{"id":16543,"date":"2022-10-08T11:51:09","date_gmt":"2022-10-08T08:51:09","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=16543"},"modified":"2022-10-08T11:51:09","modified_gmt":"2022-10-08T08:51:09","slug":"twitter-etigi-ve-musteri-iliskileri","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2022\/10\/08\/twitter-etigi-ve-musteri-iliskileri\/","title":{"rendered":"Twitter Eti\u011fi ve M\u00fc\u015fteri \u0130li\u015fkileri"},"content":{"rendered":"

Kar\u0131n \u0130stanbul\u2019u teslim ald\u0131\u011f\u0131 g\u00fcnlerden birinde Sel\u00e7uk \u015eirin twitter hesab\u0131ndan
\n\u201cGe\u00e7en g\u00fcn THY ile bir rezervasyon s\u0131k\u0131nt\u0131s\u0131 ya\u015fad\u0131m. Telefonda \u00e7\u00f6zemeyince s\u0131rada beni duyan bir yolcu gelip \u201chocam takip\u00e7iniz \u00e7ok yaz\u0131n Twitter\u2019a hemen d\u00f6nerler\u201d dedi. Tabii ki yazmad\u0131m. Buray\u0131 o maksatla kullanmak i\u00e7ime sinmedi.
\nNedir bu konudaki netiket (g\u00f6rg\u00fc kural\u0131)?\u201d tweetini payla\u015ft\u0131.
\nNetiket, \u201cNet\u201d ve \u201cEtiquette\u201d kelimelerinin birle\u015fiminden olu\u015fan Netiquette\u2019nin T\u00fcrk\u00e7ele\u015ftirilmesidir ve asl\u0131nda \u201cinternet eti\u011fi\u201d anlam\u0131na gelir. Ancak ben bir s\u00fcredir T\u00fcrk\u00e7e kullan\u0131m\u0131nda etik kelimesinin de yerine daha genel bir terim \u201cdijital nezaket\u201d \u00fczerine \u00e7al\u0131\u015f\u0131yorum. Zira konu art\u0131k etik de\u011ferlerinde \u00fczerinde bir nezaket konusu olmaya ba\u015flad\u0131.
\n\u00d6nemine gelince, bu y\u0131l\u0131n internet trendlerinin a\u00e7\u0131klad\u0131\u011f\u0131 raporlar\u0131n neredeyse hepsinde 3 ortak ba\u015fl\u0131k var. Birincisi benim tam da \u201cDijital Nezaket\u201d olarak tan\u0131mlad\u0131\u011f\u0131m \u201cDigital Ethics\u201d, \u201cSiber Bireysellik\u201d ve \u201cMetaverse D\u00fcnyas\u0131\u201d\u2026 Yani Metaverse\u2019in \u00f6n\u00fcnde birinci s\u0131rada!
\nPeki Twitter taraf\u0131nda netiket tam olarak nedir?
\nAsl\u0131nda sosyal medya eti\u011fi, twitter i\u00e7in de ge\u00e7erli diyebiliriz. Ancak bir payla\u015f\u0131mda bulunurken nas\u0131l i\u00e7eri\u011fe ve payla\u015f\u0131m tarz\u0131n\u0131za g\u00f6re tercihleriniz varsa, mecralar\u0131nda \u00f6zelinde ayr\u0131ca bir nezaket kurallar\u0131 silsilesi var. Twitter bu konuda nezaketin az oldu\u011fu mecralardan biri say\u0131labilir. Kurallar listesi asl\u0131nda bir nevi nezaket kurallar\u0131 listesi de olmu\u015f.
\nTwitter\u2019\u0131n kurallar\u0131nda neler var?
\nTwitter bu konuda tam olarak:
\n\u201cTwitter’\u0131n amac\u0131 herkese a\u00e7\u0131k sohbetler sunmakt\u0131r. \u015eiddet, taciz ve benzer t\u00fcrdeki di\u011fer davran\u0131\u015flar, ki\u015filerin kendilerini ifade etmekten \u00e7ekinmelerine neden olur ve nihayetinde herkese a\u00e7\u0131k global sohbetin de\u011ferini azalt\u0131r.\u201d diyor ve \u00f6nceliklerini g\u00fcvenlik, gizlilik ve do\u011fruluk olarak \u00fc\u00e7 ana ba\u015fl\u0131kta inceliyor.
\nG\u00fcvenlikte, ana ba\u015fl\u0131klar \u015fiddet, ter\u00f6rizm\/\u015fiddet i\u00e7eren a\u015f\u0131r\u0131l\u0131k, \u00e7ocuk cinsel istismar\u0131, taciz\/suistimal, nefret s\u00f6ylemi, g\u00f6rsel \u015fiddet ve yeti\u015fkinlere uygun i\u00e7erik dahil hassas videolar, yasa d\u0131\u015f\u0131 veya yasal d\u00fczenlemeye tabi \u00fcr\u00fcnler ya da hizmetler ba\u015fl\u0131klar\u0131nda d\u00fczenlemi\u015f.
\nGizlilikte, gizli bilgiler, r\u0131za d\u0131\u015f\u0131 \u00e7\u0131plakl\u0131k konular\u0131 var.
\nDo\u011fruluk ise platform manip\u00fclasyonu ve spam, toplumsal b\u00fct\u00fcnl\u00fck, taklit\u00e7ilik, yapay ve de\u011fi\u015ftirilmi\u015f medya, telif hakk\u0131 ve ticari marka var.
\nBa\u015fl\u0131klar \u00e7ok net oldu\u011fu i\u00e7in teker teker detaylara girmeyece\u011fim. Ancak yayg\u0131n olarak yap\u0131lan marka ve ki\u015filerin sanki kendileriymi\u015f gibi olu\u015fturulan hesaplar (\u00fczerinde parodi yazanlar hari\u00e7) twitter kurallar\u0131na ayk\u0131r\u0131, bu hesaplara sahip ki\u015filer kapat\u0131lan hesaplar\u0131na \u015fa\u015f\u0131rmas\u0131nlar.
\nBu kurallar i\u00e7inde Sel\u00e7uk \u015eirin\u2019in bahsetti\u011fi gibi bir marka hakk\u0131nda \u015fikayet yazman\u0131n ayk\u0131r\u0131l\u0131\u011f\u0131 durumunu g\u00f6remiyoruz.
\nMarkalar Twitter\u2019\u0131 ne ama\u00e7la kullan\u0131yor?
\nEtik kurallar i\u00e7inde marka \u015fikayet ve a\u00e7\u0131ktan m\u00fc\u015fteri ili\u015fkileri ile ilgili mesajlar\u0131n payla\u015f\u0131lmas\u0131 konusunda bir engelleme g\u00f6remiyoruz.
\nTabii bir de markalar\u0131n twitter\u2019\u0131 nas\u0131l kulland\u0131klar\u0131na bakmak laz\u0131m. \u00c7o\u011fu bu alan\u0131 yenilik\u00e7i projelerini payla\u015fmak yerine, mecray\u0131 dinlemek ve kendileri hakk\u0131nda yaz\u0131lanlara an\u0131nda m\u00fcdahale etmek amac\u0131 ile kullan\u0131yorlar. Zira twitter \u00fczerinde ba\u015flayan olumsuz mesajlar h\u0131zla \u00e7o\u011falabiliyor. Bu nedenle markalar\u0131n sosyal medya, \u00f6zellikle de twitter takip ekipleri bence call center\u2019lar\u0131n \u00f6zel kuvvetleri gibidir. Bunu sadece konuya an\u0131nda m\u00fcdahale ettikleri i\u00e7in s\u00f6ylemiyorum, kurum i\u00e7inde sorunu \u00e7\u00f6zme noktas\u0131nda da gerekirse inisiyatif kullanma yetkileri vard\u0131r. Bu yetkiler instagram taraf\u0131na bakan ekipte ya yoktur varsa da kullan\u0131lm\u0131yordur. Twitter\u2019da \u015fikayet eden kullan\u0131c\u0131lar \u00e7o\u011funluktayken, instagram\u2019da markalar\u0131n ileti\u015fiminin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu i\u015fbirlikleri \u00fczerinedir.
\nSel\u00e7uk \u015eirin bu mesaj\u0131 payla\u015farak do\u011fru mu yapm\u0131\u015ft\u0131r?
\nAsl\u0131nda nezaketle THY\u2019yi uyarma amac\u0131 ile payla\u015f\u0131lm\u0131\u015f olsa da mecran\u0131n genel ileti\u015fim al\u0131\u015fkanl\u0131klar\u0131na uymad\u0131\u011f\u0131 i\u00e7in bu payla\u015f\u0131m asl\u0131nda THY\u2019ye daha fazla zarar vermektedir. Payla\u015f\u0131m \u015fikayet \u015feklide olsayd\u0131 THY mesajda linklenmi\u015f olacakt\u0131, bu da m\u00fc\u015fteri ili\u015fkilerindeki twitter ekibinin direkt sorunu \u00e7\u00f6zmek amac\u0131 ile ula\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kar\u0131n \u0130stanbul\u2019u teslim ald\u0131\u011f\u0131 g\u00fcnlerden birinde Sel\u00e7uk \u015eirin twitter hesab\u0131ndan \u201cGe\u00e7en g\u00fcn THY ile bir rezervasyon s\u0131k\u0131nt\u0131s\u0131 ya\u015fad\u0131m. Telefonda \u00e7\u00f6zemeyince s\u0131rada beni duyan bir yolcu gelip \u201chocam takip\u00e7iniz \u00e7ok yaz\u0131n Twitter\u2019a hemen d\u00f6nerler\u201d dedi. Tabii…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,5],"tags":[],"class_list":["post-16543","post","type-post","status-publish","format-standard","hentry","category-businessweek","category-medya"],"yoast_head":"\nTwitter Eti\u011fi ve M\u00fc\u015fteri \u0130li\u015fkileri - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/08\/twitter-etigi-ve-musteri-iliskileri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Eti\u011fi ve M\u00fc\u015fteri \u0130li\u015fkileri - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Kar\u0131n \u0130stanbul\u2019u teslim ald\u0131\u011f\u0131 g\u00fcnlerden birinde Sel\u00e7uk \u015eirin twitter hesab\u0131ndan \u201cGe\u00e7en g\u00fcn THY ile bir rezervasyon s\u0131k\u0131nt\u0131s\u0131 ya\u015fad\u0131m. 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