{"id":5941,"date":"2011-07-31T07:38:49","date_gmt":"2011-07-31T07:38:49","guid":{"rendered":"http:\/\/atifunaldi.info\/?p=5941"},"modified":"2011-07-31T07:38:49","modified_gmt":"2011-07-31T07:38:49","slug":"markalasma-recetesi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/","title":{"rendered":"Markala\u015fma Re\u00e7etesi"},"content":{"rendered":"

\"\"<\/a>Uzun zamand\u0131r hem dan\u0131\u015fmanl\u0131klar hem de bulundu\u011fum i\u015flerde bir \u00e7ok markan\u0131n \u00e7\u0131kmas\u0131 s\u00fcrecini ya\u015fam\u0131\u015f bir olarak bunun bir re\u00e7etesini yazman\u0131n do\u011fru oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcm.<\/p>\n

\u0130\u015fin detaylar\u0131ndan zirayde en kolay ve en h\u0131zl\u0131 \u015fekli ile dikkat edilmesi gereken k\u0131s\u0131mlar\u0131n\u0131 yazaca\u011f\u0131m.<\/p>\n

1. Markan\u0131n etki alanlar\u0131n\u0131 bu s\u00fcrece ba\u015flamadan \u00e7\u0131kar\u0131n. sona b\u0131rak\u0131rsan\u0131z b\u00fcy\u00fck ihtimalle markan\u0131za a\u015f\u0131k olup her sekt\u00f6rde patentlemeye kalkar ciddi maliyetlerle kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z.<\/p>\n

2. Markan\u0131z\u0131n ismini belirlerken sak\u0131n anla\u015f\u0131l\u0131r olmas\u0131, rakiplere yak\u0131n veya uzak olmas\u0131 gibi gereksiz konulara tak\u0131lmay\u0131n. O sizin \u00e7ocu\u011funuz olacak. \u00d6ncelikle siz \u00e7ou\u011funuza seslenirken kendinizi mutlu hissetmelisiniz.<\/p>\n

3. \u0130smi belirlerken dikkat etmeniz gereken en \u00f6nemli konu, alan ad\u0131n\u0131n al\u0131nmam\u0131\u015f olmas\u0131. Bir de belirledi\u011finiz etki alan\u0131nda o konuda marka patentin bo\u015f olmas\u0131.<\/p>\n

4. Logo tasarlarken, en boy proporsiyonlar\u0131na dikkat etmek gerekir. En do\u011frusu 4:3 oran\u0131d\u0131r. Kare de fena sonu\u00e7lar do\u011furmaz. Logonuzu resmi evraklarda kullanacak ve fatura kesecekseniz, \u00f6zellikle de mass markete hitap edecekseniz, siyah beyazken nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcne dikkat etmelisiniz. 3 boyut, gradient gibi fantaziler \u00e7o\u011fu marka i\u00e7in sonra b\u00fcy\u00fck mutsuzluklar yarat\u0131r. Biz dijital bir \u015firketiz hatta anime yapar\u0131z derseniz uzun vadede can\u0131n\u0131z yanar.<\/p>\n

Yapt\u0131\u011f\u0131n\u0131z logonun 60×60 pixel\u2019de nas\u0131l durdu\u011funu mutlaka kontrol edin. bana dua edeceksiniz.<\/p>\n

5. Alan ad\u0131n\u0131 mutlaka en k\u0131sa zamanda hem .com hem de .com.tr olarak mutlaka al\u0131n. Alabildi\u011finiz kadar \u00e7ok alan ad\u0131 son ekini ele ge\u00e7irin. .mobi gibi.<\/p>\n

6. Hemen sosyal medyalara ge\u00e7in. Twitter hesab\u0131n\u0131z\u0131 al\u0131n, facebook\u2019u bir hesap de\u011fil ancak bir sayfa olarak a\u00e7\u0131p al\u0131n\u0131z. Linkedin\u2019de de bir grup kurmak yararl\u0131 olur.<\/p>\n

7. Youtube sayfan\u0131z\u0131 a\u00e7\u0131n, logonuz ve g\u00fczel bir background resmi ile s\u00fcsleyin.<\/p>\n

8. Web sitenizi yapt\u0131r\u0131n. \u00c7o\u011fu \u015firket bu tarafta butik bir site i\u00e7in \u00e7al\u0131\u015f\u0131rken ciddi zaman kaybeder. Ki\u015fisel \u00f6nerim h\u0131zl\u0131ca yap\u0131labilecek bir wordpress sitesidir. Unutmay\u0131n bir tasar\u0131m \u015firketi de\u011filseniz amac\u0131n\u0131z en k\u0131sa s\u00fcrede t\u00fcketicinize ula\u015fmakt\u0131r. Sak\u0131n tasar\u0131m, butik i\u00e7erik gibi zaman alan batakl\u0131klara saplanmay\u0131n.<\/p>\n

9. Siteyi se\u00e7ip, bir template ile tasar\u0131m\u0131n\u0131z\u0131 yapt\u0131ktan sonra i\u00e7eri\u011finizi y\u00fckleyip, rss lerinizi a\u00e7\u0131n.<\/p>\n

10. appmakr.com gibi bir iphone uygulamas\u0131 \u00fcreticisi \u00fczerinden, rss tan\u0131mlar\u0131, facebook ve twitter hesaplar\u0131n\u0131z\u0131 i\u00e7eren bir iphone uygulamas\u0131 \u00e7\u0131kar\u0131n. Uygulaman\u0131n apple store onay\u0131 geldi\u011finde URL\u2019i sitenizde duyurun.<\/p>\n

Unutmay\u0131n en iyi markay\u0131 olu\u015fturmak i\u00e7in zaman harcamay\u0131n ama markan\u0131z\u0131n her\u015feyi olmas\u0131n\u0131 sa\u011flay\u0131n.<\/p>\n

Marka \u00e7ocu\u011funuz gibidir, her\u015feyi m\u00fckemmel olmak zorunda de\u011fildir ama sizin verebilece\u011finiz her\u015feyi ona vermeniz gerekir.<\/p>\n

Sonra onu topluma salar insanlar\u0131n ona bak\u0131\u015f\u0131na g\u00f6re d\u00fczenlemeler yapars\u0131n\u0131z. Mesela herkes yaramaz buluyorsa ak\u0131ll\u0131 durmas\u0131n\u0131 sa\u011flar, tak\u0131m elbise giydirirsiniz. Ciddi duruyorsa biraz muziplik katars\u0131n\u0131z. Ama hi\u00e7bir marka do\u011fu\u015ftan m\u00fckemmel de\u011fildir.<\/p>\n

Siz onu iyi okullara g\u00f6ndererek m\u00fckemmel yapars\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uzun zamand\u0131r hem dan\u0131\u015fmanl\u0131klar hem de bulundu\u011fum i\u015flerde bir \u00e7ok markan\u0131n \u00e7\u0131kmas\u0131 s\u00fcrecini ya\u015fam\u0131\u015f bir olarak bunun bir re\u00e7etesini yazman\u0131n do\u011fru oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcm. \u0130\u015fin detaylar\u0131ndan zirayde en kolay ve en h\u0131zl\u0131 \u015fekli ile dikkat edilmesi…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-5941","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"\nMarkala\u015fma Re\u00e7etesi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markala\u015fma Re\u00e7etesi - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Uzun zamand\u0131r hem dan\u0131\u015fmanl\u0131klar hem de bulundu\u011fum i\u015flerde bir \u00e7ok markan\u0131n \u00e7\u0131kmas\u0131 s\u00fcrecini ya\u015fam\u0131\u015f bir olarak bunun bir re\u00e7etesini yazman\u0131n do\u011fru oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcm. \u0130\u015fin detaylar\u0131ndan zirayde en kolay ve en h\u0131zl\u0131 \u015fekli ile dikkat edilmesi...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-31T07:38:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/atifunaldi.files.wordpress.com\/2011\/07\/modagurusulogotransparan.png\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Markala\u015fma Re\u00e7etesi\",\"datePublished\":\"2011-07-31T07:38:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/\"},\"wordCount\":563,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/atifunaldi.files.wordpress.com\/2011\/07\/modagurusulogotransparan.png\",\"articleSection\":[\"- Blog\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2011\/07\/31\/markalasma-recetesi\/\",\"name\":\"Markala\u015fma Re\u00e7etesi - 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