{"id":5829,"date":"2011-05-18T12:40:30","date_gmt":"2011-05-18T12:40:30","guid":{"rendered":"http:\/\/iptvnedir.atifunaldi.info\/?p=64"},"modified":"2011-05-18T12:40:30","modified_gmt":"2011-05-18T12:40:30","slug":"yayin-icindeki-avantajlar","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/05\/18\/yayin-icindeki-avantajlar\/","title":{"rendered":"Yay\u0131n i\u00e7indeki avantajlar"},"content":{"rendered":"<p>IPTV\u2019nin en \u00f6nemli \u00f6zelliklerinden bir tanesi de yay\u0131n i\u00e7erisinde interaktivitenin \u00e7ok y\u00fcksek olmas\u0131d\u0131r. K\u0131sa zaman \u00f6nce bir\u00e7ok yerde denendi\u011fini bildi\u011fimiz interaktif dizilerin senaryolar\u0131n\u0131n kamuoyu taraf\u0131ndan yaz\u0131ld\u0131\u011f\u0131 uygulamalara \u015fahit olduk. Bu uygulamalar IPTV \u00fczerinde son derece yap\u0131labilir uygulamalar haline gelecektir. B\u00f6ylelikle baz\u0131 kanallar\u0131n sadece bu tarz diziler \u00fczerinden yay\u0131nlar yapaca\u011f\u0131n\u0131 tahmin etmekteyim. Bu ayn\u0131 zamanda reklam veren kurulu\u015f i\u00e7in de \u00f6nemli bir husustur. Zira reklam veren izleyicinin kendi istekleri ve tercihleri do\u011frultusunda ilerleyen bir dizinin i\u00e7erisinde reklamlar\u0131n\u0131n bulunmas\u0131n\u0131 veya \u00fcr\u00fcn yerle\u015ftirmelerinin bulunmas\u0131n\u0131 olduk\u00e7a fazla tercih edecektir.<\/p>\n<p>\u00dcr\u00fcn yerle\u015ftirme konusu a\u00e7\u0131lm\u0131\u015fken internet \u00fczerinden televizyon yay\u0131nc\u0131l\u0131\u011f\u0131 s\u00f6z konusu oldu\u011funda bu konu olduk\u00e7a \u00f6nemli bir hale gelmektedir. Bu konudaki \u00fcr\u00fcn yerle\u015ftirmenin sadece kamera \u00f6n\u00fcnde \u00e7ekim s\u0131ras\u0131nda yap\u0131lacak bir fiziksel faaliyet de\u011fil, daha ziyade internet \u00fczerinde hedef kitleye uygun \u00fcr\u00fcn yerle\u015ftirmelerin yap\u0131laca\u011f\u0131 interaktif bir kanal olarak g\u00f6r\u00fclmelidir. Bunu \u00f6rnekle a\u00e7\u0131klamak istersek, bir dizide bir \u015fey i\u00e7iliyorsa A markas\u0131n\u0131 i\u00e7en hedef kitleye A markas\u0131, ayn\u0131 anda B markas\u0131n\u0131 i\u00e7meyi sevenlere B markas\u0131 g\u00f6sterilecektir. B\u00f6yle bir durumda tabii farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 ortaya \u00e7\u0131kmaktad\u0131r. Bug\u00fcne\u00a0kadar orada bulunman\u0131n kar\u015f\u0131l\u0131\u011f\u0131 \u00f6deniyorken art\u0131k hedef kitleye ula\u015fman\u0131n kar\u015f\u0131l\u0131\u011f\u0131 veriliyor olacakt\u0131r. Bu durum reklam verenler a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131 zaman reklam giderlerinde rakamlar\u0131n a\u015fa\u011f\u0131ya inece\u011fi anlam\u0131na gelmektedir. Fakat pazarlama sekt\u00f6r\u00fc profesyonellerinin bu durumda korkmalar\u0131n\u0131 gerektirecek bir durum s\u00f6z konusu de\u011fildir. B\u00fct\u00e7eler d\u00fc\u015ferken reklam veren m\u00fc\u015fteri say\u0131s\u0131ndaki art\u0131\u015f ile dengelerin tekrar sa\u011flanmas\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPTV\u2019nin en \u00f6nemli \u00f6zelliklerinden bir tanesi de yay\u0131n i\u00e7erisinde interaktivitenin \u00e7ok y\u00fcksek olmas\u0131d\u0131r. K\u0131sa zaman \u00f6nce bir\u00e7ok yerde denendi\u011fini bildi\u011fimiz interaktif dizilerin senaryolar\u0131n\u0131n kamuoyu taraf\u0131ndan yaz\u0131ld\u0131\u011f\u0131 uygulamalara \u015fahit olduk. Bu uygulamalar IPTV \u00fczerinde son derece&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5829","post","type-post","status-publish","format-standard","hentry","category-blog-yazilari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yay\u0131n i\u00e7indeki avantajlar - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/05\/18\/yayin-icindeki-avantajlar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yay\u0131n i\u00e7indeki avantajlar - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"IPTV\u2019nin en \u00f6nemli \u00f6zelliklerinden bir tanesi de yay\u0131n i\u00e7erisinde interaktivitenin \u00e7ok y\u00fcksek olmas\u0131d\u0131r. 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