{"id":452,"date":"2004-07-09T02:00:00","date_gmt":"2004-07-09T00:00:00","guid":{"rendered":"http:\/\/85.17.200.84\/~unaldi\/atif\/?p=452"},"modified":"2004-07-09T02:00:00","modified_gmt":"2004-07-09T00:00:00","slug":"artik-hicbir-sey-eskisi-gibi-olmayacak","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2004\/07\/09\/artik-hicbir-sey-eskisi-gibi-olmayacak\/","title":{"rendered":"Art\u0131k hi\u00e7bir \u015fey eskisi gibi olmayacak"},"content":{"rendered":"

\u0130sterseniz “”convergence””, isterseniz spermatik teknolojiler deyin ama \u0130nternet var oldu\u011fu ilk andan bu yana, d\u00fcnya \u00fczerindeki bir\u00e7ok kavram\u0131 yeniden \u015fekillendirdi. Art\u0131k hayat\u0131m\u0131zda seri \u00fcretimin verdi\u011fi tek d\u00fczelikten dolay\u0131s\u0131 olu\u015fan toplum psikolojilerinden bahsetmek m\u00fcmk\u00fcn de\u011fil. Art\u0131k bireysellik ve getirileri hepimizin hayat\u0131nda \u00f6n planda. Tabii bu durum sadece t\u00fcketici de\u011fil \u00fcretici ve hatta mal\u0131n pazarlamas\u0131na yard\u0131mda bulunan kurumlar i\u00e7in de ge\u00e7erli.
\nReklamc\u0131l\u0131\u011f\u0131n geleneksel devinimlerini g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda, do\u011fru zamanda do\u011fru hedef kitleye ula\u015fma konusunda \u00e7ekilen s\u0131k\u0131nt\u0131lar\u0131n, do\u011fru zamanda do\u011fru bireye ula\u015fma ba\u015far\u0131s\u0131n\u0131 g\u00f6sterebilen internet taraf\u0131ndan \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. \u0130nternet’in bir reklamc\u0131n\u0131n “”feasible”” bir reklam kapanyas\u0131n\u0131n ger\u00e7ekle\u015fmesi i\u00e7in gereken \u00f6l\u00e7\u00fcmleme, dinamizm, yay\u0131lma gibi ihtiya\u00e7lar\u0131n\u0131 da en do\u011fru y\u00f6ntemlerle a\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.
\n\u0130nternet’in bu yap\u0131s\u0131n\u0131 daha fazla alanda daha fazla insana ula\u015ft\u0131rmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z anda da kar\u015f\u0131n\u0131za mobil internet \u00e7\u0131k\u0131yor. Mobil reklamc\u0131l\u0131k sayesinde kolay \u00f6l\u00e7\u00fcmlenebilir, hedefe kilitlenen, h\u0131zl\u0131 geri d\u00f6n\u00fc\u015f al\u0131nabilen kampanyalar ger\u00e7ekle\u015ftirmek m\u00fcmk\u00fcn oluyor.
\nMobil internet’in yeni olu\u015fan bir mecra olmas\u0131 onu, medya sat\u0131n alma noktas\u0131nda da optimal bir b\u00fct\u00e7e ile ula\u015f\u0131labilecek, \u00f6zel bir platform haline getiriyor. Bu alana kayan kitlenin fazla olmas\u0131yla yak\u0131n zamanda reklamc\u0131l\u0131\u011f\u0131n en i\u015flevsel mecralar\u0131ndan birinin mobil internet olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor ve buna inan\u0131yorum.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130sterseniz “”convergence””, isterseniz spermatik teknolojiler deyin ama \u0130nternet var oldu\u011fu ilk andan bu yana, d\u00fcnya \u00fczerindeki bir\u00e7ok kavram\u0131 yeniden \u015fekillendirdi. Art\u0131k hayat\u0131m\u0131zda seri \u00fcretimin verdi\u011fi tek d\u00fczelikten dolay\u0131s\u0131 olu\u015fan toplum psikolojilerinden bahsetmek m\u00fcmk\u00fcn de\u011fil. Art\u0131k…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nArt\u0131k hi\u00e7bir \u015fey eskisi gibi olmayacak - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2004\/07\/09\/artik-hicbir-sey-eskisi-gibi-olmayacak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art\u0131k hi\u00e7bir \u015fey eskisi gibi olmayacak - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"\u0130sterseniz “”convergence””, isterseniz spermatik teknolojiler deyin ama \u0130nternet var oldu\u011fu ilk andan bu yana, d\u00fcnya \u00fczerindeki bir\u00e7ok kavram\u0131 yeniden \u015fekillendirdi. Art\u0131k hayat\u0131m\u0131zda seri \u00fcretimin verdi\u011fi tek d\u00fczelikten dolay\u0131s\u0131 olu\u015fan toplum psikolojilerinden bahsetmek m\u00fcmk\u00fcn de\u011fil. 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Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}