{"id":6067,"date":"2011-11-23T04:28:47","date_gmt":"2011-11-23T04:28:47","guid":{"rendered":"https:\/\/atifunaldi.wordpress.com\/?p=6067"},"modified":"2011-11-23T04:28:47","modified_gmt":"2011-11-23T04:28:47","slug":"turkiyede-e-ticaret-rakamlari","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/11\/23\/turkiyede-e-ticaret-rakamlari\/","title":{"rendered":"Turkiye’de e-ticaret rakamlari"},"content":{"rendered":"

Dun sabah webrazzi’den gelen bultende Arda comscore veileri ile e-ticaret sektorunu ele almis. Arda’ya mesaj attim verileri hangi url den aldigini ogrenmek icin. Ancak bunlar comscore un webrazzinin sorusu uzerine verdigi bilgilermis. Bir haberin kaynagin bilmek haberi yazan icin onemli ancak bu sefer sadece bilgileri verecegim. Ne yazikki bir suredir ozellik eticaret konusunda rakanlarin geregini yansitmadigini hissediyorum. Ancak Ardann isin teknik yanindan bakmis olmasi ve comscoredan almis olmasi bence bu bilgileri ciddilestiriyor.
\nArda’nin yazisini aynen yayinliyorum…<\/p>\n

Grup al\u0131\u015fveri\u015f pazar\u0131na k\u0131yasla istikrarl\u0131 bir b\u00fcy\u00fcme g\u00f6steren \u00f6zel al\u0131\u015fveri\u015f pazar\u0131na yak\u0131ndan bakmam\u0131z\u0131n faydal\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fck ve comScore\u2018dan sekt\u00f6r\u00fcn Ekim ay\u0131na ait verilerini istedik. A\u015fa\u011f\u0131da sizlerle de payla\u015faca\u011f\u0131m\u0131z verileri g\u00f6z \u00f6n\u00fcne alarak pazar\u0131n tahmin etti\u011fimiz gibi emin ad\u0131mlarla geli\u015fti\u011fini s\u00f6yleyebiliriz.<\/p>\n

Sadece trafik bilgileri de\u011fil, yak\u0131n zamanda ald\u0131\u011f\u0131m\u0131z duyumlar\u0131 da g\u00f6z \u00f6n\u00fcne alarak cirolar baz\u0131nda da \u00f6zel al\u0131\u015fveri\u015f pazar\u0131n\u0131n ciddi bir b\u00fcy\u00fcme g\u00f6sterdi\u011fini s\u00f6yleyebiliriz. Bu konuda, duyumlar\u0131m\u0131za dayanarak bir ba\u015fka yaz\u0131da detayl\u0131 bilgileri payla\u015faca\u011f\u0131z.<\/p>\n

\u00d6zellikle belirtmemde fayda var, a\u015fa\u011f\u0131da g\u00f6rece\u011finiz s\u0131ralama \u00f6zel al\u0131\u015fveri\u015f sitelerinin comScore \u00f6l\u00e7\u00fcmlemesi ile elde edilmi\u015f Ekim ay\u0131 tekil ziyaret\u00e7i say\u0131lar\u0131na g\u00f6re yap\u0131lm\u0131\u015ft\u0131r. Yani, \u015firketlerin cirolar\u0131 gibi alg\u0131lanmamas\u0131 gerekiyor. Cirolar baz al\u0131nd\u0131\u011f\u0131nda farkl\u0131 tablolar ortaya \u00e7\u0131kabilir.S\u00f6z\u00fc fazla uzatmadan comScore Ekim verilerinin \u00f6zel al\u0131\u015fveri\u015f sitelerinden derlenmi\u015f detaylar\u0131na bakacak olursak; 2011\u2032in ilk yar\u0131s\u0131nda y\u00fczde 300 b\u00fcy\u00fcyen Markafoni tekil ziyaret\u00e7i s\u0131ralamas\u0131nda listenin ilk s\u0131ras\u0131nda yer al\u0131yor. \u00d6n\u00fcm\u00fczdeki 3 y\u0131l i\u00e7inde 1 milyar dolarl\u0131k bir marka olmay\u0131 hedefleyen \u015firket, Ekim ay\u0131nda 3,34 milyon tekil ziyaret\u00e7iye ula\u015fm\u0131\u015f.<\/p>\n

\u0130kinci s\u0131rada yer alan limango\u2019nun Ekim ay\u0131 tekil ziyaret\u00e7i say\u0131s\u0131 da 3,059 milyon olarak \u00f6l\u00e7\u00fclm\u00fc\u015f. Otto Group\u2019un T\u00fcrkiye\u2019deki amiral gemisi olan ve son d\u00f6nemlerde televizyon reklamlar\u0131yla ata\u011fa kalkan limango\u2019yu Ekim ay\u0131nda yakalad\u0131\u011f\u0131 2,531 milyon tekil ziyaret\u00e7i ile Trendyol takip ediyor. A\u011fustos ay\u0131nda ald\u0131\u011f\u0131 26 milyon dolar yat\u0131r\u0131mla, toplam yat\u0131r\u0131m miktar\u0131n\u0131 50 milyon dolara y\u00fckselten Trendyol listede sitede ge\u00e7irilen zaman a\u00e7\u0131s\u0131ndan ziyaret ba\u015f\u0131na 7,5 dakika ile en y\u00fcksek de\u011fere sahip konumda.<\/p>\n

A\u015fa\u011f\u0131da yaz\u0131n\u0131n ilerleyen b\u00f6l\u00fcmlerinde detaylar\u0131na girece\u011fimiz listenin tamam\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n

Listede \u00fc\u00e7 b\u00fcy\u00fcklerden devam edecek olursak, Trendyol\u2019u Haziran ay\u0131nda alm\u0131\u015f oldu\u011fu 5 milyon dolarl\u0131k yat\u0131r\u0131m ile Vipdukkan.com takip ediyor ve Ekim ay\u0131nda yakalad\u0131\u011f\u0131 2,071 milyon tekil ziyaret\u00e7i ile 4. s\u0131radaki yerinde sa\u011flam \u015fekilde duruyor.<\/p>\n

Boyner Grubu\u2019na ait Morhipo \u00f6zel al\u0131\u015fveri\u015f siteleri aras\u0131nda 1,672 milyon tekil ziyaret\u00e7i ile 5. s\u0131rada yer al\u0131yor. \u015eirketin ger\u00e7ekle\u015ftirmi\u015f oldu\u011fu televizyon dahil, \u00f6nemli reklam harcamalar\u0131 oldu\u011funu g\u00f6z \u00f6n\u00fcne alacak olursak, Vipdukkan.com i\u00e7in trafik anlam\u0131nda bir tehdit olu\u015fturabilir.<\/p>\n

Sekt\u00f6r\u00fcn biraz radar alt\u0131nda kalan giri\u015fimlerinden Clubboon ise comScore verilerine g\u00f6re 1,125 milyon tekil ziyaret\u00e7i ile 6. s\u0131rada yer al\u0131yor. \u00d6zel al\u0131\u015fveri\u015fte genel kitleye odaklanan ve kad\u0131n\/erkek tekstil \u00fcr\u00fcnlerinin yan\u0131nda \u00e7ocuk ve ev kategorilerine de odaklanan Clubboon, Ekim ay\u0131nda 1,086 milyon tekil ziyaret\u00e7iye ula\u015fan ve g\u00f6zden ka\u00e7an giri\u015fimlerden Bingomingo.com ile ba\u015fa ba\u015f bir yar\u0131\u015f sergiliyor.<\/p>\n

Hepsiburada\u2019n\u0131n deste\u011fiyle bu listenin dikkat edilmesi gereken giri\u015fimlerinden olan Daybuyday ise 953 bin tekil ziyaret\u00e7i say\u0131s\u0131yla listenin 8. s\u0131ras\u0131nda bulunuyor ve \u00f6n\u00fcm\u00fczdeki d\u00f6nemlerde trafi\u011fini art\u0131rabilecek \u015firketler aras\u0131nda yer al\u0131yor.<\/p>\n

Listenin 9. s\u0131ras\u0131nda ise yine sekt\u00f6r\u00fcn ad\u0131ndan fazla s\u00f6z edilmeyen ama comScore verilerine bak\u0131ld\u0131\u011f\u0131nda i\u00e7ten i\u00e7e ilerleyen bir giri\u015fimi dikkat \u00e7ekiyor. Markasan.com Ekim ay\u0131nda sahip oldu\u011fu 698 bin tekil ziyaret\u00e7i ile radar\u0131m\u0131za girmi\u015f durumda.<\/p>\n

\u00d6zel al\u0131\u015fveri\u015f pazar\u0131n\u0131n dikey alanlar\u0131na odaklanan Evim.net listedeki rakiplerinin aksine sadece ev dekorasyon ve ev \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftiriyor. E-ticaret alan\u0131nda kad\u0131n t\u00fcketicilerinin g\u00fcc\u00fcn\u00fcn etkisiyle Ekim ay\u0131nda 476 bin tekil ziyaret\u00e7iye ula\u015fan Evim.net\u2019i, Do\u011fu\u015f Grubu\u2019nun sahibi oldu\u011fu \u00fcst d\u00fczey marka ve \u00fcr\u00fcnlere odaklanan \u00f6zel al\u0131\u015fveri\u015f sitesi Enmoda.com takip ediyor. Enmoda.com\u2018un tekil ziyaret\u00e7i say\u0131s\u0131 ise 317 bin olarak \u00f6l\u00e7\u00fclm\u00fc\u015f.<\/p>\n

Sekt\u00f6r\u00fcn ilk giri\u015fimlerinden olan ve bir d\u00f6nem ad\u0131 \u00f6zel al\u0131\u015fveri\u015f pazar\u0131n\u0131n ilk 5\u2032e oynayan isimleri aras\u0131nda say\u0131lan Alamarka ise listede Enmoda.com\u2019un ard\u0131nda yer al\u0131yor ve 212 bin ayl\u0131k tekil ziyaret\u00e7i say\u0131s\u0131 ile 12. s\u0131rada bulunuyor.<\/p>\n

Merak edenler olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz i\u00e7in listede yer almas\u0131n\u0131n etkili olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz bir di\u011fer dikey al\u0131\u015fveri\u015f sitesi olan ve anne, bebek ve \u00e7ocuk \u00fcr\u00fcnlerine odakl\u0131 Unnado ise Ekim ay\u0131nda comScore verilerine g\u00f6re 140 bin tekil ziyaret\u00e7iye ula\u015fm\u0131\u015f. iLab Ventures\u2019dan yat\u0131r\u0131m alan giri\u015fimin \u00f6n\u00fcm\u00fczdeki d\u00f6nemlerde de takip edilmesi gerekiyor diye d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

Sizlerle payla\u015fm\u0131\u015f oldu\u011fumuz listenin comScore\u2019un Ekim \u00f6l\u00e7\u00fcmlemesine ait verilerden derlendi\u011finin alt\u0131n\u0131 bir kez daha \u00e7izelim ve \u015firketlerin cirolar baz\u0131nda b\u00fcy\u00fckl\u00fcklerini g\u00f6stermedi\u011fini belirtmi\u015f olal\u0131m.<\/p>\n

Ek olarak listede olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz ancak comScore \u00f6l\u00e7\u00fcmlemesine Kas\u0131m ay\u0131 itibariyle dahil olacak olan 1V1Y.com\u2018un \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde verilerine yer verece\u011fimizi de payla\u015fm\u0131\u015f olal\u0131m. comScore yetkililerinden ald\u0131\u011f\u0131m\u0131z bilgiye g\u00f6re Kas\u0131m raporunda 1V1Y.com yer alacakm\u0131\u015f.<\/p>\n

Bu yaz\u0131 Arda Kutsal taraf\u0131ndan yaz\u0131lm\u0131\u015f olup Webrazzi’de yay\u0131nlanm\u0131\u015ft\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dun sabah webrazzi’den gelen bultende Arda comscore veileri ile e-ticaret sektorunu ele almis. Arda’ya mesaj attim verileri hangi url den aldigini ogrenmek icin. Ancak bunlar comscore un webrazzinin sorusu uzerine verdigi bilgilermis. Bir haberin kaynagin…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[447,1082],"class_list":["post-6067","post","type-post","status-publish","format-standard","hentry","category-blog","tag-e-ticaret","tag-private-shopping"],"yoast_head":"\nTurkiye'de e-ticaret rakamlari - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/11\/23\/turkiyede-e-ticaret-rakamlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turkiye'de e-ticaret rakamlari - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Dun sabah webrazzi’den gelen bultende Arda comscore veileri ile e-ticaret sektorunu ele almis. 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