{"id":20,"date":"2008-06-19T17:41:07","date_gmt":"2008-06-19T17:41:07","guid":{"rendered":"http:\/\/atifunaldi.wordpress.com\/?p=20"},"modified":"2008-06-19T17:41:07","modified_gmt":"2008-06-19T17:41:07","slug":"socialmedia-pays-out-8-million-to-facebook-app-developers","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2008\/06\/19\/socialmedia-pays-out-8-million-to-facebook-app-developers\/","title":{"rendered":"SocialMedia Pays Out $8 Million To Facebook App Developers"},"content":{"rendered":"

SocialMedia<\/a>, one of the leading advertising platforms for social network applications, announced today that they\u2019ve paid out over $8 million to developers since the platform\u2019s launch<\/a> last year.<\/p>\n

The majority of this revenue has gone out to Facebook app developers, but the platform also supports applications running on OpenSocial. The money has been paid out to approximately 1000 developers that have used SocialMedia\u2019s ad platform across 5000 applications (the money has not been evenly distributed, so it isn\u2019t worthwhile to look at the average).<\/p>\n

These figures may be encouraging to critics of Facebook\u2019s development platform, who worry that applications can\u2019t be easily monetized. During a talk at the Web 2.0 conference last April, members of an expert panel were predicting<\/a> total revenues on the Facebook platform of as little as $10M this year – an amount that certainly wouldn\u2019t be encouraging to the venture capital firms that have been pouring millions<\/a> into some of these apps.<\/p>\n

Around 20% of Facebook\u2019s 29,000 applications have used SocialMedia to distribute ads (and contributed to the $8M total). While this is impressive, it only represents a fraction of the total revenue that\u2019s being generated – clearly, there\u2019s far more than $10 million to be had on these still-fledgling development platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

SocialMedia, one of the leading advertising platforms for social network applications, announced today that they\u2019ve paid out over $8 million to developers since the platform\u2019s launch last year. 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