{"id":191,"date":"2009-10-05T18:17:45","date_gmt":"2009-10-05T18:17:45","guid":{"rendered":"http:\/\/atifunaldi.wordpress.com\/?p=191"},"modified":"2009-10-05T18:17:45","modified_gmt":"2009-10-05T18:17:45","slug":"online-video-viewers","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2009\/10\/05\/online-video-viewers\/","title":{"rendered":"Online Video Viewers…"},"content":{"rendered":"

Online video is the newsert hype in the world. eMarketer made some research which you can find below. But the importance of the project is, online video viewers seemd the be bigger in number.<\/p>\n

Buying this research may be a great pleasure for who interested in online video . Follow that link http:\/\/www.emarketer.com\/Article.aspx?R=1007308<\/a><\/p>\n

<\/p>\n

Engaging Online Video Viewers<\/p>\n

Marketing to a reluctant audience<\/p>\n

Online video viewership has never been higher, and marketers are eager to reach such a large audience. But many viewers dislike or distrust video advertising\u2014even though they freely accept television commercials.<\/p>\n

The growth of professional content, much of which is accompanied by ads, will help get viewers used to online video commercials, easing acceptance.<\/p>\n

\u201cThe audience perspective will also shift as marketers increasingly implement two key concepts,\u201d said David Hallerman, eMarketer senior analyst and author of the new report, \u201cMarketing to the Online Video Audience.\u201d \u201cIt will mean making the length of video ads suitable to the length of content, so that they are not too pushy, and devoting resources to develop high-quality video creative that is well-targeted to the intended online audience.\u201d<\/p>\n

With strong audience preferences against intrusive video ads, less may be more. For example, an MTV Networks\/InsightExpress study found their audience liked how short preroll and overlay ad combinations appeared and then disappeared, making them lower-impact and less intrusive\u2014but with higher awareness metrics, too.<\/p>\n

\"Level<\/h3>\n

\"Brand<\/h3>\n

Marketers still generally shun user-generated video, but the proliferation of short professional content gives them more opportunities for video advertising. Choosing an appropriate amount of advertising for the content and its audience will be key.<\/p>\n

\u201cThe Internet and TV audience are not one and the same,\u201d said Mr. Hallerman. \u201cThe Internet audience does not necessarily respond to the same ads in the same way they would after viewing them on TV.\u201d<\/p>\n

For example, younger people are more comfortable than their older counterparts with online media, which can lead to higher levels of engagement. A drill-down look from Nielsen Online shows that audiences ages 30 and younger are more likely than older viewers to find online video advertising funny, emotionally touching and informative\u2014essential qualities for brand marketing.<\/p>\n

Further, there is still about a three-to-one split on whether viewers would prefer to see ads or pay to watch ad-free online videos. Mr. Hallerman suggests content providers would be wise to consider a hybrid model, much like cable TV, where subscription fees support content with fewer ads.<\/p>\n

\u201cThe time is ripe for a video destination that offers a deep catalog of professionally created content and is supported by a blend of advertising and subscription fees,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online video is the newsert hype in the world. eMarketer made some research which you can find below. But the importance of the project is, online video viewers seemd the be bigger in number. 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