{"id":1919,"date":"2011-01-04T17:54:51","date_gmt":"2011-01-04T17:54:51","guid":{"rendered":"http:\/\/haberler.atifunaldi.info\/2011\/01\/04\/deloitte-ses-gorusmeleri-artik-kar-getirmiyor"},"modified":"2011-01-04T17:54:51","modified_gmt":"2011-01-04T17:54:51","slug":"deloitte-ses-gorusmeleri-artik-kar-getirmiyor","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/01\/04\/deloitte-ses-gorusmeleri-artik-kar-getirmiyor\/","title":{"rendered":"Deloitte: ses gorusmeleri artik kar getirmiyor"},"content":{"rendered":"
\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck profesyonel hizmet kurulu\u015fu olan <\/span><\/p>\n<\/div>\n

Deloitte, d\u00fcnyada ve T\u00fcrkiye'deki elektronik haberle\u015fme pazar\u0131ndaki geli\u015fmeleri "Elektronik Haberle\u015fme Pazar\u0131 2010" ba\u015fl\u0131kl\u0131 <\/span>analizinde<\/span> <\/span>de\u011ferlendirdi<\/span>. <\/span>Analizde <\/span>kullan\u0131c\u0131 say\u0131s\u0131 giderek artmas\u0131na ra\u011fmen, i\u015fletmecilerin gelirlerinin ayn\u0131 oranda artmad\u0131\u011f\u0131na, hatta baz\u0131 \u00fclkelerde d\u00fc\u015fme e\u011filimi g\u00f6sterdi\u011fine dikkat \u00e7ekiliyor. D\u00fcnya \u00fczerinde mobil ileti\u015fi<\/span>m kullan\u0131m\u0131n\u0131n %<\/span>70 seviyesine ula\u015ft\u0131\u011f\u0131, kullan\u0131c\u0131 say\u0131s\u0131n\u0131n ise 2010 itibariyle 5 milyar ki\u015fiyi a\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. <\/span>Analize<\/span> <\/span>g\u00f6re, mobil ileti\u015fimde abone ve gelir ar<\/span>t\u0131\u015f\u0131 yava\u015flayan T\u00fcrkiye'de veri \/<\/span>g\u00f6r\u00fcnt\u00fc bazl\u0131, daha fazla katma de\u011fer yaratan hizmetler \u00f6n plana \u00e7\u0131kmaya ba\u015flayacak.<\/span> <\/p>\n

 <\/span><\/p>\n

Elektronik Haberle\u015fme Pazar\u0131 2010 ba\u015fl\u0131kl\u0131 analizi<\/span> <\/span>de\u011ferlendiren <\/span>Deloitte T\u00fcrkiye TMT End\u00fcstri Lideri <\/span>ve <\/span>Orta<\/span>k<\/span> Oktay Aktolun<\/span> <\/span>\u015funlar\u0131 s\u00f6yledi:<\/span><\/p>\n

 <\/span><\/p>\n

"Elektronik haberle\u015fme pazar\u0131nda d\u00fcnya \u00e7ap\u0131nda bir de\u011fi\u015fim ya\u015fan\u0131yor. Ak\u0131ll\u0131 telefonlar<\/span>\u0131n<\/span>yan\u0131s\u0131ra<\/span>,<\/span> diz\u00fcst\u00fc bilgisayarlar gibi di\u011fer <\/span>ileti\u015fim <\/span>cihazlar\u0131 da geli\u015fmelerden etkileniyor. Kullan\u0131c\u0131 say\u0131lar\u0131, kullan\u0131m s\u00fcreleri ve aktar\u0131lan veri miktarlar\u0131 b\u00fcy\u00fck bir h\u0131zla art\u0131yor ancak i\u015fletmelerin gelirlerinin ayn\u0131 oranda artmad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. D\u00fcnyadaki geli\u015fmelerin yan\u0131 s\u0131ra T\u00fcrkiye'deki durumu da ayr\u0131nt\u0131l\u0131 bir \u015fekilde inceleyen bu <\/span>\u00e7al\u0131\u015fmam\u0131z\u0131n <\/span>\u00fclkemiz ileti\u015fim sekt\u00f6r\u00fcne yararl\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz."<\/span><\/p>\n

 <\/span><\/p>\n

Geli\u015fmekte olan pazarlar<\/span> daha \u015fansl\u0131<\/span><\/p>\n

 <\/span><\/p>\n

Uluslararas\u0131 Telekom\u00fcnikasyon Birli\u011fi (ITU) verilerine g\u00f6re d\u00fcnyadaki 6,9 milyar insan\u0131n<\/span> <\/span>%70,8'i evinde televizyona, %27,3'\u00fc bilgisayara eri\u015febiliyor. %70'ten fazlas\u0131 ise mobil telefon kullan\u0131c\u0131s\u0131 durumuna gelmi\u015f bulunuyor<\/span>. K<\/span>ullan\u0131c\u0131 say\u0131s\u0131n\u0131n ise 2010 itibariyle 5 milyar ki\u015fiyi a\u015ft\u0131\u011f\u0131<\/span>, kullan\u0131m s\u00fcreleri ile aktar\u0131lan veri miktarlar\u0131n\u0131n b\u00fcy\u00fck bir h\u0131zla artt\u0131\u011f\u0131<\/span>g\u00f6r\u00fcl\u00fcyor. Buna ra\u011fmen gelirler a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, t\u00fcm bu art\u0131\u015fa ra\u011fmen <\/span>kurumlar\u0131n<\/span>gelirlerinin ayn\u0131 oranda artmad\u0131\u011f\u0131, hatta Japonya'daki gibi d\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fcl\u00fcyor. Geli\u015fmekte olan pazarlarda yayg\u0131nl\u0131k ve gelir art\u0131\u015f\u0131 potansiyeli devam ederken, geli\u015fmi\u015f pazarlar\u0131n doyuma yakla\u015fm\u0131\u015f oldu\u011fu belirtiliyor.<\/span><\/p>\n

 <\/span><\/p>\n

Analizde<\/span>,<\/span> d<\/span>iz\u00fcst\u00fc bilgisayarlar ve <\/span>n<\/span>etbook'lar gibi eri\u015fim cihazlar\u0131n\u0131n da pazar<\/span>lar<\/span>daki geli\u015fmelerden <\/span>ve e\u011filimlerden <\/span>etkilendi\u011fi<\/span> <\/span>ve bunun sonucu olarak bir yandan <\/span>ta\u015f\u0131nabilir boyuta gel<\/span>irken di\u011fer yandan da <\/span>en son teknolojilerle s\u00fcrekli <\/span>olarak <\/span>yenilen<\/span>dikleri ifade ediliyor.<\/span><\/span><\/p>\n

 <\/span><\/p>\n

Cep telefonlar\u0131 ve ak\u0131ll\u0131 cep telefonlar\u0131 da benzer bir de\u011fi\u015fim s\u00fcrecinden ge\u00e7iyor. 2007 y\u0131l\u0131nda yakla\u015f\u0131k 60 milyon olarak ger\u00e7ekle\u015fen ak\u0131ll\u0131 cep telefonu sat\u0131\u015flar\u0131n\u0131n 2010 y\u0131l\u0131nda 180 milyona, 2011 y\u0131l\u0131nda ise <\/span>y\u00fczde 25 art\u0131\u015fla <\/span>225 milyona ula\u015fmas\u0131 bekleniyor. <\/span>Analizde<\/span>,<\/span>2007 y\u0131l\u0131nda 0,6 milyon olarak ger\u00e7ekle\u015f<\/span>ti\u011fi belirtilen <\/span>Netbook sat\u0131\u015flar\u0131n\u0131n ise 2010 y\u0131l\u0131nda 30 milyonu a\u015faca\u011f\u0131, 2011 y\u0131l\u0131nda ise 50 milyona ula\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n

 <\/span><\/p>\n

Yankee <\/span>Group <\/span>taraf\u0131ndan yap\u0131lan bir <\/span>analize<\/span> g\u00f6re halen yakla\u015f\u0131k 1 milyar c\u0131var\u0131nda olan Cep telefonlar\u0131ndan internete ba\u011flanan ki\u015fi say\u0131s\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 5 y\u0131l i\u00e7inde %100 art\u0131\u015fla 2 milyar ki\u015fiye ula\u015faca\u011f\u0131 ve kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131n bunu ak\u0131ll\u0131 cep telefonlar\u0131 ile ger\u00e7ekle\u015ftirece\u011fi tahmin edilmektedir.<\/span><\/p>\n

 <\/span><\/p>\n

Cisco taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re<\/span>,<\/span> \u00f6n\u00fcm\u00fczdeki<\/span> <\/span>5 y\u0131l sonunda \u0130nternet trafi\u011finin %90’\u0131 ak\u0131ll\u0131 cep telefon<\/span>lar\u0131<\/span> <\/span>ve ta\u015f\u0131nabilir<\/span> <\/span>bilgisayarlar \u00fczerinden <\/span>ger\u00e7ekle\u015ftirilece<\/span>\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor<\/span>.<\/span> \u00d6te yandan <\/span>VoIP gibi teknolojilerin de devreye girmesiyle sabit ses gelirleri d\u00fc\u015fmeye devam ederken, i\u015fletmeciler <\/span>bu a\u00e7\u0131\u011f\u0131 kapatmak \u00fczere <\/span>Geni\u015fbant interneti yayg\u0131nla\u015ft\u0131rarak (xDSL ya da FTTx teknolojileriyle) <\/span>IPTV gibi <\/span>yeni hizmetler<\/span>i<\/span> sunmaya ba\u015flaya<\/span>caklar.<\/span><\/p>\n

 <\/span><\/p>\n

Analizde<\/span>, <\/span>Bat\u0131 Avrupa ve Kuzey Amerika gibi geli\u015fmi\u015f \u00fclkelerin bulundu\u011fu b\u00f6lgelerdeki Sabit Elektronik Haberle\u015fme pazar\u0131nda y\u0131ll\u0131k olarak ortalama %3-5 seviyelerinde bir azalma beklen<\/span>di\u011fi ifade ediliyor. Buna kar\u015f\u0131l\u0131k, <\/span>2010 y\u0131l\u0131nda Almanya’da <\/span>yakla\u015f\u0131k <\/span>3 milyon, Fransa’da 2 milyon, Italya’da 1 milyon abone kayb\u0131<\/span>n\u0131n ya\u015fand\u0131\u011f\u0131 belirtiliyor.<\/span><\/p>\n

 <\/span><\/p>\n

IP \u00fczerinden ses g\u00f6nderilmesini sa\u011flayan VoIP gibi teknolojilerin sabit telefonlar\u0131n yerini al<\/span>mas\u0131, <\/span>2011 y\u0131l\u0131 ve sonras\u0131nda sabit pazarda Geni\u015fbant eri\u015fim teknolojilerinin (xDSL, FFTS, vb.) giderek \u00f6nem kazanmas\u0131, bu alandaki yat\u0131r\u0131mlar\u0131n h\u0131zla devam etmesi bekleniyor.<\/span><\/p>\n

 <\/span><\/p>\n

Bu cihazlar\u0131n kullan\u0131m\u0131n\u0131n artmas\u0131<\/span>n\u0131n do\u011fal sonucu olarak <\/span>Mobil Internet trafi\u011finde de b\u00fcy\u00fck bir art\u0131\u015f bekleniyor. \u0130\u00e7erik a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131 zaman bu trafi\u011fin a\u011f\u0131rl\u0131kl\u0131 olarak g\u00f6r\u00fcnt\u00fc (video) ve dosya payla\u015f\u0131m\u0131ndan kaynaklanaca\u011f\u0131 belirtiliyor. Mobil haberle\u015fme gelirleri i\u00e7inde sesli haberle\u015fmenin pay\u0131n\u0131n azalmas\u0131, bunun sonucunda da 2011 y\u0131l\u0131ndaki toplam mobil gelirlerinin %20'den fazlas\u0131n\u0131n veri (Internet) kaynakl\u0131 olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n

 <\/span><\/p>\n

Telekom i\u015fletmecileri geleneksel elektronik haberle\u015fme hizmetleri yan\u0131nda <\/span>makinalar, arabalar, yollar, binalar gibi <\/span>fa<\/span>r<\/span>kl\u0131 kullan\u0131c\u0131 gruplar\u0131na y\u00f6nelik yenilik\u00e7i hizmet aray\u0131\u015flar\u0131n\u0131 s\u00fcrd\u00fcr<\/span>\u00fcyorlar<\/span>. Makinalar aras\u0131 ileti\u015fim (M2M) olarak adland\u0131r\u0131lan bu yeni alan insan say\u0131s\u0131n\u0131n 5-10 kat\u0131na varan miktarlarda yeni kullan\u0131c\u0131 say\u0131s\u0131 yaratarak \u00f6n\u00fcm\u00fczdeki y\u0131llar\u0131n en pop\u00fcler konusu olmaya adayd\u0131r.<\/span><\/p>\n

 <\/span><\/p>\n

2010 y\u0131l\u0131 T\u00fcrkiye i\u00e7in olgunla\u015fma d\u00f6nemi<\/span><\/p>\n

 <\/span><\/p>\n

2000 y\u0131l\u0131nda Bilgi Teknolojileri ve \u0130leti\u015fim Kurumu'nun (eski ad\u0131yla Telekom\u00fcnikasyon Kurumu) kurulmas\u0131ndan itibaren T\u00fcrkiye elektronik haberle\u015fme pazar\u0131nda b\u00fcy\u00fck de\u011fi\u015fim ve geli\u015fmelerin ger\u00e7ekle\u015fti\u011fi belirtiliyor. <\/span>Analizde<\/span>, <\/span>2010 y\u0131l\u0131nda tamamlanan Elektronik Haberle\u015fme Yasas\u0131'n\u0131n \u00f6ng\u00f6rd\u00fc\u011f\u00fc <\/span>ve aralar\u0131nda Tarife, Numaraland\u0131rma ve Numara Ta\u015f\u0131nabilirli\u011fi, Elektronik Haberle\u015fme G\u00fcvenli\u011fi ve Elektronik \u0130mza gibi <\/span>ikincil<\/span>d\u00fczenlemelerle birlikte <\/span>ge\u00e7i\u015f d\u00f6neminin de \u00f6nemli \u00f6l\u00e7\u00fcde tamamland\u0131\u011f\u0131 vurgulan\u0131yor. 2010 olgunla\u015fma d\u00f6nemi olarak kabul ediliyor ve sonras\u0131nda T\u00fcrkiye'deki pazar\u0131n d\u00fcnyan\u0131n genel gidi\u015fine paralel <\/span>bir seyir g\u00f6stermesi bekleniyor<\/span>.<\/span><\/p>\n

 <\/span><\/p>\n

Mobil ileti\u015fim yayg\u0131nl\u0131\u011f\u0131 2008'de %92 iken 201'da %85<\/span>'e geriledi<\/span><\/p>\n

 <\/span><\/p>\n

T\u00fcrkiye'yle ilgili ayr\u0131nt\u0131l\u0131 verilerin bulundu\u011fu <\/span>analize<\/span> <\/span>g\u00f6re T\u00fcrkiye mobil pazar\u0131 geli\u015fmesini s\u00fcrd\u00fcr\u00fcyor ancak 2010 y\u0131l\u0131nda abone ve gelir art\u0131\u015f h\u0131z\u0131n\u0131n yava\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. 2008 y\u0131l\u0131nda %92 olan mobil yayg\u0131nl\u0131\u011f\u0131 2010'un \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde %85 seviyesine gerilemi\u015f bulunuyor. 2011 y\u0131l\u0131nda d\u00fcnyadaki<\/span> gidi\u015fe<\/span> paralel olarak T\u00fcrkiye'de de ses hizmetlerinin pay\u0131n\u0131n azalaca\u011f\u0131, veri ve g\u00f6r\u00fcnt\u00fc bazl\u0131 hizmetler ve katma de\u011ferli hizmetlerin artmas\u0131 ile i\u015fletmelerin gelirlerinin de y\u00fckselmeye ba\u015flayaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n

\n\"Image001\"\n<\/div>\n<\/p>\n

\n\"\"<\/a><\/p>\n
\nDeloitte_ElektronikHaberlesme_BB_04012011.doc<\/strong>
\nDownload this file<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n en b\u00fcy\u00fck profesyonel hizmet kurulu\u015fu olan  Deloitte, d\u00fcnyada ve T\u00fcrkiye'deki elektronik haberle\u015fme pazar\u0131ndaki geli\u015fmeleri "Elektronik Haberle\u015fme Pazar\u0131 2010" ba\u015fl\u0131kl\u0131 analizinde de\u011ferlendirdi. Analizde kullan\u0131c\u0131 say\u0131s\u0131 giderek artmas\u0131na ra\u011fmen, i\u015fletmecilerin gelirlerinin ayn\u0131 oranda artmad\u0131\u011f\u0131na, hatta baz\u0131 \u00fclkelerde d\u00fc\u015fme e\u011filimi g\u00f6sterdi\u011fine…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1919","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nDeloitte: ses gorusmeleri artik kar getirmiyor - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/01\/04\/deloitte-ses-gorusmeleri-artik-kar-getirmiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deloitte: ses gorusmeleri artik kar getirmiyor - 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