{"id":6073,"date":"2011-11-24T08:23:55","date_gmt":"2011-11-24T08:23:55","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2011\/11\/24\/e-ticarete-facebookun-katkisi-webrazzi\/"},"modified":"2011-11-24T08:23:55","modified_gmt":"2011-11-24T08:23:55","slug":"e-ticarete-facebookun-katkisi-webrazzi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/11\/24\/e-ticarete-facebookun-katkisi-webrazzi\/","title":{"rendered":"E-Ticaret’e Facebook’un Katk\u0131s\u0131 ( webrazzi )"},"content":{"rendered":"
\n\n\n\n
\"\"Sosyalle\u015fme e-ticarete yar\u0131yor. Bu zaten pek \u00e7o\u011fumuz i\u00e7in \u00e7ok yeni bir bilgi de\u011fil. Fakat Sociable Labs’in ger\u00e7ekle\u015ftirdi\u011fi yeni bir \u00e7al\u0131\u015fma<\/a> bu ger\u00e7e\u011fi ilgin\u00e7 rakamlarla birlikte ortaya koyuyor. Ondan fazla e-ticaret sitesine gelen y\u00fcz milyonlarca ziyaretin incelenmesi ile ortaya \u00e7\u0131kan sonu\u00e7lara g\u00f6re e-ticaret sitelerinin ziyaret\u00e7ilerinin yar\u0131s\u0131 Facebook’a giri\u015f yapm\u0131\u015f kullan\u0131c\u0131lardan olu\u015fuyor.<\/p>\n

Asl\u0131nda bu durum bir tesad\u00fcf de\u011fil. Facebook her ge\u00e7en g\u00fcn internetteki en \u00f6nemli sitelerden biri haline gelmeyi s\u00fcrd\u00fcr\u00fcyor. Kullan\u0131c\u0131lar Facebook’a bir kez giri\u015f yapt\u0131ktan sonra, pop\u00fcler sosyal a\u011f sitesinin API’sini kullanan farkl\u0131 siteler kullan\u0131c\u0131lar\u0131 bu sayede tan\u0131yabiliyorlar.<\/p>\n

Bu da kullan\u0131c\u0131lar\u0131n Facebook d\u0131\u015f\u0131nda da Facebook arkada\u015flar\u0131n\u0131n \u00f6nerileri veya aktivitelerini g\u00f6rmesini ve nihayetinden bunlardan etkilenmesini sa\u011flayabiliyor. Bu \u00f6nerilerin \u00f6nemli bir k\u0131sm\u0131n\u0131 da ticari \u00fcr\u00fcn ve hizmetler olu\u015fturuyor…<\/p>\n

Bu ara\u015ft\u0131rma Facebook’un 800 milyona ula\u015fan kullan\u0131c\u0131 say\u0131s\u0131n\u0131n ger\u00e7ek anlamda bir \u015feyler ifade etti\u011fi \u00f6nemli \u00f6rneklerden biri. Ziyaret etti\u011finiz ve Facebook’a giri\u015f yapt\u0131\u011f\u0131n\u0131z i\u00e7in sizi tan\u0131yan bir sitenin, arkada\u015flar\u0131n\u0131zdan birka\u00e7\u0131 taraf\u0131ndan ziyaret edilmi\u015f olma ihtimali \u00e7ok y\u00fcksek. Site sizi tan\u0131d\u0131\u011f\u0131 gibi arkada\u015flar\u0131n\u0131z\u0131 da tan\u0131yor ve onlar\u0131n da ayn\u0131 site \u00fczerinde ger\u00e7ekle\u015ftirdi\u011fi eylemleri size g\u00f6sterebiliyor. Mutlaka siz de en az\u0131ndan birka\u00e7 kez Facebook’taki arkada\u015flar\u0131n\u0131z\u0131n isimlerini Facebook d\u0131\u015f\u0131ndaki sitelerde g\u00f6rm\u00fc\u015fs\u00fcn\u00fczd\u00fcr…<\/p>\n

Di\u011fer sitelere bu sosyal \u00f6zelli\u011fi eklemeyi kolayla\u015ft\u0131ran Facebook, sat\u0131n alma karar\u0131n\u0131 vermeden \u00f6nce kullan\u0131c\u0131n\u0131n sosyal tavsiyeler g\u00f6rmesini de bu sayede sa\u011flayabiliyor. Sociable Labs’in ara\u015ft\u0131rmas\u0131na g\u00f6re Facebook ile giri\u015f yapma imkan\u0131 olan sitelerde kullan\u0131c\u0131lar\u0131n CTR oranlar\u0131 1,9 kat\u0131 daha fazla.<\/p>\n

Pek \u00e7ok e-ticaret sitesi i\u00e7in y\u0131l\u0131n en \u00f6nemli d\u00f6nemi olan y\u0131lba\u015f\u0131 yakla\u015f\u0131yor. Sat\u0131\u015flar\u0131n tavan yapt\u0131\u011f\u0131 bu d\u00f6nemi ka\u00e7\u0131rmamak i\u00e7in e-ticaret sitelerinin \u00e7ok ge\u00e7 kalmadan sosyal \u00f6zelliklere kavu\u015fmalar\u0131nda fayda var gibi g\u00f6r\u00fcn\u00fcyor…<\/p>\n

Bu yaz\u0131 \u00dcmit \u00d6ncel<\/strong> taraf\u0131ndan yaz\u0131lm\u0131\u015f olup Webrazzi<\/a><\/strong>‘de yay\u0131nlanm\u0131\u015ft\u0131r.<\/small><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Sosyalle\u015fme e-ticarete yar\u0131yor. Bu zaten pek \u00e7o\u011fumuz i\u00e7in \u00e7ok yeni bir bilgi de\u011fil. Fakat Sociable Labs’in ger\u00e7ekle\u015ftirdi\u011fi yeni bir \u00e7al\u0131\u015fma bu ger\u00e7e\u011fi ilgin\u00e7 rakamlarla birlikte ortaya koyuyor. Ondan fazla e-ticaret sitesine gelen y\u00fcz milyonlarca ziyaretin…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6073","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nE-Ticaret'e Facebook'un Katk\u0131s\u0131 ( webrazzi ) - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/11\/24\/e-ticarete-facebookun-katkisi-webrazzi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret'e Facebook'un Katk\u0131s\u0131 ( webrazzi ) - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Sosyalle\u015fme e-ticarete yar\u0131yor. 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