{"id":378,"date":"2002-08-14T02:00:00","date_gmt":"2002-08-14T00:00:00","guid":{"rendered":"http:\/\/85.17.200.84\/~unaldi\/atif\/?p=378"},"modified":"2002-08-14T02:00:00","modified_gmt":"2002-08-14T00:00:00","slug":"bir-web-sitesinin-anatomisi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2002\/08\/14\/bir-web-sitesinin-anatomisi\/","title":{"rendered":"Bir web sitesinin anatomisi"},"content":{"rendered":"

E\u011fer son zamanlarda televizyon seyrediyorsan\u0131z, web konusunda \u015fu ana kad\u0131r yap\u0131lm\u0131\u015f en g\u00fczel reklam da dikkatinizi \u00e7ekmi\u015ftir. \u015eener \u015een’in Pamukbank’\u0131n web sitesinin i\u00e7inde dola\u015ft\u0131\u011f\u0131, bu maharetle de bankan\u0131n internet \u00fczerindeki baz\u0131 yeni \u00f6zelliklerini anlatt\u0131\u011f\u0131 reklamdan bahsediyorum. Reklam\u0131n ba\u015f\u0131nda web sitesi hem enine hem de boyuna geni\u015fleyip, ya\u015fan\u0131lan dola\u015f\u0131lan bir mekan halini al\u0131yor. Hani “”cyberspace”” diye bahsetti\u011fimiz olgu, ger\u00e7ekten kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u0130nsanlar\u0131n katlar\u0131 de\u011fi\u015ftirdikleri, \u00fczerinde kar\u015f\u0131la\u015ft\u0131klar\u0131nda konu\u015ftuklar\u0131 bir hal al\u0131yor. Bu arada bir ki\u015fiyi, web sitesinden bir haber band\u0131n\u0131 kucaklay\u0131p g\u00f6t\u00fcr\u00fcrken g\u00f6r\u00fcyoruz. \u015eener \u015een’in nereye sorusuna bunu takip etmeyi planl\u0131yorum diye cevapl\u0131yor. Buradan site i\u00e7inde ekonomik geli\u015fmeleri online haber alan yani eski zaman\u0131n pop\u00fcler de\u011fi\u015fiyle “”push”” y\u00f6ntemiyle tek ba\u015f\u0131na \u00e7al\u0131\u015fabilen bir program\u0131n varl\u0131\u011f\u0131n\u0131 haber al\u0131yoruz. Hemen arkas\u0131ndan bir ba\u015fka ki\u015fiyi grafi\u011fin tekini y\u00fcklenmi\u015f g\u00f6t\u00fcr\u00fcrken g\u00f6r\u00fcyoruz. O da bunu kendi web sitesini kurmak i\u00e7in kullanaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. \u00dcrettikleri ekonomi bilgisi i\u00e7eri\u011fini “”affiliate”” programlar\u0131 ile payla\u015fan bir yap\u0131n\u0131n da bu web sitesinde var oldu\u011funu bu sayede \u00e7ok net anl\u0131yoruz.
\nBu reklam beni iki anlamda son derece heyecanland\u0131rd\u0131. Son d\u00f6neme kadar bankalar gibi teknolojiyi sonuna kadar kullanan kurulu\u015flar bile ya web sitelerini rekla etmiyorlard\u0131 ya da reklam\u0131 web sitesi yerine internetin avantajlar\u0131na odakl\u0131yordu. Bu reklam bir web sitesini, tam ortas\u0131nda ya\u015fayarak anlat\u0131yor. Kurumlar\u0131n internet \u00fczerinde bir yap\u0131 olu\u015fturmalar\u0131, yolun sadece ba\u015flang\u0131c\u0131d\u0131r. Bu noktadan sonra \u00f6ncelikli olarak o sitenin web \u00fczerinde tan\u0131t\u0131lmas\u0131 gerekmektedir. Bu tan\u0131t\u0131m i\u015flemi s\u0131ras\u0131yla arama motorlar\u0131na kay\u0131ttan, \u015firketin hedef kitlesinin a\u011f\u0131rl\u0131kl\u0131 bulundu\u011fu portallerden baner al\u0131m\u0131na, bas\u0131na online bilgi da\u011f\u0131t\u0131lmas\u0131ndan, haber gruplar\u0131na haber ge\u00e7ilmesine kadar \u00e7ok net \u00fczerinde \u00e7ok boyutlu olarak incelenebilir. Tabii internet i\u00e7indeki bu faaliyetlerle birlikte e\u015fzamanl\u0131 olarak, kurumun bu yeni medyumdaki vizyonunu bir lansman ile gerek bas\u0131na gerekse halka tan\u0131tmas\u0131, hedef kitlesinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamas\u0131 a\u00e7\u0131s\u0131ndan yard\u0131mc\u0131 olacakt\u0131r. Bir web sitesi, d\u00fcnyaya a\u00e7\u0131lan bir penceredir. Fakat bu demek de\u011fildir ki siz bu pencereyi a\u00e7t\u0131\u011f\u0131n\u0131zda d\u00fcnya sizi g\u00f6recek. 1994 y\u0131l\u0131nda IBM web sitesini de\u011fi\u015ftirdi\u011finde bundan internet \u00fczerindeki bir\u00e7ok ki\u015fi haberdar oluyordu. Ama \u015fu an b\u0131rak\u0131n alalade bir \u015firketi Hotmail web sitesini de\u011fi\u015ftirse bile \u00e7o\u011fu insan\u0131n bundan haberi olmuyor. Bu durumda internet vizyonu geli\u015ftirilirken, bunun fiziksel ara\u00e7larla da desteklenmesinde yarar oldu\u011fu \u00e7ok a\u00e7\u0131kt\u0131r.
\nPamukbank reklam\u0131ndaki ikinci \u00f6nemli unsur ise, bir bankac\u0131l\u0131k web sitesinde al\u0131\u015f\u0131k oldu\u011fumuz hi\u00e7bir kavram\u0131n reklamda tan\u0131t\u0131lmamas\u0131d\u0131r. Bunun sebebi bu bilgilerin art\u0131k insanlar\u0131n kodlamas\u0131nda yer etmi\u015f olmas\u0131ndan ba\u015fka bir\u015fey de\u011fildir.Bu nedenle web sitesini di\u011fer bankacl\u0131k sitelerinden ay\u0131ran \u00f6zellikler daha \u00e7ok \u00f6n plana \u00e7\u0131kar\u0131lm\u0131\u015f. Art\u0131k bir kurumun web sitesinde katalog tarz\u0131 bilgi veren bir yap\u0131n\u0131n olu\u015fturulmas\u0131 yeterli de\u011fildir. Hatta sitede, gerekli interaktif yakla\u015f\u0131mlar bile web sitesine giren ki\u015fiyi mutlu etmeyecektir. Bu nedenle biz olu\u015fturdu\u011fumuz projelerde sadece kurumsal kimli\u011fi tan\u0131tan bir kitap\u00e7\u0131k, sadece \u00fcr\u00fcnleri tan\u0131tan bir \u00fcr\u00fcn katalo\u011fu de\u011fil ihtiya\u00e7 ve istekler dahilinde m\u00fc\u015fterilerle ili\u015fkileri destekleyecek bir CRM uygulamas\u0131ndan, insan kaynaklar\u0131, malzemeler gibi kurumsal kaynalar\u0131n etkin kullan\u0131m\u0131n\u0131 sa\u011flayan bir ERM, i\u015f ve bilgi y\u00f6netiminin yap\u0131laca\u011f\u0131 bir BIM, duruma ve ihtiya\u00e7lara g\u00f6re gerek B2B, gerekse B2C hatta kurumun konumland\u0131r\u0131lmas\u0131na g\u00f6re P2P veya X2X e-ticaret uygulamalar\u0131, tedarik zincirinin otomasyonunu sa\u011flayan SCM ve hatta e-i\u015f mekanizmalar\u0131ndan daha \u00f6zg\u00fcn ve \u00f6zg\u00fcr m-i\u015f uygulamalar\u0131na kadar her konuda \u00e7\u00f6z\u00fcmler ve tavsiyelerde bulunuyoruz. Zaten bir kurumun sanal kurum kimli\u011finin olu\u015fturulmas\u0131n\u0131 sa\u011flaman\u0131n en etkin yolu da budur.<\/p>\n","protected":false},"excerpt":{"rendered":"

E\u011fer son zamanlarda televizyon seyrediyorsan\u0131z, web konusunda \u015fu ana kad\u0131r yap\u0131lm\u0131\u015f en g\u00fczel reklam da dikkatinizi \u00e7ekmi\u015ftir. \u015eener \u015een’in Pamukbank’\u0131n web sitesinin i\u00e7inde dola\u015ft\u0131\u011f\u0131, bu maharetle de bankan\u0131n internet \u00fczerindeki baz\u0131 yeni \u00f6zelliklerini anlatt\u0131\u011f\u0131 reklamdan…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-378","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nBir web sitesinin anatomisi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2002\/08\/14\/bir-web-sitesinin-anatomisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir web sitesinin anatomisi - 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