{"id":373,"date":"2002-07-16T02:00:00","date_gmt":"2002-07-16T00:00:00","guid":{"rendered":"http:\/\/85.17.200.84\/~unaldi\/atif\/?p=373"},"modified":"2002-07-16T02:00:00","modified_gmt":"2002-07-16T00:00:00","slug":"yenicagin-esareti","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2002\/07\/16\/yenicagin-esareti\/","title":{"rendered":"Yeni\u00e7a\u011f\u0131n esareti"},"content":{"rendered":"

Information ve knowledge kelimelerinin ikisi de bilgi anlam\u0131na gelir. Bir farkla. Information payla\u015f\u0131lan bilgiye verilen isimdir ve bilgi payla\u015f\u0131ld\u0131k\u00e7a g\u00fc\u00e7lenir. Zaten bu nedenle “”Information Age””den bahsederken “”Knowlege Age”” kimsenin akl\u0131na gelmiyor.
\nGe\u00e7en hafta sinemaya gitmek i\u00e7in niyetlendi\u011fimde, yeni a\u00e7\u0131lan Ritz-Carlton otelinin sinema salonunun mant\u0131kl\u0131 olaca\u011f\u0131na karar verdim. Fakat yer ay\u0131rtmak i\u00e7in bir telefon numaras\u0131na ihtiyac\u0131m vard\u0131. Gayet \u00fcmitsiz \u015fekilde 118, bilinmeyen numaralar servisini arad\u0131m. Bayan elinden gelen yard\u0131m\u0131 g\u00f6stermeye \u00e7al\u0131\u015fsa da \u00f6nce ona otelin isminin yaz\u0131l\u0131\u015f\u0131n\u0131 anlatmakta g\u00fc\u00e7l\u00fck \u00e7ektim. Daha sonra isim bilgisini de\u011fi\u015fik \u015fekillerde yazd\u0131k, fakat sonu\u00e7 almak m\u00fcmk\u00fcn olmad\u0131. Han\u0131mefendi , \u00e7aresizce bana yard\u0131m etmek konusunda ne kadar imkans\u0131z kald\u0131\u011f\u0131n\u0131 anlat\u0131p, bana Marmara otelin telefonu verdi. Ger\u00e7ekten yapabilece\u011fi bir\u015fey yoktu, \u00e7\u00fcnk\u00fc T\u00fcrkiye’de \u015firketlere ticari sicil kayd\u0131 a\u00e7\u0131l\u0131rken illa T\u00fcrk\u00e7e isimler kullan\u0131lmas\u0131 isteniliyordu. bu bilgi daha sonra vergi dairesinde (dolay\u0131s\u0131yla yazarkasa fi\u015finin \u00fczerinde), telekom i\u015flerinde (dolay\u0131s\u0131yla 118 bilinmeyen numaralar servisinde) kullan\u0131l\u0131yordu. Bu ikilem y\u00fcz\u00fcnden bir\u00e7ok \u015firketin bir resmi kay\u0131tlarda ge\u00e7en ismi, bir de bizim bildi\u011fimiz tabelalarda ge\u00e7en ismi olu\u015fuyor. \u0130\u015fte gereksiz, gereksiz oldu\u011fu kadar \u00e7ok \u00e7o\u011falan bir bilgi par\u00e7as\u0131 ile kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Bu y\u0131llard\u0131r uygulanan uygulama y\u00fcz\u00fcnden hem her\u015fey daha kar\u0131\u015f\u0131k hale geliyor hem de kay\u0131t yapaca\u011f\u0131z diye kay\u0131ts\u0131zl\u0131k al\u0131p ba\u015f\u0131n\u0131 gidiyor.
\nBilinmeyen numaralar servisindeki han\u0131mefendinin yapaca\u011f\u0131 hi\u00e7bir \u015fey yoktu. Bana belki otelin sahibinin ismiyle kay\u0131t olmu\u015f olabilece\u011fini s\u00f6yledi. Koskoca otelin, alt\u0131nda bir “”adi ortakl\u0131k \u015firketi”” yap\u0131s\u0131n\u0131n olaca\u011f\u0131na pek ihtimal vermiyordum ama han\u0131mefendi demekki b\u00f6yle garip duurmlarla da kar\u015f\u0131la\u015fm\u0131\u015ft\u0131. Tabi bu arada bo\u015fa yap\u0131lan telefon konu\u015fmalar\u0131n\u0131n kamunun kaynaklar\u0131na verdi\u011fi zarar\u0131 d\u00fc\u015f\u00fcnmek bile istemiyorum.
\n\u0130\u015fte benzeri bir durumu biraz \u00f6nce yine ya\u015fad\u0131m. Www.yemeksepeti.com end user i\u00e7in yap\u0131lm\u0131\u015f son derece ba\u015far\u0131l\u0131 uygulamalardan biridir. Bu adresten demin 4-5 tane sandwich istedim. Spari\u015fi verdikten birka\u00e7 dakika sonra cep telefonumu arayan han\u0131m, spari\u015flerimden baz\u0131lar\u0131n\u0131n \u00fcretici firmada bulunmad\u0131\u011f\u0131n\u0131 bu nedenle de\u011fi\u015ftirmem gerkti\u011fini bildirdi. \u0130\u015fte B2C \u015firketlerinin ya\u015fad\u0131klar\u0131 en b\u00fcy\u00fck sorun ile kar\u015f\u0131 kar\u015f\u0131ya kalm\u0131\u015ft\u0131m. \u0130nternet gibi m\u00fckemmel i\u015fleyen bir platformun \u00fczerinde, i\u015f modellemesi yaparken, t\u00fcketicinin sizden m\u00fckemmel bir hizmet bekledi\u011fini unutmamak gerekir. Servisinizin m\u00fckemmel olmas\u0131 da yeterli de\u011fildir, tedarik zincirinizin de ayn\u0131 m\u00fckemmellikte ba\u011flant\u0131 kurup, servis vermesi gerekir.E\u011fer bunu ger\u00e7ekle\u015ftiremiyorsan\u0131z, elinizdeki bilgi “”recyle bin””in bir par\u00e7as\u0131 olmaktan ileri ge\u00e7emez.
\nBilgiyi elde bulundurmak art\u0131k g\u00fcc\u00fcn sembol\u00fc de\u011fil, onu ne kadar payla\u015f\u0131yorsan\u0131z o g\u00fcc\u00fcn sembol\u00fc halini ald\u0131.
\nNETle\u015fmek \u00fczere…<\/p>\n","protected":false},"excerpt":{"rendered":"

Information ve knowledge kelimelerinin ikisi de bilgi anlam\u0131na gelir. Bir farkla. Information payla\u015f\u0131lan bilgiye verilen isimdir ve bilgi payla\u015f\u0131ld\u0131k\u00e7a g\u00fc\u00e7lenir. Zaten bu nedenle “”Information Age””den bahsederken “”Knowlege Age”” kimsenin akl\u0131na gelmiyor. Ge\u00e7en hafta sinemaya gitmek…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-373","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nYeni\u00e7a\u011f\u0131n esareti - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2002\/07\/16\/yenicagin-esareti\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yeni\u00e7a\u011f\u0131n esareti - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Information ve knowledge kelimelerinin ikisi de bilgi anlam\u0131na gelir. Bir farkla. Information payla\u015f\u0131lan bilgiye verilen isimdir ve bilgi payla\u015f\u0131ld\u0131k\u00e7a g\u00fc\u00e7lenir. Zaten bu nedenle “”Information Age””den bahsederken “”Knowlege Age”” kimsenin akl\u0131na gelmiyor. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=373"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/373\/revisions"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}