{"id":16593,"date":"2022-10-10T14:54:22","date_gmt":"2022-10-10T11:54:22","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=16593"},"modified":"2022-10-10T14:54:22","modified_gmt":"2022-10-10T11:54:22","slug":"dijital-surdurulebilirlik","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2022\/10\/10\/dijital-surdurulebilirlik\/","title":{"rendered":"Dijital S\u00fcrd\u00fcr\u00fclebilirlik"},"content":{"rendered":"

Kurumsal hype\u2019lar aras\u0131nda belki de son d\u00f6nemde en \u00f6ndekilerden biri s\u00fcrd\u00fcr\u00fclebilirlik raporlar\u0131. \u00d6nce yaz\u0131l\u0131yor, sonra reklam ajanslar\u0131nda tasarlan\u0131yor, bas\u0131l\u0131yor ve pamuklara sar\u0131l\u0131p saklan\u0131yor. S\u00fcrd\u00fcr\u00fclebilirlik T\u00fcrk Wikipedia\u2019c\u0131lar taraf\u0131ndan \u201cdaimi olma yetene\u011fi olarak\u201d tan\u0131mlanm\u0131\u015f. Nas\u0131l olup bir \u00e7\u0131lg\u0131n moderat\u00f6r taraf\u0131ndan silinmediyse, \u015fu bilgiler eklenmi\u015f:
\n\u201c21. y\u00fczy\u0131lda genel olarak biyosfer ve uygarl\u0131\u011f\u0131n bu yetene\u011fine atfen kullan\u0131l\u0131r. Ayn\u0131 zamanda, kaynaklar\u0131n s\u00f6m\u00fcr\u00fclmesi, yat\u0131r\u0131mlar\u0131n y\u00f6n\u00fc, teknolojik geli\u015fmenin y\u00f6nlendirilmesi ve kurumsal de\u011fi\u015fimin uyum i\u00e7inde oldu\u011fu ve insan ihtiya\u00e7lar\u0131n\u0131 ve isteklerini kar\u015f\u0131layabilme potansiyelinin hem g\u00fcn\u00fcm\u00fczde hem de gelecek i\u00e7in korundu\u011fu dengeli bir ortamda de\u011fi\u015fimin sa\u011flanmas\u0131 olarak tan\u0131mlanabilir.\u201d diye devam etmi\u015f.
\nS\u00fcrd\u00fcr\u00fclebilirli\u011fi anlatacak en \u00f6nemli \u00fc\u00e7 c\u00fcmle bunlar olmamal\u0131yd\u0131 ama, neyse. Sonu\u00e7ta s\u00fcrd\u00fcr\u00fclebilirlik, \u015firketin, markan\u0131n, ekosistem sayesinde ayakta kalmas\u0131 amac\u0131yla olu\u015fturulan her t\u00fcrl\u00fc faaliyeti a\u00e7\u0131kl\u0131yor. Tabii bu faaliyetlerin ba\u015f\u0131nda da, \u00fcretim i\u00e7in tedarik zinciri, hizmet i\u00e7in m\u00fc\u015fteri ve yani nesil internet \u015firketleri i\u00e7in kullan\u0131c\u0131 say\u0131s\u0131 geliyor.
\n\u00dcretim i\u00e7in tedarik zincirini ayakta tutmak, ham madde i\u00e7in ne kadar \u00f6nemliyse, Whatsapp krizinde de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz kadar\u0131 ile internet \u015firketleri i\u00e7in de kullan\u0131c\u0131 o kadar \u00f6nemli. Ancak san\u0131yorum bunu farketmek i\u00e7in Whatsapp\u2019in ya\u015fad\u0131\u011f\u0131 gibi bir kriz ya\u015famalar\u0131 gerekiyor.
\nWhatsapp\u2019in ba\u015f\u0131na ne geldi?
\nWhatsapp\u2019in ba\u015f\u0131na geleni yeni bir internet kullan\u0131c\u0131s\u0131na sorarsan\u0131z, eminim Whatsapp\u2019in daha fazla veri istemesi ile ilgili gelen, kullan\u0131c\u0131 akdini sonland\u0131r\u0131c\u0131 mesaja kar\u015f\u0131l\u0131k al\u0131nan tepki olarak anlatacakt\u0131r. \u00c7o\u011funlukla kullan\u0131c\u0131lar o g\u00fcne kadar kar\u015f\u0131lar\u0131na \u00e7\u0131kan s\u00f6zle\u015fmeleri okumuyor sadece imzal\u0131yorlard\u0131. Bunu bilen internet \u015firketleri de o g\u00fcn olan s\u0131n\u0131ra kadar milim milim pervas\u0131zca ileri gidiyorlard\u0131. Ancak o g\u00fcn barda\u011f\u0131 ta\u015f\u0131ran son g\u00fcn oldu.
\n\u0130nternet \u015firketleri bir konuda daha s\u0131n\u0131rlar\u0131 mutlak \u015fekilde milim milim ileri kayd\u0131r\u0131yorlar. Bu konu \u015firketin her yeni a\u00e7t\u0131\u011f\u0131 hizmetin \u00fczerine \u201cbeta\u201d yazarak, istedi\u011fini yapma hakk\u0131d\u0131r. \u0130lk zamanlar bu \u201cbeta\u201d kullan\u0131c\u0131n\u0131n ba\u015f\u0131na geli\u015ftirme s\u0131ras\u0131nda olu\u015fan bir a\u00e7\u0131k veya yanl\u0131\u015f fonksiyondan bir \u015fey gelirse, \u015firketi hukuki bir davadan korumak i\u00e7in yaz\u0131l\u0131rd\u0131. Ancak bir s\u00fcre sonra bu durum taciz edilmeye ba\u015fland\u0131. \u0130nternet \u015firketleri kullan\u0131c\u0131lar\u0131 ma\u011fdur durumda b\u0131rakacak kararlar al\u0131p bunu da projeyi geli\u015ftirmekten kaynakl\u0131 sonu\u00e7lar olarak g\u00f6steriyorlard\u0131.
\nHatta bu teknoloji \u015firketleri, \u00e7o\u011funlukla birbirleri ile pazarlama sava\u015f\u0131n\u0131n bir sonucu olarak yeni servisler kurup, kapat\u0131yor ve kullan\u0131c\u0131lar\u0131 ma\u011fdur ediyorlard\u0131. \u00d6rnek vermek gerekirse Facebook\u2019un paras\u0131z email servisini a\u00e7mas\u0131 ile Google\u2019\u0131n Wave isimli sosyal medyas\u0131n\u0131 a\u00e7mas\u0131 neredeyse ayn\u0131 zamana gelir. Konudan habersiz olan internet kullan\u0131c\u0131s\u0131 ise durumdan habersiz kendine bir d\u00fcnya kurar. Sonra Google Wave\u2019i Facebook ise Mail\u2019i kapat\u0131r!?!? Olan internet kullan\u0131c\u0131s\u0131na olur.
\n\u00d6zellikle \u00fccretsiz servislerde bu olduk\u00e7a fazla uygulanan bir durum olmaya ba\u015flad\u0131. \u00d6yle ki s\u0131rf Google\u2019\u0131n kapatt\u0131\u011f\u0131 hizmetleri yazan koca koca siteler var. https:\/\/gcemetery.co, https:\/\/killedbygoogle.com bunlardan sadece ikisi. \u00fcstelik bu iki site sadece Google\u2019\u0131n kapatt\u0131\u011f\u0131 hizmetleri i\u00e7eriyor. \u00dcstelik her hizmeti kullanan en az milyonlar oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrseniz bu \u015firketlerin asl\u0131nda dijital s\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131s\u0131ndan ciddi problemleri oldu\u011funu g\u00f6rebilirsiniz.
\nHer ne kadar dijital d\u00fcnya daha yeni olu\u015fuyor diye d\u00fc\u015f\u00fcnsek de, art\u0131k bat\u0131p \u00e7\u0131kma d\u00f6nemlerini ge\u00e7ecek olgunlu\u011fa ula\u015fm\u0131\u015f olmal\u0131. Bu durumda Apple, Google, Microsoft, Facebook ve Twitter gibi \u015firketlerin olu\u015fturduklar\u0131 servisleri her ne kadar paras\u0131z arz ediyor olsalar da, devam ettirmeme hakk\u0131na sahip olmad\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.
\nBen Microsoft\u2019un y\u0131llar \u00f6nce olu\u015fturdu\u011fu foto\u011fraf kay\u0131t sitesini kapatmas\u0131 ile hayat\u0131m\u0131n \u00f6nemli bir\u00e7ok an\u0131s\u0131n\u0131 kaybettikten sonra bu dijital servislere g\u00fcvenmemeyi \u00f6\u011frendim. Ancak bu, bu t\u00fcr servislerin daha yeni kuruldu\u011fu d\u00f6nemlerdi. \u015eimdi b\u0131rak\u0131n sistemi kapatmay\u0131 servis kalitesinde bile de\u011fi\u015fiklik yapmamalar\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.
\nYoksa.. Biri daha Whatsapp gibi kafas\u0131n\u0131 duvara vurur!<\/p>\n","protected":false},"excerpt":{"rendered":"

Kurumsal hype\u2019lar aras\u0131nda belki de son d\u00f6nemde en \u00f6ndekilerden biri s\u00fcrd\u00fcr\u00fclebilirlik raporlar\u0131. \u00d6nce yaz\u0131l\u0131yor, sonra reklam ajanslar\u0131nda tasarlan\u0131yor, bas\u0131l\u0131yor ve pamuklara sar\u0131l\u0131p saklan\u0131yor. S\u00fcrd\u00fcr\u00fclebilirlik T\u00fcrk Wikipedia\u2019c\u0131lar taraf\u0131ndan \u201cdaimi olma yetene\u011fi olarak\u201d tan\u0131mlanm\u0131\u015f. Nas\u0131l olup bir…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,5],"tags":[],"class_list":["post-16593","post","type-post","status-publish","format-standard","hentry","category-businessweek","category-medya"],"yoast_head":"\nDijital S\u00fcrd\u00fcr\u00fclebilirlik - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2022\/10\/10\/dijital-surdurulebilirlik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital S\u00fcrd\u00fcr\u00fclebilirlik - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Kurumsal hype\u2019lar aras\u0131nda belki de son d\u00f6nemde en \u00f6ndekilerden biri s\u00fcrd\u00fcr\u00fclebilirlik raporlar\u0131. \u00d6nce yaz\u0131l\u0131yor, sonra reklam ajanslar\u0131nda tasarlan\u0131yor, bas\u0131l\u0131yor ve pamuklara sar\u0131l\u0131p saklan\u0131yor. 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S\u00fcrd\u00fcr\u00fclebilirlik T\u00fcrk Wikipedia\u2019c\u0131lar taraf\u0131ndan \u201cdaimi olma yetene\u011fi olarak\u201d tan\u0131mlanm\u0131\u015f. 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