{"id":5828,"date":"2011-05-18T12:39:21","date_gmt":"2011-05-18T12:39:21","guid":{"rendered":"http:\/\/iptvnedir.atifunaldi.info\/?p=62"},"modified":"2011-05-18T12:39:21","modified_gmt":"2011-05-18T12:39:21","slug":"pazarlamacilar-iptvyi-nasil-kullanmalilar","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/05\/18\/pazarlamacilar-iptvyi-nasil-kullanmalilar\/","title":{"rendered":"Pazarlamac\u0131lar IPTV\u2019yi nas\u0131l kullanmal\u0131lar?"},"content":{"rendered":"

\u00d6ncelikle IPTV\u2019de bir pazarlamac\u0131n\u0131n en basit uygulamadan en kar\u0131\u015f\u0131k k\u0131sm\u0131na kadar ayr\u0131nt\u0131l\u0131 \u015fekilde anlatmak istiyorum. Pazarlamac\u0131lar\u0131n bu konuyu yava\u015f yava\u015f ve ciddi anlamda \u00f6\u011frenerek ilerlemeleri gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Mecran\u0131n yanl\u0131\u015f kullan\u0131lmas\u0131ndan kaynakl\u0131 olarak olu\u015fabilecek ciddi krizlerin \u00f6nlenmesi i\u00e7in mutlaka dikkatli ilerlenmeli.<\/p>\n

IPTV, \u00f6ncelikle dijital platformlarda da g\u00f6rmeye ba\u015flad\u0131\u011f\u0131m\u0131z ekstra kanallar yani dijital kanallar\u0131n kullan\u0131m\u0131nda b\u00fcy\u00fck yararlar sa\u011fl\u0131yor. \u00d6zellikle interaktif kanallar\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011funun \u015fu ana kadar ciddi anlamda geri d\u00f6n\u00fc\u015f\u00fcm al\u0131nan kanallar haline getirilemedi\u011fini g\u00f6rd\u00fck. Hatta daha ileriye gitmek gerekirse interaktif \u00e7o\u011fu kanal\u0131n ezilip budan\u0131p, i\u00e7lerine akvaryum g\u00f6r\u00fcnt\u00fcleri sokularak farkl\u0131 yap\u0131lar olu\u015fturulmaya \u00e7al\u0131\u015f\u0131ld\u0131. Durum b\u00f6yle olunca buralarda interaktif bir \u015feyler g\u00f6rmek veya yeni teknolojilere ula\u015fmak \u00e7ok fazla m\u00fcmk\u00fcn olmayan bir hal ald\u0131. Dijital platformlarda b\u00f6yle k\u00f6t\u00fc kullan\u0131lan kanallar\u0131n IPTV \u00fczerinde olduk\u00e7a iyi konumland\u0131\u011f\u0131n\u0131 ve yararl\u0131 kullan\u0131ld\u0131\u011f\u0131n\u0131 ilerleyen zamanlarda rahat\u00e7a g\u00f6rebilece\u011fiz. Bunun en \u00f6nemli sebeplerinden birisi dijital platformlarda kumanda kullan\u0131l\u0131rken, IPTV platformunda klavyenin ciddi anlamda gereklilik olmas\u0131ndan kaynaklan\u0131yor. Ba\u015fka bir husustan bahsedersek IPTV\u2019yi d\u00fc\u015f\u00fcn\u00fcrken bir televizyonu<\/p>\n

d\u00fc\u015f\u00fcnmek yerine, interneti televizyon g\u00fczelli\u011fi ve tad\u0131 i\u00e7erisinde d\u00fc\u015f\u00fcnmenin daha do\u011fru olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyorum. Bunun en \u00f6nemli sebeplerinden birisi televizyon taraf\u0131nda kullan\u0131lan kumandan\u0131n rahatl\u0131\u011f\u0131 ve kolayl\u0131\u011f\u0131 sonucu televizyon taraf\u0131ndaki kullan\u0131c\u0131 say\u0131s\u0131n\u0131n internet kullan\u0131c\u0131s\u0131na g\u00f6re \u00e7ok daha fazla olmas\u0131.<\/p>\n

Burada dikkat edilmesi gereken \u00f6nemli konulardan bir tanesi nitelik ve nicelik problemleri. \u0130nternet \u00fczerinde \u015funu g\u00f6rd\u00fck ki; insanlar\u0131n \u00e7ok fazla oldu\u011fu etkile\u015fim yap\u0131lm\u0131\u015f faaliyetlerin geri d\u00f6n\u00fc\u015f\u00fcmleri \u00e7ok ba\u015far\u0131l\u0131 olmuyordu. Bunun en \u00f6nemli \u00f6rneklerinden birisi \u2018Banner\u2019lar. Banner alanlar\u0131ndaki geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n \u00e7ok d\u00fc\u015f\u00fck oldu\u011fundan hepimiz \u015fik\u00e2yet\u00e7iyizdir. Ancak buna ra\u011fmen Google\u2019\u0131n ADWORDS \u00fczerinden ciddi yararlar sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6z ard\u0131 edemeyiz. Bunun en \u00f6nemli sebeplerinden birisi Google\u2019\u0131n bunu do\u011fru \u015fekilde yap\u0131land\u0131rmas\u0131, bizim ise bunu yapmamam\u0131zd\u0131r. Google, internet \u00fczerindeki reklam alanlar\u0131n\u0131 i\u00e7eri\u011fe g\u00f6re y\u00f6netiyor. B\u00f6yle olunca i\u00e7eri\u011fin \u00fczerindeki bilgi ne ise ona yak\u0131n bilgilere sahip olan bir yap\u0131 olu\u015fturuyor. Fakat internet pazarlamac\u0131lar\u0131n\u0131n a\u011f\u0131rl\u0131kl\u0131 olarak \u2018banner\u2019lar\u0131 bilmemesi ve kullanamamas\u0131ndan kaynakl\u0131 olarak i\u00e7erikle ili\u015fkilendirmeyi beceremediler. \u0130\u00e7erikle ili\u015fkilendirme a\u00e7\u0131s\u0131ndan uygulama olarak yap\u0131lan en fazla \u015fey, \u00f6rne\u011fin haber sitesi g\u00f6rd\u00fc\u011f\u00fcm\u00fcz zaman o siteye haber i\u00e7erikli bir banner koymak oldu. Bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n b\u00fcy\u00fck zararlar\u0131n\u0131n g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc de belirtmekte fayda var. O y\u00fczden IPTV taraf\u0131ndan interaktif kanallar kullan\u0131l\u0131rken bu yanl\u0131\u015flar\u0131n yap\u0131lmamas\u0131n\u0131n gerekli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Bunun yerine kalitenin \u00f6nemsendi\u011fi, i\u00e7eri\u011fin ger\u00e7ekten alg\u0131lanarak bir yap\u0131land\u0131rmaya gidilmesi gereklidir. \u0130nteraktif kanallardaki yap\u0131, pazarlama sekt\u00f6r\u00fcndeki profesyonellerin daha kolay alg\u0131layabilece\u011fi yap\u0131lar olaca\u011f\u0131 i\u00e7in bu kanalda sponsorluk sisteminin daha do\u011fru ve avantajl\u0131 olaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyorum. \u00d6rne\u011fin bir interaktif kanal\u0131n \u00fczerindeki bilgiler size yeterli geliyorsa, buraya bir reklam verenin belli bir s\u00fcre sponsor olmas\u0131 do\u011fru bir tercih olacakt\u0131r. \u00d6zellikle kanal\u0131n i\u00e7eri\u011fini artt\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck yarar sa\u011flayacakt\u0131r, ayr\u0131ca reklam veren a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda reklam veren kendi hedef kitlesine uygunlu\u011funu rahat\u00e7a alg\u0131layabilecektir.<\/p>\n

\u0130kinci \u00f6nemli nokta ise IPTV\u2019lerin de dijital platformlara benzer olarak birden fazla kanal yap\u0131s\u0131na sahip olmas\u0131ndan kaynakl\u0131 olarak bir elektronik programlama rehberine ihtiyac\u0131 oldu\u011fudur. Bu alan da reklamveren i\u00e7in son derece cazip bir aland\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d6ncelikle IPTV\u2019de bir pazarlamac\u0131n\u0131n en basit uygulamadan en kar\u0131\u015f\u0131k k\u0131sm\u0131na kadar ayr\u0131nt\u0131l\u0131 \u015fekilde anlatmak istiyorum. Pazarlamac\u0131lar\u0131n bu konuyu yava\u015f yava\u015f ve ciddi anlamda \u00f6\u011frenerek ilerlemeleri gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Mecran\u0131n yanl\u0131\u015f kullan\u0131lmas\u0131ndan kaynakl\u0131 olarak olu\u015fabilecek ciddi krizlerin…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5828","post","type-post","status-publish","format-standard","hentry","category-blog-yazilari"],"yoast_head":"\nPazarlamac\u0131lar IPTV\u2019yi nas\u0131l kullanmal\u0131lar? - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/05\/18\/pazarlamacilar-iptvyi-nasil-kullanmalilar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlamac\u0131lar IPTV\u2019yi nas\u0131l kullanmal\u0131lar? - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"\u00d6ncelikle IPTV\u2019de bir pazarlamac\u0131n\u0131n en basit uygulamadan en kar\u0131\u015f\u0131k k\u0131sm\u0131na kadar ayr\u0131nt\u0131l\u0131 \u015fekilde anlatmak istiyorum. 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