc\u0131 olsun diye ekran g\u00f6r\u00fcnt\u00fclerini \u015firkete yollad\u0131m. Gelen cevap hayli ilgin\u00e7ti. Konuyu teknik anlamda derinlemesine inceleyip, baz\u0131 adreslerde problem \u00e7\u0131kard\u0131\u011f\u0131n\u0131 farketmi\u015fler. Ekiplerinin sorunu \u00e7\u00f6zece\u011finden emin olduklar\u0131n\u0131 ama yine de param\u0131 geri istersem hemen iade yapacaklar\u0131n\u0131 ilettiler. Ben de te\u015fekk\u00fcr ettim, bu son derece nazik mesaja. \u0130\u015fte bunlar markalar\u0131 b\u00fcy\u00fcten cevaplar. Do\u011fru olan da bu.<\/p>\n

Ancak bunu yapmayanlar da var. Mesela TLSContact. Aylard\u0131r, e\u015fimin yapt\u0131\u011f\u0131 iade talebine geri bile d\u00f6nmedi. Tabii asl\u0131nda bu konularda Rekabet Kurumu\u2019nun yapt\u0131r\u0131mlar\u0131 olmas\u0131 gerekir ama ne yaz\u0131k ki onlar da Sahibinden.com ile u\u011fra\u015fmaktan TLSContact gibi \u015firketlere zaman bulam\u0131yorlar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7en hafta yollar\u0131n durumunu yazm\u0131\u015ft\u0131m. Yazarken de Burdur civarlar\u0131nda ya\u015fad\u0131\u011f\u0131m deneyimden bahsetmi\u015ftim. Hafta i\u00e7inde Shell Kurumsal \u0130leti\u015fimi aray\u0131p, detayl\u0131 bilgi istedi. Kutluyorum Shell\u2019i markas\u0131n\u0131 do\u011fru ellere emanet etmi\u015f. Sorunlar\u0131 takip ediyor ve \u00e7\u00f6z\u00fcm \u00fcretiyorlar. Marka…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1641,5],"tags":[],"class_list":["post-16519","post","type-post","status-publish","format-standard","hentry","category-gazete-pencere","category-medya"],"yoast_head":"\nMarkalar\u0131n Durumu - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/08\/markalarin-durumu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markalar\u0131n Durumu - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7en hafta yollar\u0131n durumunu yazm\u0131\u015ft\u0131m. Yazarken de Burdur civarlar\u0131nda ya\u015fad\u0131\u011f\u0131m deneyimden bahsetmi\u015ftim. Hafta i\u00e7inde Shell Kurumsal \u0130leti\u015fimi aray\u0131p, detayl\u0131 bilgi istedi. Kutluyorum Shell\u2019i markas\u0131n\u0131 do\u011fru ellere emanet etmi\u015f. Sorunlar\u0131 takip ediyor ve \u00e7\u00f6z\u00fcm \u00fcretiyorlar. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"]},{"@type":"Person","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/ec4e63c309de8d3aeebd0a2680f2d991","name":"Eda Aygen","image":{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/82eec096d71f6c2161b84f552a917b39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82eec096d71f6c2161b84f552a917b39?s=96&d=mm&r=g","caption":"Eda Aygen"},"url":"http:\/\/atif.unaldi.org\/blog\/author\/eda-aygen\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/16519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=16519"}],"version-history":[{"count":1,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/16519\/revisions"}],"predecessor-version":[{"id":16520,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/16519\/revisions\/16520"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=16519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=16519"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=16519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}