{"id":16539,"date":"2022-10-08T11:43:30","date_gmt":"2022-10-08T08:43:30","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=16539"},"modified":"2022-10-08T11:43:30","modified_gmt":"2022-10-08T08:43:30","slug":"e-ticaret-gundemi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2022\/10\/08\/e-ticaret-gundemi\/","title":{"rendered":"E-Ticaret G\u00fcndemi"},"content":{"rendered":"

Ge\u00e7enlerde T\u00dcS\u0130AD\u2019\u0131n Deloitte ile birlikte haz\u0131rlad\u0131\u011f\u0131 e-ticaret raporunun bas\u0131n toplant\u0131s\u0131ndayd\u0131m. T\u00dcS\u0130AD\u2019\u0131n son d\u00f6nemde \u00f6zellikle dijitalle\u015fme ve e-ticaret konular\u0131na g\u00f6sterdi\u011fi ilgi \u00e7ok dikkat \u00e7ekici ve memnuniyet verici. Bunda eski ba\u015fkan Erol Bilecik\u2019in ve yeni y\u00f6netim kurulu \u00fcyesi Serkan Sevim\u2019in rol\u00fc giri\u015fimlerinin de teknoloji a\u011f\u0131rl\u0131kl\u0131 olmas\u0131 sebebiyle \u00e7ok b\u00fcy\u00fck.
\nOyun gibi e-ticaret de T\u00fcrkiye\u2019de h\u0131zl\u0131 bir \u015feklde b\u00fcy\u00fcd\u00fc. Bunu pandemiye ba\u011flayanlar olacakt\u0131r ancak daha pandemiden \u00f6nce ben onlarca ilde gerek Microsoft ile Sitebuilders grubu ad\u0131na gerekse daha sonra onlarca ilde e\u011fitimler verdim. Benim gibi onlarca ki\u015finin eme\u011finin oldu\u011funu da s\u00f6ylemek isterim. Ancak pandemi ile birlikte, konu globalde de etkili hale gelmeye ba\u015flay\u0131nca T\u00fcrkiye\u2019nin d\u00fcnyadaki ba\u015far\u0131s\u0131 daha az g\u00f6r\u00fcl\u00fcr oldu.
\nT\u00fcrkiye\u2019de e-ticaret\u2019in ba\u015far\u0131l\u0131 olmas\u0131nda bir di\u011fer etmen de \u00f6deme sistemleri. T\u00fcrkiye\u2019de kredi kart\u0131 kullan\u0131m\u0131n\u0131n artmas\u0131 ki bu konuda Garanti Bankas\u0131 eski CEO\u2019su Ali Fuat ERB\u0130L\u2019in ciddi emekleri var ve kart bilgilerinin sat\u0131c\u0131da tutulmamas\u0131 konusunda \u00e7\u0131kan reg\u00fclasyon (genelde reg\u00fclasyonlar i\u015fin yava\u015f ilerlemesine sebep olur ama burada olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.) geli\u015fmelerin yolunu a\u00e7t\u0131.
\nAncak art\u0131k bu iki durum da devam etmiyor, bu nedenle art\u0131k \u00f6n\u00fcm\u00fcze bakmam\u0131z gerekiyor. \u00d6n\u00fcm\u00fcze bakmak i\u00e7in de \u00f6nce bir mevcut durum analizi yapal\u0131m. T\u00dcS\u0130AD\u2019\u0131n raporuna g\u00f6re:
\n\u0130nternet penetrasyon oran\u0131 %90\u2019lara yakla\u015fan geli\u015fmi\u015f \u00fclke oranlar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, 2016 y\u0131l\u0131nda T\u00fcrkiye\u2019de %58 olan internet penetrasyonu h\u0131zla y\u00fckselmi\u015f ve 2020 itibar\u0131yla %78 seviyesine ula\u015fm\u0131\u015ft\u0131r.
\nMobil cihazlar\u0131n e-ticarete etkisi sadece kullan\u0131c\u0131 ve t\u00fcketici taraf\u0131nda de\u011fil \u00fcretici ve sa\u011flay\u0131c\u0131lar taraf\u0131nda da katk\u0131 sa\u011flamaktad\u0131r.
\nT\u00fcrkiye\u2019de 2015 ve 2020 y\u0131llar\u0131 aras\u0131ndaki hanehalk\u0131 cihaz sahiplik oranlar\u0131na bak\u0131ld\u0131\u011f\u0131nda en b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f\u0131n ak\u0131ll\u0131 telefon ve tabletlerde oldu\u011fu g\u00f6r\u00fclmektedir.
\n2020 y\u0131l\u0131nda k\u00fcresel olarak 3,6 milyar sosyal medya kullan\u0131c\u0131s\u0131 bulunmakta olup 2025 y\u0131l\u0131nda ise bu rakam\u0131n 4,41 milyar olmas\u0131 beklenmektedir.
\nD\u00fcnyada 16-64 ya\u015f aral\u0131\u011f\u0131ndaki kullan\u0131c\u0131lar internette g\u00fcnl\u00fck ortalama 6 saat 54 dakika ge\u00e7irirken, sosyal medya da ge\u00e7irilen s\u00fcre 2 saat 25 dakika ile \u00f6l\u00e7\u00fclmektedir.
\n2020 y\u0131l\u0131nda d\u00fcnya genelinde yap\u0131lan e-ticaret \u00f6demelerinin %44,5\u2019i dijital\/mobil c\u00fczdan ile yap\u0131lm\u0131\u015ft\u0131r. 2024 y\u0131l\u0131na gelindi\u011finde dijital\/mobil c\u00fczdan ile \u00f6demelerin %51,7 d\u00fczeyinde olmas\u0131 beklenmektedir.
\nT\u00fcrkiye\u2019de mobil temass\u0131z yap\u0131lan \u00f6deme i\u015flem adeti, 2020 y\u0131l\u0131nda 10 milyon 281 bin, 2021 y\u0131l\u0131nda Aral\u0131k ay\u0131na kadar olan 11 ayl\u0131k d\u00f6nemde ise 18 milyon 701 bin olarak ger\u00e7ekle\u015fmi\u015ftir.
\nTemass\u0131z \u00f6deme konusunda da Bankalararas\u0131 Kredi Kartlar\u0131 Merkezi eski Ba\u015fkan\u0131 Soner Canko\u2019nun ciddi emekleri oldu\u011funu s\u00f6ylemek yerinde olur.
\nGelelim gelecek ile ilgili geli\u015fmelere
\nGe\u00e7enlerde startup\u2019lar\u0131n hukuki sorunlar\u0131n\u0131 anlatan bir b\u00fclten g\u00f6rd\u00fcm. B\u00fcltendeki yetkiliyi hemen televizyon program\u0131ma konuk ettim. Anlatt\u0131klar\u0131n\u0131 yay\u0131nda da konu\u015ftuk. Konu\u015fmac\u0131m WorqCompany\u2019nin hukuk dan\u0131\u015fman\u0131yd\u0131. Onlar \u015fimdi yeni bir projeye ba\u015flam\u0131\u015flar: \u201cAn\u0131nda Ticaret Finansman\u0131\u201d\u2026
\nSatmay\u0131 planlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fc i\u00e7in sat\u0131\u015f\u0131 bitene kadar size bir finansman tan\u0131ml\u0131yorlar. WorqCompany Kurucu Orta\u011f\u0131 Cem Baytok, An\u0131nda Ticaret Finansman\u0131 ile hedeflerinin 100 milyon dolarl\u0131k i\u015flem hacmi oldu\u011funu s\u00f6yl\u00fcyor. Baytok, konuyla ilgili ayr\u0131nt\u0131lar\u0131 anlatt\u0131.
\n\u00d6nceli\u011fimiz e-ticaret yapan i\u015fletmeler
\nTicaret yap\u0131yorsan\u0131z, bir i\u015fletmeniz ya da e-ticaret ma\u011fazan\u0131z varsa, her zaman yeni \u00fcr\u00fcnlere ihtiyac\u0131n\u0131z olur. Alaca\u011f\u0131n\u0131z yeni \u00fcr\u00fcnlerin i\u015f hacminizin b\u00fcy\u00fcmesine b\u00fcy\u00fck katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 bilirsiniz ama \u015fartlar\u0131n\u0131z uygun olmad\u0131\u011f\u0131 i\u00e7in \u00fcr\u00fcn tedari\u011fi yapamazs\u0131n\u0131z. Geleneksel finans kurulu\u015flar\u0131 da, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ve i\u015fletmenizin sat\u0131\u015f potansiyeline de\u011fil mevcut finansal g\u00fcc\u00fcn\u00fcze bakarak sizle \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmama karar\u0131 al\u0131rlar. WorqCompany, yeni ve kazan\u00e7 payla\u015f\u0131m\u0131na dayal\u0131 bir yakla\u015f\u0131mla sat\u0131lacak \u00fcr\u00fcnlerin en uygun ko\u015fullarla ve g\u00f6rece b\u00fcy\u00fck \u00f6l\u00e7ekte al\u0131nmas\u0131n\u0131 finanse edecek. “An\u0131nda Ticaret Finansman\u0131” sisteminin bu alanda yol a\u00e7\u0131c\u0131 olaca\u011f\u0131na inan\u0131yoruz\u00a0 Bu sistemde \u00f6nceli\u011fimiz e-ticaret yapan veya \u00fcr\u00fcn ya da hizmetini e-platformlar \u00fczerinden satan i\u015fletmeler. ‘An\u0131nda Ticaret Finansman\u0131’ \u00a0 ile\u00a0 e-ticaret yapan i\u015fletmeler, \u00f6deme vadeleri, \u00fcr\u00fcnlerinin sat\u0131\u015f vadeleri ve stok \u00e7evrim h\u0131z\u0131 ile uyumlu \u015fekilde ayarlanm\u0131\u015f bir ticari al\u0131\u015fveri\u015f y\u00f6ntemi ile, sat\u0131\u015f kapasitelerini birka\u00e7 kar artt\u0131racak bir avantaj elde ediyorlar diyor.
\nGelece\u011fi e-ticaret konusunda yenilikler getirece\u011fini rahatl\u0131kla g\u00f6rebiliyorum. Bakal\u0131m \u00f6n\u00fcm\u00fczdeki g\u00fcnler ne getirecek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7enlerde T\u00dcS\u0130AD\u2019\u0131n Deloitte ile birlikte haz\u0131rlad\u0131\u011f\u0131 e-ticaret raporunun bas\u0131n toplant\u0131s\u0131ndayd\u0131m. T\u00dcS\u0130AD\u2019\u0131n son d\u00f6nemde \u00f6zellikle dijitalle\u015fme ve e-ticaret konular\u0131na g\u00f6sterdi\u011fi ilgi \u00e7ok dikkat \u00e7ekici ve memnuniyet verici. Bunda eski ba\u015fkan Erol Bilecik\u2019in ve yeni y\u00f6netim kurulu…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,5],"tags":[],"class_list":["post-16539","post","type-post","status-publish","format-standard","hentry","category-businessweek","category-medya"],"yoast_head":"\nE-Ticaret G\u00fcndemi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/08\/e-ticaret-gundemi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret G\u00fcndemi - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7enlerde T\u00dcS\u0130AD\u2019\u0131n Deloitte ile birlikte haz\u0131rlad\u0131\u011f\u0131 e-ticaret raporunun bas\u0131n toplant\u0131s\u0131ndayd\u0131m. 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T\u00dcS\u0130AD\u2019\u0131n son d\u00f6nemde \u00f6zellikle dijitalle\u015fme ve e-ticaret konular\u0131na g\u00f6sterdi\u011fi ilgi \u00e7ok dikkat \u00e7ekici ve memnuniyet verici. 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