{"id":16547,"date":"2022-10-08T11:54:36","date_gmt":"2022-10-08T08:54:36","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=16547"},"modified":"2022-10-08T11:54:36","modified_gmt":"2022-10-08T08:54:36","slug":"c-level-icin-2022-rehberi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2022\/10\/08\/c-level-icin-2022-rehberi\/","title":{"rendered":"C Level \u0130\u00e7in 2022 Rehberi"},"content":{"rendered":"

\u0130ki y\u0131ll\u0131k pandemi arkas\u0131ndan yepyeni bir y\u0131la ba\u015fl\u0131yoruz. Bu y\u0131l y\u00f6netimsel anlamda virajl\u0131 bir y\u0131l. E\u011fer do\u011fru y\u00f6netilirse rakiplerin fersah fersah geride b\u0131rak\u0131laca\u011f\u0131, yanl\u0131\u015f giderse de sizin herkesin tozunu yutaca\u011f\u0131n\u0131z bir y\u0131l. Yanl\u0131\u015f anlamay\u0131n, h\u0131zl\u0131 bir y\u0131l olacak demiyorum ama bir taraf\u0131 da\u011f di\u011fer taraf\u0131 u\u00e7urum virajl\u0131 bir y\u0131l olacak diyorum. Yani yol tutu\u015fu \u00e7ok \u00f6nemli olacak. Ayaklar\u0131n yere basmas\u0131 laz\u0131m. Ancak bazen virajlar\u0131 al\u0131rken arac\u0131n arkas\u0131n\u0131n da biraz kaymas\u0131n\u0131 g\u00f6ze almak laz\u0131m.
\nEzc\u00fcmle 2022 y\u00f6netim kabiliyetlerinizi \u00e7ok\u00e7a g\u00f6sterece\u011finiz br y\u0131l olacak.
\nPatronlar\u0131n C-level\u2019\u0131 d\u00fczenlerken \u00f6ncelikle buna \u00e7ok dikkat etmesi gerekiyor. Mutlaka y\u00f6netime ba\u011f\u0131ms\u0131z, ger\u00e7ekleri s\u00f6yleyen isimleri almalar\u0131 gerekiyor. Ayr\u0131ca her \u015fey yolunda hissi veren CEO\u2019lar\u0131n da devri kapand\u0131. Art\u0131k ger\u00e7ek\u00e7i, her zaman pozitif olmak yerine, duygular\u0131n\u0131 ya\u015famaktan korkmayan y\u00f6neticilerin y\u0131l\u0131 olacak.
\n\u015eimdi gelelim C-Level i\u00e7in \u00f6nceliklere:
\n2022 herkes i\u00e7in yeni bir d\u00f6nem olacak. Pandemi \u00f6ncesi ayarlara art\u0131k d\u00f6nmek m\u00fcmk\u00fcn de\u011fil. Bunu bilerek hareket etmekte fayda var.
\n\u00d6nce enerji: Tabii ki dijital d\u00f6n\u00fc\u015f\u00fcm kald\u0131\u011f\u0131 yerden hi\u00e7 h\u0131z kesmeden devam ediyor. Burada size bir ipucu verebilirim. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn neresinde olursan\u0131z olun, e\u011fer kulland\u0131\u011f\u0131n\u0131z enerjinin \u00fcretim kaynaklar\u0131na bakmad\u0131ysan\u0131z hemen her \u015feyi b\u0131rak\u0131p bu konuyla ilgilenin. Bu i\u015fin \u015fakas\u0131 yok. Hemen kulland\u0131\u011f\u0131n\u0131z enerjinin ne kadar\u0131n\u0131n yenilenebilir enerji taraf\u0131ndan geldi\u011fini kontrol edin. \u0130lk buldu\u011funuz a\u00e7\u0131k alan\u0131 g\u00fcne\u015f enerjisi ile doldurun. Hedef y\u00fczde100 yenilenebilir enerji ancak ilk y\u0131l hedefi y\u00fczde 30\u2019un mutlaka \u00fczerinde olmal\u0131.
\nSat\u0131n alma : Tedarik zincirinizde de en k\u0131sa zamanda yenilenebilir enerji kaynaklar\u0131n\u0131 kullanan \u015firketleri se\u00e7in. Aksi size gelecekte \u00e7ok daha b\u00fcy\u00fck masraflar \u00e7\u0131karacakt\u0131r. En az\u0131ndan ilk a\u015famada k\u00f6m\u00fcr ile \u00fcretilen kaynaklar\u0131 kesinlikle kullanmay\u0131n. Bu arada fark\u0131 h\u0131zl\u0131ca kapatmak i\u00e7in yenilenebilir enerji sertifikalar\u0131 da sat\u0131n alabilirsiniz. Ancak unutmay\u0131n bu sertifikalar uzun vadede \u00e7ok pahalanacak o y\u00fczden yapmak s\u00fcmen alt\u0131 etmekten daha kolay ve masrafs\u0131z.
\nBu konuda ge\u00e7en y\u0131l be\u011fendi\u011fim iki \u015firket oldu. Benzin istasyonlar\u0131n\u0131n \u00fcs\u00fcn\u00fc g\u00fcne\u015f enerjisi ile kaplayan Shell ve i\u015fletmesini yapt\u0131\u011f\u0131 AVM\u2019lerin \u00fcst\u00fcne g\u00fcne\u015f enerjisi yapan ESAS Holding
\n\u0130nsan Kaynaklar\u0131 : \u00c7al\u0131\u015fanlar\u0131n\u0131z art\u0131k ofislere gelmeyecek. Pandemi bitse de bu beklentiden uzakla\u015fmak ve \u00e7al\u0131\u015fanlar\u0131 ofise \u00e7a\u011f\u0131rmak yerine bu krizi bir avantaja d\u00f6n\u00fc\u015ft\u00fcrmekte fayda var. Hemen bir IK \u00e7al\u0131\u015fmas\u0131na ba\u015flay\u0131p, i\u015fe al\u0131mlar\u0131n\u0131z\u0131 lokasyon ba\u011f\u0131ms\u0131z yapmaya ba\u015flay\u0131n. Unutmay\u0131n, sizin \u0130stanbul\u2019da bulamad\u0131\u011f\u0131n\u0131z yetenekler, bu pandemi d\u00f6neminde T\u00fcrkiye\u2019nin her yerine da\u011f\u0131lm\u0131\u015f olabilir. Belki ger\u00e7ekten arad\u0131\u011f\u0131n\u0131z CEO, CTO, CIO, CMO T\u00fcrkiye\u2019nin ba\u015fka bir y\u00f6resinde kendi i\u015fini ekibiyle uzaktan g\u00f6t\u00fcr\u00fcyor olabilir. Belki \u015firketinizi u\u00e7uracak o yetenek Silikon Vadisinde i\u015fsiz kalm\u0131\u015f yada do\u011fu Avrupa\u2019da bir da\u011f kenar\u0131na yerle\u015fmi\u015f olabilir, kim bilir?
\nBu konuda beni en heyecanland\u0131ran marka Stelantis oldu. B\u00fct\u00fcn \u00e7al\u0131\u015fanlar\u0131na bir ara\u00e7 veren Stellantis hem yollardaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131r\u0131yor hem de stajyerlere kadar b\u00fct\u00fcn \u00e7al\u0131\u015fanlar\u0131na mobil ofisler vermi\u015f oluyor.
\nMetaverse : VR tabanl\u0131 sanal ger\u00e7eklik platformlar\u0131, i\u015f d\u00fcnyas\u0131n\u0131n yeni bulu\u015fma merkezleri olacak gibi g\u00f6r\u00fcn\u00fcyor. Bunu en k\u0131sa zamanda bir AR-GE ekibi ile h\u0131zl\u0131ca ara\u015ft\u0131rmaya ba\u015flay\u0131n. Otomotiv markas\u0131ysan\u0131z bunu ara\u00e7alar\u0131n\u0131za en k\u0131sa zamanda uygulay\u0131n\u0131z.
\nBu konuda da Audi\u2019nin Holoride projesi en iyi projelerden biri. Mutlaka incelemekte, e\u011fer otomotiv \u015firketi de\u011filseniz \u00fcst d\u00fczey y\u00f6neticilerinize bu otomobillerden almaya haz\u0131r olman\u0131z laz\u0131m.
\nSadakat Programlar\u0131 : Pazarlama m\u00fcd\u00fcr\u00fcleri sadakat programlar\u0131n\u0131 resmen \u00f6ld\u00fcrd\u00fcler. Yap\u0131lan k\u00f6t\u00fc kampanyalar, bitmeyen \u015fartlar insanlar\u0131n bu programlara inanc\u0131n\u0131 \u00f6ld\u00fcrd\u00fc. Tam da bu anda marka coinleri \u00f6nce spor tak\u0131mlar\u0131 sonra da markalar aras\u0131nda \u00f6nemli bir yer yakalamaya ba\u015flad\u0131. Ben bu blockchain bazl\u0131 coin yap\u0131lar\u0131na sadakat programlar\u0131n\u0131n evrilmesi g\u00f6z\u00fcyle bak\u0131yorum. Bunun k\u00fc\u00e7\u00fck hali ise NFT. Bu iki konuda da \u00e7al\u0131\u015fmalara en k\u0131sa zamanda ba\u015flamakta fayda var.
\nTam da pandeminin ortas\u0131nda oldu\u011fumuz \u015fu d\u00f6nemde ben yak\u0131nda bu ve bundan sonraki b\u00fct\u00fcn salg\u0131nlar\u0131 kurutacak \u00e7\u00f6z\u00fcmlerin kap\u0131da oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. \u0130nsanl\u0131k ad\u0131na enseyi karartmamak, makro ve makro \u00f6l\u00e7ekli y\u00f6netimsel konular i\u00e7in \u00e7ok \u00e7al\u0131\u015fmak laz\u0131m.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130ki y\u0131ll\u0131k pandemi arkas\u0131ndan yepyeni bir y\u0131la ba\u015fl\u0131yoruz. Bu y\u0131l y\u00f6netimsel anlamda virajl\u0131 bir y\u0131l. E\u011fer do\u011fru y\u00f6netilirse rakiplerin fersah fersah geride b\u0131rak\u0131laca\u011f\u0131, yanl\u0131\u015f giderse de sizin herkesin tozunu yutaca\u011f\u0131n\u0131z bir y\u0131l. Yanl\u0131\u015f anlamay\u0131n, h\u0131zl\u0131…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,5],"tags":[],"class_list":["post-16547","post","type-post","status-publish","format-standard","hentry","category-businessweek","category-medya"],"yoast_head":"\nC Level \u0130\u00e7in 2022 Rehberi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/08\/c-level-icin-2022-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C Level \u0130\u00e7in 2022 Rehberi - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"\u0130ki y\u0131ll\u0131k pandemi arkas\u0131ndan yepyeni bir y\u0131la ba\u015fl\u0131yoruz. 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