{"id":6072,"date":"2011-11-24T08:12:00","date_gmt":"2011-11-24T08:12:00","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2011\/11\/24\/alisveris-aliskanliklarimizi-ortaya-koyan-bir-arastirma\/"},"modified":"2011-11-24T08:12:00","modified_gmt":"2011-11-24T08:12:00","slug":"alisveris-aliskanliklarimizi-ortaya-koyan-bir-arastirma","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/11\/24\/alisveris-aliskanliklarimizi-ortaya-koyan-bir-arastirma\/","title":{"rendered":"Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 Ortaya Koyan Bir Ara\u015ft\u0131rma"},"content":{"rendered":"<blockquote>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"Google Thinkretail\" src=\"http:\/\/www.webrazzi.com\/wp-content\/uploads\/2011\/11\/Google-Thinkretail.jpg\" alt=\"Google Thinkretail\" width=\"225\" height=\"115\" \/>Haziran ay\u0131nda T\u00fcrk kullan\u0131c\u0131lar\u0131n <a title=\"Google T\u00fcrkiye Sordu: Araba Almadan \u00d6nce \u0130nternette Ara\u015ft\u0131rma Yapar m\u0131s\u0131n\u0131z?\" href=\"http:\/\/www.webrazzi.com\/2011\/06\/06\/google-turkiye-online-dunyada-arac-arama-aliskanliklari\/\">otomobil al\u0131m\u0131nda interneti ne kadar kulland\u0131\u011f\u0131n\u0131<\/a> ara\u015ft\u0131ran Google, bu kez T\u00fcrk perakende sekt\u00f6r\u00fcne \u00f6zel bir ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131.<\/p>\n<p>T\u00fcrk internet kullan\u0131c\u0131lar\u0131n\u0131n online al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u2018<a href=\"http:\/\/www.google.com\/think\/events\/retail2011\/index.html\">Thinkretail<\/a>\u2019 adl\u0131 ara\u015ft\u0131rmada inceleyen Google da e-ticaret sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n<p>T\u00fcrkiye \u0130statistik Kurumu\u2019nun y\u0131ll\u0131k Hane Halk\u0131 Bili\u015fim Teknolojileri Kullan\u0131m anketi sonu\u00e7lar\u0131, internetten al\u0131\u015fveri\u015f yapma oran\u0131n\u0131n 2011 y\u0131l\u0131nda <strong>y\u00fczde 18,6<\/strong> seviyelerine ula\u015ft\u0131\u011f\u0131n\u0131 payla\u015f\u0131yor. Yap\u0131lan ara\u015ft\u0131rmada T\u00fcrkiye\u2019nin farkl\u0131 b\u00f6lgelerinden se\u00e7ilen 1000 ki\u015finin g\u00f6r\u00fc\u015flerini bizimle payla\u015f\u0131yor.<\/p>\n<p>Google T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc B\u00fclent Hi\u00e7s\u00f6nmez, s\u00f6z konusu ara\u015ft\u0131rmay\u0131 de\u011ferlendirirken perakende sekt\u00f6r\u00fcndeki oyuncular\u0131n fiziksel ma\u011fazac\u0131l\u0131\u011f\u0131n yan\u0131 s\u0131ra interneti de kullanarak \u00e7oklu sat\u0131\u015f kanal\u0131 olu\u015fturmalar\u0131 gerekti\u011fine i\u015faret ediyor. Bu konuda ulusal markarlar\u0131n \u00e7e\u015fitli ad\u0131mlar att\u0131\u011f\u0131n\u0131 da g\u00f6r\u00fcyoruz ve Hi\u00e7s\u00f6nmez bu y\u00f6nelimin hakl\u0131l\u0131\u011f\u0131na i\u015faret ediyor.<\/p>\n<p>Thinkretail sonu\u00e7lar\u0131 internetten al\u0131\u015fveri\u015f yaparken en \u00e7ok rahatl\u0131\u011fa \u00f6nem verdi\u011fimizi, fiyat avantaj\u0131 ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini \u00f6nemsedi\u011fimizi g\u00f6steriyor.<\/p>\n<h3><strong>Y\u00fckselen Kategoriler<\/strong><\/h3>\n<p> Ara\u015ft\u0131rmada \u201c\u00d6n\u00fcm\u00fczdeki 12 ay i\u00e7erisinde internet \u00fczerinden al\u0131\u015fveri\u015f yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyor musunuz?\u201d sorusuna y\u00fczde 60 oran\u0131nda olumlu yan\u0131t veren kat\u0131l\u0131mc\u0131lar elektronik e\u015fya, beyaz e\u015fya, giyim\/aksesuar ve kozmetik kategorilerinin y\u00fckseli\u015fine kan\u0131t olu\u015fturuyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"image010 (1)\" src=\"http:\/\/www.webrazzi.com\/wp-content\/uploads\/2011\/11\/image010-1.png\" alt=\"\" width=\"478\" height=\"294\" \/><\/p>\n<h3><strong>Anneler Daha \u00c7ok Ara\u015ft\u0131r\u0131yor <\/strong><\/h3>\n<p> Kad\u0131n e-ticaret kullan\u0131c\u0131lar\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturan anneler ise Thinkretail sonu\u00e7lar\u0131na g\u00f6re, \u00fcr\u00fcn ara\u015ft\u0131rma ve sat\u0131n alma i\u00e7in interneti olduk\u00e7a aktif kullan\u0131yor. Ara\u015ft\u0131rmaya g\u00f6re arama motoru kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 80\u2032inden fazlas\u0131 ve annelerin y\u00fczde 90\u2032\u0131 g\u0131da, giyim ve aksesuar, ev bak\u0131m\u0131, ki\u015fisel bak\u0131m ve kozmetik kategorilerinden \u00fcr\u00fcn sat\u0131n al\u0131yor. Anneler en \u00e7ok ki\u015fisel bak\u0131m ve ev aletleri kategorisini ara\u015ft\u0131r\u0131yor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"image011\" src=\"http:\/\/www.webrazzi.com\/wp-content\/uploads\/2011\/11\/image011.png\" alt=\"\" width=\"492\" height=\"298\" \/><\/p>\n<p>Google\u2019\u0131n bu ara\u015ft\u0131rmas\u0131 internette en \u00e7ok ara\u015ft\u0131rma yapt\u0131\u011f\u0131m\u0131z kategoriyi elektronik olarak g\u00f6sterirken, beyaz e\u015fya, giyim aksesuar ve ki\u015fisel bak\u0131m &amp; kozmetik kategorilerine \u00f6zel ara\u015ft\u0131rmalar\u0131n da y\u00fckseldi\u011fini g\u00f6steriyor.<\/p>\n<h3><strong>Neden \u0130nternetten \u00dcr\u00fcn Alm\u0131yoruz?<\/strong><\/h3>\n<p> Bu soruya <em>\u201cg\u00fcvenlik endi\u015fesi\u201d<\/em> cevab\u0131n\u0131 vermek akl\u0131n\u0131za gelebilir ancak Google ilk s\u0131rada t\u00fcketicilerin alaca\u011f\u0131 \u00fcr\u00fcn\u00fc g\u00f6rmek ve dokunmak istemesinin yani <em>\u201cger\u00e7eklik duygusunun\u201d<\/em> geldi\u011fini ifade ediyor. Asl\u0131na bakarsan\u0131z g\u00fcvenlik endi\u015fesinin ilk s\u0131rada gelmesi pek de do\u011fru de\u011fil. \u00c7\u00fcnk\u00fc art\u0131k e-ticaret siteleri olduk\u00e7a g\u00fcvenli sat\u0131\u015f s\u00fcre\u00e7leri tasarlayabiliyor ve kullan\u0131c\u0131lar dilerse kap\u0131da veya havale ile \u00f6deme yapabiliyor.<\/p>\n<h3><strong>\u00dcr\u00fcnleri Nerede Ar\u0131yoruz?<\/strong><\/h3>\n<p> Arama motorlar\u0131 ilk ba\u015fvuru kayna\u011f\u0131 olarak g\u00f6ze \u00e7arpsa da, uzman ma\u011fazalar\u0131n web siteleri ilk s\u0131ray\u0131 zorluyor. Google\u2019\u0131n ilk s\u0131ray\u0131 korumas\u0131 i\u00e7in \u00fcr\u00fcn arama \u00f6zelli\u011fini daha fazla \u00f6ne \u00e7\u0131karmas\u0131 gerekiyor.<\/p>\n<p>S\u0131ralama \u00fcreticilerin\/markalar\u0131n web siteleri, \u00fcr\u00fcn\/fiyat kar\u015f\u0131la\u015ft\u0131rma siteleri vb.. \u015feklinde uzuyor ve sosyal a\u011flar y\u00fczde 15\u2032in \u00fczerinde bir pay alarak sondan 3. s\u0131rada geliyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"image012\" src=\"http:\/\/www.webrazzi.com\/wp-content\/uploads\/2011\/11\/image012.png\" alt=\"\" width=\"492\" height=\"298\" \/><\/p>\n<p>E-ticareti anlamak ve hem sat\u0131\u015f hem de hizmet anlam\u0131nda ba\u015far\u0131l\u0131 giri\u015fimler \u00e7\u0131kar\u0131lmas\u0131 ad\u0131na g\u00fczel veriler sunan bu ara\u015ft\u0131rman\u0131n olabildi\u011fince \u00e7ok giri\u015fimciye ula\u015fmas\u0131n\u0131 diliyorum..<\/p>\n<p><em><small>Bu yaz\u0131 <strong>F\u0131rat DEM\u0130REL<\/strong> taraf\u0131ndan yaz\u0131lm\u0131\u015f olup <strong><a href=\"http:\/\/www.webrazzi.com\">Webrazzi<\/a><\/strong>&#8216;de <\/small><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Haziran ay\u0131nda T\u00fcrk kullan\u0131c\u0131lar\u0131n otomobil al\u0131m\u0131nda interneti ne kadar kulland\u0131\u011f\u0131n\u0131 ara\u015ft\u0131ran Google, bu kez T\u00fcrk perakende sekt\u00f6r\u00fcne \u00f6zel bir ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. T\u00fcrk internet kullan\u0131c\u0131lar\u0131n\u0131n online al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u2018Thinkretail\u2019 adl\u0131 ara\u015ft\u0131rmada inceleyen Google da e-ticaret&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6072","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 Ortaya Koyan Bir Ara\u015ft\u0131rma - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/11\/24\/alisveris-aliskanliklarimizi-ortaya-koyan-bir-arastirma\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 Ortaya Koyan Bir Ara\u015ft\u0131rma - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Haziran ay\u0131nda T\u00fcrk kullan\u0131c\u0131lar\u0131n otomobil al\u0131m\u0131nda interneti ne kadar kulland\u0131\u011f\u0131n\u0131 ara\u015ft\u0131ran Google, bu kez T\u00fcrk perakende sekt\u00f6r\u00fcne \u00f6zel bir ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. 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