{"id":460,"date":"2004-07-09T02:00:00","date_gmt":"2004-07-09T00:00:00","guid":{"rendered":"http:\/\/85.17.200.84\/~unaldi\/atif\/?p=460"},"modified":"2004-07-09T02:00:00","modified_gmt":"2004-07-09T00:00:00","slug":"interaktif-reklam-nereye-kosuyor","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2004\/07\/09\/interaktif-reklam-nereye-kosuyor\/","title":{"rendered":"\u0130nteraktif Reklam Nereye Ko\u015fuyor"},"content":{"rendered":"

Malumunuz internet bu \u00fclkenin sanal alemi olmaktan ileri gidemedi. Belkide bu y\u00fczden d\u00fcnya internete yeni medya diye bak\u0131p, i\u015f yap\u0131\u015f \u015eekillerini internete do\u011fru y\u00f6nlendirirken, biz bu ge\u00e7en s\u00fcre i\u00e7inde nette sadece alem yapt\u0131k.
\nAma her konuda yapt\u0131\u011f\u0131m\u0131z alemler gibi bunun da art\u0131k sonu geldi. Art\u0131k kavramlar\u0131 yeniden alg\u0131laman\u0131n zaman\u0131 geldi san\u0131r\u0131m. Bu k\u00f6\u015fenin ger\u00e7ek amac\u0131 da bu. D\u00fcnyan\u0131n yeni medya ve etkili ve geri d\u00f6n\u00fc\u015f\u00fc y\u00fcksek bir reklam mecras\u0131 olarak tan\u0131mlad\u0131\u011f\u0131 interneti daha do\u011fru alg\u0131lamak, reklamverenin daha b\u00fcy\u00fck b\u00fct\u00e7elere y\u00f6neltmek yerine daha fazla geri d\u00f6n\u00fc\u015f\u00fcm alabilece\u011fi yollar\u0131 tavsiye etmek.
\nK\u0131sacas\u0131 bilmem ka\u00e7 milyon dolarl\u0131k reklam pazar\u0131 demektense daha ak\u0131ll\u0131 davran\u0131p, y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131ndan bahsetmek.
\nT\u00fcrkiye yak\u0131n ge\u00e7mi\u015fte ya\u015fad\u0131\u011f\u0131 d\u00f6nemin bir sonucu olarak \u00c7ok yeni ve dingin kazan\u0131mlara sahip oldu. Mesela bu d\u00f6neme girmeden \u00d6nce t\u00fcrk insan\u0131 internetten al\u0131\u015fveri\u015f yapmaz diyorduk ama son d\u00f6nem eticaret cirolar\u0131 a\u011fz\u0131m\u0131z\u0131n pay\u0131n\u0131 verdi.\u0130nternetten domates almaz diyorduk ki, yine \u015eok olduk. Me\u011fer T\u00fcrk insan\u0131 internetten pa\u015fa pa\u015fa al\u0131\u015fveri\u015f yap\u0131yormu\u015f.
\nBu d\u00f6nemin sonucu olarak art\u0131k belki de kazan\u0131mlar\u0131m\u0131z\u0131 ciroya d\u00f6n\u00fc\u015ft\u00fcrmenin zaman\u0131 geldi. Zira \u00f6n\u00fcm\u00fczde u\u00e7suz bucaks\u0131z ve son derece bakir bir siber uzay var ve bu d\u00fcnya \u00f6l\u00e7\u00fcmlenilebilir, sat\u0131\u015fa y\u00f6nelten, hesapl\u0131 reklam\u0131n ana vatan\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Malumunuz internet bu \u00fclkenin sanal alemi olmaktan ileri gidemedi. Belkide bu y\u00fczden d\u00fcnya internete yeni medya diye bak\u0131p, i\u015f yap\u0131\u015f \u015eekillerini internete do\u011fru y\u00f6nlendirirken, biz bu ge\u00e7en s\u00fcre i\u00e7inde nette sadece alem yapt\u0131k. Ama her…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n\u0130nteraktif Reklam Nereye Ko\u015fuyor - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2004\/07\/09\/interaktif-reklam-nereye-kosuyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130nteraktif Reklam Nereye Ko\u015fuyor - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Malumunuz internet bu \u00fclkenin sanal alemi olmaktan ileri gidemedi. 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