{"id":5822,"date":"2011-05-18T12:25:59","date_gmt":"2011-05-18T12:25:59","guid":{"rendered":"http:\/\/iptvnedir.atifunaldi.info\/?p=48"},"modified":"2011-05-18T12:25:59","modified_gmt":"2011-05-18T12:25:59","slug":"iptvde-feedback","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/05\/18\/iptvde-feedback\/","title":{"rendered":"IPTV\u2019de Feedback"},"content":{"rendered":"

\u0130zleyici be\u011fenisi<\/strong>ni \u00f6l\u00e7mek art\u0131k daha kolay<\/strong><\/p>\n

Geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn ciddi anlamda al\u0131nabilece\u011fi IPTV altyap\u0131lar\u0131nda bir program\u0131n yay\u0131na \u00e7\u0131kt\u0131ktan sonra be\u011fenisini ya da be\u011fenilmezli\u011finin ortaya \u00e7\u0131k\u0131p \u00e7ok k\u0131sa s\u00fcrede yay\u0131ndan kald\u0131r\u0131lmas\u0131n\u0131n s\u00f6z konusu olabilece\u011fi yeni bir d\u00f6neme girdi\u011fimizi hissediyorum. Bundan kast\u0131m \u015fu; televizyonculuk sekt\u00f6r\u00fc son derece dinamik bir yap\u0131d\u0131r, \u015fimdiye kadar belki hat\u0131rlars\u0131n\u0131z bir sunucunun yapt\u0131\u011f\u0131 bir gaf ayn\u0131 anda program\u0131n i\u00e7inde ku\u015fa\u011f\u0131n bile yay\u0131ndan kald\u0131r\u0131lmas\u0131na sebep olabilecek kadar ciddi anlamda izleyici gerid\u00f6n\u00fc\u015f\u00fcm\u00fc alabiliyordu. \u015eimdi izleyici say\u0131lar\u0131 gittik\u00e7e d\u00fc\u015fecek, \u00e7\u00fcnk\u00fc i\u00e7erik \u00e7o\u011fal\u0131p zenginle\u015fecek. Bu fragmantasyon dedi\u011fimiz kavramdan kaynakl\u0131 olacak. Bu nedenle olu\u015facak izleyi say\u0131lar\u0131n\u0131n a\u015fa\u011f\u0131ya d\u00fc\u015fmesinden dolay\u0131 izleyicinin de\u011feri ayn\u0131 oranda artacakt\u0131r. Bu nedenle evde oturup bir konuyla ilgili yorum yapan izleyicinin yorumu ciddi anlamda de\u011ferlendirilecek ve \u00f6nemsenecektir. Ve e\u011fer bir yay\u0131n s\u0131ras\u0131nda anl\u0131k reyting raporlar\u0131 dahi al\u0131nabildi\u011fi i\u00e7in belki reklam ku\u015fa\u011f\u0131 bile beklenmeden program\u0131n yay\u0131ndan kald\u0131r\u0131labilece\u011fi yepyeni \u00e7ok dinamik bir yap\u0131ya do\u011fru gidiyoruz.<\/p>\n

Reytinglerde neler de\u011fi\u015fiyor bu konuyu da anlatmak gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. \u00c7\u00fcnk\u00fc \u015fimdiye kadar olu\u015fan televizyon sekt\u00f6r\u00fcndeki reyting sistemi \u00e7ok basit ve anla\u015f\u0131labilir bir yap\u0131yd\u0131. Belli oranlarda denekler se\u00e7iliyor ve o deneklerin do\u011frulu\u011funu \u00e7ok da fazla bilmemekle birlikte bu deneklerin hangi \u015fehirlerde oldu\u011fu takriben biliniyor ve bu nedenle \u00f6zellikle canl\u0131 yay\u0131n ya da reyting almak isteyen yay\u0131nlar\u0131n o \u015fehirlere g\u00f6ndermeler yaparak, o \u015fehirlerdeki izleyicinin yay\u0131nda kalmas\u0131 sa\u011flan\u0131larak reyting oranlar\u0131nda manip\u00fclasyon yapmak m\u00fcmk\u00fcn olabiliyordu. T\u0131rnak i\u00e7erisinde manip\u00fclasyon diyorum \u00e7\u00fcnk\u00fc bu ciddi bir manip\u00fclasyon de\u011fil daha ciddi manip\u00fclasyonlar\u0131n yap\u0131ld\u0131\u011f\u0131na dair baz\u0131 s\u00f6ylentiler de bilindi\u011fi gibi ortaya at\u0131lm\u0131\u015ft\u0131. Ancak yeni d\u00f6nemde reyting raporlar\u0131 anl\u0131k ve ger\u00e7ek veriyle yap\u0131labilir hale geliyor. Bunun bir \u00f6rne\u011fini ben Do\u011fan Grubu\u2019ndayken denemi\u015ftim. B\u00fct\u00fcn televizyonlar\u0131n internet yetkilisi oldu\u011fum d\u00f6nemlerde kanallar\u0131n anl\u0131k canl\u0131 verilerine ula\u015fabilmek i\u00e7in ne kadar s\u0131k\u0131nt\u0131 \u00e7ektiklerini fark etmi\u015f ve bu nedenle internet \u00fczerinden verilen yay\u0131n\u0131n anl\u0131k istatistiklerini tutan bir yaz\u0131l\u0131m ger\u00e7ekle\u015ftirmi\u015ftik. Ve bu yaz\u0131l\u0131m sayesinde anl\u0131k olarak televizyon yay\u0131n y\u00f6netmeni reytinglerdeki d\u00fc\u015f\u00fc\u015f\u00fc veya \u00e7\u0131k\u0131\u015f\u0131 hissedebilme imk\u00e2n\u0131na sahip oluyordu.<\/p>\n

Tabii burada \u00f6nemli bir iki tane s\u0131k\u0131nt\u0131 vard\u0131. \u0130lki; bahsetti\u011fimiz \u015fey televizyonun internet \u00fczerinden yay\u0131n\u0131 oldu\u011fu i\u00e7in buradaki denekler internet kullan\u0131c\u0131s\u0131 olman\u0131n d\u0131\u015f\u0131nda ba\u015fka hi\u00e7bir \u00f6zelli\u011fe sahip olmayan deneklerdi ve kendileri hakk\u0131nda \u00e7ok da fazla profil bilgisine sahip de\u011fildik. Bu \u00f6nemli bir problemdi. \u0130kinci \u00f6nemli problem ise bazen \u00e7ok ciddi dalgalanmalar\u0131n \u00f6nemli sebeplerinden birisinin internet taraf\u0131ndaki teknik problemlerin olabilmesiydi. Ve bu teknik problemleri de alg\u0131layabilmek o s\u0131rada m\u00fcmk\u00fcn olmayabiliyordu. Ama bunun d\u0131\u015f\u0131nda genel olarak yap\u0131 hakk\u0131nda ve izleyicinin ini\u015f ve \u00e7\u0131k\u0131\u015flar\u0131 hakk\u0131nda bilgi sahibi olabilece\u011fimiz bir duruma d\u00f6n\u00fc\u015febiliyordu. Bunun art\u0131k internet \u00fczerinde IPTV ile birlikte son derece ciddi anlamda kar\u015f\u0131m\u0131za \u00e7\u0131kacak bir yap\u0131 oldu\u011funu g\u00f6rebiliyoruz. Bu da \u00f6zellikle anl\u0131k \u00fcretim ger\u00e7ekle\u015ftiren prod\u00fcksiyon ve \u00fcretim taraf\u0131nda ciddi format de\u011fi\u015fikliklerine sebep olacakt\u0131r. Bu arada yak\u0131n bir zamanda \u0130ngiltere\u2019nin BBC televizyonunun olu\u015fturdu\u011fu IPLAYER yaz\u0131l\u0131m\u0131 televizyon yay\u0131nlar\u0131n\u0131 iletirken Facebook ve Twitter entegrasyonu sa\u011flayarak izleyicinin gelen geri bildirimlerin yorumlar\u0131n\u0131 bu sosyal a\u011flar \u00fczerinden alabilir hale geldi. Bu sosyal a\u011flar \u00fczerinden al\u0131nan bilgilerden kaynakl\u0131 olarak ciddi anlamda televizyon formatlar\u0131nda de\u011fi\u015fiklik yapabilir durumday\u0131z art\u0131k. Fakat IPTV ile birlikte kullan\u0131lacak bu sistemdeki deneklerin tamam\u0131 b\u00fct\u00fcn denek uzay\u0131n\u0131 olu\u015fturabilece\u011fi i\u00e7in IPTV ile birlikte bu bilgiler son derece \u00f6nemli ve kullan\u0131labilir hale gelecektir.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130zleyici be\u011fenisini \u00f6l\u00e7mek art\u0131k daha kolay Geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn ciddi anlamda al\u0131nabilece\u011fi IPTV altyap\u0131lar\u0131nda bir program\u0131n yay\u0131na \u00e7\u0131kt\u0131ktan sonra be\u011fenisini ya da be\u011fenilmezli\u011finin ortaya \u00e7\u0131k\u0131p \u00e7ok k\u0131sa s\u00fcrede yay\u0131ndan kald\u0131r\u0131lmas\u0131n\u0131n s\u00f6z konusu olabilece\u011fi yeni bir d\u00f6neme…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5822","post","type-post","status-publish","format-standard","hentry","category-blog-yazilari"],"yoast_head":"\nIPTV\u2019de Feedback - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/05\/18\/iptvde-feedback\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPTV\u2019de Feedback - 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