{"id":407,"date":"2002-11-22T02:00:00","date_gmt":"2002-11-22T00:00:00","guid":{"rendered":"http:\/\/85.17.200.84\/~unaldi\/atif\/?p=407"},"modified":"2002-11-22T02:00:00","modified_gmt":"2002-11-22T00:00:00","slug":"reklaminiz-heryerde","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2002\/11\/22\/reklaminiz-heryerde\/","title":{"rendered":"Reklam\u0131n\u0131z heryerde."},"content":{"rendered":"

Mobil teknolojiler reklamc\u0131l\u0131k alan\u0131nda da hem teknik, hem de ekonomik ba\u011flamda yeni imkanlar yaratt\u0131. Bu imkanlar mobil teknolojilerin i\u00e7inde bulundu\u011fu mecralara g\u00f6re \u015fekil de\u011fi\u015ftirip yeni formatlar ald\u0131.
\nBundan \u00e7ok uzun de\u011fil bir-iki y\u0131l \u00f6nce mobil teknolojilerden bahsetti\u011fimizde, akl\u0131m\u0131zdaki a\u011f\u0131rl\u0131kl\u0131 olarak cep telefonlar\u0131 ve SMS teknolojisi idi. Bu teknoloji ileti\u015fim ihtiyac\u0131 i\u00e7indeki kullan\u0131c\u0131ya mobil haberle\u015fmenin imkanlar\u0131n\u0131 verdi\u011finden bir anda son derece fazlarava\u00e7ta bir ileti\u015fim mecras\u0131 haline geldi. 2001 y\u0131l\u0131 i\u00e7inde at\u0131lan SMS mesajlar\u0131 250 milyar’\u0131 buldu. Bu tabii ki \u00f6zellikle reklam veren i\u00e7in hem mobil ortam oldu\u011fundan (lokasyon ba\u011f\u0131ms\u0131z) hem de do\u011fru hedef kitle tespitini, internet teknolojilerinin getirdi\u011fi izinli pazarlama imkanlar\u0131 ile birle\u015ftirdi\u011fi i\u00e7in g\u00f6zde bir mecra oldu. Son d\u00f6nemlerde teknoloji yat\u0131r\u0131m\u0131 yapan, \u00f6zellikle de katalog yerine her an g\u00fcncelleyebilecekleri ve bask\u0131 maliyeti olmadan hedef kitleye ula\u015fabilen web uygulamalar\u0131 ger\u00e7ekle\u015ftiren \u015firketler, olu\u015fturduklar\u0131 online topluluklarda m\u00fc\u015fteri memnuniyet ve sadakatini artt\u0131rmak i\u00e7in mobil teknolojiler ile reklam yat\u0131r\u0131m\u0131na girdiler.
\nBu konuda en g\u00f6zde mecra ge\u00e7en y\u0131l SMS mesaj sistemleriydi. Marka yat\u0131r\u0131m\u0131na \u00f6nem veren kurumlar, m\u00fc\u015fterilerini belli g\u00fcn ve haftalarda hat\u0131rlamak amac\u0131yla bu teknolojileri kulland\u0131lar. Bu \u015firketlerin \u00e7o\u011fu geri d\u00f6n\u00fc\u015f oranlar\u0131nda \u015fu ana kadar hi\u00e7bir mecrada yakalayamad\u0131klar\u0131 oranlara ula\u015ft\u0131klar\u0131n\u0131 hayretle g\u00f6zlemlediler. Hatta ger\u00e7ekle\u015ftirilen ki\u015fiselle\u015ftirilmi\u015f SMS mesajlama sistemlerinde, internet \u00fczerinde ki\u015fiselle\u015ftirme uygulamalar\u0131 ile kar\u015f\u0131la\u015fm\u0131\u015f ki\u015filerde bile y\u00fczde 100 memnuniyet ve dikkatle kar\u015f\u0131la\u015ft\u0131lar. Bu uygulamalar\u0131n ikinci b\u00fcy\u00fck avantaj\u0131 ise, otomotize bir sistem olmas\u0131ndan dolay\u0131 \u00f6zellikle belirli g\u00fcn ve haftalar olu\u015fan sistem \u00fczerindeki genel trafikten etkilenmiyor olmas\u0131yd\u0131.
\nAyn\u0131 konuda yap\u0131lan ikinci b\u00fcy\u00fck yenilik ise CRM uygulamalar\u0131nda \u00f6zellikle mobil teknolojilerin kullan\u0131lmas\u0131 ile bir yeni reklam mecras\u0131n\u0131n yarat\u0131lmas\u0131 idi. \u00d6zellikle web siteleri \u00fczerinden potansiyel m\u00fc\u015fterileri ile ba\u011flant\u0131 kurmay\u0131 hedefleyen firmalar i\u00e7in ger\u00e7ekle\u015ftirilen mobil uygulamalar, internet \u00fczerindeki aplikasyonlara g\u00f6re daha h\u0131zl\u0131 bir geri d\u00f6n\u00fc\u015f sa\u011flad\u0131\u011f\u0131 i\u00e7in ayr\u0131 bir m\u00fc\u015fteri sadakati yaratm\u0131\u015f oldu.
\nYine SMS teknolojileri kullan\u0131larak olu\u015fturulan bir di\u011fer uygulama ise, \u00f6zellikle web sitesinin promosyonunu yapmak, bu sayede bir marka yat\u0131r\u0131m\u0131 olu\u015fturmak isteyen firmalar i\u00e7in ger\u00e7ekle\u015ftirildi. Web \u00fczerinden paras\u0131z SMS hizmeti veren \u015firketler, hem sitelerininin bu sayede tan\u0131t\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftirdiler hem de olu\u015fan bu sistem sayesinde potansiyel m\u00fc\u015fterilerine kolayca ula\u015fabildiler.
\n\u015eu an web \u00fczerinde reklam veren \u015firketler ald\u0131klar\u0131 y\u00fcksek geri d\u00f6n\u00fc\u015f nedeniyle bu platfomdaki yat\u0131r\u0131mlar\u0131n\u0131 artt\u0131rma yoluna gidiyorlar. Tabii ayn\u0131 zamanda mobil teknolojiler kullanan reklam verenlerin say\u0131s\u0131 da g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. Frost and Sullivan’a g\u00f6re 2005 y\u0131l\u0131nda sadece Avrupa’da kablosuz banner reklamlar\u0131 harcamas\u0131 465 milyon USD olacak. Bu h\u0131zlanma s\u00fcrecindeki art\u0131\u015f\u0131n y\u00fckselmesi durumunda ise bu rakam kat be kat katlanacak gibi g\u00f6r\u00fcl\u00fcyor. T\u00fcrkiye’de ise bu y\u0131l, sadece mobil teknolojiler ile reklam oran\u0131n minimum iki kat\u0131na \u00e7\u0131kaca\u011f\u0131, tahmin ediliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil teknolojiler reklamc\u0131l\u0131k alan\u0131nda da hem teknik, hem de ekonomik ba\u011flamda yeni imkanlar yaratt\u0131. Bu imkanlar mobil teknolojilerin i\u00e7inde bulundu\u011fu mecralara g\u00f6re \u015fekil de\u011fi\u015ftirip yeni formatlar ald\u0131. Bundan \u00e7ok uzun de\u011fil bir-iki y\u0131l \u00f6nce mobil…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-407","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nReklam\u0131n\u0131z heryerde. - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2002\/11\/22\/reklaminiz-heryerde\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklam\u0131n\u0131z heryerde. - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Mobil teknolojiler reklamc\u0131l\u0131k alan\u0131nda da hem teknik, hem de ekonomik ba\u011flamda yeni imkanlar yaratt\u0131. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=407"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/407\/revisions"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=407"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}